But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down.United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched “United Breaks Guitars.” United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that “efficient” but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers.“United Breaks Guitars” has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story.In this book, you’ll hear about how Dave developed the “just do it” philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings.Since “United Breaks Guitars” emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.

    Germany is winning on every front. This is the story of how one of the world’s first commando units, put together for the invasion of Norway, helped turn the tide in Italy.1942. When the British generals recommend an audacious plan to parachute a small elite commando unit into Norway in a bid to put Nazi Germany on the defensive, Winston Churchill is intrigued. But Britain, fighting for its life, can’t spare the manpower to participate. So William Lyon MacKenzie King is contacted and asked to commit Canadian troops to the bold plan. King, determined to join Roosevelt and Churchill as an equal leader in the Allied war effort, agrees.One of the world’s first commando units, the First Special Service Force, or FSSF, is assembled from hand-picked soldiers from Canadian and American regiments. Any troops sent into Norway will have to be rugged, self-sufficient, brave, and weather-hardened. Canada has such men in ample supply.The all-volunteer FSSF comprises outdoorsmen — trappers, rangers, prospectors, miners, loggers. Assembled at an isolated base in Helena, Montana, and given only five months to train before the invasion, they are schooled in parachuting, mountain climbing, cross-country skiing, and cold-weather survival. They are taught how to handle explosives, how to operate nearly every field weapon in the American and German arsenals, and how to kill with their bare hands.After the Norway plan is scrapped, the FSSF is dispatched to Italy and given its first test — to seize a key German mountain-top position which had repelled the brunt of the Allied armies for over a month. In a reprise of the audacity and careful planning that won Vimy Ridge for the Canadians in WWI, the FSSF takes the twin peaks Monte la Difensa and Monte la Remetanea by storming the supposedly unscalable rock face at the rear of the German position, and opens the way through the mountains.Later, the FSSF will hold one-quarter of the Anzio beachhead against a vastly superior German force for ninety-nine days; a force of only 1,200 commandos does the work of a full division of over 17,000 troops. Though badly outnumbered, the FSSF takes the fight to the Germans, sending nighttime patrols behind enemy lines and taking prisoners. It is here that they come to be known among the dispirited Germans as Schwartzer Teufel (“Black Devils”) for their black camouflage face-paint and their terrifying tactic of appearing out of the darkness.John Nadler vividly captures the savagery of the Italian campaign, fought as it was at close quarters and with desperate resolve, and the deeply human experiences of the individual men called upon to fight it. Based on extensive archival research and interviews with veterans, A Perfect Hell is an important contribution to Canadian military history and an indispensable account of the lives and battlefield exploits of the men who turned the tide of the Second World War.

    — Admiral Ernest J. King, Commander in Chief, United States Fleet, and Chief of Naval Operations. Three hundred and twenty five thousand men served as Seabees through the course of World War Two. During those years they constructed over four hundred advanced bases in both the Atlantic and the Pacific theaters. Their bravery and determination enabled the Allied Forces to gain the upper hand over the enemy by quickly reconstructing harbors, repairing airstrips and laying thousands of miles of roads. Can Do! The Story of the Seabees by William Bradford Huie is a fascinating examination one the most interesting forces in the Second World War. The impact that they made upon the war can be seen from the following statements from leaders from across the military: “. . . the Seabees are the find of this war.” — Major General H. M. Smith, USMC “. . . It had been a constant source of wonder to me how one unit — the Seabees — could possess so many skills and accomplish such a huge amount and variety of work.” — Major General A. M. Patch, USA, Commanding General, the Seventh Army “. . . The Navy will remember this war by its Seabees.” — Vice-Admiral W. L. Calhoun, USN “. . . the Seabees are proving themselves one of our most important military units in this life-and-death struggle throughout the world.” — Captain Edward V. Rickenbacker “. . . no obstacle was ever too great for the Seabees.” — Brigadier General Henry L. Larsen, USMC This book should be essential reading for anyone interested in the military history of World War Two and finding out more about one of the United States’ most effective forces William Bradford Huie was an American journalist and novelist. During the Second world War Huie served in the United States Navy, for a time as aide to Vice Admiral Ben Moreell of the Seabees, and it was during this time that he chronicled the wartime activity of these battalions. This book was first published in 1944 and Huie passed away in 1986.

    A trail of bodies left in his wake. He was once America's best. A member of Project Dominance Rain, an elite cauldron of the cream of America's military and intelligence community, his betrayal has brought dishonor to his team, and now they must send in the one man who knew Maxwell best, Master Sergeant Dale Miller. They fought side by side. They watched each other's back in the world's hot spots. Maxwell and Miller know each other's tactics, they know each other's mind, and they both understand their mission: kill or be killed.

    B-36 crews trained for the one flight when they would be ordered to drop combat nuclear bombs on the USSR. Flights of fifteen hours over continental United States to grueling thirty-hour nonstop flights overseas were routine, all without the benefit of in-flight refueling—not yet invented. The experiences of this crew, as they flew their assigned missions, are part of the history of our nation’s defense. They were part of our Cold War Shield.

    Exceptionally skilled Green Berets, they were the most highly decorated unit in the war. Always outnumbered—often by as much as 100 to 1—SOG commandos matched wits in the most dangerous environments with an unrelenting foe that hunted them with trackers and dogs. Ten entire teams disappeared and another fourteen were annihilated. In Secret Commandos, John Plaster tells of his own remarkable covert activities in SOG from 1969 to 1971, as well as those of dozens of his comrades, vividly describing these unique warriors who gave everything fighting for their country—and for each other. Play the video game inspired by the book: http://www.boldgames.com/sog.html

    forces had nearly perfected the art of Search and Rescue. But in the maelstrom of a battle on Easter Day of that year, an operation unlike any other was set in motion to save Lt. Col. Iceal "Gene" Hambleton -- call sign Bat 21 Bravo. For the next eleven days, an extraordinary group of U.S. airmen, soldiers, sailors, and Navy Seals braved one of the largest North Vietnamese Army offensives of the war to rescue one of their own.The legendary and controversial operation, which demanded heart-stopping heroics from every man involved, is relived in this unforgettable testament.

    In battle, they fly behind enemy lines to rescue downed pilots. In peacetime, PJs stay sharp with daring civilian rescues, recovering victims from scorching deserts, treacherous mountaintops, raging seas, and natural disasters. Their almost unimaginable courage first came to the public's attention in Sebastian Junger's "The Perfect Storm," with that book's riveting account of how a helicopter of PJs plunged into the Atlantic during a tragic rescue attempt. Senior Master Sergeant Jack Brehm was the PJ supervisor coordinating their dramatic efforts that night. "That Others May Live" not only sheds new light on that rescue, it also tells the thrilling story of Jack Brehm's devotion to the PJs, a career choice that transformed him from an aimless kid to an on-call hero. Jack's vivid account reveals not only the dangerous rescues and relentless training he and his fellow PJs endure, but the emotional struggles as well: losing friends, waiting anxiously to be called into action, and trying to keep their families together despite the enormous life-and-death pressures of the job. This book is a compelling and deeply personal story of one man's "ordinary" heroism that is, in reality, extraordinary.

    This work is a case study on how the B-58 supersonic bomber came to a premature death in the U.S. military, largely because of infighting among military and civilian leaders, who failed to understand the value of this fantastic airplane. It was a technological marvel for its time and the very best pilots and navigators were chosen to fly this unique aircraft. At its maximum speed of 2.2 Mach (1,452 mph) it was 2½ times faster than the muzzle velocity of a .45 caliber bullet. It could fly faster and out turn must fighters of its day and was also capable of flying close to tree top level just below the speed of sound. It was nearly undetectable by enemy radars due to its speed and low radar cross section and was better at flying through heavy turbulence due to its solid delta wing design. It had a highly accurate navigation and bombing system. It had a capsule ejection system for the safety of the aircrew and was capable of getting airborne in only half the time required by other bombers. Told for the first time, this is the inside story that dispels the unproven myths surrounding the demise of the B-58 and why this magnificent airplane should have been saved. Its loss from the nuclear armory was a severe blow to our “Cold War” deterrence strength. The B-58 was a bomber that set the standard for fear in the heart of an enemy. Its loss was a strategic mistake. The author provides lessons learned and recommendations for military and civilian leaders, going forward, to hopefully prevent future blunders—like what happened to the B-58.

    Taylor Jr. and his brother Marines are assembled into a new reaction force that is immediately tested in the fire of a bloody conflict known as Operation Beaver Cage. After a traumatic first fight, they push through back-to-back operations with little time to rest or reflect. Those who survive will return home ensnared by everlasting memories of a real, but entirely surreal nightmare. Now after more than fifty years of holding everything in, Taylor shares his experience in explicit and often horrific detail and with a reverent honor for those Marines who did not live to tell the tale.Taylor reveals what it truly means to walk the path of a warrior, to sacrifice, and to live a lifetime with the memories of a war—seeking answers to the question, “Was it worth it?"

    Woulfe compares this training exercise with other schemes in other branches of service.

    Navy SEALS of today. Rorke Denver trains the men who become Navy SEALs--the most creative problem solvers on the modern battlefield, ideal warriors for the kinds of wars America is fighting now. With his years of action-packed mission experience and a top training role, Lieutenant Commander Denver understands exactly how tomorrow's soldiers are recruited, sculpted, motivated, and deployed.Now, Denver takes you inside his personal story and the fascinating, demanding SEAL training program he now oversees. He recounts his experience evolving from a young SEAL hopeful pushing his way through Hell Week, into a warrior engaging in dangerous stealth missions across the globe, and finally into a lieutenant commander directing the indoctrination, requalification programs, and the "Hero or Zero" missions his SEALs undertake.From his own SEAL training and missions overseas, Denver details how the SEALs' creative operations became front and center in America's War on Terror-and how they are altering warfare everywhere. In fourteen years as a SEAL officer, Rorke Denver tangled with drug lords in Latin America, stood up to violent mobs in Liberia, and battled terrorists in Iraq and Afghanistan. Leading 200 commando missions, he earned the Bronze Star with V for valor. He has also served as flag aide to the admiral in charge and spent the past four years as executive officer of the Navy Special Warfare Center's Advanced Training Command in Coronado, California, directing all phases of the basic and advanced training that prepare men for war in SEAL teams. He recently starred in the film Act of Valor. He is married and has two daughters.Ellis Henican is a columnist at Newsday and an on-air commentator at the Fox News Channel. He has written two recent New York Times bestsellers, Home Team with New Orleans Saints coach Sean Payton and In the Blink of an Eye with NASCAR legend Michael Waltrip.With all the SEALs' recent successes, we have been getting a level of acclaim we're not used to. But something important has been missing in this warm burst of publicity . Correcting that is my mission here.My own SEAL dream was launched by a book. My hope is that this one teaches lessons that go far beyond the battlefield, inspiring a fresh generation of warriors to carry on that dream.-Lieutenant Commander Rorke Denver

    Navy SEAL is a collection of true events about the author's time in U.S. Navy SEAL Teams and how SEALs use their humor to cope with all sorts of tragic events that they experience in their professional careers. This book offers the reader a personal glimpse into the minds of America's most elite warriors. The stories explain how SEALs bond with each other to become brothers-in-arms through their difficult training and tactical missions. This book also explains why SEALs use extreme humor, on themselves and others, in order to cope with a job that places these professional warriors face to face with death on almost a daily basis There are are those who say that it is not logical to run into the face of danger, perhaps that explains why most people think that SEALs are crazy. We prefer to look danger in the eye and not run from it, perhaps this also explains why there are not so many of us. When The Bullet Hits Your Funny Bone takes the reader on an emotional roller-coaster ride of tragedy and laughter, giving the reader a complete inner circle view into the professional and personal lives of America's most elite warriors.

    The Blues, as they were called, were perpetually understrength and considered to be acceptable losses in hopeless situations—but their amazingly successful record proved otherwise.A firsthand account of mortal combat with the Ninth Cavalry, Flashing Saber is the remarkable story of the brave men who served in the First Air Cavalry Division's reconnaissance squadron. Included is an account of an air-ground raid that overran a regimental command post and killed more high-ranking enemy officers than any similar engagement of the war. The story begins when a teenager, an Eagle Scout and West Point Prep School student, goes to Vietnam in 1965. Motivated by patriotism and the desire to see combat firsthand, Brennan volunteers for front line duty and spends years as an artillery forward observer and infantryman. Promoted to sergeant and then to lieutenant, Brennan participates in hundreds of assault landings.An expansion and careful reworking of his previous work, Brennan's War, published in 1985, and in the vein of classic memoirs by Johnnie Clark and Frederick Downs, Flashing Saberis a harrowing firsthand account of life and death in war, one filled with breathtaking details about a renowned unit.

    The author witnessed the mud-soaked agony of the Battle of Passchendaele in 1917, and the rapidly moving events of the following year. The book contains one of the most extraordinary accounts of the German spring offensive in 1918, from the point of view of a gunner officer with a grandstand view of the ruthless German advance.The author's father was Prime Minister at the outbreak of the first world war. The author's three brothers also served during the war; his eldest brother died during the Battle of the Somme.