This text, organized with a traditional functional-group approach, applies the most modern teaching and pedagogical techniques to the study of organic chemistry. In a highly accessible fashion, this top-selling text bridges the gap between conceptual understanding and actual application - while strongly emphasizing the development of problem-solving skills. Additionally, it provides up-to-date aspects of spectroscopy, relevant photographs, and many applications to polymer chemistry integrated throughout the text.

    "As a nutritionist no one enjoys a bigger name nationwide than Adelle Davis".--Los Angeles Herald Examiner.

    This updated edition of Birnbaum's Walt Disney World Resort takes readers through Disney's biggest resort with ease and flair and includes the most accurate, current information on prices and attractions. What's new in 2016:• The brand-new Frozen attraction, scheduled to burst onto the Epcot scene in 2016,whisks guests on a chilly trip to meet Anna, Elsa, and Olaf. • Our coverage of Disney's Hollywood Studios includes the inside scoop on plans for new Star Wars-themed additions and other shows and attractions.• Experience new shows and attractions, including the Magic Kingdom's popular new parades:Festival of Fantasy and Move It! Shake it! Dance and Play It!• Fastpass+is Walt Disney World's advance reservation system for theme park shows and attractions. We offer tips and strategies for making the most of this free service.• Downtown Disney has morphed into Disney Springs, a bustling waterside enclave teeming with new dining, shopping, and recreational activities. • Our newly-expanded dining chapter details each and every restaurant, and includes menu updates, a "best of wow restaurant roundup", and specialized indexes.• The 2016 Guide has more photos than ever, including brand-new photo hunts for each of the World's four theme parks. Can you find them all?• Baffled by WDW's magic band? Don't be! We give the scoop on maximizing the potential of the band.• A wave of new entertainment has hit World Showcase: we'll tell you where to see new acts featuring lumberjacks, Celtic folk musicians, and flag wavers.• Disney's Polynesian Village resort has been renewed and revitalized, thanks Disney Vacation Club. • Checkout our bonus chapter featuring "Land and Sea vacation" planning advice, perfect for pairing a Disney Cruise with a visit to Walt Disney World.

    The fundamentals of fast driving are revealed in this definitive how-to book for racers. You will find the competition-proven methods of instructors and of professional drivers that will give you the know-how to work up the track and stay at the front. Interested in the world of racing? Just think, you can have all of the lessons and insights from Skip Barber instructors and from professional racers compiled in one handbook. This racing reference reveals the secrets of mastering car control, reducing lap times, as it takes the reader inside the world of racing. Going Faster! is the definitive book for the active race driver, the racer-to-be, and the auto-racing fan who wants to know what driving a racecar is really about.

    All chapters have been thoroughly updated with the latest information as well as new case studies, practice questions, and exercises. This latest edition not only covers the how of clinical testing but also places greater emphasis on the what, why, and when in order to meet the needs of today's clinical laboratorians. A companion Website offers the full text online, objectives, a quiz bank, flashcards, glossary, and appendices for students and improved instructor's resources.

    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    This significantly expanded edition is a full-color, lavishly illustrated, comprehensive resource that explores every aspect of alternative process image making. With his highly conversational writing style, James explores the techniques, processes, idiosyncrasies, history, and cultural connections that are such a significant part of the genre. Best of all, James makes it extremely accessible, providing clear instructions and practical workflow advice. The book delves into a vast menu of alternative and traditional options, among them: calotype, salted paper, cyanotype, argyrotype, chrysotype, POP, kallitype, ambrotype/wet collodion, Van Dyke, platinum/palladium, Ziatype, gelatin dry plate emulsions, carbon, gum bichromate, albumen, hand-applied emulsions, paper, alternative imaging systems, and digital negative production for alternative process image making. This book has become the unanimous standard reference text for alternative process photography, one that students love to read and work from. Not only does this definitive work make the most complex ideas easy to understand, it is conversational, comfortable, inspirational, and fun to read- a tremendous resource and a treasure trove of alternative process images. "The first edition was a stunning achievement, and one I felt that was not likely to be superceded. Five short years later Christopher James has created a very new work and a new standard. The Book of Alternative Photographic Processes: 2nd Edition is, by far, the best alternative photographic process book ever!" - Richard Sullivan, Founder and Co-Owner, Bostick & Sullivan "If I could only have one photography book this would be it." -Timothy Whelan, Photographic Books