. . a lively, engaging masterpiece."--Erik Brynjolfsson, bestselling co-author of The Second Machine AgeMIT professor Sinan Aral isn't only one of the world's leading experts on social media--he's also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology's great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health.Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers--to everyone who hopes to change the way we think and act--which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter's and Facebook's massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids.In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

    It was a thrilling era of open cockpits, silk scarves, leather helmets, and goggles. After serving in World War II, Sutter joined Boeing, then a small company, eager to build airplanes.In July 1965, he was asked to lead the large Boeing team designing the new 747. Pan Am wanted a new airliner as quickly as possible. This all-new transport had to be far bigger than anything in service or even on anybody's drawing board. To make it fly, Sutter and his team would have to push far beyond the technological boundaries of the late 1960s. Could it be done?Almost everything about the 747 would be unprecedented. Its cabin would be so wide that it would need two aisles. Its horizontal tail would be bigger than the wings of most airliners ever built. Jet engines big enough to lift it off the ground didn't yet exist. Runways at the world's airports couldn't handle it, and neither could Boeing's factories. They had to erect the world's largest building just to produce it. A truly mammoth undertaking, the 747 became one of the most successful airplane models ever.Sutter's vivid narrative takes us back to a time when American technology was cutting-edge -- the 747 came on the market the same year that men first set foot on the moon -- and jet travel was still glamorous and new. With wit and warmth, he gives an insider's sense of the larger-than-life-size personalities -- and the tensions -- in the aeronautical world. Ultimately, 747 is an inspiring story of grit and glory.

    The largest and most populous country on earth and currently the world's second biggest economy, China has recently reclaimed its historic place at the center of global affairs after decades of internal chaos and disastrous foreign relations. But even as China tentatively reengages with the outside world, the contradictions of its development risks pushing it back into an era of insularity and instability—a regression that, as China's recent history shows, would have serious implications for all other nations.In Restless Empire, award-winning historian Odd Arne Westad traces China's complex foreign affairs over the past 250 years, identifying the forces that will determine the country's path in the decades to come. Since the height of the Qing Empire in the eighteenth century, China's interactions—and confrontations—with foreign powers have caused its worldview to fluctuate wildly between extremes of dominance and subjugation, emulation and defiance. From the invasion of Burma in the 1760s to the Boxer Rebellion in the early 20th century to the 2001 standoff over a downed U.S. spy plane, many of these encounters have left Chinese with a lingering sense of humiliation and resentment, and inflamed their notions of justice, hierarchy, and Chinese centrality in world affairs. Recently, China's rising influence on the world stage has shown what the country stands to gain from international cooperation and openness. But as Westad shows, the nation's success will ultimately hinge on its ability to engage with potential international partners while simultaneously safeguarding its own strength and stability.An in-depth study by one of our most respected authorities on international relations and contemporary East Asian history, Restless Empire is essential reading for anyone wishing to understand the recent past and probable future of this dynamic and complex nation.

    Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. Great mobile products replicate and amplify human behavior and interaction, writes Moatti. They don't replace human relationships; they enhance them. A strategy manual rather than a technical treatise, Mobilized includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for business success in the mobile era. Until now."

    It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life.From travel to news to commerce, smart businesses are reorienting their efforts around people-around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

    Their choices are limited by mountains, rivers, seas, and concrete. To understand world events, news organizations and other authorities often focus on people, ideas, and political movements, but without geography, we never have the full picture. Now, in the relevant and timely Prisoners of Geography, seasoned journalist Tim Marshall examines Russia, China, the USA, Latin America, the Middle East, Africa, Europe, Japan and Korea, and Greenland and the Arctic—their weather, seas, mountains, rivers, deserts, and borders—to provide a context often missing from our political reportage: how the physical characteristics of these countries affect their strengths and vulnerabilities and the decisions made by their leaders.In ten, up-to-date maps of each region, Marshall explains in clear and engaging prose the complex geo-political strategies of these key parts of the globe. What does it mean that Russia must have a navy, but also has frozen ports six months a year? How does this affect Putin’s treatment of Ukraine? How is China’s future constrained by its geography? Why will Europe never be united? Why will America never be invaded? Shining a light on the unavoidable physical realities that shape all of our aspirations and endeavors, Prisoners of Geography is the critical guide to one of the major (and most often overlooked) determining factors in world history.

    A classic title on the PC revolution originally published in 1986. Featuring Bill Gates, Andy Hertzfeld, Charles Simonyi, Ray Ozzie, Michael Hawley and many more.

    In recent years, scientists like Kathryn Paige Harden have shown that DNA makes us different, in our personalities and in our health--and in ways that matter for educational and economic success in our current society.In The Genetic Lottery, Harden introduces readers to the latest genetic science, dismantling dangerous ideas about racial superiority and challenging us to grapple with what equality really means in a world where people are born different. Weaving together personal stories with scientific evidence, Harden shows why our refusal to recognize the power of DNA perpetuates the myth of meritocracy, and argues that we must acknowledge the role of genetic luck if we are ever to create a fair society.Reclaiming genetic science from the legacy of eugenics, this groundbreaking book offers a bold new vision of a society where everyone thrives, regardless of how one fares in the genetic lottery.

    In reality, it has become a private industry dominated by a textbook duopoly-the Democrats and the Republicans-and plagued and perverted by unhealthy competition between the players. Tragically, it has therefore become incapable of delivering solutions to America's key economic and social challenges. In fact, there's virtually no connection between our political leaders solving problems and getting reelected. In The Politics Industry, Katherine Gehl and Michael Porter take a radical new approach. They ingeniously apply the tools of business analysis-and Porter's distinctive Five Forces framework-to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change-a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws. Their bracing assessment and practical recommendations cut through the endless debate about various proposed fixes, such as term limits and campaign finance reform. The result: true political innovation.

    From a historic spy case that saved Taiwan from communist takeover to modern day covert action programs, and from emergency alert procedures to underground coastal defense networks, this is the untold story of the most dangerous flashpoint of our times.""Easton offers a brilliant, thick description of China's invasion plans, Taiwan's plans to repel an invasion, potential invasion scenarios, and how the U.S. might respond. Throughout the incredible level of detail, and the vast number of plans, locations, weapons systems, operations and doctrines it presents, Easton's clarity of order and logical presentation keep everything firmly under control.Where would it arrive? When would it come? How would China attack Taiwan?Easton paints the way the island-nation would be attacked with a fine calligraphy brush, detailing how the landings would go, what would happen if the PRC got a foothold, and what weapons would be deployed where and how."Democratic-ruled Taiwan poses an existential threat to China's communist leaders because the island, located some 90 miles off the southeast coast "serves as a beacon of freedom for ethnically Chinese people everywhere," the book states."What Easton has done is provide a vital warning to America and its allies, China could try to invade Taiwan as early as the first half of the next decade."Easton is a Washington-based think tank Project 2049 Institute research fellow and a former National Chengchi University student.

    This increasingly ubiquitous, immensely powerful technology often leads us to assume that as the number of people online grows, it inevitably leads to a smaller, more cosmopolitan world. We’ll understand more, we think. We’ll know more. We’ll engage more and share more with people from other cultures. In reality, it is easier to ship bottles of water from Fiji to Atlanta than it is to get news from Tokyo to New York.In Rewire, media scholar and activist Ethan Zuckerman explains why the technological ability to communicate with someone does not inevitably lead to increased human connection. At the most basic level, our human tendency to “flock together” means that most of our interactions, online or off, are with a small set of people with whom we have much in common. In examining this fundamental tendency, Zuckerman draws on his own work as well as the latest research in psychology and sociology to consider technology’s role in disconnecting ourselves from the rest of the world.For those who seek a wider picture—a picture now critical for survival in an age of global economic crises and pandemics—Zuckerman highlights the challenges, and the headway already made, in truly connecting people across cultures. From voracious xenophiles eager to explore other countries to bridge figures who are able to connect one culture to another, people are at the center of his vision for a true kind of cosmopolitanism. And it is people who will shape a new approach to existing technologies, and perhaps invent some new ones, that embrace translation, cross-cultural inspiration, and the search for new, serendipitous experiences.Rich with Zuckerman’s personal experience and wisdom, Rewire offers a map of the social, technical, and policy innovations needed to more tightly connect the world.

    Now, the exciting new field of "big history" allows us to explore human civilizations in ways unavailable to historians of previous generations. Big history scholars take a multidisciplinary approach to study great spans of time, unlocking important themes, trends, and developments across time and space.Unlike a traditional survey of history - with its focus on dates and events, kings and battles - The Big History of Civilizations is your chance to apply this cutting-edge historical approach to the epic story of humanity around the world. Taught by acclaimed Professor Craig G. Benjamin of Grand Valley State University, these 36 sweeping lectures trace the story of human civilizations from our emergence as a species, through the agricultural and industrial revolutions, and into the future.It only takes a few minutes of one lecture for you to discover that Big History is an amazing approach to history. Its grand vision will give you powerful new insights into human civilization, and it offers a profound analysis of some of our biggest questions: What makes us human? Where did we come from? And where are we going? There may be no easy answers, but Professor Benjamin takes you on a powerful journey to the limits of our understanding.What differentiates big history from any other field is the way it combines divergent fields, from archaeology and anthropology to ecology and philosophy, and ties them together, allowing you to see patterns of our past, present - and even future. From the just-right "Goldilocks factors" that allow civilizations to emerge to different ways civilizations have emerged across time and around the word, this riveting approach to history offers a multidisciplinary toolkit to tell the story about what makes us human.Listening Length: 17 hours and 49 minutes

    A cyber-enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy anything from coffee to cars, yet few people seem to truly understand what it is. This raises the question: Why should anyone care about bitcoin?In The Age of Cryptocurrency, Wall Street journalists Paul Vigna and Michael J. Casey deliver the definitive answer to this question. Cybermoney is poised to launch a revolution, one that could reinvent traditional financial and social structures while bringing the world's billions of "unbanked" individuals into a new global economy. Cryptocurrency holds the promise of a financial system without a middleman, one owned by the people who use it and one safeguarded from the devastation of a 2008-type crash.But bitcoin, the most famous of the cybermonies, carries a reputation for instability, wild fluctuation, and illicit business; some fear it has the power to eliminate jobs and to upend the concept of a nation state. It implies, above all, monumental and wide-reaching change-for better and for worse. But it is here to stay, and you ignore it at your peril.Vigna and Casey demystify cryptocurrency-its origins, its function, and what you need to know to navigate a cyber-economy. The digital currency world will look very different from the paper currency world; The Age of Cryptocurrency will teach you how to be ready.

    The stress of managing it all wreaked even more havoc on her already strained body. It wasn’t until Christina met nutritionist Cara Clark that she discovered a path that allowed her to regain her health and heal in body and mind.  In The Wellness Remodel, Christina chronicles her health journey and shares what she’s learned about the importance of creating balance and prioritizing physical and mental self-care. Divided into three parts—”Gut Rehab” (food and nutrition); “Building a Strong Foundation” (exercise); and “The Rewire” (mindfulness)—the book will be an accessible guide to full-body wellness, offering simple strategies anyone can put into action for immediate results. Christina and Cara will also share their simple cooking strategies built for the real word of working parents and busy weeknights, including sixty of their favorite recipes, complete with beautiful photos and easy-to-follow instructions. Inspiring, informative, fun, and empowering, The Wellness Remodel will give readers everything they need to nourish the body, keep it strong, and help their spirit flourish.

    Only Jacques could have come up with dishes so innovative and uncomplicated.“Minute recipes”: Nearly no-cook recipes fit for company: Cured Salmon Morsels, Glazed Sausage BitsSmashing appetizers: Scallop Pancakes, zipped together in a blender (10 minutes)Almost instant soups: Creamy Leek and Mushroom Soup (7 minutes)Fast, festive dinners: Stuffed Pork Fillet on Grape Tomatoes (18 minutes)Stunning desserts: Mini Almond Cakes in Raspberry Sauce (15 minutes)