Starving to Successful | The Fine Artist's Guide to Getting Into Galleries and Selling More Art


J. Jason Horejs - 2009
    Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, Starving to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely ineffective. Learn what most artists fail to do in preparing their work for sale.Starving to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path.About the AuthorArt flows through Xanadu Gallery owner J. Jason Horejs veins. Second generation in the art business, (Horejs father is a nationally recognized oil painter John Horejs) Horejs life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries."I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.

The Vermont Notebook


John Ashbery - 2001
    This is Ashbery at his wacky best, from long lists that seem to make some sense, to short lists that seem to make no sense, to made-up diary entries. Here we find Joe Brainard's version of Americana. Combined, there is a wonderful innocence to this book that is found in the work of both of these artists. Joe Brainard's popularity is soaring to new heights as the traveling retrospective of his career captivates museum-goers throughout the United States, and this publication will be a valuable addition to the available publications of his work.

Frank O'Hara: Poet Among Painters


Marjorie Perloff - 1977
    Perloff traces the poet's development through his early years at Harvard and his interest in French Dadaism and Surrealism to his later poems that fuse literary influence with elements from Abstract Expressionist painting, atonal music, and contemporary film. This edition contains a new Introduction addressing O'Hara's homosexuality, his attitudes toward racism, and changes in poetic climate cover the past few decades. "A groundbreaking study. [This book] is a genuine work of criticism. . . . Through Marjorie Perloff's book we see an O'Hara perhaps only his closer associates saw before: a poet fully aware of the traditions and techniques of his craft who, in a life tragically foreshortened, produced an adventurous if somewhat erratic body of American verse."—David Lenson, Chronicle of Higher Education"Perloff is a reliable, well-informed, discreet, sensitive . . . guide. . . . She is impressive in the way she deals with O'Hara's relationship to painters and paintings, and she does give first-rate readings of four major poems."—Jonathan Cott, New York Times Book Review

High Art Lite: The Rise and Fall of Young British Art


Julian Stallabrass - 2000
    High Art Lite provides a sustained analysis of the phenomenal success of YBA, young British artists obsessed with commerce, mass media and the cult of personality Damien Hirst, Tracey Emin, Jake and Dinos Chapman, Marcus Harvey, Sarah Lucas, among others. In this fully revised and expanded edition, Julian Stallabrass explores how YBA lost its critical immunity in the new millennium, and looks at the ways in which figures such as Hirst, Emin, Wearing and Landy have altered their work in recent years.

Figure It Out


Wayne Koestenbaum - 2020
    . . By collision I also mean metaphor and metonymy: operations of slide and slip and transfuse.” In his new nonfiction collection, poet, artist, critic, novelist, and performer Wayne Koestenbaum enacts twenty-six ecstatic collisions between his mind and the world. A subway passenger’s leather bracelet prompts musings on the German word for stranger; Montaigne leads to the memory of a fourth-grade friend’s stinky feet. Koestenbaum dreams about a hand job from John Ashbery, swims next to Nicole Kidman, reclaims Robert Rauschenberg’s squeegee, and apotheosizes Marguerite Duras as a destroyer of sentences. He directly proposes assignments to readers: “Buy a one-dollar cactus, and start anthropomorphizing it. Call it Sabrina.” “Describe an ungenerous or unkind act you have committed.” “Find in every orgasm an encyclopedic richness . . . Reimagine doing the laundry as having an orgasm, and reinterpret orgasm as not a tiny experience, temporally limited, occurring in a single human body, but as an experience that somehow touches on all of human history.” Figure It Out is both a guidebook for, and the embodiment of, the practices of pleasure, attentiveness, art, and play.

Convergences: Essays on Art and Literature


Octavio Paz - 1990
    Topics range from the religious rites of the Aztecs to modern american painting, from Eastern art and religion to love and eroticism. Translated by Helen Lane.

Inner War and Peace: Timeless Solutions to Conflict from the Bhagavad Gita


Osho - 2003
    His eye-opening interpretation exposes the roots of our contemporary personal and global problems and reveals how the patterns and conditionings of our minds create misery, dilemma, conflict, and war. Most important, Osho offers his timeless solution to the problem by expanding on Krishna’s psychological vision and drawing wisdom from the sacred text.

A Poetics


Charles Bernstein - 1992
    Artifice of Absorption, a key essay, is written in verse, and its structures and rhythms initiate the reader into the strength and complexity of the argument. In a wild variety of topics, polemic, and styles, Bernstein surveys the current poetry scene and addresses many of the hot issues of poststructuralist literary theory. Poetics is the continuation of poetry by other means, he writes. What role should poetics play in contemporary culture? Bernstein finds the answer in dissent, not merely in argument but in form--a poetic language that resists being easily absorbed into the conventions of our culture.Insisting on the vital need for radical innovation, Bernstein traces the traditions of modern poetry back to Stein and Wilde, taking issue with those critics who see in the postmodern a loss of political and aesthetic relevance. Sometimes playful, often hortatory, always intense, he joins in the debate on cultural diversity and the definition of modernism. We encounter Swinburne and Morris as surprising precursors, along with considerations of Wittgenstein, Khlebnikov, Adorno, Jameson, and Pac-Man. A Poetics is both criticism and poetry, both tract and song, with no dull moments.

Why Is That Art?: Aesthetics and Criticism of Contemporary Art


Terry Barrett - 2007
    Introducing students to a variety of established theories of art, he presents the traditional sets of criteria of Realism, Expressionism, and Formalism, which are in turn updated by recent sources of Poststructuralism. Barrett applies each of these theories to challenging works of contemporary art, pointing out the strengths and weaknesses of each mode of interpretation. He encourages students to consider many criteria when evaluating an artwork, to critically examine judgments made by others, and to make informed judgments of their own. Ideal for courses in aesthetics, art theory, art criticism, and the philosophy of art, Why Is That Art? is organized chronologically according to the history of aesthetics. It features sixty-seven illustrations (twenty-six in a full-color insert), discusses a wide range of American and European artists, and includes an exceptional overview of postmodern pluralism. This unique book will provide students with a newfound appreciation for contemporary art, scholarship, and reasoned argumentation, giving them the confidence to join the fascinating discourse on contemporary art.

Brian Eno's Another Green World (33 1/3 Book 67)


Geeta Dayal - 2009
    It was the first Brian Eno album tobe composed almost completely in the confines of a recording studio,over a scant few months in the summer of 1975. The album was a proofof concept for Eno's budding ideas of "the studio as musicalinstrument," and a signpost for a bold new way of thinking aboutmusic.In this book, Geeta Dayal unravels Another Green World's abundantmysteries, venturing into its dense thickets of sound. How was analbum this cohesive and refined formed in such a seemingly ad hoc way?How were electronics and layers of synthetic treatments used to createan album so redolent of the natural world? How did a deck of cardsfigure into all of this? Here, through interviews and archivalresearch, she unearths the strange story of how Another Green Worldformed the link to Eno's future -- foreshadowing his metamorphosisfrom unlikely glam rocker to sonic painter and producer.

Has Modernism Failed?


Suzi Gablik - 1984
    In describing a world whose central aesthetic paradigm of modernism had lost its vitality, with an "avant-garde" that reflected the culture of consumerism, her book struck a chord in an audience that had once responded to the heroic idealism of modernism. Reprinted many times, Has Modernism Failed? became one of the most popular and influential works of contemporary art criticism. Now Gablik has revised and expanded her work to encompass developments over the last two decades. A new prologue looks at changes in the cultural context of art, especially at the radical split between artists who still proclaim the self-sufficiency of art, "in defiance of the social good," and artists who want art to have some worthy agenda outside of itself. In a new chapter, "Globalization," she looks at the ruthless cultural homogenization of a universal consumer society and how a number of artists and curators are challenging it. And in a passionate new chapter called "Transdisciplinarity" she offers a way forward for individuals to break free of the limiting ideologies of modernism and consumerism and shows how some artists are reflecting both spiritual and social concerns in their art.

No Real Light


Joe Wenderoth - 2007
    I read his work with awe and admiration.”—Ben Marcus “Joe Wenderoth's brave new poetic talent is like nothing so much as a live wire writing its own epitaph in sparks. [His poems] throb brilliantly with a sense of the 'too much.' . . . But in Wenderoth's case the too much is the too little or the too ordinary—a very remarkable discovery to have made so late in the history of poetry. Philip Larkin and a few American poets have approached it, but Wenderoth's instrument is sharper than theirs; he makes quick cuts in the meat of the ordinary, which is the meat of the impossible.”—Cal Bedient This clear-eyed new work from a favorite young poet is searching and solemn, dissatisfied with artificial condolences and pat maxims. Joe Wenderoth’s determination in the face of harsh realities is what rescues us, and him, from hopelessness. “Luck” So a screaming woke you just in time An animal’s scream, or animals’. What kind of animal it was doesn’t matter, and cannot, in any case, be determined. The point is you are saved. Your mouth has been opened. Joe Wenderoth grew up near Baltimore and is the author of five books of prose and poetry. He teaches at the University of California, Davis.

Meteoric Flowers


Elizabeth Willis - 2006
    These poems are allusive and tough. While they celebrate the pleasures of the natural world--mutability, desire, and the flowering of things--they are compounded by a critical awareness of contemporary culture. As we traverse their associative leaps, we discover a linguistic landscape that is part garden, part wilderness, where a poem can perform its own natural history. Divided into four cantos interrupted by lyrics and errata, Meteoric Flowers mirrors the form of Erasmus Darwin's 18th-century scientific pastorals. In attending to poetry's investigative potential, Willis shifts our attention from product to process, from commodity to exchange, from inherited convention to improvisational use.

DIY: The Rise of Lo-Fi Culture


Amy Spencer - 2005
    Amy Spencer champions the unsung heroes and heroines of the lo-fi scene.A first comprehensive study of lo-fi culture and DIY production of records, CDs, zines within the alternative scene-including interviews with leading musicians, writers and promoters. The book focuses on the lo-fi movements of the UK and US, and across the globe, introducing the various communities who adopted the DIY ethic, the 1950s beat movement, Riot Grrrl, Queercore and Social Activism.Amy Spencer is a former zine-writer and record-label founder, current member of promotions collective 'The Bakery' and a key player in the establishment of Ladyfest, the UK's fastest-growing women's arts festival.

Poetry is Not a Project


Dorothea Lasky - 2010
    Calling poets away from civilization, back towards the wilderness, Lasky brazenly urges artists away from conceptual programs, resurrecting imagination and faith-in-the-uncertain as saviors from mediocrity.