Win Bigly: Persuasion in a World Where Facts Don't Matter


Scott Adams - 2017
     Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

47 Mind Hacks for Writers: Master the Writing Habit in 10 Minutes Or Less and End Writer's Block and Procrastination for Good


Karen Dimmick - 2016
    No more interruptions. No more feeling you're not good enough to be the writer you long to be. No more conflicts with family. No more writer's block. Awareness + Solution = Mind Hack Rather than "feel good inspiration", 47 Mind Hacks for Writers takes you through the simple steps you need to shift your mindset so you can write on your terms.We asked over 100 writers what their biggest obstacles were around writing. This book gives you a mind hack for each one. DISCOVER 47 Mind Hacks that Will Make You a More Productive Writer The book will help you: Put an end to writer's block… forever Uncover the real reason you're procrastinating and start writing today Discover a fun way to get your family to help you reach your writing goals Stop feeling like you're not good enough Shut down the overly-critical self-talk that holds you back Karen & Steve Dimmick have been using belief change techniques, coaching and Neuro-Linguistics since 2004, and have been helping authors since 2007.You know what life hacking is, now it's time to hack your mind, get out of your own way and be the writer you know you can be. DOWNLOAD 47 Mind Hacks for Writers, today, and get back in control of your writing life!

Social Media Marketing for Publishers


Liz Murray - 2012
    

Will Write for Food: The Complete Guide to Writing Cookbooks, Restaurant Reviews, Articles, Memoir, Fiction and More


Dianne Jacob - 2005
    Dianne Jacob—journalist and food-writing instructor and coach—offers interviews with award-winning writers such as Jeffrey Steingarten, Calvin Trillin, Molly O'Neill, and Deborah Madison, plus well-known book and magazine editors and literary agents, give readers the tools to get started and the confidence to follow through. Comprehensive yet accessible chapters range from restaurant reviewing to cookbooks to memoirs. Focused exercises at the end of chapters stimulate creativity, help organize thought, and build practical skills. Will Write for Food is the first and ultimate ins and outs guidebook to the incredibly popular world of food writing.

Scrivener Essentials: A Quick Start Visual Guide For Windows Users


Karen Prince - 2014
     Imagine if you could use Scrivener for Windows like a seasoned professional, knowing the keyboard shortcuts, what the tools on the toolbar do; flying through the application and creating an amazing story without being distracted by having to look up how to use a feature every time you want to use it. In the back of your mind you know that the Scrivener software you bought is going to simplify your writing process and help you become more productive. You have heard about the cool split screen views, virtual cork boards and the collections feature where you can process all instances of a document at once even though you have it in several different collections. But best of all you’ve heard that you can export your content to multiple platforms without having to change the original draft document! Imagine the time you are going to save. Not to mention that if you can format your own work for export you will no longer be held hostage to the whims and schedules of anyone else. The problem is, before you can do all that, you have to learn how to use the Scrivener software. This can be time consuming if you try to learn from the Scrivener users manual which is highly technical and includes every conceivable function and feature of the software. Don’t get me wrong. The Scrivener users manual has every bit of information you will ever need regarding Scrivener because it is supposed to be like that, but it sure is difficult to weed out the bits that pertain to the project you want to write. I know because that is the way I had to learn it. What I would have liked was a Scrivener essentials guide with: Plenty of pictures, so that you can instantly recognize the regions of the user interface. Arrows pointing right at the buttons mentioned in the instructions, making them easy to find. Instructions embedded into the images they refer to so that they don’t drift onto the next page because of the personal settings on your Kindle. No distracting instructions for Macintosh users that send you on a wild goose chase after functions that are not supported by Scrivener for Windows. So I wrote a guide just like that. In it you will learn to: Open a project and customize your workspaces. Toggle between normal Text Editing Mode, Cork Board Mode and Outlining Mode and how to use each of them as well as how to use the distraction free Full Screen Mode. Split your screen to have two documents or two versions of the same document open at once. Manage your files and folders, whether you are starting from scratch in Scrivener or want to import your content from another writing application pre-sorted into chapters or sections. Make use of Scrivener’s editing tools like collections and snapshots (which takes a snap shot of the current state of a document so that you can revert to it if you don’t like your subsequent edits.) Compile your work for export to your agent, as a paperback or as an eBook. How to download some tools so that you can preview your content before you send it out. If you are ready to improve your writing process, scroll up, click the buy button and start making the most of your Scrivener Software today!

Time to Write: More Than 100 Professional Writers Reveal How to Fit Writing Into Your Busy Life


Kelly L. Stone - 2007
    Light bulbs went off in my head as I read Kelly L. Stone's Time to Write with its shrewd observations and sage, practical advice for making time to write." -Hallie Ephron, author of Writing and Selling Your Mystery Novel and 1001 Books for Every Mood"When it's a writing day, I'm writing. Period."—Jodi Picoult "I set myself a 500 word a day goal. . . . If I can do that, I can finish a first draft in six months."—Hallie Ephron "If the trouble is just getting started in the morning, I often change my writing place or method."—Jennifer Blake In Time to Write, more than 100 professional writers from across genres-including Sandra Brown, Catherine Coulter, Wendy Corsi Staub, Merline Lovelace, Steve Berry, Tess Gerritsen, Ann Major, Cherry Adair, Christine Feehan, Julia London, and Eloisa James-share their secrets to finding time to write. And if they could find the time to write, then so can you. The time is now.

How to Write Fast: Better Words Faster (Stone Tablet Singles Book 1)


Sean M. Platt - 2019
     There’s a better way. In How to Write Fast, Platt and Silver show you how to shift your approach to writing to dramatically increase your natural speed, while tapping into your inner storyteller and unleashing more of the stories you were born to tell. You will discover: * How to immediately improve your writing speed. * Why writing fast will result in better writing. * How to redesign your writing strategy to promote going faster. * The five simple hacks Platt, Silver and the entire story studio have used to repeatedly best themselves and move many of them to producing more than a million words a year. * Mental tricks to bypass your inner editor (and why using them will retrain your brain to write faster, while also creating the cleanest copy you’ve ever created). Isn't it time you did more than just write fast? Now you can. Start writing better words faster today!

Vex, Hex, Smash, Smooch: Let Verbs Power Your Writing


Constance Hale - 2012
    Grammar gurus agree: Drama in writing emerges from the interplay of a subject (noun) and a predicate (verb). Constance Hale, the best-selling author of Sin and Syntax, zooms in on the colorful world of verbs. Synthesizing the pedagogical and the popular, the scholarly and the scandalous, Hale combines the wit of Bill Bryson with the practical wisdom of William Zinsser. She marches through linguistic history to paint a layered picture of our language—from before it really existed to the quirky usages we see online today. She warns about habits to avoid and inspires with samples of brilliant writing. A veteran teacher, Hale gives writing prompts along the way, helping readers “try, do, write, play.” Vex, Hex, Smash, Smooch guides us to more powerful writing by demonstrating how to use great verbs with style.

How to Write a Damn Good Novel: A Step-by-Step No Nonsense Guide to Dramatic Storytelling


James N. Frey - 1987
    Talent and inspiration can't be taught, but Frey does provide scores of helpful suggestions and sensible rules and principles.An international bestseller, How to Write a Damn Good Novel will enable all writers to face that intimidating first page, keep them on track when they falter, and help them recognize, analyze, and correct the problems in their own work.

Sandler Success Principles: 11 Insights that will change the way you Think and Sell


David H. Mattson - 2012
    Now they are revealed for you to learn and use in your own business and career. A remarkable and sometimes painful part of the process is uncovering the truth about yourself, including how your self-image was shaped sometimes carelessly and perhaps even cruelly. As you grasp the influence of these “old tapes,” you see how you have unknowingly sabotaged your potential for being at the top tier of sales professionals. You may be astonished to discover what inner dialogue and even demons you now may choose to control and override. The results? You enjoy a significant advantage over those you seek to impress and persuade, and master a predictable way to reach and exceed your career, business and financial goals. The enormous benefits of self-knowledge and imaginative new tools for self-management are at the heart of the challenging and exhilarating lifelong process of implementing the Sandler Success Principles.

Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book


Tim Grahl - 2013
    He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn't.The result is Your First 1000 Copies where he walks you through the Connection System, a plan that every author can immediately start using. The plan looks like this: Permission - How to open up communication with your readers where you can reliably engage them and invite them to be involved. Content - How to use content to engage with current readers and connect with new ones. Outreach - How to ethically and politely introduce yourself to new readers. Sell - How all of these steps can naturally lead to book sales without being pushy or annoying Track - How to use modern online tools to see what's working and what's not working, and how to make decisions based on data.This is a system that any author can immediately put in place to start building their platform. Whether you're a seasoned author looking to step into the new publishing landscape, or you're a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books.

The Right-Brain Business Plan: A Creative, Visual Map for Success


Jennifer Lee - 2011
    The key is using, rather than stifling, imagination and intuition. Lee's illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They'll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.Discover how to:* Develop a financial plan with fun and flair * Select your circle of support to get the work done* Clarify your business values and goals * Paint a picture of your business landscape* Understand your competition and what makes you stand out from the crowd* Identify your perfect customers and create a marketing plan to reach them* Map out concrete action steps to bring your Right-Brain Business Plan to life

Smart Women Finish Rich: 9 Steps to Achieving Financial Security and Funding Your Dreams


David Bach - 1998
    Whether you’re working with a few dollars a week or a significant inheritance, Bach’s nine-step program gives you tools for spending wisely, establishing security, and aligning money with your values. Plus, in this completely revised and updated edition, David Bach includes critical new long-term investment advice, information on teaching your kids about money, Internet resources, and new ways to attract greater wealth–personal and financial–into your life.

For Love or Money


Susan Kaye Quinn - 2015
    But what if the stories you love to write aren’t the kind that are selling like ice water in July? How do you create a career in writing that you both love and hits the financial success you need to justify the hours spent at the keyboard? For Love or Money talks about writing for love (and how to sell that) as well as writing for money (and how to love it). It contains serious strategies about making money with your books, living the freedom of indie publishing, and stretching yourself creatively in your career. For authors willing to take a hard look at themselves and the market, this book will lay out the necessary steps to create your dream writing career. For Love or Money is meant to be used in tandem with The Indie Author Survival Guide (Second Edition), the first book in the Crafting a Self-Publishing Career series. Together, these two books will set you on a path of turning your love for storytelling into a career. **JOIN THE FOR LOVE OR MONEY FACEBOOK GROUP** Connect with your fellow self-published authors and share information about writing and publishing. Susan hosts monthly consultation giveaways and shares updates on the constantly evolving publishing landscape. JOIN HERE: http://smarturl.it/LoveOrMoneyGroup **Table of Contents** Author's Note Crafting Your Dream Writer Life 1.1 Choosing Your Mountain 1.2 Park Your Biases At The Curb 1.3 Embrace Your Freedom 1.4 My Journey 1.5 Decide For Yourself 1.6 Bite-Sized Summary Writing For Love 2.1 Writing Challenges Me 2.2 Forget About Readers 2.3 Joyful Writing 2.4 Take Your Craft Up A Level 2.5 It Will Always Be Hard 2.6 Bite-Sized Summary Turning Love Into Money 3.1 Don't Give Up Too Soon 3.2 All The Marketing Tricks 3.3 Making What You Love More Commercial 3.4 My Biggest Failure/Learning Experience 3.5 Why Isn't My Book Selling 3.6 Build Your Backlist 3.7 Bite-Sized Summary Writing For Money 4.1 Writing What Sells 4.2 What's In Your Wheelhouse 4.3 Don't Try This At Home 4.4 Bite-Sized Summary Balancing Writing And Life 5.1 Staying Sane in a Crazy (Indie Publishing) World Managing Your Career Appendix: Your Self-Publishing Toolkit

The Craft of Research


Wayne C. Booth - 1995
    Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.