Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.But we aren’t, and we don’t.In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.

    This timely anthology calls on twenty eminent humanists and scientists to revitalize curiosity, observation, and transdisciplinary conversation about life on earth.As human-induced environmental change threatens multispecies livability, Arts of Living on a Damaged Planet puts forward a bold proposal: entangled histories, situated narratives, and thick descriptions offer urgent “arts of living.” Included are essays by scholars in anthropology, ecology, science studies, art, literature, and bioinformatics who posit critical and creative tools for collaborative survival in a more-than-human Anthropocene. The essays are organized around two key figures that also serve as the publication’s two openings: Ghosts, or landscapes haunted by the violences of modernity; and Monsters, or interspecies and intraspecies sociality. Ghosts and Monsters are tentacular, windy, and arboreal arts that invite readers to encounter ants, lichen, rocks, electrons, flying foxes, salmon, chestnut trees, mud volcanoes, border zones, graves, radioactive waste—in short, the wonders and terrors of an unintended epoch.Contributors: Karen Barad, U of California, Santa Cruz; Kate Brown, U of Maryland, Baltimore; Carla Freccero, U of California, Santa Cruz; Peter Funch, Aarhus U; Scott F. Gilbert, Swarthmore College; Deborah M. Gordon, Stanford U; Donna J. Haraway, U of California, Santa Cruz; Andreas Hejnol, U of Bergen, Norway; Ursula K. Le Guin; Marianne Elisabeth Lien, U of Oslo; Andrew Mathews, U of California, Santa Cruz; Margaret McFall-Ngai, U of Hawaii, Manoa; Ingrid M. Parker, U of California, Santa Cruz; Mary Louise Pratt, NYU; Anne Pringle, U of Wisconsin, Madison; Deborah Bird Rose, U of New South Wales, Sydney; Dorion Sagan; Lesley Stern, U of California, San Diego; Jens-Christian Svenning, Aarhus U.

    #1 New York Times bestselling author Douglas Preston takes readers on an adventure deep into the Honduran jungle in this riveting, danger-filled true story about the discovery of an ancient lost civilization.

    We strain to be more efficient, to cram more into each minute, each hour, each day. Since the Industrial Revolution shifted the world into high gear, the cult of speed has pushed us to a breaking point. Consider these facts: Americans on average spend seventy-two minutes of every day behind the wheel of a car, a typical business executive now loses sixty-eight hours a year to being put on hold, and American adults currently devote on average a mere half hour per week to making love.Living on the edge of exhaustion, we are constantly reminded by our bodies and minds that the pace of life is spinning out of control. In Praise of Slowness traces the history of our increasingly breathless relationship with time and tackles the consequences of living in this accelerated culture of our own creation. Why are we always in such a rush? What is the cure for time sickness? Is it possible, or even desirable, to slow down? Realizing the price we pay for unrelenting speed, people all over the world are reclaiming their time and slowing down the pace -- and living happier, healthier, and more productive lives as a result. A Slow revolution is taking place.Here you will find no Luddite calls to overthrow technology and seek a preindustrial utopia. This is a modern revolution, championed by cell-phone using, e-mailing lovers of sanity. The Slow philosophy can be summed up in a single word -- balance. People are discovering energy and efficiency where they may have been least expected -- in slowing down.In this engaging and entertaining exploration, award-winning journalist and rehabilitated speedaholic Carl Honoré details our perennial love affair with efficiency and speed in a perfect blend of anecdotal reportage, history, and intellectual inquiry. In Praise of Slowness is the first comprehensive look at the worldwide Slow movements making their way into the mainstream -- in offices, factories, neighborhoods, kitchens, hospitals, concert halls, bedrooms, gyms, and schools. Defining a movement that is here to stay, this spirited manifesto will make you completely rethink your relationship with time.

    Our eyes play tricks on us; our stories change in the retelling; and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the science of human error—how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes.In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. Why We Make Mistakes is enlivened by real-life stories--of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail--and offers valuable advice, such as how to remember where you’ve hidden something important. He explains why multitasking is a bad idea, why men make errors women don’t. This book will open your eyes to the reasons behind your mistakes and have you vowing to do better the next time.

    A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible. Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process -- a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets. Fortunately, you don't have to be a rocket scientist to think like one. In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage. Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve liftoff.

    Drawing on examples from familiar domains such as the kitchen and the office, the author, Venkatesh Rao, illustrates the subtleties underlying everyday behavior, and explains how you can strengthen the foundations of your decision-making skills."TEMPO is one of the most insightful and original books on decision-making I've ever read..." -- Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND"An uncannily accurate analysis of our choice-making behaviors" -- David Allen, author of GETTING THINGS DONE"Tempo is a highly original and engaging book...In a world where timing is increasingly central to success, this is an essential read, not just for executives, but for everyone."-- John Hagel, co-author of THE POWER OF PULL

    But if you cut off a starfish’s leg it grows a new one, and the old leg can grow into an entirely new starfish.What’s the hidden power behind the success of Wikipedia, Craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women’s rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made?After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider argues that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and top-down leadership, and revolutionary “starfish,” which rely on the power of peer relationships.The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed). It reveals how established companies and institutions, from IBM to Intuit to the US government, are also learning how to incorporate starfish principles to achieve success. The book explores:* How the Apaches fended off the powerful Spanish army for 200 years* The power of a simple circle* The importance of catalysts who have an uncanny ability to bring people together * How the Internet has become a breeding ground for leaderless organizations* How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leaderThe Starfish and the Spider is the rare book that will change how you understand the world around you.

    The freedom to explore and exchange - whether it's goods, ideas or people - has led to stunning achievements in science, technology and culture. As a result, we live at a time of unprecedented wealth and opportunity. So why are we so intent on ruining it? From Stone Age hunter-gatherers to contemporary Chinese-American relations, Open explores how across time and cultures, we have struggled with a constant tension between our yearning for co-operation and our profound need for belonging. Providing a bold new framework for understanding human history, bestselling author and thinker Johan Norberg examines why we're often uncomfortable with openness - but also why it is essential for progress. Part sweeping history and part polemic, this urgent book makes a compelling case for why an open world with an open economy is worth fighting for more than ever.

    In contrast, they have advanced a policy of draconian budget cuts--austerity--to solve the financial crisis. We are told that we have all lived beyond our means and now need to tighten our belts. This view conveniently forgets where all that debt came from. Not from an orgy of government spending, but as the direct result of bailing out, recapitalizing, and adding liquidity to the broken banking system. Through these actions private debt was rechristened as government debt while those responsible for generating it walked away scot free, placing the blame on the state, and the burden on the taxpayer. That burden now takes the form of a global turn to austerity, the policy of reducing domestic wages and prices to restore competitiveness and balance the budget. The problem, according to political economist Mark Blyth, is that austerity is a very dangerous idea. First of all, it doesn't work. As the past four years and countless historical examples from the last 100 years show, while it makes sense for any one state to try and cut its way to growth, it simply cannot work when all states try it simultaneously: all we do is shrink the economy. In the worst case, austerity policies worsened the Great Depression and created the conditions for seizures of power by the forces responsible for the Second World War: the Nazis and the Japanese military establishment. As Blyth amply demonstrates, the arguments for austerity are tenuous and the evidence thin. Rather than expanding growth and opportunity, the repeated revival of this dead economic idea has almost always led to low growth along with increases in wealth and income inequality. Austerity demolishes the conventional wisdom, marshaling an army of facts to demand that we austerity for what it is, and what it costs us.

    The Clash of Civilizations and the Remaking of World Order is one of the most important books to have emerged since the end of the Cold War." --HENRY A. KISSINGERBased on the author's seminal article in Foreign Affairs, Samuel P. Huntington's The Clash of Civilizations and the Remaking of World Order is a provocative and prescient analysis of the state of world politics after the fall of communism. In this incisive work, the renowned political scientist explains how "civilizations" have replaced nations and ideologies as the driving force in global politics today and offers a brilliant analysis of the current climate and future possibilities of our world's volatile political culture."An intellectual tour de force: bold, imaginative, and provocative. A seminal work that will revolutionize our understanding of international affairs." --ZBIGNIEW BRZEZINSKI"The book is studded with insights, flashes of rare brilliance, great learning, and in particular, an ability to see the familiar in a new and provocative way." --MICHAEL ELLIOTT, THE WASHINGTON POST BOOK WORLD"A benchmark for informed speculation on those always fascinating questions: Just where are we in history? What hidden hand is controlling our destiny?...A searching reflection on our global state." --RICHARD BERNSTEIN, THE NEW YORK TIMES"This is what is so stunning about The Clash of Civilizations: It is not just about the future, but may actually help to shape it." --WANG GUNGWU, THE NATIONAL INTEREST

    So hold your nose, kiss the babies, and just think how good you would look on a stamp.Now, before we go into your media responsibilities, you must understand the true history of political power, so you don't accidentally act on the naive idealism you are required to project to the general public.The reality of political power is very simple: bad farmers own crops and livestock -- good farmers own human beings...

    Born the son of an indomitable high school football coach in hardscrabble Kiln, Mississippi, Favre has gone on to become the NFL's most valuable player two years running (a feat equaled only by the legendary Joe Montana) and, after twenty-nine years, has brought the Lombardi Trophy back to Green Bay, Wisconsin. Favre has also paid dearly for his devotion to the brutal game of professional football. Priding himself on his ability to withstand incredible levels of physical pain and to continue playing when most players would head to the sidelines, Favre admitted last year to a dependency on Vicodin pain killers. But he faced his problem like he faces opposing defensive linemen, head-on, and voluntarily admitted himself into the Menninger Clinic in Topeka, Kansas for drug counseling. In Favre, Brett shares portions of his daily journal written during treatment and will reveal just what it took to break a debilitating habit. In the end, readers will be inspired by this small town son's sacrifice and struggle to make it to the NFL, his unwavering commitment to honor his profession, and his perseverance to realize his dream on his own terms.

    But something went terribly wrong. By day's end, some would be alive. Others would not. A close-knit community would be devastated, forced to endure. This gripping true story centers on what happened to one courageous and flawed young man who survived, and how his life quickly spiraled out of control in the next two years. It is a story about love, unbreakable friendship, and "king" corn. “There are some forty-five thousand items in the average American supermarket and more than a quarter of them now contain corn,” writes Michael Pollan in The Omnivore’s Dilemma. But as international dependence on the highly subsidized crop for cattle feed, corn syrup and ethanol has surged—so have deaths by corn. Based on three years of reporting and interviews with the people involved and thousands of pages of court documents, transcripts, police reports, journalist Erika Hayasaki brings to life (in narrative nonfiction-style) this world of people who risk and sometimes lose their lives for this powerful commodity. Hayasaki, a former national correspondent for the Los Angeles Times, is the author of The Death Class: A True Story About Life (Simon & Schuster 2014), as well as the Kindle Single, Dead or Alive (2012). She is an assistant professor in the Literary Journalism Program at the University of California, Irvine, and a regular contributor to Newsweek and The Atlantic. *Cover design by Kristen RadtkePraise for DROWNED BY CORN:THE CHICAGO TRIBUNE: "The descriptions of the accident are chilling: a blow-by-blow account of the grain pulling the young men under and the dramatic rescue of Will, who survived after being buried past his chest. The piece follows Will as his grief sends him into a downward spiral. "Drowned by Corn" is a gripping narrative of tenderness and horror, friendship and loss." — Megan KirbySAN FRANCISCO CHRONICLE: "Erika Hayasaki’s suspenseful account of the deaths of Paco and Wyatt and the harrowing rescue of Will is the stuff of nightmares. But what elevates this fine work of investigative journalism is her portrayal of Will in the aftermath: his survival guilt, his struggle with alcohol and drugs, his strained relationships and his eventual discovery of a way to endure his and his town’s unspeakable losses." — Porter Shreve

    Midler is not only a knowledgeable guide to the invisible underbelly of the global economy, he is a sympathetic and astute observer of China, its challenges, and its people. A great read." --Pietra Rivoli, author of The Travels of a T-Shirt in the Global Economy"Paul Midler takes us for a ride through the fastest-growing economy in the world, revealing what can--and sometimes does--go wrong when U.S. companies shift production to China. Working in the heart of China's export hub, in the country's southern region, he has the advantage of a front-row seat to the no-holds-barred games played between manufacturers and importers. He introduces us to a cast of real-life characters and tells his story with a mix of affection and skepticism for what is taking place in China today. Midler delivers a revealing and often funny tale of life and commerce in a country whose exports touch nearly everyone on the planet." --Sara Bongiorni, author of A Year Without 'Made in China'