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Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution
Charles Morris - 2014
The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.
One Hundred Great Essays (Penguin Academics Series)
Robert DiYanni - 2001
The anthology combines classic essays of great instructional value together with the most frequently anthologized essays of recent note by today's most highly regarded writers. The selections exhibit a broad range of diversity in subject matter and authorship. All essays have been selected for their utility as both models for writing and for their usefulness as springboards for independent writing. An introductory section informs readers about the qualities of the essay form and offers instruction on how to read essays critically and use the writing process to develop their own essays. For those interested in learning about reading, writing and critical thinking by studying examples of great writing.
The Vanishing of Flight MH370: The True Story of the Hunt for the Missing Malaysian Plane
Richard Quest - 2016
The airplane’s whereabouts and fate would quickly become one of the biggest aviation mysteries of our time... Richard Quest, CNN’s Aviation Correspondent, was one of the leading journalists covering the story. In a coincidence, Quest had interviewed one of the two pilots a few weeks before the disappearance. It is here that he begins his gripping account of those tense weeks in March, presenting a fascinating chronicle of an international search effort, which despite years of searching and tens of millions of dollars spent has failed to find the plane. Quest dissects what happened in the hours following the plane’s disappearance and chronicles the days and weeks of searching, which led to nothing but increasing despair. He takes apart the varying responses from authorities and the discrepancies in reports, the wide range of theories, the startling fact that the plane actually turned around and flew in the opposite direction, and what solutions the aviation industry must now implement to ensure it never happens again. What emerges is a riveting chronicle of a tragedy that continues to baffle everyone from aviation experts to satellite engineers to politicians—and which to this day worries the traveling public that it could happen again. INCLUDES PHOTOS
Heart 411: The Only Guide to Heart Health You'll Ever Need
Marc Gillinov - 2012
In Heart 411, two renowned experts, heart surgeon Marc Gillinov and cardiologist Steven Nissen, tackle the questions their patients have raised over their decades of practice: Can the stress of my job really lead to a heart attack? How does exercise help my heart, and what is the right amount and type of exercise? What are the most important tests for my heart, and when do I need them? How do symptoms and treatments differ among men, women, and children?Backed by decades of clinical experience and up-to-the-minute research, yet written in the accessible, down-to-earth tone of your trusted family doctor, Heart 411 cuts through the confusion to give you the knowledge and tools you need to live a long and heart-healthy life.
Young Einstein: From the Doxerl Affair to the Miracle Year
L. Randles Lagerstrom - 2013
In 1905 an unknown 26-year-old clerk at the Swiss Patent Office, who had supposedly failed math in school, burst on to the scientific scene and swept away the hidebound theories of the day. The clerk, Albert Einstein, introduced a new and unexpected understanding of the universe and launched the two great revolutions of twentieth-century physics, relativity and quantum mechanics. The obscure origin and wide-ranging brilliance of the work recalled Isaac Newton’s “annus mirabilis” (miracle year) of 1666, when as a 23-year-old seeking safety at his family manor from an outbreak of the plague, he invented calculus and laid the foundations for his theory of gravity. Like Newton, Einstein quickly became a scientific icon--the image of genius and, according to Time magazine, the Person of the Century.The actual story is much more interesting. Einstein himself once remarked that “science as something coming into being ... is just as subjectively, psychologically conditioned as are all other human endeavors.” In this profile, the historian of science L. Randles Lagerstrom takes you behind the myth and into the very human life of the young Einstein. From family rifts and girlfriend troubles to financial hardships and jobless anxieties, Einstein’s early years were typical of many young persons. And yet in the midst of it all, he also saw his way through to profound scientific insights. Drawing upon correspondence from Einstein, his family, and his friends, Lagerstrom brings to life the young Einstein and enables the reader to come away with a fuller and more appreciative understanding of Einstein the person and the origins of his revolutionary ideas.About the cover image: While walking to work six days a week as a patent clerk in Bern, Switzerland, Einstein would pass by the famous "Zytglogge" tower and its astronomical clocks. The daily juxtaposition was fitting, as the relative nature of time and clock synchronization would be one of his revolutionary discoveries in the miracle year of 1905.
ServSafe Manager
National Restaurant Association - 2012
ServSafe Manager, 7th edition, with exam answer sheetThe ServSafe Manager Book is ideal for one- or two-day classroom instruction helping students prepare to take the ServSafe Food Protection Manager Certification Exam.It covers critical principles including: personal hygiene, cross contamination, time and temperature, receiving and storage, food safety management systems, training hourly employees, and more.Meets all requirements:ServSafe classroom training is accepted in all 50 states for regulatory requirements up to 16 hours.
Birds of the Carolinas Field Guide
Stan Tekiela - 2004
There's no need to look through dozens of photos of birds that don't live in the Carolinas. This book features 140 species of Carolina birds, organized by color for ease of use. Do you see a yellow bird and don't know what it is? Go to the yellow section to find out. Fact-filled information, a compare feature, range maps and detailed photographs help to ensure that you positively identify the birds that you see.
The MAF Method: A Personalized Approach to Health and Fitness
Philip Maffetone - 2020
The New Hot: Cruising Through Menopause with Attitude and Style
Meg Mathews - 2020
Rejecting the idea that we should live in fear, suffer silently, or medicate ourselves unnecessarily through this hormonal shift, Mathews set out to get answers and advice from the medical establishment, alternative therapists, and her many friends in the midst of "the change." When she launched the Megs Menopause website, it quickly became the trending online destination for pre- and menopausal women all over the world.Now, in The New Hot, Mathews offers the results of all her research and discussions: the latest information about hormone treatments (hormone replacement therapy and bioidentical hormone therapy), her best tips and techniques for coping with menopausal symptoms (there are officially thirty-four possible symptoms; Mathews has dealt with thirty-two!), and dishy, girlfriend-to-girlfriend advice about what to really expect when you're aging. Entertaining, stylish, and informative, The New Hot will be the resource women everywhere are talking about, learning from, and recommending to one another.
Air Mail: Letters From The World's Most Troublesome Passenger
Terry Ravenscroft - 2007
But are they? He is probably the only man who has ever requested the recipe for an airline’s lasagna or wanted to enjoy his flight with an inflatable rubber woman sat on his knee. Prepare to meet the man who must have his diet of stir-fried mulberry leaves accommodated and the man who left his false teeth on a flight and is sure he recognized them on a later flight—in a flight attendant's mouth. Ravenscroft's correspondence tackles travel annoyances like excess baggage charges alongside more surreal letters, such as the one starting out asking an Australian airline if they offer an authentic Australian experience (for instance, Australian cuisine or in-flight movies) which then moves on to the question of at what age a baby is safe from being swallowed by a dingo.
Wolves in the Land of Salmon
David Moskowitz - 2013
Humans are the adult wolf’s only true natural predator; its return to the old-growth forests and wild coastlines of the Pacific Northwest renews age-old questions about the value of wildlands and wildlife. As the vivid stories unfold in this riveting and timely book, wolves emerge as smart, complex players uniquely adapted to the vast interdependent ecosystem of this stunning region. Observing them at close range, David Moskowitz explores how they live, hunt, and communicate, tracing their biology and ecology through firsthand encounters in the wildlands of the Northwest. In the process he challenges assumptions about their role and the impact of even well-meaning human interventions.
How to Publish and Sell Your Article on the Kindle (and Nook!): 12 Tips for Short Documents
Kate Harper - 2011
Topics include: • How to get royalties from selling articles.• Proper pricing.• How to submit articles to the "Kindle Singles" (special Amazon category). • Best ways to sell articles.• Representing articles accurately in e-Reader bookstores.• Avoiding unnecessary costs. • Image formatting.Tips are also applicable for a variety of mobile devices such as the Barnes and Noble Nook and Apple ipad. You will learn how to publish your article in a word processor, without having to learn HTML coding. Instructional Appendices Include: • How to create table of contents and internal links.• Solving formatting problems.• Converting your article to a Kindle device.• Easy preview options before you publish.• A curated list of the 50 best resources for finding free Kindle books, software, podcasts, help forums and the best blogs on Kindle publishing (10,300 words).About the Author: Kate Harper has taught art and computer classes in the San Francisco Bay Area and enjoys creating visual step-by-step guides for non-technical users. She is a credentialed adult education instructor in the state of California, and is inspired by technologies that encourage people to be more creative.
Fly: The Unsung Hero of Twentieth-Century Science
Martin Brookes - 2001
In biology labs across the world, fruit flies are turning up answers to some of the basic questions of life. It's business as usual for the fly, which for generations has been defining biology's major landmarks. From genetics to development, behavior to aging, and evolution to the origin of species, the fruit fly has been a key player in some of the twentieth century's greatest biological discoveries.Techniques to pinpoint genes that play a role in human disease depend on genetic mapmaking principles first established with the fly. It was experiments on fruit flies that opened our eyes to the dangers of radiation to human health. In fact, everything from gene therapy to cloning to the Human Genome Project is built on the foundation of fruit fly research. Despite its many achievements, the fruit fly remains an unsung hero in the history of science. At last, here is a book that gives the fly its long overdue credit.In a highly original, witty, and irreverent style, Martin Brookes takes us through successive stages in the life cycle of the fly, each illustrating an important concept in biology. Some, such as the fundamentals of heredity, are well established; others, such as sexual warfare, learning, and memory, are still in their infancy. But whether flies are getting high on crack cocaine, enjoying the pleasures and pains of a boozy night out, being trained by punishment and reward, or struggling with insomnia, this book provides a glimpse of how one short life has informed almost every aspect of human existence. The result is a broad introduction to biology with insights into the practical realities of science.Often dismissed as irrelevant outside academic circles, the fruit fly, through this distinctive biography, will come to be recognized for what it really is: an icon of twentieth-century science and a window on our own biological world.
Once: Poems
Meghan O'Rourke - 2011
Invoking both the personal and the civic self, they chart uncertain new beginnings in a shattered nation. What emerges is both a poignant meditation on a daughter's relationship with her mother and a citizen's relationship to her country. from "Frontier"
. . . At times,
I felt sick, intoxicatedby BPA and mercury.At other times I fasted and the starsstumbled clear from the vault.Up there, the universe stands around drunk.I hope the Lord is kind to us,for we engrave our every mistake . . .
Faster: Demystifying the Science of Triathlon Speed
Jim Gourley - 2013
The gear you select and how you use it can mean big results—or bigger disappointment.FASTER takes a scientific look at triathlon to see what truly makes you faster—and busts the myths and doublespeak that waste your money and race times. In this fascinating exploration of the forces at play in the swim-bike-run sport, astronautical engineer and triathlete Jim Gourley shows where to find free speed, speed on a budget, and the gear upgrades that are worth it.FASTER offers specific, science-based guidance on the fastest techniques and the most effective gear, answering questions like: • Which wetsuit is best for me? • What’s the best way to draft a swimmer? • Should I buy a lighter bike? • Deep dish or disc wheels? • Are lighter shoes faster? • Who’s right about running technique? Gourley reviews published studies in peer-reviewed journals to show what scientists have learned about swim drafting, pacing the bike leg, race strategy for short and long-course racing, and the fastest ways to handle transitions.FASTER will change how you think about your body, your gear, and the world around you. With science on your side, you'll make the smart calls that will make you a better, faster triathlete.