Full of nitty gritty how-to's for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. Carolyn Howard-Johnson is award-winning author of both fiction and nonfiction and former publicist for a New York PR firm and a marketing instructor for UCLA's Writers' Program. THE FRUGAL BOOK PROMOTER tells authors how to do what their publishers can't or won't and why authors can do their own promotion better than a PR professional.

    Cohen's wisdom and witticisms have now been collected in The Good, the Bad & the Difference, a collection of his columns as wise and funny as a combination of "Dear Abby," Plato, and Mel Brooks. The columns are supplemented with second thoughts on (and sometimes complete reversals of) his original replies, follow-up notes on how his advice affected the actions of various letter writers, reactions from readers both pro and con, and observations from such "guest ethicists" as David Eggers and the author's mom. Each chapter also features an "Ethics Pop Quiz," and readers will be invited to post their answers on the book's Web site. The best of them will appear in a future paperback edition of the book.The Good, the Bad & the Difference is divided into seven sections: -Civic Life (what we do in public)-Family Life (what we do at home)-Social Life (what we do in other people's homes)-Commercial Life (what we do in situations where money is a factor)-Medical Life (the rights and obligations of patients and caregivers)-Work Life (ethics for the professional sphere)-School Life (moral questions from and about kids)Each section provides a window into how we live today, shedding light on the ways in which a more ethical approach to the decisions we make, and to our daily behavior, can make a big difference in how we feel about ourselves tomorrow.

     Veteran golfers know that the secret to a lower score is a solid short game, but mastering those small strokes can be maddening?even for the pros. One of golf?s most revered instructors, Stan Utley now reveals the step-by-step tactics behind his revolutionary short-game techniques in The Art of the Short Game. After introducing readers to his groundbreaking philosophy that explains why most players don?t see all the shots available to them near the green, Utley moves on to shatter conventional wisdom about stance, grip, and ball position. From choosing the right clubs (including a checklist of must-haves that should always be in your bag) to spin reduction during chipping and fearless sand play, The Art of the Short Game demystifies the most aggravating shots on the links. Though Utley?s primer features a full set of drills, accompanied by more than seventy-five photos, his approach is far removed from the monotonous, mechanical instruction of yesteryear. Giving a time-tested secret weapon to every golfer at every level, Utley?s short-game methods turn trouble shots into triumph.

    Join Broody McHottiepants as he attempts to pen Brooding YA Hero: Becoming a Main Character (Almost) as Awesome as Me, a "self-help" guide (with activities--you always need activities) that lovingly pokes fun at the YA tropes that we roll our eyes at, but secretly love. As his nefarious ex, Blondie DeMeani, attempts to thwart him at every turn, Broody overcomes to detail, among other topics, how to choose your genre, how to keep your love interest engaged (while maintaining lead character status), his secret formula for guaranteed love triangle success, and how to make sure you secure that sequel, all while keeping his hair perfectly coiffed and never breaking a sweat.

    I write poetry... I believe poetry is a primal impulse within all of us. I believe we are all capable of it and furthermore that a small, often ignored corner of us positively yearns to try it. —Stephen Fry, The Ode Less Travelled Stephen Fry believes that if one can speak and read English, one can write poetry. Many of us have never been taught to read or write poetry and think of it as a mysterious and intimidating form. Or, if we have been taught, we remember uncomfortable silence when an English teacher invited the class to "respond" to a poem. In The Ode Less Travelled, Fry sets out to correct this problem by giving aspiring poets the tools and confidence they need to write poetry for pleasure. Fry is a wonderfully engaging teacher and writer of poetry himself, and he explains the various elements of poetry in simple terms, without condescension. His enjoyable exercises and witty insights introduce the concepts of Metre, Rhyme, Form, Diction, and Poetics. Aspiring poets will learn to write a sonnet, on ode, a villanelle, a ballad, and a haiku, among others. Along the way, he introduces us to poets we've heard of, but never read. The Ode Less Travelled is a lively celebration of poetry that makes even the most reluctant reader want to pick up a pencil and give it a try. BACKCOVER: Advanced Praise: “Delightfully erudite, charming and soundly pedagogical guide to poetic form… Fry has created an invaluable and highly enjoyable reference book.” —Publishers Weekly “A smart, sane and entertaining return to the basics… If you like Fry’s comic manner… this book has a lot of charm… People entirely fresh to the subject could do worse than stick with his cheerful leadership.” —The Telegraph (UK) “…intelligent and informative, a worthy enterprise well executed.” —Observer (UK) "If you learn how to write a sonnet, and Fry shows you how, you may or may not make a poem. But you will unlock the stored wisdom of the form itself." —Grey Gowrie, The Spectator (UK) “…intelligent and informative, a worthy enterprise well executed.” —Observer (UK)

    Bored and Brilliant builds on that experiment to show us how to rethink our gadget use to live better and smarter in this new digital ecosystem. Manoush explains the connection between boredom and original thinking, exploring how we can harness boredom’s hidden benefits to become our most productive and creative selves without totally abandoning our gadgets in the process.Grounding the book in the neuroscience and cognitive psychology of “mind wandering”—what our brains do when we’re doing nothing at all—Manoush includes practical steps you can take to ease the nonstop busyness and enhance your ability to dream, wonder, and gain clarity in your work and life. The outcome is mind-blowing. Unplug and read on.

     The essential source book for every romantic novelist, this helpful guide contains over 3,000 descriptive tags all arranged for quick, easy reference. Now you too can add life and breath to any romantic novel. The Romantic Writer's Phrase Book neatly organizes these tags into fifty easy-to-use categories, including: physical description, body movements, facial expressions, eyes, voices, emotions, and sex. Guaranteed to stimulate the imagination and make your manuscript a resounding success.

     Are you finally committed to writing that novel or screenplay, but have no idea how to get started? Or are you a published author, but know you need some plotting help to move your books and career up to that next level? You CAN write better books and scripts—by learning from the movies. Screenwriting is based on a simple (and powerful) structure that you already know from watching so many movies and television shows in your lifetime. And it's a structure that your reader or audience unconsciously expects, and that is crucial for you to deliver. In this workbook, award-winning author/screenwriter Alexandra Sokoloff shows you how to jump-start your plot and bring your characters and scenes vibrantly alive on the page by watching your favorite movies and learning from the storytelling structure and tricks of great filmmakers: • The High Concept Premise • The Three-Act, Eight-Sequence Structure • The Storyboard Grid • The Index Card Method of Plotting • The Setpiece Scene • Techniques of film pacing and suspense, character arc and drive, visual storytelling, and building image systems. Based on the internationally acclaimed Screenwriting Tricks for Authors workshops and blog, this new e book edition uses an enhanced format and layout, incorporates all the basic information from the first Screenwriting Tricks for Authors workbook and doubles the material, including ten full story breakdowns. Also available in PRINT --- the textbook-quality edition is 8 x 10 inches and lies open flat for easy highlighting and note-taking.

    L. Doctorow, and Frank Rich, into a useful guide not just for writers but for everyone who wants to put their best foot forward in writing prose. Dreyer offers lessons on the ins and outs of punctuation and grammar, including how to navigate the words he calls "the confusables," like tricky homophones; the myriad ways to use (and misuse) a comma; and how to recognize--though not necessarily do away with--the passive voice. (Hint: If you can plausibly add "by zombies" to the end of a sentence, it's passive.) People are sharing their writing more than ever--on blogs, on Twitter--and this book lays out, clearly and comprehensibly, everything writers can do to keep readers focused on the real reason writers write: to communicate their ideas clearly and effectively. Chock-full of advice, insider wisdom, and fun facts on the rules (and nonrules) of the English language, this book will prove invaluable to everyone who wants to shore up their writing skills, mandatory for people who spend their time editing and shaping other people's prose, and--perhaps best of all--an utter treat for anyone who simply revels in language.

     When you are planning to write a new story, all you need to focus on are the characters, and how they are going to change during the course of the romance as a result of the relationship. That is what will make your story both unique and compelling. Advanced story craft techniques are very handy at the editing and revision stage when you shape your story for the reader – but not here! Instead, we use the power of character arc and emotional conflict to create a simple but effective emotional story map for your romance novel. As you write your romance, your characters will come to life on the page, and reveal their true personalities through what they say and do. But first you have to get those characters onto the page and interacting with one another – fast! This is the six-step writing process professional romance authors use to develop their novels – and stay motivated and excited by their story. Now you can do the same. And keep your pants on! Find out how to outline your romance novel when you don’t know a thing about story structure and the whole ideas of pre-planning your story freezes you. And enjoy doing it!

    But what sort of person was the young Albert Einstein, before he became universally acclaimed as the archetypal genius? And how did his genius unfold? In this brilliant new Kindle Single, scientist Robyn Arianrhod blends biography with popular science to tell the story of how young Albert developed a theory that – unknown to him at first – contained the seeds of his extraordinary equation E = mc2. Arianrhod, who wrote her PhD on Einstein’s general theory of relativity, makes the ideas behind the equation accessible to the lay reader, and sets young Einstein’s exploration of these ideas against the backdrop of his first loves, his family and marriage, and, above all, his childlike wonder at the nature of the universe. She introduces his heroes and scientific inspirations, and the friends who believed in him when no one else did. In personalising Einstein, she brings to life both the man and his science, in a short, easy-to-read narrative. In showing how he discovered his famous equation, and what it means, she draws a compelling portrait of this prodigious intellect whose unfathomable grasp of the building blocks of physics would change our world forever. About the Author: Dr Robyn Arianrhod is the author of two critically acclaimed works of popular science and scientific history: Einstein’s Heroes: Imagining the World Through the Language of Mathematics, and Seduced by Logic: Émilie du Châtelet, Mary Somerville and the Newtonian Revolution. Both were shortlisted for major book awards and are published in the USA. Einstein’s Heroes was translated into several languages. Robyn was awarded her PhD for research on Einstein’s general theory of relativity and has lectured in applied mathematics (including special relativity) for many years. She is currently an Adjunct Research Fellow in the School of Mathematical Sciences at Monash University in Melbourne, where she is undertaking research on the structure of relativistic space-times. She is also a technical reviewer for the American Mathematical Society. Praise for Robyn Arianrhod's books: Einstein’s Heroes ‘Arianrhod’s achievement is to so masterfully combine history, biography, and mathematics as to absorb and enlighten even the mathematically maladroit’ – Booklist ‘An intriguing blend of science, history, and biography . . . Arianrhod’s well-written, fascinating discussion of intertwined topics is highly recommended’ – Library Journal (starred review) ‘A thrilling story . . . Arianrhod brings out the human side of the scientists’ – Bloombergnews ‘Offers readers an engaging intellectual exercise combining physics, language, mathematics, and biography’ – Science News Seduced by Logic ‘Seduced by Logic offers the lay reader an easy and agreeable introduction to the evolution of some crucial scientific debates . . . One cannot help be captivated by her intellectual honesty and enthusiasm’ – Times Higher Education ‘An elegant and inspiring history of how scientific revolutions make their way’ – Edward Dolnick, The Clockwork Universe ‘Here is a skillfully written tapestry of the science, history and portrayal of two of the most charismatic women of mathematical science. Robyn Arianrhod has produced a captivating masterpiece’ – Joseph Mazur, author of Euclid in the Rainforest and What’s Luck Got to Do with It?

    Why do we sabotage our own best intentions? How can we eliminate procrastination from our lives for good? Based on current psychological research and supplemented with clear strategies for change, this concise guide will help readers finally break free from self-destructive ideas and habits, and move into freedom and accomplishment. With numerous practical tips for change, Solving the Procrastination Puzzle brings clarity and scientific studies—and a touch of humor!—to the quest for successfully achieving goals. This accessible guide is perfect for entrepreneurs, parents, students, and anyone who wants to get unstuck, stop delaying, and start living their most inspired life.

    As a result, writers will dig deep within and explore their own values and worldviews in order to create an effective story. Writers will come away with an extremely precise set of tools to work with--specific, useful techniques to make the audience care about their characters, and that make their characters grow in meaningful ways. They will construct a surprising plot that is unique to their particular concept, and they will learn how to express a moral vision that can genuinely move an audience.The foundations of story that Truby lays out are so fundamental they are applicable--and essential--to all writers, from novelists and short-story writers to journalists, memoirists, and writers of narrative non-fiction.

    K. C. Cole's "Fun with Physics" is a profile of astrophysicist Janet Conrad that blends her personal life with professional activity. In "Desperate Measures," the doctor and writer Atul Gawande profiles the surgeon Francis Daniels Moore, whose experiments in the 1940s and '50s pushed medicine harder and farther than almost anyone had contemplated. Also included is a poem by the legendary John Updike, "Mars as Bright as Venus." The collection ends with Diane Ackerman's "ebullient" essay "We Are All a Part of Nature."Together these twenty-three articles on a wide range of today's most current topics in science -- from biology, physics, biotechnology, and astronomy, to anthropology, genetics, evolutionary theory, and cognition‚ represent the full spectrum of scientific writing from America's most prominent science authors, proving once again that "good science writing is evidently plentiful" (Scientific American).

    How does Jane Goodall’s relationship with her dog Rusty inform her thinking about our relationship to other species? Which time and place would Jared Diamond most prefer to live in, in light of his work on the role of chance in history? What does driving a sports car have to do with Steven Weinberg’s quest for the “theory of everything”? Physicist and journalist Stefan Klein’s intimate conversations with nineteen of the world’s best-known scientists (including three Nobel Laureates) let us listen in as they talk about their paradigm-changing work—and how it is deeply rooted in their daily lives. • Cosmologist Martin Rees on the beginning and end of the world • Evolutionary biologist Richard Dawkins on egoism and selflessness • Neuroscientist V. S. Ramachandran on consciousness • Molecular biologist Elizabeth Blackburn on aging • Philosopher Peter Singer on morality • Physician and social scientist Nicholas Christakis on human relationships • Biochemist Craig Venter on the human genome • Chemist and poet Roald Hoffmann on beauty