His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

    Jonathan Culler, an extremely lucid commentator and much admired in the field of literary theory, offers discerning insights into such theories as the nature of language and meaning, and whether literature is a form of self-expression or a method of appeal to an audience. Concise yet thorough, Literary Theory also outlines the ideas behind a number of different schools: deconstruction, semiotics, postcolonial theory, and structuralism, among others. From topics such as literature and social identity to poetry, poetics, and rhetoric, Literary Theory: A Very Short Introduction is a welcome guide for anyone interested in the importance of literature and the debates surrounding it.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Readers familiar with the previous edition will find a text that retains all the features that make Rulebook ideally suited for use as a supplementary course book -- including its modest price and compact size. Unlike most textbooks on argumentative writing, Rulebook is organised around specific rules, illustrated and explained soundly and briefly. It is not a textbook, but a rulebook, whose goal is to help students get on with writing a paper or assessing an argument.

    In Consilience  (a word that originally meant "jumping together"), Edward O. Wilson renews the Enlightenment's search for a unified theory of knowledge in disciplines that range from physics to biology, the social sciences and the humanities.Using the natural sciences as his model, Wilson forges dramatic links between fields. He explores the chemistry of the mind and the genetic bases of culture. He postulates the biological principles underlying works of art from cave-drawings to Lolita. Presenting the latest findings in prose of wonderful clarity and oratorical eloquence, and synthesizing it into a dazzling whole, Consilience is science in the path-clearing traditions of Newton, Einstein, and Richard Feynman.

    These are today's sins of science—as deplorable as mistaken past ideas about advocating racial purity or using lobotomies as a cure for mental illness. These unwitting errors add up to seven lessons both cautionary and profound, narrated by renowned author and speaker Paul A. Offit. Offit uses these lessons to investigate how we can separate good science from bad, using some of today's most controversial creations—e-cigarettes, GMOs, drug treatments for ADHD—as case studies. For every "Aha!" moment that should have been an "Oh no," this book is an engrossing account of how science has been misused disastrously—and how we can learn to use its power for good.

    Sometimes it's made when a chauffeur takes a wrong turn, a scientist forgets to clean up his lab, or a drunken soldier gets a bit rowdy. That's the kind of history you'll find in The Greatest Stories Never Told.This is history candy -- the good stuff. Here are 100 tales to astonish, bewilder, and stupefy: more than two thousand years of history filled with courage, cowardice, hope, triumph, sex, intrigue, folly, humor, and ambition. It's a historical delight and a visual feast with hundreds of photographs, drawings, and maps that bring each story to life. A new discovery waits on every page: stories that changed the course of history and stories that affected what you had for breakfast this morning.Consider:The Pilgrims landed on Plymouth Rock because they ran out of beerSome Roman officials were so corrupt that they actually stole time itselfThree cigars changed the course of the Civil WarThe Scottish kilt was invented by an EnglishmanBased on the popular Timelab 2000® history minutes hosted by Sam Waterston on The History Channel®, this collection of fascinating historical tidbits will have you shaking your head in wonder and disbelief. But they're all true. And you'll soon find yourself telling them to your friends.

    He’s taken sf to places it’s never been (Snow Crash, Anathem). He’s reinvented the historical novel (The Baroque Cycle), the international thriller (Reamde), and both at the same time (Cryptonomicon).Now he treats his legion of fans to Some Remarks, an enthralling collection of essays—Stephenson’s first nonfiction work since his long essay on technology, In the Beginning…Was the Command Line, more than a decade ago—as well as new and previously published short writings both fiction and non.Some Remarks is a magnificent showcase of a brilliantly inventive mind and talent, as he discourses on everything from Sir Isaac Newton to Star Wars.

    McNamara's controversial book tells the inside and personal story of America's descent into Vietnam from a unique point of view, and is one of the most enlightening books about government ever written. This new edition features a new Foreword by McNamara. of photos. (Military History)

    With an engaged electorate once again confronting questions of social inequality, there's no better time to revisit the lessons of the '60s and no better leader to learn from than Congressman John Lewis. In Across That Bridge, Lewis draws from his experience as a leader of the Civil Rights Movement to offer timeless guidance to anyone seeking to live virtuously and transform the world. His wisdom, poignant recollections, and powerful ideas will inspire a new generation to usher in a freer, more peaceful society. The Civil Rights Movement gave rise to the protest culture we know today, and the experiences of leaders like Lewis have never been more relevant. Now, more than ever, this nation needs a strong and moral voice to guide an engaged population through visionary change. Lewis was a leader in the American Civil Rights Movement. He was chairman of the Student Nonviolent Coordinating Committee (SNCC) and played a key role in the struggle to end segregation. Despite more than forty arrests, physical attacks, and serious injuries, Lewis remained a devoted advocate of the philosophy of nonviolence. He is the author of his autobiography, Walking with the Wind: A Memoir of a Movement, and is the recipient of numerous awards from national and international institutions, including the Lincoln Medal; the John F. Kennedy "Profile in Courage" Lifetime Achievement Award (the only one of its kind ever awarded); the NAACP Spingarn Medal; and the Presidential Medal of Freedom, the highest civilian honor, among many others. He lives in Atlanta, Georgia. "The most important lesson I have learned in the fifty years I have spent working toward the building of a better world is that the true work of social transformation starts within. It begins inside your own heart and mind, because the battleground of human transformation is really, more than any other thing, the struggle within the human consciousness to believe and accept what is true. Thus to truly revolutionize our society, we must first revolutionize ourselves. We must be the change we seek if we are to effectively demand transformation from others." --from John Lewis's Across That Bridge

    The anthology combines classic essays of great instructional value together with the most frequently anthologized essays of recent note by today's most highly regarded writers. The selections exhibit a broad range of diversity in subject matter and authorship. All essays have been selected for their utility as both models for writing and for their usefulness as springboards for independent writing. An introductory section informs readers about the qualities of the essay form and offers instruction on how to read essays critically and use the writing process to develop their own essays. For those interested in learning about reading, writing and critical thinking by studying examples of great writing.

    Francis Fukuyama's prescient analysis of religious fundamentalism, politics, scientific progress, ethical codes, and war is as essential for a world fighting fundamentalist terrorists as it was for the end of the Cold War. Now updated with a new afterword, The End of History and the Last Man is a modern classic.

    From the Spanish Civil War in 1937 through the wars in Central America in the mid-eighties, her candid reports reflected her feelings for people no matter what their political ideologies, and the openness and vulnerability of her conscience. I wrote very fast, as I had to, she says, afraid that I would forget the exact sound, smell, words, gestures, which were special to this moment and this place. Whether in Java, Finland, the Middle East, or Vietnam, she used the same vigorous approach. Collected here together for the first time, The Face of War is what The New York Times called a brilliant anti-war book.

    "An intellectually dazzling view of our past and future."--Time magazineContents1. How humans have repeatedly lost hope, and how new encounters, and a new pair of spectacles, revive them2. How men and women have slowly learned to have interesting conversations3. How people searching for their roots are only beginning to look far and deep enough4. How some people have acquired an immunity to loneliness5. How new forms of love have been invented6. Why there has been more progress in cooking than in sex7. How the desire that men feel for women, and for other men, has altered through the centuries8. How respect has become more desirable than power9. How those who want neither to give orders nor to receive them can become intermediaries10. How people have freed themselves from fear by finding new fears11. How curiosity has become the key to freedom12. Why it has become increasingly difficult to destroy one’s enemies13. How the art of escaping from one’s troubles has developed, but not the art of knowing where to escape to14. Why compassion has flowered even in stony ground15. Why toleration has never been enough16. Why even the privileged are often somewhat gloomy about life, even when they can have anything the consumer society offers, and even after sexual liberation17. How travellers are becoming the largest nation in the world, and how they have learned not to see only what they are looking for18. Why friendship between men and women has been so fragile19. How even astrologers resist their destiny20. Why people have not been able to find the time to lead several lives21. Why fathers and their children are changing their minds about what they want from each other22. Why the crisis in the family is only one stage in the evolution of generosity23. How people choose a way of life, and how it does not wholly satisfy them24. How humans become hospitable to each other25. What becomes possible when soul-mates meet

    It is a roller coaster ride of observations, commentary, emotions, tragedy and even humor - in a way that only Rose could find in a devastated wasteland. They are stories of the dead and the living, stories of survivors and believers, stories of hope and despair. And stories about refrigerators. With photographs by British photojournalist Charlie Varley, 1 Dead in Attic freeze frames New Orleans caught between an old era and a new, New Orleans in its most desperate time, as it struggled out of floodwaters and willed itself back to life in the autumn and early winter of 2005.

    Both evoke a similar sensation in us — we find them beautiful and magical, but also spooky, sometimes horrifying.In this fascinating book, Maitland argues that the two forms are intimately connected: the mysterious secrets and silences, gifts and perils of the forests were both the background and the source of fairytales. Yet both forests and fairy stories are at risk and their loss deprives us of our cultural lifeblood. Maitland visits forests through the seasons, from the exquisite green of a beechwood in spring, to the muffled stillness of a snowy pine wood in winter. She camps with her son Adam, whose beautiful photographs are included in the book; she takes a barefoot walk through Epping Forest with Robert Macfarlane; she walks with a mushroom expert through an oak wood, and with a miner through the Forest of Dean. Maitland ends each chapter with a unique, imaginitive re-telling of a fairystory.Written with Sara's wonderful clarity and conversational grace, Gossip from the Forest is a magical and unique blend of nature writing, history and imaginative fiction.