We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

     This is Writers On Writing – An Author’s Guide, where your favorite authors share their secrets in the ultimate guide to becoming – and being – an author. In this first volume you’ll find in-depth essays from authors such as Jack Ketchum, Brian Hodge, Mercedes M. Yardley, Tim Waggoner, Jasper Bark, Kevin Lucia, Monique Snyman, Todd Keisling, and Dave-Brendon de Burgh. Edited by Joe Mynhardt. “The Infrastructure of the Gods: 11 Signposts for Going all the Way” by Brian Hodge “The Writer’s Purgatory: Between Finishing the First Draft and Submitting the Manuscript” by Monique Snyman “Why Rejection is Still Important” by Kevin Lucia “Real Writers Steal Time” by Mercedes M. Yardley “What Right Do I Have to Write” by Jasper Bark “Go Pace Yourself” by Jack Ketchum “A Little Infusion of Magic” by Dave-Brendon de Burgh “Never Look Away: Confronting Your Fears in Fiction” by Todd Keisling “Once More With Feeling” by Tim Waggoner Writers On Writing is an ongoing series of 15,000 to 20,000 word eBooks, with original ‘On Writing’ essays by writing professionals. A new edition will be launched every few months. Future volumes will include essays by the likes of Kealan Patrick Burke, Richard Thomas, Mark Scioneaux, Rena Mason, J.G. Faherty, William Meikle, Lucy A. Snyder, Kate Jonez, Chantal Noordeloos, Taylor Grant, Gary McMahon, Lori Michelle, Robert W. Walker, Brian Kirk, Lisa Morton, Lynda E. Rucker, Maria Alexander, and many more. Writers On Writing give young authors the guidance they need, but has advice for all authors, from the interested newbie to the seasoned veteran (sounds delicious, right?). This ongoing series of essays on the craft of writing will include all topics related to writing fiction, including: The Basics Plot & Structure Voice Theme POV Characterization Dialogue Narrative Creating a bond with your reader Pacing Advanced writing and plotting techniques Writer’s block Marketing Branding Publishing Self-publishing Healthy habits Bad habits The Writer’s Life eBook formatting Paperback formatting Amazon keywords Writing blurbs and descriptions Cover design & layout Productivity The Classics Short stories Poetry The Writing Process Show don’t Tell Self-editing Proofreading Building a solid career Targeting a specific genre Genre Fiction Literary Fiction Sharpening your writing skills Making every word count Deadlines Putting together an Anthology Working with other artists Collaborating Grammar Punctuation Writing for a career Treating it as a business Running a small press Financing your career Keeping track of your royalties Staying motivated Writing movies Writing comics Writing games Building a fan-base Online presence Newsletters Podcasting Author interviews Media appearances Websites Blogging And so much more&hel

    And when writers do focus on setting, they often pull readers out of the narrative and jolt their attention from the action on the page.A Writer's Guide to Active Setting will show you how to create vivid, detailed settings that bring your story to life. You'll learn how to deepen character development, anchor readers to a specific time and place, reveal backstory without slowing things down, elevate action sequences, and more.Drawing upon examples from authors writing across a variety of genres, Mary Buckham will illustrate exactly how the proper use of setting can dramatically improve your story. You'll learn what's effective about each passage and how you can use those techniques to make your story shine.-Takes an all too often overlooked technique, and elevates it to a next-level game changer for powerful fiction.- --Cathy Yardley, author of Rock Your Plot-A powerful combination of fresh insights, practical examples, and how-to advice on the often overlooked but critical element of setting...written in a quick-to-read and easy-to-understand style, and packed with useful application exercises.- --Kelly L. Stone, author of Thinking Write: The Secret to Freeing Your Creative Mind-If you're a writer, then Mary Buckham's book is a must-have tool for your writer's toolkit. Creating settings that are rich and believable is not an easy task, but with this book, I found that each chapter gave me great tips that I could immediately implement in my manuscript.- --Laurie G. Adams, author of Finding Atticus

    .Woodward’s warm, wry account of learning to fly will lift hearts everywhere. BBC2 documentary based on the book - 30 January 2012. Antony Woodward wasn’t interested in flying, he was interested in his image. So in his world of socialising and serial womanising, a microlight plane sounded like the ideal sex aid. So why – once he discovers that he has no ability as a pilot, it costs a fortune and its maddening unreliability loses him the one girl he really wants – does he get more and more hooked?As he monitors the changes to the others in the syndicate; as he learns that there is a literal down-side to cheating in flying exams, shunning responsibility and pretending to know stuff you don’t, the question keeps on surfacing. Why? As the misadventures mount – accidents, tussles with Tornadoes, arrest by the RAF – he keeps thinking he’s worked it out. But it isn’t until The Crash, in which he nearly kills himself and Dan (taking a short-cut in the Round Britain race) that the penny finally drops….Flying is the antidote to modern life he didn’t even know he needed. It’s the supreme way to feel real.

    They teach you how to discover the "Franchise" or structure of a television show in order to write a successful and eye catching spec script. The four-act structure is covered, along with the elements that go into telling a good story. After you've blown them away with your spec script, learn how to pitch confidently and concisely. You'll also find invaluable information on how to work with producers, how to handle your first writing assignment, and tackle revisions. Also included are Writer's Guidelines, and beat sheets, from several television shows to help you familiarize yourself with the way writer's work.

    Why? If a novel or short story has a bad beginning, then no one will keep reading. It's just that simple. Hooked provides readers with a detailed understanding of what a beginning must include (setup, backstory, the inciting incident, etc.); instruction on how to successfully develop the story problem; tips on how to correct common beginning mistakes; exclusive insider advice from agents, acquiring book editors, and literary journal editors; and much more.

    Trouble is, plot is where most writers fall down--but you don't have to be one of them. With this book, you'll learn how to create stories that build suspense, reveal character, and engage readers--one scene at a time.Celebrated writing teacher and author Martha Alderson has devised a plotting system that's as innovative as it is easy to implement. With her foolproof blueprint, you'll learn to devise a successful storyline for any genre. She shows how to:Use the power of the Universal StoryCreate plot lines and subplots that work togetherEffectively use a scene tracker for maximum impactInsert energetic markers at the right points in your storyShow character transformation at the book's climaxThis is the ultimate guide for you to write page-turners that sell!

    Filled with memories, self-reflection, ideas, inspiration, creativity, experiences, achievements, gratitude, short stories, photographs, goals and direction. Unlock the potential of your journal and enjoy some time for yourself. Inside you will find:JOURNAL WRITING TIPS & TRICKS. Learn how to beat the blank page to start your journal writing practice, how to make the time to write, how to organize your journal/diary, find ideas on how to add visual interest to your journal, a collection of alternative journal prompts, a photography challenge checklist and more.365 JOURNALING PROMPTS & QUESTIONS. Enjoy a years-long guided journal writing course for self exploration through daily writing prompts. To help you use your journal/diary as a place to remember where you have been (memoir), appreciate where you are now (gratitude) and decide on where you are going (goals). Not only helping you gain clarity, closure and purpose but also resulting in your very own mini memoir or life journal keepsake. Mixed in amongst the reflective journal writing questions are creative writing prompts, light hearted questions and short story writing idea generator tables to help get your creative writing juices flowing and to have some fun with your journal.52 WEEKLY ACTIONS. Feel like you are stuck in a bit of a rut? Looking to boost your self confidence by expanding your comfort zone? Or do you want some new experiences to write about? Along with your trusty journal, complete one action each week over the 365 days to make the next 52 weeks of your life just that little bit more interesting. For example: Week 30 - Send someone a gift without them knowing it is from you. Report back to journal.***BONUS***OVER 400 QUOTES. A quote collection of over 400 quotes and proverbs ordered by subject, from adventure to writing. To be used as an extra source of inspiration, wisdom and starting points for your journaling practice. After all, who doesn't love a quote collection? IS THIS JOURNAL WRITING BOOK FOR YOU?Are you intimidated by the blank page?Is your journal writing becoming repetitive?Are you looking to find some direction and start setting goals?Are you a writer or blogger who wants to knock the wind out of writer's block?Have you found it difficult maintaining a journal writing practice?Do you want to create a record of your life in a life journal?Are you looking for a creative outlet?Do you enjoy creative and short story writing?Do you feel a need to clear out and process some mental clutter?Have you built up a collection of blank journals because you are scared of ruining them?Have you googled ‘how to write a journal?’ or ‘how to write a diary?’ but still don’t know where to start?If so, this book is for you. Let's get journaling...NOTE: The journal prompts & actions in this book are not dated so you can start from journaling prompt No.1 & weekly action No.1 at any point in the year. You can also pick and choose the prompts at random if you are looking for an occasional resource to help beat writer's block.NO KINDLE? NO PROBLEM. You don’t need a Kindle to read Kindle books, you can buy 365 Journal Writing Ideas today to enjoy it instantly on the FREE Kindle app for PC, Mac, iPhone, Android, Windows Phone and Blackberry. So you could use this book with your journal to do some journaling curled up in bed, on your lunch break at work, at a coffee shop or even learn how to journal at the beach (lucky you).10% of proceeds from 365 Journal Writing Ideas are donated to The Make-A-Wish Foundation.

    Do we have to strip away all femininity to make a female character strong? How do we keep a strong female character likeable? If we're writing historical fiction or science fiction or fantasy based on a historical culture, how far can we stray from the historical records when creating our female characters? In Strong Female Characters: A Busy Writer's Guide you'll learn - what “strong female characters” means, - the keys to writing characters who don’t match stereotypical male or female qualities, - how to keep strong female characters likeable, and - what roles women actually played in history. Each book in the Busy Writer’s Guide series is intended to give you enough theory so that you can understand why things work and why they don’t, but also enough examples to see how that theory looks in practice. In addition, they provide tips and exercises to help you take it to the pages of your own story with an editor's-eye view. Strong Female Characters is a mini-book of approximately 4,000 words.

    But before you can screen your short film, you need to shoot it. And before you can shoot it, you need to write it. The Short Screenplay provides both beginning and experienced screenwriters with all the guidance they need to write compelling, filmable short screenplays. Explore how to develop characters that an audience can identify with. How to create a narrative structure that fits a short time frame but still engages the audience. How to write dialogue that's concise and memorable. How to develop story ideas from concept through final draft. All this and much more is covered in a unique conversational style that reads more like a novel than a "how-to" book. The book wraps up with a discussion of the role of the screenplay in the production process and with some helpful (and entertaining) sample scripts. This is the only guide you'll ever need to make your short film a reality!

    Some novelists write with the goal of becoming a best seller, hoping for wealth and fame. Some just want to write novels that earn them a steady income so they can feed their families and pay their bills. Some write to express their creativity and don’t care if anyone ever reads their books. Then there are the other writers. They want to write an unforgettable novel—the kind of book that gets called a classic, that endures the ravages of time, that stays long in readers’ hearts and changes their lives. These writers want to know the secret of how to reach the heart of their readers. If you are one of those writers, Writing the Heart of Your Story is the book you’ve been waiting for. Inside, you’ll learn: what the most important key elements are that must be in the very first scene of your novel—and some in the first paragraph. how to tap into the heart of your story, characters, setting, plot, and themes by employing specific writing exercises. ways to brainstorm ideas for plot, themes, motifs, setting, and rich characters through asking a series of questions that will take you deeper below the surface of your story. what the most important question is that must be asked in the opening scene in order to write an unforgettable novel. what three things each character must be asked for them to become truly believable and compelling. the secrets to structuring powerful scenes by focusing on the “high moment.” Don’t just write a good novel. Write a great one—by mining the heart of your story! Here's what the best writing instructors and bloggers have to say about this essential writing craft book: “A fresh and motivating take on conventional wisdom, but with unconventional heart. This is highly accessible teaching that transcends ‘how to’ and goes deep into ‘why to’ in a way that will force you to choose between reading it again and jumping on your own project. Bravo.” —Larry Brooks, best-selling author of Story Engineering and Story Physics “As authors, our job is to make people feel, and to do this we need to connect with our own deepest selves in the hope that we can meet the reader where they are. This book will teach you how to delve into your own heart in order to impact those who read your words.” —Joanna Penn, author of From Idea to Book “A veritable compendium of sound writing advice and technique. Written in a style that is both accessible and fun, Lakin's book will be a welcome companion on your writing journey.” —James Scott Bell, best-selling author of Conflict and Suspense and Plot and Structure “I read dozens of writing craft books every year. All too many of them are ho-hum, been-there-done-that. This one is absotively posolutely not. Lakin offers a refreshingly structured—and yet freeing—approach to not just creating a solidly entertaining story but to crafting a tale of emotional resonance and resilience.

    In her groundbreaking first book, she brings together Zen meditation and writing in a new way. Writing practice, as she calls it, is no different from other forms of Zen practice--"it is backed by two thousand years of studying the mind." This edition includes a new preface and an interview with the author.

    In his highly personal and compelling style, DeMarinis shares advice, classic examples and exercises in this definitive book on the short story.

    Using Cohen's trademark style-with tips, statistics, quotes, and stories from parents and students, as well as expert advice-this guide tackles the most important topics on parents''minds, including:• What parents should never say or do when dropping their child off on campus• Staying connected (but not too connected) to your child• When to visit, how often to visit, what to expect when visiting• Helping your child make good choices & supporting the wrong ones• What every parent must know about safety issues

    Drawing on her own efforts to balance the demands of motherhood with her dream of writing, she shows readers how everyday life can be a rich source of stories, and how writing can provide a means to both understand and document their experiences. Whether you are a new mother or a grandmother, someone who has long aspired to write or someone who has never written before, "Writing Motherhood" will help you find your voice and tap into your creative self.Filled with insight, honesty, and humor, each chapter of "Writing Motherhood" weaves together stories from the author's life with wisdom from other writers and mothers. In daily writing Invitations, Lisa then encourages readers to tell their own stories. Along the way, she reveals how to:Start and fill a Mother's Notebook -- in just fifteen minutes a day. Silence the critical voices that stifle creativity. Throw away the rules that bind the imagination. Carve out the time and space for writing. Find a community of other mothers who want to write.Beautifully written and thought-provoking, this inviting and inspiring book will strike a chord with any mother looking to explore and reflect on her experience of motherhood. Here she will discover that mothering provides endless material for writing at the same time that writing brings clarity and wisdom to mothering. "Writing Motherhood" is an essential guidefor mothers at every age and stage of life.