From the author of Mastering Amazon Ads: An Author's Guide, comes a new book on the art of copywriting for descriptions.A typical description might convert one click in thirty into a new reader. After two years of research and hundreds of descriptions written, the data shows that properly written descriptions can get the job done in ten clicks.Would you rather pay for 10 or 30 clicks to get a conversion?With 40 descriptions across lots of genres, you'll find everything you need to understand and train yourself to write proper copy.* Powerful hooks* Engaging copy* Visually Appealing formatting.

    You will learn how to break the topic down into easy-to-attack projects; how and where to do research; a process that makes writing easy; how to improve material; how to evaluate your publishing options and how to develop an individualized and workable plan. Using the pilot system of organization, the binder concept and the check-off lists, the book becomes easy to write. This plan will accelerate book writing whether you type it or dictate it..

    Author Jigar Shah, internationally recognized for revolutionizing the now multi-billion-dollar solar energy industry, outlines how entrepreneurs and investors can unlock the massive potential that climate change represents. Shah argues that, while new technical innovation is valuable, deployment of existing technologies are the key to reaching our near-term climate targets. Rather than waiting for yet to be developed technology, business model innovation is the key to attract mainstream capital and unlock transformational change. Shah makes a compelling case for reaching our 2020 climate change goals through 100,000 companies worldwide, each generating $100 million in sales. Unlocking our next economy will be driven by thousands of companies deploying existing clean and resource-efficient technologies in electricity-supply (like solar), transportation, building materials, industry, forestry, waste, and agriculture. Shah is not alone; according to the International Energy Agency, and others, $10 trillion can be invested profitably—today—in the world’s existing technologies, making Shah’s plan of 100,000 companies each generating $100 million in sales a reality in catalyzing a new economy in the process. Creating Climate Wealth is also the personal story of Shah’s journey through the solar industry and the founding of SunEdison, the world’s largest solar energy company. Through business model innovations, SunEdison helped trigger the multi-billion dollar solar energy services industry. Shah’s revolutionary approach has been emulated throughout the solar industry. But perhaps more important, it is also being adapted for other industrial sectors like agriculture and transportation – unlocking incredible new revenue streams, creating hundreds of thousands of jobs, and positively transforming the planet on a global level. This implementation of business-based solutions to solve complex social problems represents a new economic movement; driven by “Impact Investments.” Impact Investments are changing the world for the better, promoting development and economic growth, and encouraging local entrepreneurship. Unlocking these opportunities represent the largest wealth creation opportunity of our generation. Whether you are interested in climate change, poverty alleviation, or just promoting projects that make financial sense, this book is for you. Jigar Shah provides a proven roadmap to understanding the Impact Economy, and creating the lasting changes that will improve our world for future generations.

    His encounters with blueberries, bell curves, and smelly eighth graders lead him to two critical discoveries. First, we have a systems problem, not a people problem. We must change the system to get the graduates we need. Second, we cannot touch the system without touching the culture of the surrounding town; everything that goes on inside a school is tied to local attitudes, values, traditions, and beliefs. Drawing on his work in hundreds of districts, Jamie offers teachers, administrators, board members, and their allies a practical program to secure the understanding, trust, permission, and support they need to change the system and increase student succes

    This is the book you want stapled to your chest when you march into the battle of authorship!” – Karina Cooper, author of BLOOD OF THE WICKED“Chuck Wendig hammers out writing and career advice that's always brave, profane, creative, clever, and honest. And don't forget hilarious. You'll never laugh so hard learning so much." – Matt Forbeck, game designer and author of AMORTALS and VEGAS KNIGHTS.It’s time once more for a grim and greasy descent into the penmonkey’s world as Chuck Wendig offers up a gonzo NSFW look at what life is like as a writer.REVENGE OF THE PENMONKEY takes writers through their paces and karate-chops them in the trachea with a no-holds-barred drill sergeant approach to a writing career. Wendig -- equal parts novelist, game designer, screenwriter and all-around freelance penmonkey – gives a candid and hilarious look at what it takes to survive as a modern day inkslinger.Features 30 essays such as:“How To Tell If You’re A Writer”“How To Jumpstart A Stalled Novel”“Panster Versus Plotter”“Six Signs You’re Not Ready To Be A Professional Writer”“Why Writers Drink”“Word-Karate: On Writing Action Scenes”“Writers Should Be Motherf**king Rock Stars” Are you ready to go big and go bold? Are you ready to bleed on the page for your work? Then gaze into the unblinking eye of REVENGE OF THE PENMONKEY, a book of humorous writer-focused essays and articles of booze-soaked, profanity-brined writing advice.* * *At terribleminds.com, Chuck Wendig dispenses nuggets (okay, more like outright manifestos) of writing advice on a daily basis, and the site has been named one of the Top 101 Websites For Writers of 2011 by WRITER’S DIGEST.

    I saw them spending more and more time with their team in the office until their week became highly laborious. They would only leave the office to eat and sleep. I don’t mean to say that we should only work from 9 to 5, 5 days a week and then completely ignore our work on weekends. I know that sometimes we have to put in the extra hours to meet our deadlines and achieve our targets; however, when this becomes the norm, it means that we need to consider alternatives such as working smarter rather than harder. This is the reason why I am writing this book Dedicated to all Entrepreneurs, Business Owners, CEOs, Managing Directors and Company Managers who think that every working day should be 48 hours, during which the need to eat, sleep and socialize is nonexistent.  To all those who wait for the weekend just to rest...I, too, was one of them so many years back!

    In this insider's guide, former Onion editor Joe Randazzo delivers a funny and insightful blueprint for those looking to turn their sense of humor into a vocation. Explaining how it works and how to break in, Joe provides tips and guidance, outlines successful career paths, and solicits advice and stories from the likes of Judd Apatow, Jack Handey, Joan Rivers, Tim & Eric, and more. From writing for TV to doing standup or developing a successful YouTube channel, Funny on Purpose gives readers the knowledge and inspiration to launch a career in comedy with confidence.

    D.B. Gilles explains the fundamental skills and techniques of screenwriting and making a short film arming you with the two calling cards you'll need to break into Hollywood – without having spent the tuition or a minute in a classroom.

    The reader's experience must be an emotional journey of its own, one as involving as your characters' struggles, discoveries, and triumphs are for you.That's where The Emotional Craft of Fiction comes in. Veteran literary agent and expert fiction instructor Donald Maass shows you how to use story to provoke a visceral and emotional experience in readers. Topics covered include: emotional modes of writing beyond showing versus telling your story's emotional world moral stakes connecting the inner and outer journeys plot as emotional opportunities invoking higher emotions, symbols, and emotional language cascading change story as emotional mirror positive spirit and magnanimous writing the hidden current that makes stories move Readers can simply read a novel...or they can experience it. The Emotional Craft of Fiction shows you how to make that happen.

    It's easy to see why Mr. Martin, who wrote the film...was moved to reinvent this role...Mr. Martin's screenplay is bighearted and funny.' The New York Times

    To join the elite ranks of those who write consistently, you need to learn how to stay prolific over the long term. And for that, the number one ingredient is self-discipline. In Self-Discipline for Writers, bestselling author Martin Meadows shares his philosophy and strategies on how to build self-discipline as a writer and how to keep writing over the long term. Here are some of the most important ideas you’ll discover: - 3 foundations of self-discipline for writers (avoid a common mistake that almost always leads to failure), - 3 steps to a strong work ethic as a writer (learn how to develop a strategy for consistently hitting your word counts), - 5 types of self-doubt common among writers and how to overcome them (if you don’t believe in yourself as a writer, how are your readers supposed to believe in you?), - 7 tips on how to manage your energy as a writer—including not only the most fundamental advice, but also intricacies like discussing your projects with other people, capturing fleeting ideas, and reading your reviews (learn why optimizing your energy is key to consistent results), - why control is essential for any writer (and how to claim it), - 5 good business practices for more self-discipline (this includes some surprising thoughts on how to run your writing business to reduce frustration and increase productivity). Writing doesn’t have to be burdensome. You too can write with more ease, and most importantly, write and publish consistently so that you can enjoy a flourishing writing career. Let’s learn together how to accomplish this exciting goal.

    With a cast of famous faces including Rob Reiner, Tom Hanks, Meg Ryan, and Billy Crystal, Carlson takes readers on a rollicking, revelatory trip to Ephron's New York City, where reality took a backseat to romance and Ephron--who always knew what she wanted and how she wanted it--ruled the set with an attention to detail that made her actors feel safe but sometimes exasperated crew members. Along the way, Carlson examines how Ephron explored in the cinema answers to the questions that plagued her own romantic life and how she regained faith in love after one broken engagement and two failed marriages. Carlson also explores countless other questions Ephron's fans have wondered about: What sparked Reiner to snap out of his bachelor blues during the making of When Harry Met Sally? Why was Ryan, a gifted comedian trapped in the body of a fairytale princess, not the first choice for the role? After she and Hanks each separatel balked at playing Mail's Kathleen Kelly and Sleepless' Sam Baldwin, what changed their minds? And perhaps most importantly: What was Dave Chappelle doing ... in a turtleneck? An intimate portrait of a one of America's most iconic filmmakers and a look behind the scenes of her crowning achievements, I'll Have What She's Having is a vivid account of the days and nights when Ephron, along with assorted cynical collaborators, learned to show her heart on the screen.

    This text's consistent and comprehensive focus on writing allows students to master film vocabulary and concepts while learning to formulate rich interpretations. Part I introduces readers to the importance of film analysis, offering helpful strategies for discerning the way films produce meaning. Part II examines the fundamental elements of film, including narrative form, mise en scene, cinematography, editing, and sound, and shows how these concepts can be used to interpret films. Part III moves beyond textual analysis to explore film as a cultural institution and introduce students to essential areas of film studies research.

    

    Addresses such topics as learning how to know, love, and trust God; recognizing the purpose of this life; the importance of daily prayer and meditation; and service to mankind. The Divine Art of Living is a source of inspiration and encouragement towards developing a positive perspective on life.