For every General Electric–still going strong after more than one hundred years–there are dozens of businesses like Central Leather, which was one of the world’s largest companies in 1912 but was liquidated in 1952. Ormerod debunks conventional economic theory–that the world economy ticks along in perfect equilibrium according to the best-laid plans of business and government–and delves into the reasons for the failure of brands, entire companies, and public policies. Inspired by recent advances in evolutionary theory and biology, Ormerod illuminates the ways in which companies and policy-setting sectors of government behave much like living organisms: unless they evolve, they die. But he also makes clear how desirable social and economic outcomes may be achieved when individuals, companies and governments adapt in response to the actual behavior and requirements of their customers and constituents.Why Most Things Fail is a fascinating and provocative study of a truth all too seldom acknowledged.

    Each volume’s series editor selects notable works from hundreds of magazines, journals, and websites. A special guest editor, a leading writer in the field, then chooses the best twenty or so pieces to publish. This unique system has made the Best American series the most respected — and most popular — of its kind.The Best American Science and Nature Writing 2012 includesJEROME GROOPMAN, SY MONTGOMERY, MICHAEL BEHAR, DEBORAH BLUM, THOMAS GOETZ, DAVID EAGLEMAN, RIVKA GALCHEN, DAVID KIRBY, and others

    13 extraordinary essays shed new light on the mysteries of the universe & on one of the most brilliant thinkers of our time.In his phenomenal bestseller A Brief History of Time, Stephen Hawking literally transformed the way we think about physics, the universe, reality itself. In these thirteen essays and one remarkable extended interview, the man widely regarded as the most brilliant theoretical physicist since Einstein returns to reveal an amazing array of possibilities for understanding our universe. Building on his earlier work, Hawking discusses imaginary time, how black holes can give birth to baby universes, and scientists’ efforts to find a complete unified theory that would predict everything in the universe. With his characteristic mastery of language, his sense of humor and commitment to plain speaking, Stephen Hawking invites us to know him better—and to share his passion for the voyage of intellect and imagination that has opened new ways to understanding the very nature of the cosmos.

    These luminous, entertaining essays travel both the vastness of the cosmos and the intimacy of the human mind, posing such fascinating questions as how did the universe originate and how will it end, and how can we meld science and compassion to meet the challenges of the coming century? Here, too, is a rare, private glimpse of Sagan's thoughts about love, death, and God as he struggled with fatal disease. Ever forward-looking and vibrant with the sparkle of his unquenchable curiosity, Billions & Billions is a testament to one of the great scientific minds of our day.

    Along the tidal rivers of Malaysia, thousands of fireflies congregate and flash in unison; the moon spins in perfect resonance with its orbit around the earth; our hearts depend on the synchronous firing of ten thousand pacemaker cells. While the forces that synchronize the flashing of fireflies may seem to have nothing to do with our heart cells, there is in fact a deep connection. Synchrony is a science in its infancy, and Strogatz is a pioneer in this new frontier in which mathematicians and physicists attempt to pinpoint just how spontaneous order emerges from chaos. From underground caves in Texas where a French scientist spent six months alone tracking his sleep-wake cycle, to the home of a Dutch physicist who in 1665 discovered two of his pendulum clocks swinging in perfect time, this fascinating book spans disciplines, continents, and centuries. Engagingly written for readers of books such as Chaos and The Elegant Universe, Sync is a tour-de-force of nonfiction writing.

    Why is it better to buy a lottery ticket on a Friday? Why are showers always too hot or too cold? And what's the connection between a rugby player taking a conversion and a tourist trying to get the best photograph of Nelson's Column?These and many other fascinating questions are answered in this entertaining and highly informative book, which is ideal for anyone wanting to remind themselves – or discover for the first time – that maths is relevant to almost everything we do.Dating, cooking, travelling by car, gambling and even life-saving techniques have links with intriguing mathematical problems, as you will find explained here. Whether you have a PhD in astrophysics or haven't touched a maths problem since your school days, this book will give you a fresh understanding of the world around you.

    Written in a clear and accessible narrative, the 7th Edition focuses on fundamental principles and their applications to solving real circuit analysis problems, and devotes six chapters to examining electronic devices. With an eye-catching visual program and practical exercises, this book provides readers with the problem-solving experience they need in a style that makes complex material thoroughly understandable. For professionals with a career in electronics, engineering, technical sales, field service, industrial manufacturing, service shop repair, and/or technical writing.

    xn + yn = zn, where n represents 3, 4, 5, ...no solution"I have discovered a truly marvelous demonstration of this proposition which this margin is too narrow to contain."With these words, the seventeenth-century French mathematician Pierre de Fermat threw down the gauntlet to future generations.  What came to be known as Fermat's Last Theorem looked simple; proving it, however, became the Holy Grail of mathematics, baffling its finest minds for more than 350 years.  In Fermat's Enigma--based on the author's award-winning documentary film, which aired on PBS's "Nova"--Simon Singh tells the astonishingly entertaining story of the pursuit of that grail, and the lives that were devoted to, sacrificed for, and saved by it.  Here is a mesmerizing tale of heartbreak and mastery that will forever change your feelings about mathematics.

    AI is all the rage, and the buzziest AI buzz surrounds adaptive machine learning computer systems that learn intelligent behavior from massive amounts of data. This is what powers a driverless car, for example. In this book, Hector Levesque shifts the conversation to -good old fashioned artificial intelligence, - which is based not on heaps of data but on understanding commonsense intelligence. This kind of artificial intelligence is equipped to handle situations that depart from previous patterns -- as we do in real life, when, for example, we encounter a washed-out bridge or when the barista informs us there's no more soy milk.Levesque considers the role of language in learning. He argues that a computer program that passes the famous Turing Test could be a mindless zombie, and he proposes another way to test for intelligence -- the Winograd Schema Test, developed by Levesque and his colleagues. -If our goal is to understand intelligent behavior, we had better understand the difference between making it and faking it, - he observes. He identifies a possible mechanism behind common sense and the capacity to call on background knowledge: the ability to represent objects of thought symbolically. As AI migrates more and more into everyday life, we should worry if systems without common sense are making decisions where common sense is needed.

    In the past, discoveries often had to wait for the rise of the next generation to see questions in a new light and let go of old truisms. Today, in a world that is defined by a rapid rate of change, staying on the cutting edge has as much to do with shedding outdated notions as adopting new ones. In this spirit, John Brockman, publisher of the online salon Edge.org ("the world's smartest website"—The Guardian), asked 175 of the world's most influential scientists, economists, artists, and philosophers: What scientific idea is ready for retirement?Jared Diamond explores the diverse ways that new ideas emerge * Nassim Nicholas Taleb takes down the standard deviation * Richard Thaler and novelist Ian McEwan reveal the usefulness of "bad" ideas * Steven Pinker dismantles the working theory of human behavior * Richard Dawkins renounces essentialism * Sherry Turkle reevaluates our expectations of artificial intelligence * Physicist Andrei Linde suggests that our universe and its laws may not be as unique as we think * Martin Rees explains why scientific understanding is a limitless goal * Alan Guth rethinks the origins of the universe * Sam Harris argues that our definition of science is too narrow * Nobel Prize winner Frank Wilczek disputes the division between mind and matter * Lawrence Krauss challenges the notion that the laws of physics were preordained * plus contributions from Daniel Goleman, Mihaly Csikszentmihalyi, Nicholas Carr, Rebecca Newberger Goldstein, Matt Ridley, Stewart Brand, Sean Carroll, Daniel C. Dennett, Helen Fisher, Douglas Rushkoff, Lee Smolin, Kevin Kelly, Freeman Dyson, and others.

    We are introduced to the known particles of the world we live in. An elegant explanation of quantum mechanics and relativity paves the way for an understanding of the laws that govern particle physics. These laws are put into action in the world of accelerators, colliders and detectors found at institutions such as CERN and Fermilab that are in the forefront of technical innovation. Real world and theory meet using Feynman diagrams to solve the problems of infinities and deduce the need for the Higgs boson.Facts and Mysteries in Elementary Particle Physics offers an incredible insight from an eyewitness and participant in some of the greatest discoveries in 20th century science. From Einstein's theory of relativity to the elusive Higgs particle, this book will fascinate and educate anyone interested in the world of quarks, leptons and gauge theories.This book also contains many thumbnail sketches of particle physics personalities, including contemporaries as seen through the eyes of the author. Illustrated with pictures, these candid sketches present rare, perceptive views of the characters that populate the field.The Chapter on Particle Theory, in a pre-publication, was termed “superbly lucid” by David Miller in Nature (Vol. 396, 17 Dec. 1998, p. 642).

    Just about everyone has at least heard of Albert Einstein's formulation of 1905, which came into the world as something of an afterthought. But far fewer can explain his insightful linkage of energy to mass. David Bodanis offers an easily grasped gloss on the equation. Mass, he writes, "is simply the ultimate type of condensed or concentrated energy," whereas energy "is what billows out as an alternate form of mass under the right circumstances." Just what those circumstances are occupies much of Bodanis's book, which pays homage to Einstein and, just as important, to predecessors such as Maxwell, Faraday, and Lavoisier, who are not as well known as Einstein today. Balancing writerly energy and scholarly weight, Bodanis offers a primer in modern physics and cosmology, explaining that the universe today is an expression of mass that will, in some vastly distant future, one day slide back to the energy side of the equation, replacing the "dominion of matter" with "a great stillness"--a vision that is at once lovely and profoundly frightening. Without sliding into easy psychobiography, Bodanis explores other circumstances as well; namely, Einstein's background and character, which combined with a sterling intelligence to afford him an idiosyncratic view of the way things work--a view that would change the world. --Gregory McNamee

    She wants to cover the hard-hitting issues, like world affairs and politics, but does she have the smarts for it? Thankfully, her overbearing and math-minded boss, Mr. Seki, is here to teach her how to analyze her stories with a mathematical eye.In The Manga Guide to Calculus, you'll follow along with Noriko as she learns that calculus is more than just a class designed to weed out would-be science majors. You'll see that calculus is a useful way to understand the patterns in physics, economics, and the world around us, with help from real-world examples like probability, supply and demand curves, the economics of pollution, and the density of Shochu (a Japanese liquor).Mr. Seki teaches Noriko how to:Use differentiation to understand a function's rate of change Apply the fundamental theorem of calculus, and grasp the relationship between a function's derivative and its integral Integrate and differentiate trigonometric and other complicated functions Use multivariate calculus and partial differentiation to deal with tricky functions Use Taylor Expansions to accurately imitate difficult functions with polynomials Whether you're struggling through a calculus course for the first time or you just need a painless refresher, you'll find what you're looking for in The Manga Guide to Calculus.This EduManga book is a translation from a bestselling series in Japan, co-published with Ohmsha, Ltd. of Tokyo, Japan.

    Despite this, he has remained inaccessible to most modern readers, indisputably great but undeniably remote. In this witty, engaging, and often moving examination of Newton's life, David Berlinski recovers the man behind the mathematical breakthroughs. The story carries the reader from Newton's unremarkable childhood to his awkward undergraduate days at Cambridge through the astonishing year in which, working alone, he laid the foundation for his system of the world, his Principia Mathematica, and to the subsequent monumental feuds that poisoned his soul and wearied his supporters. An edifying appreciation of Newton's greatest accomplishment, Newton's Gift is also a touching celebration of a transcendent man.

    There are deep connections between stars and atoms, between the cosmos and the microworld. Just six numbers, imprinted in the "big bang," determine the essential features of our entire physical world. Moreover, cosmic evolution is astonishingly sensitive to the values of these numbers. If any one of them were "untuned," there could be no stars and no life. This realization offers a radically new perspective on our universe, our place in it, and the nature of physical laws.