Journalist and dog-breeder Sharon Sakson collects touching stories of the bond between dog and owner, and the healing miracles that bond can bring about.

    It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

    In all the current highly publicized debates about creationism and its descendant "intelligent design," there is an element of the controversy that is rarely mentioned—the "evidence," the empirical truth of evolution by natural selection. Even Richard Dawkins and Stephen Jay Gould, while extolling the beauty of evolution and examining case studies, have not focused on the evidence itself. Yet the proof is vast, varied, and magnificent, drawn from many different fields of science. Scientists are observing species splitting into two and are finding more and more fossils capturing change in the past—dinosaurs that have sprouted feathers, fish that have grown limbs. Why Evolution Is True weaves together the many threads of modern work in genetics, paleontology, geology, molecular biology, and anatomy that demonstrate the "indelible stamp" of the processes first proposed by Darwin. In crisp, lucid prose accessible to a wide audience, Why Evolution Is True dispels common misunderstandings and fears about evolution and clearly confirms that this amazing process of change has been firmly established as a scientific truth.

    Williamson and narrated by Washington Post staffer and columnist Gene Weingarten, this is a perfect collection for dog lovers that celebrates man's best friend

    This is the funny, poignant story of their two decades together.On Valentine's Day 1985, biologist Stacey O'Brien first met a four-day-old baby barn owl -- a fateful encounter that would turn into an astonishing 19-year saga. With nerve damage in one wing, the owlet's ability to fly was forever compromised, and he had no hope of surviving on his own in the wild. O'Brien, a young assistant in the owl laboratory at Caltech, was immediately smitten, promising to care for the helpless owlet and give him a permanent home. Wesley the Owl is the funny, poignant story of their dramatic two decades together. With both a tender heart and a scientist's eye, O'Brien studied Wesley's strange habits intensively and first-hand -- and provided a mice-only diet that required her to buy the rodents in bulk (28,000 over the owl's lifetime). As Wesley grew, she snapped photos of him at every stage like any proud parent, recording his life from a helpless ball of fuzz to a playful, clumsy adolescent to a gorgeous, gold-and-white, macho adult owl with a heart-shaped face and an outsize personality that belied his 18-inch stature. Stacey and Wesley's bond deepened as she discovered Wesley's individual personality, subtle emotions, and playful nature that could also turn fiercely loyal and protective -- though she could have done without Wesley's driving away her would-be human suitors! O'Brien also brings us inside the prestigious research community, a kind of scientific Hogwarts where resident owls sometimes flew freely from office to office and eccentric, brilliant scientists were extraordinarily committed to studying and helping animals; all of them were changed by the animal they loved. As O'Brien gets close to Wesley, she makes important discoveries about owl behavior, intelligence, and communication, coining the term "The Way of the Owl" to describe his inclinations: he did not tolerate lies, held her to her promises, and provided unconditional love, though he was not beyond an occasional sulk. When O'Brien develops her own life-threatening illness, the biologist who saved the life of a helpless baby bird is herself rescued from death by the insistent love and courage of this wild animal. Enhanced by wonderful photos, Wesley the Owl is a thoroughly engaging, heartwarming, often funny story of a complex, emotional, non-human being capable of reason, play, and, most important, love and loyalty. It is sure to be cherished by animal lovers everywhere.

    While researching a recent "New York Times Magazine" cover story about chimpanzees, Charles Siebert visited a retirement home for former ape movie stars and circus entertainers in Wauchula, Florida known as the Center for Great Apes. There Siebert encountered Roger, a twenty-eight-year-old former Ringling Brothers star who seemed convinced he knew the author from some other time and place. Haunted by Roger's response, Siebert takes up residence at the Center for Great Apes and, in the course of one late-night visit to a sleepless Roger's quarters, gets to the bottom of this mysterious connection between himself and his simian counterpart.The result is "The Wauchula Woods Accord," a strikingly written, wide-ranging physical and metaphysical foray into the increasingly fraught frontier between humans and other animals; a journey that encompasses many of the author's encounters with chimpanzees and other animals, as well as the latest scientific discoveries that underscore our intimate biological bonds not only with our nearest kin, but with far more remote-seeming life-forms. By journey's end, the reader arrives at a deeper understanding both of Roger and of our numerous other animal selves, a recognition--an accord-- that carries a new sense of responsibility for how we view and treat all animals, including ourselves.

    Leonard examines the “stuff” we use everyday, offering a galvanizing critique and steps for a changed planet.The Story of Stuff was received with widespread enthusiasm in hardcover, by everyone from Stephen Colbert to Tavis Smiley to George Stephanopolous on Good Morning America, as well as far-reaching print and blog coverage. Uncovering and communicating a critically important idea—that there is an intentional system behind our patterns of consumption and disposal—Annie Leonard transforms how we think about our lives and our relationship to the planet.From sneaking into factories and dumps around the world to visiting textile workers in Haiti and children mining coltan for cell phones in the Congo, Leonard, named one of Time magazine’s 100 environmental heroes of 2009, highlights each step of the materials economy and its actual effect on the earth and the people who live near sites like these.With curiosity, compassion, and humor, Leonard shares concrete steps for taking action at the individual and political level that will bring about sustainability, community health, and economic justice. Embraced by teachers, parents, churches, community centers, activists, and everyday readers, The Story of Stuff will be a long-lived classic.

    Mara Altman's volatile and apprehensive relationship with her body has led her to wonder about a lot of stuff over the years. Like, who decided that women shouldn't have body hair? And how sweaty is too sweaty? Also, why is breast cleavage sexy but camel toe revolting? Isn't it all just cleavage? These questions and others like them have led to the comforting and sometimes smelly revelations that constitute Gross Anatomy, an essay collection about what it's like to operate the bags of meat we call our bodies.Divided into two sections, "The Top Half" and "The Bottom Half," with cartoons scattered throughout, Altman's book takes the reader on a wild and relatable journey from head to toe—as she attempts to strike up a peace accord with our grody bits.With a combination of personal anecdotes and fascinating research, Gross Anatomy holds up a magnifying glass to our beliefs, practices, biases, and body parts and shows us the naked truth: that there is greatness in our grossness.

    However, he is also a card-carrying member of the American Fern Society, and since childhood has been fascinated by these primitive plants and their ability to survive and adapt in many climates. Oaxaca Journal is Sacks's spellbinding account of his trip with a group of fellow fern enthusiasts to the beautiful, history-steeped province of Oaxaca, Mexico. Bringing together Sacks's passion for natural history and the richness of human culture with his sharp eye for detail, Oaxaca Journal is a captivating evocation of a place, its plants, its people, and its myriad wonders.

    The ultimate reference to 355 dinosaurs from the Triassic, Jurassic and Cretaceous periods, including more than 900 watercolors, maps, timelines and photographs.Includes the best-known non-dinosaurs such as sea-living placodonts, nothosaurs, plesiosaurs, mosasaurs and ichthyosaurs, as well as the airborne pterosaurs.With informative descriptions, technically accurate profiles, anatomical illustrations, depictions of dinosaur habitats, and maps of fossil sites.

    At the same time, he was immersed in street life. Today he is a cutting-edge neuroscientist—Columbia University's first tenured African American professor in the sciences—whose landmark, controversial research is redefining our understanding of addiction.In this provocative and eye-opening memoir, he recalls his journey of self-discovery and weaves his past and present. Hart goes beyond the hype of the antidrug movement as he examines the relationship among drugs, pleasure, choice, and motivation, both in the brain and in society. His findings shed new light on common ideas about race, poverty, and drugs, and explain why current policies are failing.Though Hart escaped neighborhoods that were dominated by entrenched poverty and the knot of problems associated with it, he has not turned his back on his roots. Determined to make a difference, he tirelessly applies his scientific research to help save real lives. But balancing his former street life with his achievements today has not been easy—a struggle he reflects on publicly for the first time.A powerful story of hope and change, of a scientist who has dedicated his life to helping others, High Price will alter the way we think about poverty, race, and addiction—and how we can effect change.

    When a rescue volunteer frees her at the last minute, the little girl is 15 pounds underweight and covered with open sores, swollen ticks and thousands of fleas. Her ears are stuffed with blood and wax, her paws filled with concrete. The victim of severe neglect and confinement, her muscles are atrophied - even her tongue lolls in her mouth. It hurts her to walk more than a few feet, and she limps. She has chewed and licked through the skin on her limbs. Physical ailments can heal, but the greatest challenge will be to overcome what life has taught her about humans: that they are to be feared. Named Roo, the puppy is randomly assigned to a volunteer foster parent with neither special skills nor experience with fearful dogs. He writes that he is, “just as scared as she is.” Notes from a Dog Rescue in Progress is the emotional and inspiring true story of Roo’s journey and the powerful bond formed as she and her foster dad develop the trust and understanding to address her fears and problems one at a time. It’s the story of an attempt to redeem an unredeemable dog.This series originally appeared online, where it received nearly 20,000 likes, shares and comments, making it the most popular dog series of 2012. It is accompanied by 20 images and links to numerous videos and online resources.

    

    In this revised edition, Merlin D. Tuttle, founder and science director of Bat Conservation International in Austin, Texas, offers bat aficionados the most up-to-date bat facts, including a wealth of new information on attracting bats and building bat houses and a totally revamped key to the identification of common North American species.

    Now, in The Possibility Dogs, Charleson journeys into the world of psychiatric service, where dogs aid humans with disabilities that may be unseen but are no less felt. This work had a profound effect on Charleson, perhaps because, for her, this journey began as a personal one: Charleson herself struggled with posttraumatic stress disorder for months after a particularly grisly search. Collaboration with her search dog partner made the surprising difference to her own healing. Inspired by that experience, Charleson learns to identify abandoned dogs with service potential, often plucking them from shelters at the last minute, and to train them for work beside hurting partners, to whom these second-chance dogs bring intelligence, comfort, and hope. Along the way she comes to see canine potential everywhere, often where she least expects it – from Merlin the chocolate lab puppy with the broken tail once cast away in a garbage bag, who now stabilizes his partner’s panic attacks; to Ollie, the blind and deaf terrier, rescued moments before it was too late, who now soothes anxious children; to Jake Piper, the starving pit bull terrier mix with the wayward ears who is transformed into a working service dog and, who, for Charleson, goes from abandoned to irreplaceable.