In response, the technique of rhetoric rapidly developed, bringing virtuoso performances and a host of practical manuals for the layman. While many of these were little more than collections of debaters’ tricks, the Art of Rhetoric held a far deeper purpose. Here Aristotle establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. Hugely influential upon later Western culture, the Art of Rhetoric is a fascinating consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill.

    What makes a good English sentence? How should you rewrite a bad one? What clichés and other word-traps are to be avoided? Using a wealth of examples drawn from British and American newspapers, Essential English is an indispensable guide for all who have to convey information by the written or printed word.

    It is a branch of linguistics that looks less at the shape or sound of words--morphology or phonology--and more at how our words and sentences are influenced by the society around us--for instance, how the accent or the dialect we use has been shaped by where we come from or which social class we belong to. In this Very Short Introduction, John Edwards offers the most up-to-date brief overview available of sociolinguistics, with side trips into the sociology of language and psycholinguistics. He considers such topics as the different social evaluations of languages and dialects, the loaded significance of names, and the importance of politically-driven language planning and policy. The relationship between language and gender, sexist language, the language of poverty, and the intertwining of language and religion are also dealt with here. Edwards stresses that, while linguists see all dialects as equally valid, in the wider world powerful attitudes have always placed language varieties in social hierarchies. The author also looks at language more broadly, examining the ways in which languages rise or fall, the attempts to revive flagging or endangered varieties, the reasons why some languages came to dominate others, and the special dynamics that affect contact between "big" and "small" languages. In both its role as our most powerful tool of communication and as the most immediate symbolic marker of human affiliation, language is pre-eminently a social phenomenon. This compact volume offers an invaluable introduction to this vital aspect of language. About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

    It's an evolutionary riddle that at long last makes sense in this intriguing book about what gossip has done for our talkative species. Psychologist Robin Dunbar looks at gossip as an instrument of social order and cohesion--much like the endless grooming with which our primate cousins tend to their social relationships.Apes and monkeys, humanity's closest kin, differ from other animals in the intensity of these relationships. All their grooming is not so much about hygiene as it is about cementing bonds, making friends, and influencing fellow primates. But for early humans, grooming as a way to social success posed a problem: given their large social groups of 150 or so, our earliest ancestors would have had to spend almost half their time grooming one another--an impossible burden. What Dunbar suggests--and his research, whether in the realm of primatology or in that of gossip, confirms--is that humans developed language to serve the same purpose, but far more efficiently. It seems there is nothing idle about chatter, which holds together a diverse, dynamic group--whether of hunter-gatherers, soldiers, or workmates.Anthropologists have long assumed that language developed in relationships among males during activities such as hunting. Dunbar's original and extremely interesting studies suggest otherwise: that language in fact evolved in response to our need to keep up to date with friends and family. We needed conversation to stay in touch, and we still need it in ways that will not be satisfied by teleconferencing, email, or any other communication technology. As Dunbar shows, the impersonal world of cyberspace will not fulfill our primordial need for face-to-face contact.From the nit-picking of chimpanzees to our chats at coffee break, from neuroscience to paleoanthropology, Grooming, Gossip, and the Evolution of Language offers a provocative view of what makes us human, what holds us together, and what sets us apart.

    Thompson’s bestselling Gonzo Papers offers brilliant commentary and outrageous humor, in his signature style.Originally published in 1979, the first volume of the bestselling “Gonzo Papers” is now back in print. The Great Shark Hunt is Dr. Hunter S. Thompson’s largest and, arguably, most important work, covering Nixon to napalm, Las Vegas to Watergate, Carter to cocaine. These essays offer brilliant commentary and outrageous humor, in signature Thompson style.Ranging in date from the National Observer days to the era of Rolling Stone, The Great Shark Hunt offers myriad, highly charged entries, including the first Hunter S. Thompson piece to be dubbed “gonzo”—“The Kentucky Derby Is Decadent and Depraved,” which appeared in Scanlan's Monthly in 1970. From this essay a new journalistic movement sprang which would change the shape of American letters. Thompson's razor-sharp insight and crystal clarity capture the crazy, hypocritical, degenerate, and redeeming aspects of the explosive and colorful ‘60s and ‘70s.

    This little book aims to give a certain perspective on the subject of language rather than to assemble facts about it. It has little to say of the ultimate psychological basis of speech and gives only enough of the actual descriptive or historical facts of particular languages to illustrate principles. Its main purpose is to show what I conceive language to be, what is its variability in place and time, and what are its relations to other fundamental human interests-the problem of thought, the nature of the historical process, race, culture, art. Contents: Language Define; The Elements of Speech; The Sounds of Language; Form in Language; Grammatical Processes; Form in Language; Grammatical Concepts; Types of Linguistic Structure; Language as a Historical Product: Drift; Language as a Historical Product: Phonetic Law; How Languages Influence Each Other; Language, Race and Culture; and Language and Literature.

    It introduces the analysis of the key elements of language--sounds, words, structures and meanings, and provides a solid foundation in all of the essential topics. The third edition has been extensively revised to include new sections on important contemporary issues in language study, including language and culture, African American English, sign language, and slang. A comprehensive glossary provides useful explanations of technical terms, and each chapter contains a range of new study questions and research tasks, with suggested answers.

    Discover the core skills of effective thinking; then analyze your own thought processes, identify weaknesses, and overcome them.

    This book can make you smarter.Mind Performance Hacks provides real-life tips and tools for overclocking your brain and becoming a better thinker. In the increasingly frenetic pace of today's information economy, managing your life requires hacking your brain. With this book, you'll cut through the clutter and tune up your brain intentionally, safely, and productively.Grounded in current research and theory, but offering practical solutions you can apply immediately, Mind Performance Hacks is filled with life hacks that teach you to:Use mnemonic tricks to remember numbers, names, dates, and other flotsam you need to recall. Put down your calculator and perform complex math in your head, with your fingers, or on the back of a napkin. Spark your creativity with innovative brainstorming methods. Use effective systems to capture new ideas before they get away. Communicate in creative new ways-even using artificial languages. Make better decisions by foreseeing problems and finding surprising solutions. Improve your mental fitness with cool tricks and games.While the hugely successful Mind Hacks showed you how your brain works, Mind Performance Hacks shows you how to make it work better.

    In Transcendence, Gaia Vince argues instead that modern humans are the product of a nuanced coevolution of our genes, environment, and culture that goes back into deep time. She explains how, through four key elements – fire, language, beauty, and time – our species diverged from the evolutionary path of all other animals, unleashing a compounding process that launched us into the Space Age and beyond. Provocative and poetic, Transcendence shows how a primate took dominion over nature and turned itself into something marvellous.

    The result of many years of painstaking scholarship, the new volume will replace the now nearly one hundred-year-old original edition, and is destined to become just as long lasting a classic.

    A. Hudson's Sociolinguistics will be welcomed by students and teachers alike. To reflect changes in the field since publication of the first edition in 1980, the author has added new sections on politeness, accommodation, and prototypes; and he has expanded discussion of sex differences in language use, and the relationship between language and thought. Ample coverage of classic topics such as varieties of language, speech as social interaction, the quantitative study of speech, and linguistic and social inequality, remains.

    But music could not be explainedwithout addressing language, and could not be accounted for withoutunderstanding the evolution of the human body and mind. Thus Mithenarrived at the wildly ambitious project that unfolds in this book: anexploration of music as a fundamental aspect of the human condition, encoded into the human genome during the evolutionary history of ourspecies. Music is the language of emotion, common wisdom tells

    Michael Murphy's Golf in the Kingdom is one of the bestselling golf books of all time and has been hailed as "a golf classic if any exists in our day" (John Updike) and "a masterpiece on the mysticism of golf" (San Francisco Chronicle).  Golf in the Kingdom introduced Shivas Irons, the mysterious golf pro and philosopher with whom Murphy played a mythic round of golf on Scotland's Burningbush links, a round that profoundly altered his game--and his vision.The Kingdom of Shivas Irons is the enchanting story of Murphy's return to Scotland in search of Shivas Irons and his wisdom about golf and human potential.  Murphy's quest takes him from the mystical golf courses of Scotland, across the world to the first Russian Open Golf Championship, and finally to Pebble Beach on the California Coast.  The result is a delightful exploration of the inner game of golf and a provocative inquiry into our remarkable possibilities for growth and transformation.

    But the cliché is true: happiness truly is in the journey, not the destination.Psychologist Cassandra Dunn believes that happiness is available to all of us – and not just in some picture-perfect ideal life. Cass has helped thousands of people get from Crappy to Happy with her hit podcast. In this book Cass expands on those conversations and provides even more information and practical tools, helping you learn to let go, to find your people, to determine your direction and more.Your journey to living your best life begins right here and now.