The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

    The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

    Routing TCP/IP, Volume II, provides you with the expertise necessary to understand and implement Border Gateway Protocol Version 4 (BGP-4), multicast routing, Network Address Translation (NAT), IPv6, and effective router management techniques. Jeff Doyle's practical approach, easy-to-read format, and comprehensive topic coverage make this book an instant classic and a must-have addition to any network professional's library. Routing TCP/IP, Volume II, expands upon the central theme of Volume I: scalability and management of network growth. Volume II moves beyond the interior gateway protocols covered in Volume I to examine both inter-autonomous system routing and more exotic routing issues such as multicasting and IPv6. This second volume follows the same informational structure used effectively in Volume I: discussing the topic fundamentals, following up with a series of configuration examples designed to show the concept in a real-world environment, and relying on tested troubleshooting measures to resolve any problems that might arise. This book helps you accomplish more than earning the highly valued CCIE number after your name; it also helps you develop the knowledge and skills that are essential to perform your job at an expert level. Whether you are pursuing CCIE certification, need to review for your CCIE recertification exam, or are just looking for expert-level advice on advanced routing issues, Routing TCP/IP, Volume II, helps you understand foundation concepts and apply best practice techniques for effective network growth and management.

    

    BradyGames’ World of Warcraft: Wrath of the Lich King Official Strategy Guide includes the following: Complete coverage of each race, with strengths, weaknesses, and more.WEAPONS: Discover the awesome battery of weapons and armor, with detailed equipment listsNORTHREND EXPLORED: In-depth information on quests, bosses, and treasuresNEW DUNGEONS: Instances and Raid roles explained plus locations and strategyCOMPLETE CRAFTING COVERAGE: Every recipe for every crafting professionPlatform: PCGenre: Role-Playing Game

    Picture a performance under the lights and mentally play the perfect game."Technique, speed and tactical execution are crucial components of winning soccer, but it is mental toughness that marks out the very best players - the ability to play when pressure is highest, the opposition is strongest, and fear is greatest. Top players and coaches understand the importance of sport psychology in soccer but how do you actually train your mind to become the best player you can be?Soccer Tough demystifies this crucial side of the game and offers practical techniques that will enable soccer players of all abilities to actively develop focus, energy, and confidence. Soccer Tough will help banish the fear, mistakes, and mental limits that holds players back. Soccer psychology consultant Dan Abrahams shares the powerful techniques that have helped him develop reserve team players to become international players, and guided youth team players from slumps to first team contracts.Covering the mental triumphs of some of the world's leading players - Soccer Tough will help you become the best player you can be. Soccer Tough is for amateur and professional players of all levels, as well as coaches. This book explores how the best soccer players in the world think and gives the reader step-by-step ways to do the same.

    

    

    Smith shows how, by managing time better, anyone can lead a happier, more confident and fulfilled life.

    Best urdu book in Pakistan to understand Psychological and Spiritual Awakening according to Islam.Official Facebook Page: facebook.com/khudsaykhudatakOnline Order: 0300 4043374

    The Fourth Edition features detailed coverage of fermentation and a new chapter on food irradiation.

    

    An account of what it was like to grow up a White Sox fan in a Cubs nation, this title covers the history of the organisation, from the heartbreak of 1967 and the South-Side Hit Men to the disco demolition and the magical 2005 season when they became world champions.

    Using a managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs--helping students see how ethics can be integrated into key strategic business decisions. The Seventh Edition incorporates comprehensive and rigorous updates that reflect the ever-increasing academic and governmental attention being given to this area. The textbook program provides an abundance of real-world examples and cases, as well as exercises, simulations, and practice tests that provide plenty of opportunity for students to master the text material.