Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

    Contents include: 'Personality Theory in Context', 'Cognitive Personality Theories', 'An Introduction to Intelligence', 'The Application of Personality and Intelligence in Education and the Workplace', 'Optimism', 'Interpersonal Relationships' and 'Psychometric Testing'.

    Including contributions from bloggers, journalists, novelists, poets and musicians, it is the literary equivalent of a great pub jukebox.

    W. Crocker III (The Politically Incorrect Guide to the Civil War, Robert E. Lee on Leadership, etc.) now turns his guns on the epic story of America’s involvement in the First World War with his new book The Yanks Are Coming: A Military History of the United States in World War I. 2014 marks the centenary of the beginning of that war, and in Crocker’s sweeping, American-focused account, readers will learn: How George S. Patton, Douglas MacArthur, George C. Marshall (of the Marshall Plan), "Wild Bill" Donovan (future founder of the OSS, the World War II precursor to the CIA), Harry S. Truman, and many other American heroes earned their military spurs in "The Great War"Why, despite the efforts of the almost absurdly pacifistic administration of Woodrow Wilson, American involvement in the war was inevitableHow the First World War was "the War that Made the Modern World"—sweeping away most of the crowned heads of Europe, redrawing the map of the Middle East, setting the stage for the rise of communism and fascismWhy the First World War marked America’s transition from a frontier power—some of our World War I generals had actually fought Indians—to a global superpower, with World War I generals like Douglas MacArthur living to see, and help shape, the nuclear age"The Young Lions of the War" -- heroes who should not be forgotten, like air ace Eddie Rickenbacker, Sergeant Alvin York (memorably portrayed by Gary Cooper in the Academy Award–winning movie Sergeant York), and all four of Theodore Roosevelt’s sons (one of whom was killed) Stirring, and full of brilliantly told stories of men at war, The Yanks Are Coming will be the essential book for readers interested in rediscovering America’s role in the First World War on its hundredth anniversary.

    Regularly priced at $4.99. Read on your PC, Mac, smart phone, tablet or Kindle device. So, you want to convert to Judaism? That’s great! You have to understand, though, that Judaism is not only a religion but is also a way of life. Jews consider themselves as one big family. Hence, to have a proper perspective about everything, you’ll have to mentally orient yourself that you’re trying to find a way in as a productive member of that Jewish family. You should also brace yourself for a long struggle ahead of you because converting to Judaism is not a walk in the park. This book will provide you with an excellent introduction to Judaism as well as what to expect during your conversion process, including lots of great tips and pointers that will help along the way. Here Is A Preview Of What You'll Learn... The Basic Beliefs of Judaism Important Practices of Judaism Celebrated Jewish Holidays Steps on How to Become a Jew Pointers for Converts Much, much more! Download your copy today! Tags: convert to Judaism, converting to Judaism, conversion to Judaism, how to become a jew, becoming a Jew, become a Jew, I want to become a Jew, I want to convert to Judaism, how to convert to Judaism, introduction to Judaism, being Jewish, how to be Jewish, Judaism beliefs, practice Judaism, practicing Judaism, how to become a Jew, Jewish convert, converting to Jew, convert to become a Jew, Jewish beliefs, Jewish customs, Jewish traditions, Jewish calendar, Jewish holidays, Jewish rituals, how to be Jewish, Jewish religious beliefs, becoming Jewish, Jewish celebrations, Jewish customs and traditions, Jewish baptism, Jewish practices, Jewish information, Jews religion, Jews, Jew, Judaism, Jew religion, becoming a Jew, Jews and Judaism, Jews culture, become a Jew, what is Judaism, Judaism beliefs, torah, Jewish commandments, introduction to Judaism, Jewish religion, Jewish religious beliefs, religion of Judaism, convert Judaism, converting questions, converting religion, converting religions, how to convert to Judaism, how to convert

    

    'Wasting more police time' takes us back into the mad world of British policing for more amazing stories from the front line against crime.

    Her twenty- five-year career conducting experiments that involve rats has led her to a surprising conclusion: Through their adaptive strategies and good habits, these unassuming little animals can teach us some essential lessons about how we, as humans, can lead successful lives. From emotional resilience and a strong work ethic to effective parenting and staying healthy, the lab rat is an unlikely but powerful role model for us all. This is a surprising and engaging guided tour into the sophisticated mental, emotional, and behavioral worlds of these frequently maligned and often misunderstood little creatures.

    The book offers insight into 21st century modern healthcare and the state of society. You will laugh, cry, and question your beliefs about the healthcare system and patients. Read this before you go to the doctor next and share this information with your family. Throughout the United States stories like these are unfolding each day as you witness the stress of physician training and the ups and downs of the physician's and patient's lives. Dr. Brandon Green is a pseudonym, or pen name, for author who wishes to remain anonymous. He is an Attending Surgeon at an inner-city Level 1 Trauma Center. The author's goals for writing this book include the following: 1.Create awareness and discussion about today’s healthcare and society. 2.Raise money with 30% of profits from the sale of this book being donated to healthcare non-profit organizations such as the American Cancer Society, the American Heart Association, and any current global medical pandemic funds. 3.Therapy for the author to recount the intern year, which was more stressful and educational than ever imagined. Unexpected emotions occurred and life lessons were taught beyond the surgical training. The short stories are real occurrences that happened to the author and his other two co-interns in one residency year. The author broke ties with the publisher who wanted to adjust the stories to meet societal norms, and now the work is being self published with profits as above going to charity instead of a large publishing company. The names and locations have been changed to provide privacy protection and follow HIPPA guidelines. The author hopes to continue dialogue and discussion on stories from behind the scenes at hospitals, clinics, and in the operating rooms. It's beneficial to communicate with colleagues and other healthcare professionals and staff running into similar circumstances on a day to day basis. Please visit DIARYOFAHO.COM and email your stories to be published on the website and social media.This is a work of sociology, psychology, medicine, surgery, dealing with the public, putting others ins front of yourself, and self-reflective learning. Any story will be accepted and uploaded into the blog and social media. Stories will be screened for HIPPA compliance prior to publishing online. Thank you for taking the time to read and understand what’s happening in modern healthcare training.

    Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.

    Now, a former Senior Editor for "Maxim gives a crash course on the men behind our favorite labels, including:

    Now revised and updated to include expanded coverage of monetary policy, this volume traces the history of macroeconomics and the evolution of macroeconomic thought and the resulting theory and policy.

     Quantum Physics for Hippies shatters your perception of reality." - Dr. Mark Müller Bob, a spiritual hippie, meets the witty nerd Alice, who day-dreams about quantum physics all day long. This chance meeting starts them on a mind-blowing journey into the nature of reality that will change their lives forever. Written by quantum physicists and beautifully illustrated, Quantum Physics for Hippies takes the bizarre world of quantum physics and makes it understandable for everyone, hippies and nerds alike. Is this book for you? If you would love to know what quantum physics is really about, but complicated explanations or equations put you off, then this book is for you. Why? We found that there are two types of books about quantum physics. Type A is written by nerds. Usually, they have hundreds of pages, a lot of equations and bury you in useless details. They are mostly correct, but not fun to read. Type B is written by esoterics. They are easy to read, but often full of nonsense, not helping at all in your mission to find the truth. So we decided to write a new type of quantum physics book. Type Hippie-Nerd! Easy, fun to read and correct all at the same time, while still blowing your mind. Happy Readings!

    I hope after reading you realize there is something wrong with Jamaica that needs to be fixed......I hope you will never look at a ghetto person the same again. I hope you will never see a young girl in a compromising position with an older man and not question what is going on. I hope you will never see a young man in jail and write him off as 'wutless' or bad.....Most importantly, I hope that you will not only hear but listen to the voice of the ghetto. I end in the words of Marcus Garvey - One God, One Aim, One Destiny, one Love. Until we meet again, I remain, yours truly.

    Drawing on a wide range of classic and recent studies in anthropology and sociology, Eriksen examines the relationship between ethnicity, class, gender and nationhood, as well as current issues of racism, globalisation and multiculturalism. Influential theories are presented and critically compared in a lucid and comprehensive manner. A core text for all students of social anthropology and related subjects, Ethnicity and Nationalism has been a leading introduction to the field since its original publication in 1993. This new edition - expanded and thoroughly revised - is indispensable to anyone seriously interested in understanding ethnic phenomena. New chapters cover recent studies of migration, cultural creolisation, racism, gender and nationalism, and the dilemmas of multiculturalism.