While he is undoubtedly one of the best-loved and best-known visionaries of American art, photographers also recognize him as a pioneer of technique, a theoretician, and as one of the great teachers of the craft of photography. His zone system has been widely adapted, but Adams unique imagery also relied on his determination and application at every stage of the photographic process; he spent years in his darkroom, as well as out in the open air. For decades, this kind of attention to detail required the kind of equipment, time, and facilities that were out of the reach of most photographers--but now, in the digital age, technology has finally made his techniques accessible. This book will show you what can be learned from Adams working process, and how these lessons can be applied today. The craft of Adams photography is discussed, and the ZONE SYSTEM is related to the digital age. Sections on light, composition, mood, and the darkroom all show what can be achieved today using and understanding his thinking. Michael Frye's own photography provides many stunning examples of the results that can be achieved and, as one of Adams' natural successors in the field, he is well placed to analyze the inspirational shots which open each chapter.

    But photography has surely changed during these many decades. The rigs and gear of old have given way-first slowly, then all at once-to sleek miracle machines that process pixels and have made the darkroom obsolete. The casual photog puts eye to lens, sets everything on auto and captures a photograph that is . . . perfectly fine. One of LIFE's master shooters-in fact, the final in the long line of distinguished LIFE staff photographers-was Joe McNally, and he has always believed that with a little preparation and care, with a dash of enthusiasm and daring added to the equation, anyone can make a better photo-anyone can turn a "keeper" into a treasure. This was true in days of yore, and it's true in the digital age. Your marvelous new camera, fresh from its box, can indeed perform splendid feats. Joe explains in this book how to take best advantage of what it was designed to do, and also when it is wise to outthink your camera or push your camera-to go for the gold, to create that indelible family memory that you will have blown up as large as the technology will allow, and that will hang on the wall forevermore. As the storied LIFE photographer and photo editor John Loengard points out in his eloquent foreword to this volume, there are cameras and there are cameras, and they've always been able to do tricks. And then there is photography. Other guides may give you the one, two, three of producing a reasonably well exposed shot, but Joe McNally and the editors of LIFE can give you that, and then can show you how to make a picture. In a detailed, friendly, conversational, anecdotal, sometimes rollicking way, that's what they do in these pages. Prepare to click.

    The 15 project-based lessons in this book show users step-by-step the key techniques for working in Photoshop and how to correct, enhance, and distort digital images, create image composites, and prepare images for print and the web. In addition to learning the key elements of the Photoshop interface, this completely revised CC (2017 release) edition covers features like new and improved search capabilities, Content-Aware Crop, Select and Mask, Face-Aware Liquify, designing with multiple artboards, and much more! The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and interactive multiple-choice quizzes. As always with the Classroom in a Book, Instructor Notes are available for teachers to download.

    Known for his photography, his teaching, and his ability to connect with photographers, Zack has long had an "open door" approach to discussing his career-the ups and the downs-and in so doing has provided a straightforward and candid look inside the industry. By consistently showing great work and offering helpful advice, he has built a large, loyal readership that looks to him for guidance in navigating the currents of a difficult and dynamic industry. Now, Zack finds yet another way to cut through the noise and offer truly valuable information to those struggling to make their way through the twists and turns of an ever-changing landscape.In Photography Q&A, Zack answers over 100 questions that he fielded directly from the public. These are questions that range across all aspects of the photo industry: gear, marketing, street photography, vision, pricing, branding, light, models, work/life balance, technical advice, and much more. From how to "put yourself out there" and start to get jobs, to how to get paid for those jobs when the client is slow to cut the check-and everything in between- Photography Q&A answers many of the pressing questions that photographers are asking, but until now have not been addressed. The book also includes intermittent "Visual Intermission" sections-where Zack discusses individual images that were milestones in his development as a photographer-as well as worksheets on topics such as pricing and costs that help photographers to "know their numbers."With all this material, and with insightful, honest answers that come straight from Zack's experience as a photographer who has seen it all (or at least a lot of it), Photography Q&A is an essential resource for any photographer looking for the real answers to the real questions in the industry today.

    For serious amateur photographers who alraedy shoot perfectly focused, accurately exposed images but want to be more creative with a camera, here's the book to consult.

    • A bestselling photography book with over 300,000 copies sold! • Learn top photography tips from 50 famous photographers • A must–have guide for amateur photographers and professional photographersRead This if You Want to Take Great Photographs contains no graphs, no techie diagrams and no camera–club jargon. Instead, it inspires readers through iconic images and playful copy, packed with hands–on tips.Split into five sections, the book covers composition, exposure, light, lenses and the art of seeing. Masterpieces by acclaimed photographers – including Henri Cartier–Bresson, Sebastião Salgado, Fay Godwin, Nadav Kander, Daido Moriyama and Martin Parr – serve to illustrate points and encourage readers to try out new ideas.Today's aspiring photographers want immediacy and see photography as an affordable way of expressing themselves quickly and creatively. This handbook meets their needs, teaching them how to take photographs using professional techniques.Read This If You Want to Take Great Photographs is part of the internationally–bestselling 'Read This' series, which has sold over half–a–million books worldwide and has been translated into over 20 languages.More titles in the 'Read This' series:Read This if You Want to Take Great Photographs of People by Henry Carroll (9781780676241)Read This if You Want to Take Great Photographs of Places by Henry Carroll (9781780679051)Use This if You Want to Take Great Photographs: A Photo Journal by Henry Carroll (9781780678887)Read This if You Want to Be Great at Drawing by Selwyn Leamy (9781786270542)Use This if You Want to Be Great at Drawing by Selwyn Leamy (9781786274052)Read This if You Want to Be Great at Drawing People by Selwyn Leamy (9781786275127)Read This if You Want to Be a Great Writer by Ross Raisin (9781786271976)Read This if You Want to Be Instagram Famous edited by Henry Carroll (9781780679679)Read This If You Want to Be YouTube Famous by Will Eagle (9781786275134)

    So, what will? Understanding your camera. Thinking differently. Studying photographs and knowing what they provoke in you, and why. Giving the craft time to grow. Looking to painters, designers, and others who work in two dimensions and learning from them. Relentlessly looking for light, lines, and moments. Making photographs-thousands and thousands of photographs. There's no magic bullet to achieving success, but in these pages you will learn the value of studying, practice, and remembering that your most important assets as an artist are imagination, passion, patience, receptivity, curiosity, and a dogged refusal to follow the rules. THE VISUAL TOOLBOX is photographer David duChemin's curriculum for learning not just how to use a camera-but how to make stronger photographs. He has developed 60 lessons, each one a stepping stone to becoming more proficient with the tools of this art, and the means to create deeper visual experiences with your images. David introduces you to the technical side of the craft but quickly moves on to composition, the creative process, and the principles that have always been responsible for making great photographs; he shows you these principles and invites you to play with them, turn them on their heads, and try a different approach to create beautiful, compelling images with your camera. Features action-oriented micro-chapters designed to improve your photography immediately Includes explanations of 60 concepts with an assignment for nearly every chapter Covers such topics as balance, using negative space, exploring color contrast, waiting for the moment, learning to incorporate mood and motion, and much more

    Learn how to find the perfect paper to work with your photos. Learn how to place patterns on your pages for maximum impact. You will learn how to mix and match a variety of patterns. Includes great tips on how to store and organize you pattered paper for easy access.

    Whether you're an experienced enthusiast or toy camera neophyte, you'll find Plastic Cameras: Toying with Creativity chock full of tantalizing tips, fun facts and, of course, absolutely striking photographs taken with the lowest tech and simplest tools around. I got me a Holga. Now What? Holgas need a little TLC before they're ready to go out in the world and start snapping. Plastic Cameras: Toying with Creativity digs through all the different Holga models available, lays out thier advantages and quirks and helps you get up to speed on all the prep you'll need to do to jump in on the toy-camera revolution. What should I Feed my Holga? Holgas, Dianas, other toy cameras can use many types of film. Plastic Cameras: Toying with Creativity, lays all their pros and cons on the line letting you get some images you want, and some you could just never imagine. Can Holga come out to play?Plastic Cameras: Toying with Creativity will help you steer your way through all the details and quirks of taking wonderful and weird pictures with your toy camera. We'll explore possible subjects and the best way to shoot them and play with all sorts of techniques from vignetting, to multiple exposures, to panoramas, close-ups, movement, night photography, flare, flash, color and more. For the Intrepid Holga-ographerFor the Holga master, we've diagramed and described advanced toy camera modifications and introduce you to a variety of problems, solutions and inventions born from toy cameras' "limitations." What Next?From negatives to prints or pixels, we help you navigate your post-shooting choices.Don't ForgetThe Diana, Banner, Action Sampler, Photo Blaster, and Lensbaby are all toy cameras with their own loveable qualities. We'll look beyond the Holga to show a whole wide world of toys. Artists Artists in this book include: Michael AckermanJonathan BaileyEric Havelock-BaillieJames BalogBetsy BellSusan BowenLaura BurltonDavid BurnettNancy BursonPerry DilbeckJill EnfieldAnnette FournetMegan GreenWesley KennedyTeru KuwayamaMary Ann LynchAnne Arden McDonaldDaniel MillerTed OrlandRobert OwenBecky RamotowskiNancy RexrothFrancisco Mata RosasRichard RossFranco SalmoiraghiMichael SherwinHarvey SteinGordon StettiniusMark SinkKurt SmithSandy SorlienPauline St. Denis;-p r a b u!

    Now you can learn how to photograph children with the style, clarity, color, and beauty you see in professional photographs. This fun guide combines humor with solid know-how to show you how to compose shots, handle cameras from basic compacts to advanced dSLRs, take portraits or candids, create prints that impress, and even work with kids Packed with beautiful examples and written in a down-to-earth style from one mom to another, this book will help mamarazzis everywhere take better photos.Moms are one of the fastest-growing segments of the camera-toting demographic, and the blogosphere has a term for them, "mamarazzis"Mixes information, inspiration, and fun for women who want to take better photographs of the children in their livesExplains how to set up a camera and use the controls on basic compacts up to advanced dSLR camerasCovers shot composition, determining settings, exposing images correctly, the essentials of printing images, how to process for clear and bright color, and moreIncludes stunning examples of portraits and candids of childrenBecome a better mamarazzi with this fun and informative guide

    278 color photos. 185 drawings.

    The Photographer's Playbook features photography assignments, as well as ideas, stories and anecdotes from many of the world's most talented photographers and photography professionals. Whether you're looking for exercises to improve your craft--alone or in a group--or you're interested in learning more about the medium, this playful collection will inspire fresh ways of engaging with photographic process. Inside you will find advice for better shooting and editing, creative ways to start new projects, games and activities and insight into the practices of those responsible for our most iconic photographs--John Baldessari, Tina Barney, Philip-Lorca diCorcia, Jim Goldberg, Miranda July, Susan Meiselas, Stephen Shore, Alec Soth, Tim Walker and many more. The book also features a Polaroid alphabet by Mike Slack, which divides each chapter, and a handy subject guide. Edited by acclaimed photographers Jason Fulford and Gregory Halpern, the assignments and project ideas in this book are indispensable for teachers and students, and great fun for everyone fascinated by taking pictures.Jason Fulford is a photographer and cofounder of the non-profit publisher J&L Books. He has lectured at more than a dozen art schools and universities and is a contributing editor to Blind Spot magazine. Fulford's photographs have been featured in Harper's, the New York Times Magazine, Time, Blind Spot, Aperture, and on book jackets for Don DeLillo, John Updike, Bertrand Russell, Jorge Luis Borges, Terry Eagleton, Ernest Hemingway and Richard Ford. His published books include Sunbird (2000), Crushed (2003), Raising Frogs for $$$ (2006), The Mushroom Collector (2010) and Hotel Oracle (2013).Gregory Halpern received a BA in history and literature from Harvard University and an MFA from California College of the Arts. His third book of photographs, entitled A, is a photographic ramble through the streets of the American Rust Belt. His other books include Omaha Sketchbook and Harvard Works Because We Do. He currently teaches at the Rochester Institute of Technology.

    

    Fuji. Climbing Mt. Fuji is a lesson in determination and moderation. It would be fair to ask if I took the moderation part to heart. But it certainly was a lesson in respecting your camera. If I was going to live with this thing, I was going to have to think about what that meant. There were not going to be any pictures without it." —Annie LeibovitzAnnie Leibovitz describes how her pictures were made, starting with Richard Nixon's resignation, a story she covered with Hunter S. Thompson, and ending with Barack Obama's campaign. In between are a Rolling Stones Tour, John Lennon and Yoko Ono, Demi Moore, Whoopi Goldberg, The Blues Brothers, Arnold Schwarzenegger, Keith Haring, Mikhail Baryshnikov, Patti Smith, George W. Bush, William S. Burroughs, Kate Moss and Queen Elizabeth. The most celebrated photographer of our time discusses portraiture, reportage, fashion photography, lighting, and digital cameras.

    Zenspirations dangles are a unique form of patterning...and although they look complicated, they are actually easy to create. If you enjoyed Joanne's first book, Zenspirations Paterns & Lettering then you'll love Zenspiration Dangle Designs.