For the first time ever, these 48 invaluable answers have all been compiled into one handy reference – no stone is left unturned. Amongst other things, you’ll finally know how to: Market, sell, and keep clients (pg 33) Get your career started right (pg 13) Deal with all possible objections (pg 65) Deal with difficult client types (pg 79) Become more organized and efficient every day (pg 91) Turn your job into a career by making more money both in-training, and beyond (pg 139). With the Personal Trainer Pocketbook by your side, you’ll never be alone again.

    To get lean, you have to be extreme…right?Wrong. Dieting is a zero-sum game. You can lose weight fast, but more than a third of people regain all of the weight they've lost within a year. So why waste time following someone else's diet advice when you can drop the pounds on your own terms? With Lose It! by Charles Teague and Anahad O'Connor, the power to lose weight is in your hands. No deprivation, no detox, no hard-and-fast rules—just a plan that empowers you to create your own, personalized strategy tailored to your individual lifestyle, schedule, dietary needs, and goals.Despite what many "experts" would lead you to believe, weight loss boils down to simple math: calories in vs. calories out. To shed pounds, you have to end each day with a calorie deficit. It sounds easy enough, but studies show that 63 percent of Americans grossly underestimate their daily calorie intake. In fact, the average American consumes a staggering 3,790 calories a day—that's enough calories to gain more than 10 pounds every month!Lose It!'s life-changing philosophy and program have already helped more than 5 million people lose weight. In this, the first-ever book to be developed from an iPhone app, readers will learn the five pillars of the Lose It! strategy:1. Embrace mindful empowerment: Take control of your body and the foods you put in it.2. Track your calories: There are no points or complicated algorithms to follow. But every snack, taste, and bite counts!3. Track your habits. Spot behavior patterns—good and bad—that you can modify to help you meet your goal.4. Track your exercise. Learn how to burn more calories in less time and boost your calorie burn even when you're not at the gym.5. Benefit from peer support. Your social network inspires you, keeps you accountable, and provides insight and advice.With Lose It!, you can forget about following someone else's idea of what you should and shouldn't eat and simply learn to love food again. The best possible weight loss plan, after all, is the one that you design yourself.

     How many of us really understand that every moment counts, and that physical strength and confidence enable our mind and spirit to make the most of our lives?  Ryan Ferguson does.  He survived nearly a decade behind bars for a murder he did not commit. An innocent collegian imprisoned at nineteen, Ferguson’s disbelief turned to resolve after his father told him: “Son, do whatever you can to get stronger, faster, and smarter.  This is now your number one priority.”In his darkest hour, even after countless appeals and disappointment, in a place that threatened physical violence, malnutrition, and offered almost no medical aid, Ferguson knew his physical health was paramount. In this startlingly elegant, authentic, and inspiring guide, Ferguson shares his simple, universally attainable recipe for health and power.

    

    

    Sadly, many programs focus on one or the other, and others leave raw lifters broken down, and for that matter some geared lifters as well. Too many programs emphasize the “PR” in the gym. While PR’s are extremely important, there is nowhere more important than on the platform.The Most Fun You Will Have Training For PowerliftingThe Cube Method is the powerlifting training program that has taken athlete after athlete to the next level of strength. Powerlifters have been hitting PR after PR taking their strength to levels previously not thought possible. The Cube Method is not just another powerlifting program. It combines and rotates Heavy Days, Rep Days, and Explosive Days in a way that has never been done before.Time to take the guesswork out of powerlifting training. In the revolutionary Cube E-book you will learn….The Journey to the Cube-How the Cube method was formed-Why it became the training method of Elite Level Powerlifter Brandon Lilly, and numerous other powerlifters .The Method Behind the Cube-Explanation of the program and the secret to the unique rotation of training modes.-Get set up on your own Cube rotation to maximize strength, and preparedness.Gym Training-Learn how to rethink what strength is. It’s not just 1 Rep PR’s that matter. We find ways to set PR’s for weight, reps, time, and speed.-How to rotate the training waves of each of the main lifts-Proper weight, rep and set schemes needed in order to make you the very best powerlifting you can be.Assistance Work-Assistance work takes a huge role on the Cube Method. We set up assistance to absolutely maximize future barbell lifts-Find out how to maximize certain assistance exercises in order toget the most benefit from them.Warm Ups-How to warm up properly in order to prevent injury and prime your body for training.Conditioning-Use the sled and Prowler to build strength, size and a powerful physique that reflects your strengthThe Cube Method is a comprehensive program that will help you take out all of the uncertainty in your training and finally give you a definitive program to help you to achieve your goals!THE KNOWLEDGE AND EXPERIENCE OF A 10 YEAR CAREER IN POWERLIFTINGThe Cube Method has given me the greatest Multi-Ply, and Raw Totals in my career.Here is a short list of my powerlifting career:-Member of the 1000 lbs. Squat, 800lbs. Bench, and 800 lbs. Deadlift Club-Trained at both Westside Barbell, Lexen Xtreme Barbell alongside some of the greatest lifters in the world.-Competed for 9 years in all specialties from Raw, Single Ply, and Multi-Ply-Totaled Elite in 5 weight classes (220,242,275,308, and SHW)-Totaled 2,204 lbs. raw ranking 16th All-Time regardless of weight. One of 19 men ever to total over 2,200 lbs. raw.-Totaled 2,530 lbs. Multi-PlyWhat does that mean? All of that knowledge and training experience has come together in The Cube Method. I wish I had a program like this when I coming up in powerlifting. I would have avoided injury, and burnout. This is the best advice I have to offer based on all the lessons I have learned, in one place, for you.The Cube Method has allowed my training to make me the strongest, most conditioned and explosive I have ever been! Not to mention all of the Cube lifters who are continuously smashing PR’s!

    That’s why, with obesity rates soaring and fitness levels declining, he wants to give everyone an all-access pass to his premium plan for lifelong fitness. In Formula 50, the mega-successful entertainer and entrepreneur unleashes the power of metabolic resistance training (MRT), the key ingredient that has helped him achieve the famously buff physique that makes his music videos sizzle.Through MRT, 50 Cent’s fitness plan breaks down the barriers between traditional weight training and cardio workouts, accelerating fat loss while building muscle and improving overall fitness. Designed for a six-week rollout for total mind-body transformation, the Formula 50 regimen builds willpower while it builds physical power. In addition to motivation, nutrition is another key element; readers will discover the unique dietary combinations that fuel 50 Cent’s workouts. Coauthored with Jeff O’Connell, health journalist and editor-in-chief at Bodybuilding.com (the world’s largest fitness website), the book delivers a payoff that goes beyond six-pack abs and flab-free pecs: This is a fitness plan that boosts energy, endurance, flexibility, and mobility. The result is a body you’ve always dreamed of—and the mindset to attain the rest of your dreams.

    He presents a simple 4-step plan for a healthy diet, backed by science. No gimmicks, no expensive supplements, no hassle – just practical advice and 70 easy recipes for every day of the week.

    For good. Quitting sugar in the real world is hard. Sugar is everywhere and your friends think you’re mad for not eating cake. You’ve done the 8 week detox plan and part of you still craves chocolate so much that you develop a mild twitch when you see a brightly coloured wrapper on the shelves in front of you. Deeply addictive, sugar is everywhere. Even added to the most unlikely foods, the majority of us exceed the recommended daily intake without even realising it. Instead of teaching you how to cook fake cake, or pretending that quinoa really is an exciting grain that will revolutionise your view on salads, this book guides you through the myths about sugar in our food and through the realities of addiction. The 9 step action plan then helps you make the change and really stick to it. Even if you’re not quite ready to eliminate all sugar from your life, this book contains practical tips to help you shop wisely, create good habits and sustain better lifestyle choices.

    So often it seems that having all the right tools is not enough, especially after a lifetime of misinformation and frustration. While it is necessary to understand the intimate details of the path to your goals, a broken perspective will be insurmountable obstacle in your path. Understanding Paleo nutrition and the fallacies of "common knowledge" on health and fitness is a great start, but The Paleo Coach goes much deeper.In The Paleo Coach you will find…A clear and concise road map to understanding and implementing the Paleo diet in your own lifeDetailed instruction on how to apply Paleo logic to exercise and achieve the physical capacity to enjoy your lifeMultiple ideas for making these important changes at whatever pace works for youPowerful case studies of people who conquered each of the biggest and most common obstacles by changing their perspectiveThe power to change your body for the better forever

    Here he shares the secrets of his transformation in a uniquely creative, yet no-nonsense regimen—enlivened with humor and sheer force of personality—that will inspire readers to enjoy working out as never before, while building a body they never thought possible. The book offers four levels of fitness, from Bronze to Platinum, including:- a 4-week beginner's program that takes inches off the waist and boosts energy-a 5-week program for intermediates that increases strength while maintaining muscular and cardiovascular endurance- an advanced 9-week program that turns the body into a muscle-building and fat-burning machine—complete with 6-pack abs and as much energy as LL Cool J- the hardcore 3-week fat-torching program LL used for the "Control Myself" video—a new level in ripped-to-the-bone fitness and sex appeal- a special 4-week "Diamond" program for women seeking to shape up fast for summer or an upcoming event- meal plans and recipes that fuel workouts while burning fat with food

     This book is not for those who want to continue in the energy draining cycle of losing weight only to gain it back again.  This book is for those who want the TRUTH.  Everything You’ve Been Told about Weight Loss Is A Big Fat Lie! Seriously, it really is. You’ve tried it all haven’t you? Weight-Loss fads, challenges, and every other diet out there—but nothing seems to stick. Finally, someone has the courage to tell you why.  Kaelin Tuell Poulin, the woman who lost 65 pounds in 7 months while still eating pizza and ice cream, cuts through the B.S. She debunks the MYTHS and reveals the TRUTHS about losing weight and creating a lasting healthy lifestyle that will TRANSFORM your life.  No more weight loss tips from people who haven't lost any weight. On her own personal journey, Kaelin discovered that the reason her and other women had a hard time losing weight and keeping it off was because the weight-loss industry was lying about how to actually get healthy and have long-term success. To help you discover your own incredible story, the founder of the LadyBoss movement now shares her inspiring personal journey from being clinically obese and hopeless to fit and confident.  Kaelin’s award-winning achievements in fitness and health , backed by careful research, led her to develop the Lady Boss Formula for weight loss success that tens of thousands of women around the world—housewives, executives, athletes, students, and busy moms—have used to lose weight and keep it off forever. How is your health holding you back? What would life be like if it wasn't? Through this book you will lay the foundation to create YOUR story so it becomes one you love to tell. You deserve the life of your dreams. It's time to start living it.  Kaelin will show you the way as you become part of the most powerful community of women on the planet. Are you ready for the truth?

    

    Now in his first book he shares the fundamentals of his fitness philosophy with millions more, revealing his secrets for getting fit and healthy and melting away pounds.One-size-fits-all diets and exercise regimens just don't work--that's why Tony creates unique programs for each of his clients. In Bring It! he shows you how to build your own diet and fitness plan tailored to your individual lifestyle, preferences, and goals. With a Fitness Quotient (FQ) quiz designed to assess your likes, dislikes, and current fitness level, you can choose the program that's right for you.In photographs and easy-to-follow instructions, Tony demonstrates his unique moves and exercise combinations that include cardio fat burners, lower body blitzers, core strengthening, plyometrics, yoga, and more. You'll also discover Tony's fat-blasting eating plan and detox tips, delicious recipes, and mental motivators.Whether you've never been to the gym before, are looking to get bikini ready, or simply want to take your workout to the next level, Tony Horton can give you the results you've been looking for. A better body--and future--is possible when you commit to change. Get ready to Bring It!

    Learn how to listen to your hunger and calm your mind. Lyndi is one of Australia's most popular dietitians, known as The Nude Nutritionist of Channel 9's TODAY show. She started dieting as a young teenager, unhappy with her growing body, and gave up in misery, having steadily gained weight for more than a decade. Almost by accident she become a mindful and intuitive eater, and along the way she gently lost 20kg. With over 50 deliciously realistic recipes (no 'superfoods' required) you'll also be inspired to eat well to boost your mood and balance your hormones. Change starts today.