People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    Then they came to Earth and amnesia set in: they forgot they were from different planets.Based on years of successful counseling of couples and individuals, Men Are from Mars, Women Are from Venus has helped millions of couples transform their relationships. Now viewed as a modern classic, this phenomenal book has helped men and women realize how different they really are and how to communicate their needs in such a way that conflict doesn't arise and intimacy is given every chance to grow!!!!

    Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.But dig deeper and a startling truth emerges:Yes, one in nine Americans works in sales. But so do the other eight.Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

    It has been praised as the 21st century version of "How to Win Friends and Influence People," and was nominated one of the five best books in psychology by "Books for a Better Life!"The author introduces the psychologically sound concept, "Emotional Prediction" or E.P. which you can employ with everyone. Here are the ten sections of the book:7 Little Tricks to Make a Great Impression Before People Even Meet You11 Little Tricks to Take the "Hell" Out of "Hello," and Put the "Good" in "Good-bye"12 Little Tricks to Develop an Extraordinary Gift of Gab10 Little Tricks to Actually Enjoy Parties5 Little Tricks to Handle the Good, the Bad, and the Bummers12 Little Tricks to Avoid the 13 Most Common Dumb Things You Should NEVER Say or Do13 Little Tricks to be a Cool Communicator11 Little Tricks to Give Your E-Mail Today's Personality and Tomorrow's Professionalism10 Little Tricks to Make an Impression on your Cell (A.K.A. "Phone")5 Little Tricks to Deepen the Relationships You Already Have

    Most forms of private vice and public evil are kindled and sustained by lies. Acts of adultery and other personal betrayals, financial fraud, government corruption—even murder and genocide—generally require an additional moral defect: a willingness to lie.

    Louis housewife who abandoned her family and became the sex-slave of ex-Folsom Prison convict Greg Marlow, known to his fellow inmates as "Folsom Wolf". Together, the pair went on a cross-country spree of sex, torture and murder that ended with their convictions and death sentences.

    It’s a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others? How well can you guess what others think of you, know who really likes you, or tell when someone is lying? How well do you really understand the minds of those closest to you, from your spouse to your kids to your best friends? Do you really know what your coworkers, employees, competitors, or clients want?In this illuminating exploration of one of the great mysteries of the human mind, University of Chicago psychologist Nicholas Epley introduces us to what scientists have learned about our ability to understand the most complicated puzzle on the planet—other people—and the surprising mistakes we so routinely make. Why are we sometimes blind to the minds of others, treating them like objects or animals? Why do we sometimes talk to our cars, or the stars, as if there is a mind that can hear us? Why do we so routinely believe that others think, feel, and want what we do when, in fact, they do not? And why do we believe we understand our spouses, family, and friends so much better than we actually do? Mindwise will not turn other people into open books, but it will give you the wisdom to revolutionize how you think about them—and yourself.

    Brené Brown, “we associate vulnerability with emotions we want to avoid such as fear, shame, and uncertainty. Yet we too often lose sight of the fact that vulnerability is also the birthplace of joy, belonging, creativity, authenticity, and love.” On The Power of Vulnerability, Dr. Brown offers an invitation and a promise - that when we dare to drop the armor that protects us from feeling vulnerable, we open ourselves to the experiences that bring purpose and meaning to our lives. Here she dispels the cultural myth that vulnerability is weakness and reveals that it is, in truth, our most accurate measure of courage.“The Power of Vulnerability is a very personal project for me,” Brené explains. “This is the first place that all of my work comes together. This audio course draws from all three of my books - it’s the culmination of everything I’ve learned over the past twelve years. I'm very excited to weave it all into a truly comprehensive form that shows what these findings and insights can mean in our lives.”Guidance and Insights for Wholehearted LivingOver the past twelve years, Dr. Brené Brown has interviewed hundreds of people as part of an ongoing study of vulnerability. “The research shows that we try to ward disappointment with a shield of cynicism, disarm shame by numbing ourselves against joy, and circumvent grief by shutting off our willingness to love,” explains Dr. Brown. When we become aware of these patterns, she teaches, we begin to become conscious of how much we sacrifice in the name of self-defense -and how much richer our lives become when we open ourselves to vulnerability.“In my research,” Dr. Brown says, “the word I use to describe people who can live from a place of vulnerability is wholehearted.” Being wholehearted is a practice—one that we can choose to cultivate through empathy, gratitude, and awareness of our vulnerability armor. Join this engaging and heartfelt teacher on The Power of Vulnerability as she offers profound insights on leaning into the full spectrum of emotions—so we can show up, let ourselves be seen, and truly be all in.HIGHLIGHTSCultivating shame resilience—the key to developing a sense of worth and belonging.Vulnerability as the origin point for innovation, adaptability, accountability, and visionary leadership.Our emotional armory - how we use perfectionism, numbing, and other tactics to avoid feeling vulnerable.The myths of vulnerability - common misconceptions about weakness, trust, and self-sufficiency.Discovering your vulnerability armor - recognizing what makes us shut down, and how we can change.The 10 guideposts of wholehearted living - essential skills for becoming fully engaged in life.Six hours of stories, warm humor, and transformative insights for living a life of courage, authenticity, and compassion from Dr. Brené Brown.

    A hybrid of games—such as Dungeons & Dragons, historical reenactment, fandom, and good old-fashioned pretend—larp is thriving, and this book explores its multifaceted communities and related phenomena, including the Society for Creative Anachronism, a medieval reenactment group that boasts more than 32,000 members. Author Lizzie Stark looks at the hobby from a variety of angles, from its history in the pageantry of Tudor England to its present use as a training tool for the US military. Along the way, she duels foes with foam-padded weapons, lets the great elder god Cthulhu destroy her parents’ beach house, and endures an existential awakening in the high-art larp scene of Scandinavia.

    Divisive political speech, online trolling, and hate crimes are escalating, and in our current political climate so many of us are seething at “the other side.” As a progressive commentator on Fox News and now CNN, Sally Kohn has made a career out of bridging intractable political differences and remaining good-natured in the face of intense provocation. But these days even Kohn has found herself wanting to breathe fire at her enemies. It was time, she decided, to look into the subject. In The Opposite of Hate, Kohn talks to leading scientists and researchers, investigating the evolutionary and cultural roots of hate and how simple incivility might lead to more dangerous acts. She travels to Rwanda, the Middle East, and across the United States, introducing us to former terrorists, former white supremacists, and even some of her own reformed Twitter trolls, drawing surprising lessons from some of the most dramatic examples of leaving hate behind. As Kohn boldly confronts her own shameful moments, whether it’s the girl she bullied in school or her own contribution to her daughter’s negative attitudes, she points the way toward change. Her hopeful message: While we all have the potential to hate, we also all have the capacity to combat it. It turns out that the opposite of hate is not love. It’s the understanding of how hate operates, how it’s fostered, and how easily we fall into its grip. The Opposite of Hate offers the tools to move forward together.

    Noll.We live in an increasingly divided world and most of us have encountered our fair share of aggressive people and difficult confrontations. Fortunately, we now have the tools to become peacemakers and transform emotionally volatile situations and hurt feelings to calm, non-aggressive ones. Tested on prison inmates, De-Escalate offers a new set of social listening and communication skills, based on the latest findings in neuroscience and meditation. Along with practical exercises and scenario-based examples, each chapter focuses on specific themes, such as dealing with emotionally charged teenagers and frustrated coworkers. Additionally, Noll shares practical tips on how to be civil in an uncivil society. With De-Escalate, we can bring peace to all facets of life, cultivate healthier relationships, and participate in creating a more caring and compassionate future for us all.

    But Gregor Muir knew them at the start; his unique memoir chronicles the birth of Young British Art. Muir, YBA’s ‘embedded journalist’, happened to be in Shoreditch and Hoxton before Jay Jopling arrived with his White Cube Gallery, when this was still a semi-derelict landscape of grotty pubs and squats. There he witnessed, amid a whirl of drunkenness, scrapes and riotous hedonism, the coming-together of a remarkable array of young artists – Hirst, the Chapman brothers, Rachel Whiteread, Sam Taylor-Wood, Angus Fairhurst - who went on to produce a fresh, irreverent, often notorious form of art - Hirst’s shark, Sarah Lucas’s two fried eggs and a kebab. By the time of the seminal Sensation show at the Royal Academy YBA had changed the art world for ever.

    From the uncanny resilience of Chinese through twenty centuries of invasions to the engaging self-regard of Greek and to the struggles that gave birth to the languages of modern Europe, these epic achievements and more are brilliantly explored, as are the fascinating failures of once "universal" languages. A splendid, authoritative, and remarkable work, it demonstrates how the language history of the world eloquently reveals the real character of our planet's diverse peoples and prepares us for a linguistic future full of surprises.

    Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

    Love Cycles helps readers understand where they are in the cycle of their relationship and provides a clear strategy for how to stay happy and committed, even in difficult times.