In " An Introduction to the Event-Related Potential Technique," Steve Luck offers the first comprehensive guide to the practicalities of conducting ERP experiments in cognitive neuroscience and related fields, including affective neuroscience and experimental psychopathology. The book can serve as a guide for the classroom or the laboratory and as a reference for researchers who do not conduct ERP studies themselves but need to understand and evaluate ERP experiments in the literature. It summarizes the accumulated body of ERP theory and practice, providing detailed, practical advice about how to design, conduct, and interpret ERP experiments, and presents the theoretical background needed to understand why an experiment is carried out in a particular way. Luck focuses on the most fundamental techniques, describing them as they are used in many of the world's leading ERP laboratories. These techniques reflect a long history of electrophysiological recordings and provide an excellent foundation for more advanced approaches.The book also provides advice on the key topic of how to design ERP experiments so that they will be useful in answering questions of broad scientific interest. This reflects the increasing proportion of ERP research that focuses on these broader questions rather than the "ERPology" of early studies, which concentrated primarily on ERP components and methods. Topics covered include the neural origins of ERPs, signal averaging, artifact rejection and correction, filtering, measurement and analysis, localization, and the practicalities of setting up the lab.

    Written by an international team of specialists, spectacularly adorned with a gallery of more than 2,000 color illustrations, and supplemented with distribution maps, detailed and beautifully rendered diagrams, and some of the world's finest wildlife photographs, this volume will become the standard by which all others are measured. Each page is expertly laid out to enhance either browsing or in-depth study. Readers will find detailed coverage of all sorts of animals, including mammals, birds, reptiles, amphibians, fishes, and invertebrates. The Encyclopedia includes an introductory overview of animal evolution, biology, behavior, classification, habitats, and current conservation issues. An extensive encyclopedic survey of the animals follows, with special attention given to endangered and vulnerable species. All information is completely up-to-date, with the most recent scientific and conservation data. Elegant graphics put a broad selection of information at readers' fingertips, including classification information, scientific and common names, distribution maps for all animal groups, conservation panels that focus on threatened species, accurate and detailed anatomical drawings, and illustrations of multiple species. Each section is color coded for easy identification of animal groups. Feature pages explore topics of particular interest and provide insights into animal behavior. With its expansive scope, richly detailed information, and inviting design, this will be the ideal reference for a broad range of uses.* Completely up-to-date, with the most recent scientific information and conservation data * A gallery of more than 2,000 illustrations * Authoritative text contributed by a team of international specialists * Lavish color photographs from leading wildlife photographers * Distribution maps for all animal groups * Detailed explanatory scientific diagrams * Feature pages exploring topics of particular interest and providing insights into animal behavior

    But in Tomatoland, which is based on his James Beard Award-winning article, "The Price of Tomatoes," investigative food journalist Barry Estabrook reveals the huge human and environmental cost of the $5 billion fresh tomato industry. Fields are sprayed with more than one hundred different herbicides and pesticides. Tomatoes are picked hard and green and artificially gassed until their skins acquire a marketable hue. Modern plant breeding has tripled yields, but has also produced fruits with dramatically reduced amounts of calcium, vitamin A, and vitamin C, and tomatoes that have fourteen times more sodium than the tomatoes our parents enjoyed. The relentless drive for low costs has fostered a thriving modern-day slave trade in the United States. How have we come to this point?   Estabrook traces the supermarket tomato from its birthplace in the deserts of Peru to the impoverished town of Immokalee, Florida, a.k.a. the tomato capital of the United States. He visits the laboratories of seedsmen trying to develop varieties that can withstand the rigors of agribusiness and still taste like a garden tomato, and then moves on to commercial growers who operate on tens of thousands of acres, and eventually to a hillside field in Pennsylvania, where he meets an obsessed farmer who produces delectable tomatoes for the nation's top restaurants.Throughout Tomatoland, Estabrook presents a who's who cast of characters in the tomato industry: the avuncular octogenarian whose conglomerate grows one out of every eight tomatoes eaten in the United States; the ex-Marine who heads the group that dictates the size, color, and shape of every tomato shipped out of Florida; the U.S. attorney who has doggedly prosecuted human traffickers for the past decade; and the Guatemalan peasant who came north to earn money for his parents' medical bills and found himself enslaved for two years.Tomatoland reads like a suspenseful whodunit as well as an expose of today's agribusiness systems and the price we pay as a society when we take taste and thought out of our food purchases.

    Sousa discusses the cognitive mechanisms for learning mathematics and the environmental and developmental factors that contribute to mathematics difficulties. This award-winning text examines:Children's innate number sense and how the brain develops an understanding of number relationships Rationales for modifying lessons to meet the developmental learning stages of young children, preadolescents, and adolescents How to plan lessons in PreK-12 mathematics Implications of current research for planning mathematics lessons, including discoveries about memory systems and lesson timing Methods to help elementary and secondary school teachers detect mathematics difficulties Clear connections to the NCTM standards and curriculum focal points

    This book shows how easy it is to fill our gardens with everything from foxes, frogs and mice, to butterflies, ladybirds and thousands of fascinating creepy-crawlies.

    Assuming the reader has little prior knowledge of the subject its importance, the principles of the techniques used and their applications are all carefully laid out, with over 250 clearly presented two-colour illustrations. In addition to a number of informative changes to the text throughout the book, the final four chapters have been significantly updated and extended to reflect the striking advances made in recent years in the applications of gene cloning and DNA analysis in biotechnology: Extended chapter on agriculture including new material on glyphosate resistant plantsNew section on the uses of gene cloning and PCR in archaeologyCoverage of ethical concerns relating to pharming, gene therapy and GM crops Gene Cloning and DNA Analysis remains an essential introductory text to a wide range of biological sciences students; including genetics and genomics, molecular biology, biochemistry, immunology and applied biology. It is also a perfect introductory text for any professional needing to learn the basics of the subject. All libraries in universities where medical, life and biological sciences are studied and taught should have copies available on their shelves. View the Gene Cloning and DNA Analysis webpage at www.blackwellpublishing.com/genecloning

    Some are so rare, they were once more valuable than gold. Some found in ancient mythology hold magical abilities, including the power to turn a person to stone. Others have been used by assassins to kill kings, and sorcerers to revive the dead. Here, too, is vegetation with astonishing properties to cure and heal, many of which have long since been lost with the advent of modern medicine.Organized alphabetically, The Big, Bad Book of Botany combines the latest in biological information with bizarre facts about the plant kingdom's oddest members, including a species that is more poisonous than a cobra and a prehistoric plant that actually "walked." Largo takes you through the history of vegetables and fruits and their astonishing agricultural evolution. Throughout, he reveals astonishing facts, from where the world's first tree grew to whether plants are telepathic.Featuring more than 150 photographs and illustrations, The Big, Bad Book of Botany is a fascinating, fun A-to-Z encyclopedia for all ages that will transform the way we look at the natural world.

    Dickson Despommier's visionary book provides a blueprint for securing the world's food supply and at the same time solving one of the gravest environmental crises facing us today."--StingImagine a world where every town has their own local food source, grown in the safest way possible, where no drop of water or particle of light is wasted, and where a simple elevator ride can transport you to nature's grocery store - imagine the world of the vertical farm.When Columbia professor Dickson Despommier set out to solve America's food, water, and energy crises, he didn't just think big - he thought up. Despommier's stroke of genius, the vertical farm, has excited scientists, architects, and politicians around the globe. Now, in this groundbreaking book, Despommier explains how the vertical farm will have an incredible impact on changing the face of this planet for future generations.Despommier takes readers on an incredible journey inside the vertical farm, buildings filled with fruits and vegetables that will provide local food sources for entire cities.Vertical farms will allow us to:- Grow food 24 hours a day, 365 days a year- Protect crops from unpredictable and harmful weather- Re-use water collected from the indoor environment- Provide jobs for residents- Eliminate use of pesticides, fertilizers, or herbicides- Drastically reduce dependence on fossil fuels- Prevent crop loss due to shipping or storage- Stop agricultural runoffVertical farms can be built in abandoned buildings and on deserted lots, transforming our cities into urban landscapes which will provide fresh food grown and harvested just around the corner. Possibly the most important aspect of vertical farms is that they can built by nations with little or no arable land, transforming nations which are currently unable to farm into top food producers. In the tradition of the bestselling The World Without Us, The Vertical Farm is a completely original landmark work destined to become an instant classic

    With wisdom and clear, ringing prose, he tackles head-on some of the most difficult problems confronting us near the end of the twentieth century––problems we still face today. Berry elucidates connections between sexual brutality and economic brutality, and the role of art and free speech. He forcefully addresses America's unabashed pursuit of self-liberation, which he says is "still the strongest force now operating in our society." As individuals turn away from their community, they conform to a "rootless and placeless monoculture of commercial expectations and products," buying into the very economic system that is destroying the earth, our communities, and all they represent.

    At the end of a 130-meter long tunnel chiseled out of solid stone is a room filled with humanity’s precious treasure, the largest and most diverse seed collection ever assembled: more than a half billion seeds containing the world’s most prized crops, a safeguard against catastrophic starvation.The Global Seed Vault, a visionary model of international collaboration, is the brainchild of Cary Fowler, renowned scientist, conservationist, and biodiversity advocate. In SEEDS ON ICE, Fowler tells for the first time the comprehensive inside story of how the “doomsday seed vault” came to be, while the breathtaking photographs offer a stunning guided tour not only of the private vault, but of the windswept beauty and majesty of Svalbard and the enchanting community of people in Longyearbyen.With growing evidence that unchecked climate change will seriously undermine food production and threaten the diversity of crops around the world, SEEDS ON ICE offers a personal and passionate reminder that we shouldn’t take our reliance on the world of plants for granted—and that, in a very real sense, the future of the human race rides on this frozen and indispensable biodiversity.

    Her work has influenced filmmakers (the Tree of Souls of James Cameron's Avatar) and her TED talks have been viewed by more than 10 million people worldwide.Now, in her first book, Simard brings us into her world, the intimate world of the trees, in which she brilliantly illuminates the fascinating and vital truths--that trees are not simply the source of timber or pulp, but are a complex, interdependent circle of life; that forests are social, cooperative creatures connected through underground networks by which trees communicate their vitality and vulnerabilities with communal lives not that different from our own.Simard writes--in inspiring, illuminating, and accessible ways--how trees, living side by side for hundreds of years, have evolved, how they perceive one another, learn and adapt their behaviors, recognize neighbors, and remember the past; how they have agency about the future; elicit warnings and mount defenses, compete and cooperate with one another with sophistication, characteristics ascribed to human intelligence, traits that are the essence of civil societies--and at the center of it all, the Mother Trees: the mysterious, powerful forces that connect and sustain the others that surround them.Simard writes of her own life, born and raised into a logging world in the rainforests of British Columbia, of her days as a child spent cataloging the trees from the forest and how she came to love and respect them--embarking on a journey of discovery, and struggle. And as she writes of her scientific quest, she writes of her own journey--of love and loss, of observation and change, of risk and reward, making us understand how deeply human scientific inquiry exists beyond data and technology, that it is about understanding who we are and our place in the world, and, in writing of her own life, we come to see the true connectedness of the Mother Tree that nurtures the forest in the profound ways that families and human societies do, and how these inseparable bonds enable all our survival.

    Adam Leith Gollner weaves business, science, and travel into a riveting narrative about one of earth’s most desired foods.Readers will discover why even though countless exotic fruits exist in nature, only several dozen varieties are vailable in supermarkets. Gollner explores the political machinations of multinational fruit corporations, exposing the hidden alliances between agribusiness and government and what that means for public health. He traces the life of mass-produced fruits – how they are created, grown, and marketed, and he explores the underworld of fruits that are inaccessible, ignored, and even forbidden in the Western world.Gollner draws readers into a Willy Wonka-like world with mangoes that taste like piña coladas, orange cloudberries, peanut butter fruits, and the miracle fruit that turns everything sour sweet, making lemons taste like lemonade. Peopled with a varied and bizarre cast of characters – from smugglers to explorers to inventors – this extraordinary book unveils the hidden universe of fruit.

    

    Millions of children grew up immersed in the world of the boy wizard—reading the books, dressing up in costume to attend midnight book release parties, watching the movies, even creating and competing in Quidditch tournaments. Beyond what we know of the popularity of the series, however, nothing has been published on the question of the Harry Potter effect on the politics of its young readers—now voting adults.Looking to engage his students in exploring the connections between political opinion and popular culture, Anthony Gierzynski conducted a national survey of more than 1,100 college students. Harry Potter and the Millennials tells the fascinating story of how the team designed the study and gathered results, what conclusions can and cannot be drawn about Millennial politics, and the challenges social scientists face in studying political science, sociology, and mass communication.

    Along with a visual depiction, each entry provides the flower's name, characteristics, and historic meanings from mythology, medieval legends, folklore, and flower poetry. For centuries, symbolic flower meanings have fascinated readers, writers, poets, and suddenly smitten couples alike. Extremely popular during the Victorian era, these floriographies flourished and versed the public on the hidden meaning of popular flowers like peonies (bashfulness) and tulips (passion).Coupled with stunning full-color illustrations, this beautiful reference is a must-have for gardeners, florists, and flower enthusiasts. Whether you're looking to arrange the perfectly bespoken wedding bouquet or to understand what the yellow rose you just received from an admirer means (friendship), this updated floriography is a visual delight.