Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

    Because it was extremely difficult to verbalize the events to her own children years later, her adult family knew very little of the details until 30 years after her passing in 1967. That is when her granddaughter discovered her writings and promised to tell the story of what she endured.

    The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.

    

    K. Singh served in the Indian Army for forty-two years, retiring as Chief of Army Staff on 31 May 2012. His distinguished career saw him on the front lines of combat in the Indo-Pak War of 1971 which led to the creation of Bangladesh and in Sri Lanka as part of the Indian Peace Keeping Force. Considered one of the worlds foremost experts in counter-insurgency operations, he is also known for the principled stand he took on many issues during his tenure, from arms procurement to the deployment of the army against the Maoists.Trained at the National Defence Academy and the Indian Military Academy, VK Singh served in regions (and in roles) crucial to Indias security. From his early days as company commander on the Line of Control in Poonch, to commanding elite formationsVictor Force in Jammu and Kashmir and the vast Eastern Command that shares international boundaries with Nepal, Bhutan, China, Myanmar and Bangladesh to his experience of military operations and exercises such as Blue Star, Brasstacks and Trident, General Singhs story makes for fascinating reading. Candid, compelling and occasionally controversial, this is the story of a straight-talking soldier not afraid to stand by his convictionsInteresting Facts About the BookGives the reader hitherto untold stories about the Generals experiences during the IPKF operation in Sri Lanka, the 1971 Bangladesh War with Pakistan, Operation Bluestar and anti-insurgency operations in Kashmir and the NortheastReveals information about bribery and corruption scandals in the armed forces during his tenure as Chief of Army StaffGives the full story about various lobbies who tried to victimize him over the issue of his falsified date of birthGives a worrying picture of how senior officers in the armed forces are constantly harassed by top bureaucrats.About the AuthorA third-generation army officer, General V. K. Singh served with both the 2nd and 25th Battalion of the Rajput Regiment. A highly decorated soldier, he was the twenty-fourth Chief of the Indian Army. In the course of his tenure he took a principled stand on multiple issues and this often brought him into conflict with powerful lobbies both inside and outside government. Writer and filmmaker Kunal Verma has produced many critically acclaimed films for the Indian armed forces that include The Standard Bearerson the NDA and a documentary on the Kargil War. He has also authored The Long Road to Siachen: The Question Whyand the Northeast Trilogy.

    When child actor Ken Osmond stepped onto the set of Leave it to Beaver in 1957, he not only entered our living rooms, he homesteaded a permanent place in the American pop culture. The poster child for sneaky, rotten kids everywhere, he was the reference point for cautious mothers to warn their children about. And everyone in America knew an Eddie Haskell at some point in his or her lives. The amazing phenomenon of Ken Osmond’s character is still going strong, over half a century after the show’s cancellation. Even today, the name Eddie Haskell remains firmly entrenched in the American lexicon. Political foes from both sides of the ideological spectrum love to accuse their opponents of, “acting like Eddie Haskell,” and when Kobi Bryant argues a referee’s call, tweets go out labeling him as an “Eddie Haskell.” Psychology Today Magazine has published articles about recognizing and treating “Eddie Haskell Syndrome” and Matt Groening created Bart Simpson as his own version of “the son of Eddie Haskell.” Now it’s time to meet Ken Osmond, the man behind America’s preeminent bad boy. A man who, as co-star Jerry Mathers said, “Was the best actor on the program, because he was so diametrically opposed to the character he played.” A devoted husband, father and patriot, he’s a man who’s been forever shadowed by Eddie Haskell, but whose own life, was even more amazing than the character he portrayed.

    Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work.What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

    In his remarkable career, Hearn has worked alongside some of the biggest names in sports entertainment and has seen first-hand the grit and relentless determination that it takes to succeed. Structured around the key skills that Eddie Hearn values the most, this book looks at his business, life, and the drive to succeed. Covering subjects such as discipline, passion, preparation, motivation and failure, this book shows you what it takes to get the most in your life and career. In this insightful and revealing book, Eddie talks about the highs and lows of his career - from negotiating a billion dollar boxing deal to selling out Wembley for the Joshua Klitschko fight - and draws the valuable lessons that we can learn from boxing's toughest performers.

    Draws on a large-scale study of how the five senses impact brand creation to outline the author's six-step program for twenty-first-century sensory branding, citing the examples of such companies as Cadillac, Disney, and Louis Vuitton to explain how to esTitle: Brand SenseAuthor: Lindstrom, Martin/ Kotler, Philip (FRW)Publisher: Simon & SchusterPublication Date: 2005/02/01Number of Pages: 237Binding Type: HARDCOVERLibrary of Congress: 2004056438

    Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he do it? How did he beat the odds in one of the toughest trades around? In this landmark book, Danny shares the lessons he learned developing the dynamic philosophy he calls Enlightened Hospitality. The tenets of that philosophy, which emphasize strong in-house relationships as well as customer satisfaction, are applicable to anyone who works in any business. Whether you are a manager, an executive, or a waiter, Danny’s story and philosophy will help you become more effective and productive, while deepening your understanding and appreciation of a job well done. Setting the Table is landmark a motivational work from one of our era’s most gifted and insightful business leaders.

    No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

    Some are adventurers seeking danger from the back of their horses. Others are travelers discovering the beauties of the countryside they slowly ride through. A few are searching for inner truths while cantering across desolate parts of the planet. Then there is Messanie Wilkins. She was acting on orders from the Lord! In 1954, at the age of 63, Wilkins had plenty to worry about. A destitute spinster in ill health, Wilkins had been told she had less than two years left to live, provided she spent them quietly. With no family ties, no money, and no future in her native Maine, Wilkins decided to take a daring step. Using the money she had made from selling homemade pickles, Wilkins bought a tired summer camp horse and made preparations to ride from the Atlantic coast to the Pacific Ocean. Yet before leaving she flipped a coin, asking God to direct her to go or not. When the coin came up heads several times in a row, one of America's most unlikely equestrian heroines set off. What followed was one of the twentieth century's most remarkable equestrian journeys. Accompanied by her faithful horse, Tarzan, Wilkins suffered through a host of obstacles including blistering deserts and freezing snow storms, yet never lost faith that she would complete her 7,000 mile odyssey. "Last of the Saddle Tramps" is thus the warm and humorous story of a humble American heroine bound for adventure and the Pacific Ocean. The classic tale is amply illustrated with photographs.

    At least that’s how it works when you’re dealing with the legendary mind of Carl Reiner. In his 2013 memoir, “I Remember Me,” Carl treated us to ninety years of professional and personal anecdotes, ranging from witty, weird and heartwarming to insightful, informative, and always funny – usually a combination of at least two, sometimes three or four, of the aforementioned. Carl had taken us on a nostalgic trip through every corner, every nook and cranny, of his life. Or so we thought. But over the next two years, new “old memories” kept coming… and coming… and coming… until, before too long, another book was born. In addition to the above adjectives, “I Just Remembered” adds a whole new batch: the mysterious saga of the gold money clip and the rubber bands; the beautiful and bizarre Joyce Kuntz; the shocking story of Jack Parr and Fidel Castro; never before heard revelations about William Shakespeare; whimsical journeys down the information superhighway via Twitter, Google and YouTube; and for good measure, truly useful health tips for a long and happy life. “I Just Remembered” is the perfect companion to “I Remember Me,” and it will have you asking, over and over, “How could he have forgotten that?!” He didn’t. He just remembered.

    In conversation with legendary rock critics and authors he respected, Reed’s interviews are as pithy and brilliant as the man himself.

    His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."Mixed in with Lyons's uproarious tale of his rise and fall at Hubspot is a trenchant analysis of the start-up world, a de facto conspiracy between those who start companies and those who fund them, a world where bad ideas are rewarded with hefty investments, where companies blow money lavishing perks on their post-collegiate workforces, and where everybody is trying to hang on just long enough to reach an IPO and cash out. With a cast of characters that includes devilish angel investors, fad-chasing venture capitalists, entrepreneurs and "wantrapreneurs," bloggers and brogrammers, social climbers and sociopaths, Disrupted is a gripping and definitive account of life in the (second) tech bubble.