Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage

    Newly single and ready to embrace life, George was excited to turn fifty. It would be a welcome new phase in his life, a chance to say goodbye to a decade that included a kidney transplant and a divorce. But when he looked around a room full of his childhood friends, all gathered to celebrate his birthday, many now bald or overweight, it suddenly hit him that he was old. What happened? And more importantly, what was he going to do about it? George learns the hard way that when you turn 50, everything changes. You pull a muscle in your sleep. You avoid mirrors at all costs, and always, always wear a robe. You have to schedule an appointment to have sex. You have to dye your hair and buy a bathtub with a door. As George learns to embrace life after fifty, he invites readers into his world, sharing the ups and downs of getting older—from his relationship with a much younger woman to a bizarre session with a pet psychic, to a trip behind-the-scenes at his tumultuous two years at Lopez Tonight, to an intimate look at his sacred ground, the golf course—and, for the first time, he reveals in moving detail, the story of the battle for his life against kidney disease.   I’m Not Gonna Lie  will make you laugh at yourself, cry about yourself, and look at turning fifty in a way you never would’ve imagined—through the eyes of George Lopez.

     Nothing could have prepared him for the reality he ended up facing. Placing his focus on the day to day existence of the soldiers in the trenches, Adams presents a grim picture of mud-coated billets, relentless artillery barrages, working parties, training and the art of military sniping. Just as it would have been for the soldiers’ lives, Adams heightens his work with an emotive account of his first night patrol, the detonation of mines, battlefield duels and being wounded whilst out wiring in No Man’s Land. Understated and striving for truth over melodrama, Nothing of Importance is the original memoir of the First World War — the only record published while the conflict was still being fought — and the definitive account of trench warfare. Bernard Adams (1890-1917) was a British Army officer, joining 1 Royal Welsh Fusiliers as a Lieutenant in November 1914. He was the first of a triumvirate of authors who, for a time, served simultaneously in the same battalion: the second was Siegfried Sassoon, the third Robert Graves. Written whilst convalescing in 1916, he did not live to see it published.

    David writes from life experience as he has lived more lives than most people ever will, and he did it all over the globe. David is an accomplished Glass artist, Tattoo artist, Five Diploma Harley Davidson Motorcycle Mechanic, Producer, Director and an award winning Writer and Actor. David is a member of the most famous and notorious motorcycle club in the world. David was the Technical Advisor on the hit TV series Sons of Anarchy from the inception to the completion of the series. David was also a series regular on the show, reaching that position after being hired as the technical advisor, then becoming a day player actor, then a recurring character then moving to series regular. All of these things had to be earned, as they were not for sale at any price. Becoming A Son is not about them. It’s about David getting to those spots. It’s about overcoming great odds and coming out alive. David left home at fifteen years old and hit the streets. This is David’s journey of discovery and redemption spanning a course of forty years. From the beaches of Hawaii and California, to the forest of the great Northwest, to years in Amsterdam, San Francisco, New York City, Miami then back to California. David hit some highs and survived severe lows, living years on the streets, in and out of jail only to take his life back, and then squeeze every bit out of it that life has to offer. Becoming A Son is a journey of epic proportion. It’s about realizing your dreams and then against the odds achieving them. Adventuring across the globe David learned many lessons by reaching out and trying everything, making many mistakes and paying the price for it and living through it. Now he wrote about it. David has been writing and getting published for over 14 years. He wrote for the Motorcycle magazine ‘The Horse’ then had his own column in the National Hot Rod Magazine ‘Ol Skool Rodz’ for eight years. He co-wrote Episode ten in season four of SOA which Time magazine awarded an honorable mention to as best of the season. David also won the 2013 Readers Choice Buzz focus award for Best Wildcard Actor. Like great authors before him Labrava takes the reader into some dark places most people would never dare to go. Becoming A Son is a modern day story of living on the street and redemption, it is one man’s journey into the darkness of himself crossing the planet and transcending all levels and then coming back again full circle. It is an inspiration for anyone who is chasing their dreams and making them their reality. Becoming A Son will come to be known as an instant classic.

    

     Legendary comedic actor, John Candy, is often described as one of the sweetest men in Hollywood. Police Academy legend, Tim Kazurinksy, once said that “John wasn’t just a one in a million guy - he was a one in a hundred million guy”. Incredibly talented, full of heart and extraordinarily hard working, with over forty movies under his belt, Candy was a screen icon during the 80s and early 90s. His starring roles in Uncle Buck, Cool Runnings, Spaceballs and Planes, Trains and Automobiles are testament to a rare and much loved talent. Candy could make you laugh and cry on the turn of a dime. Searching for Candy is an extensive overview of his career. The book reveals his early years growing up in post-war Toronto, his breakthrough as part of the legendary Second City comedy group, Candy’s wonderful movie career and his stint as a co-owner of the Toronto Argonauts Gridiron Team, right through to his tragic passing in 1994. The book features first-hand original interviews with over 70 of Candy’s colleagues and friends, some speaking on record for the first time. Stars interviewed include Mel Brooks, Mariel Hemingway, Carl Reiner, Dave Thomas, Juul Haalmeyer, Valri Bromfield and others, building a vibrant and authentic portrait of the much-missed actor, comedian and humanist.

    It is said that traffic on British motorways came to a complete standstill as commuters were forced to stop their cars due to fits of laughter while listening to it on Radio Four. This book is an affectionate account of a four-year friendship, including copious anecdotes from their time together in the commentary box and during their travels overseas. Jonathan Agnew comments: "Brian Johnston was a tremendous influence on my early years at Test Match Special. His wit, warmth, and great sense of fun was not only a feature of his cricket commentary, but also in the way he lived his life. Our friendship has been immortalized through the "leg over" incident, but there was a much deeper bond between us than merely that hilarious broadcasting classic, and I am thrilled to have the opportunity to share this with cricket lovers everywhere." Aggers on Johnners is the holy grail of cricket books, a must-have for anyone who loves the noble game.

    An unvarnished view of an extraordinary man and the multimillion dollar business he built--and lost.

    All of a sudden, he found himself falling back into the old religious devotions of an earlier time. The meaning he had found through years of engagement with therapy began to dissolve. Here, in On Tuesdays I'm a Buddhist, Harding examines the search for meaning in life which keeps him fastened to the idea of god. After many therapy sessions focused on an effort to uncover personal truth, and long solitary months on the road with a one man show, Harding is finally led to an artists' retreat in the shadow of Skellig Michael.Mixing stories from the road with dispatches from his Irish Times columns, On Tuesdays I'm a Buddhist is a spell-binding and powerful book about the human condition, the narratives we weave around the self, and the ultimate bliss of living in the present moment. 'What happens between one story and the next? That's the really interesting part. That's the space where we find bliss; where we float sometimes, suspended, and only for a brief moment. Perhaps only for a few scarce moments in an entire life.'

     Ryan Blair's middle-class upbringing came to an abrupt end when his father succumbed to drug addiction and abandoned his family. Blair and his mother moved to a dangerous neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing. With his mentor's help, Blair turned himself into a wildly successful multimillionaire, starting and selling three companies worth hundreds of millions of dollars. This book will inspire and guide people who are willing to do whatever necessary-hard work, long hours, sweat equity-to take their vision from paper to pavement. Blair gives readers a road map for successful entrepreneurship.

    If trouble comes calling, Carlton isn't afraid to let his fists do the talking and woe betide anyone who crosses him, or those close to him. At last Carlton gives the full account of his life including how his story has been made into a hugely successful film. Born and raised in East London, Carlton was a key member of the notorious Essex Boys gang and the West Ham InterCity Firm, one of the most violent hooligan gangs to trouble the football terraces during the 1980s. He's been shot at, stabbed, glassed—he's even had an axe in his head. Yet the event that really brought turmoil into his life was the murder of his best friend in the infamous Range Rover murders. Carlton vowed that he would find those responsible and make them pay. There isn't much that Carlton hasn't seen or experienced in his life and his tales of violence, gang wars and close calls with death will have you on the edge of your seat. He knows how close he has come to dying and has therefore shut the door on a gangland life. He may have changed but, as he himself says, "I'll always need to exercise the Carlton Leach brand of justice. It's in me."

    A Holocaust survivor chronicles the chain of events that kept him alive, providing first-hand accounts of Hitler's rise to power, Kristallnacht, and confinement in various concentration camps.

    Thrown headfirst into the presidency by the assassination of his predecessor, he led with courage, character, and vision in the face of overwhelming challenges, whether busting corporate trusts or building the Panama Canal. Roosevelt has been a hero to millions of Americans for over a century and is a splendid model to help you master today's turbulent marketplace and be a hero and a leader in your own organization.

    After two broken marriages, this third, she believed, was her lucky charm. But within a few years, Debbie discovered that he had betrayed her emotionally and financially, nearly destroying her life.Today, she writes, "When I read the optimistic ending of my last memoir now, I can't believe how naive I was when I wrote it. In Unsinkable, I look back at the many years since then, and share my memories of a film career that took me from the Miss Burbank Contest of 1948 to the work I did in 2012. . . . To paraphrase Bette Davis: Fasten your seatbelts, I've had a bumpy ride."Unsinkable shines a spotlight on the resilient woman whose talent and passion for her work have endured for more than six decades. In her engaging, down-to-earth voice, Debbie shares private details about her man and money troubles, including building and losing her Las Vegas dream hotel and her treasured Hollywood memorabilia collection. Yet no matter how difficult the problems, the show always goes on.Debbie also invites us into the close circle of her family, speaking with deep affection and honesty about her relationships with her children, Carrie and Todd Fisher. She looks back at her life as an actress during Hollywood's Golden Age—"the most magical time you could imagine"—including her lifelong friendship with (and years-long estrangement from) the legendary Elizabeth Taylor. Here, too, are stories that never reached the tabloids about numerous celebrities, such as Ava Gardner, Clark Gable, Frank Sinatra, Mick Jagger, Gene Kelly, and many more. She takes us on a guided tour through her movies with delightful, often hilarious behind-the-scenes anecdotes about every film in which she was involved, from 1948 to the present.Frank and forthright, and featuring dozens of previously unseen photos from Debbie's personal collection, Unsinkable is a poignant reminder that there is light in the darkest times. It is a revealing portrait of a woman whose determination is an inspiration.

     Now, in his third-and finest-memoir, Knipfel looks unflinchingly at his soul, and comes to some surprising conclusions in this anti-spirituality spiritual manifesto.