1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    

    To them a large section of the land owed its existence; the fertility and the prosperity of the whole was dependent upon them; they were the chief means of communication, the main channels of trade, the distributors of civilization. It was in recognition of this that the ancient inhabitants called the Euphrates 'the life of the land,' and the Tigris 'the bestower of blessing.'" - G.S.G.Introduction - The Lands of the Euphrates and Tigris. The Excavations in Babylonia and Assyria. The Language and Literature. Chronology and History. The City States of Babylonia and Their Unification under Babylon to 2000 B.C. - The Dawn of History. Movements toward Expansion and Unification. Civilization of Old Babylonia: Political and Social Life. Civilization of Old Babylonia: Literature, Science, Art, and Religion. The Times of Khammurabi of Babylon. 2300-2100 B.C. The Rise of Assyria and its Struggles with Kassite Babylonia - The Kassite Conquest of Babylonia and the Appearance of Assyria. 2000-1500 B.C. The Early Conflicts of Babylonia and Assyria. 1500-1150 B.C. Civilization and Culture in the Kassite Period. The Times of Tiglathpileser I. 1100 B.C. The Ascendancy of Assyria - The Ancient World at the Beginning of the First Millennium. 1000 B.C. Ashurnacirpal III and the Conquest of Mesopotamia. 885-860 B.C. The Advance into Syria and the Rise of Urartu: from Shalmaneser II to the Fall Of His House. 860-745 B.C. The Assyrian Revival. Tiglathpileser III and Shalmaneser IV. 745-722 B.C. The Assyrian Empire at Its Height. Sargon II. 722-705 B.C. The Struggle for Imperial Unity. Sennacherib. 705-681 B.C. Imperial Expansion and Division. Esarhaddon. 681-668 B.C. The Last Days of Splendor. Ashurbanipal 668-626 B.C. The Fall of Assyria. 626-606 B.C. The New Babylonian (or Kaldean) Empire - The Heirs of Assyria. Nebuchadrezzar and His Successors. Babylonia under the Kaldeans. The Fall of Babylon.

    But now, Dr. Charles Pellegrino -- whose "New York Times" bestseller, "Her Name, Titanic," is considered one of the preeminent books on the unparalleled catastrophe -- returns to an icy, mile-wide graveyard two and a half miles beneath the surface of the ocean to set free the ghosts that linger among the twisted wreckage. Using surviving first-hand accounts, remarkable new evidence, cutting edge technology and latest oceanic findings, he gives us the most vivid, poignant, shocking, and compelling re-creation yet of the doomed liner's horrific final moments -- and offers stunning, never-before-revealed truths about the great, tragic leviathan's history, fate, and breathtaking legacy.

    You should already be familiar with the basic stitches: slip stitch, single crochet, half double crochet, double crochet, treble crochet, and double treble crochet. For additional help, the ebook also contains a link to my website with free how-to-crochet videos.In this ebook, you will learn the following stitches:1. Wheels2. Arched Windows3. Bow Ties4. Textured Clusters5. Slanted Shell Stitch6. Floating Rectangles Insertion7. Long Double Crochet8. Basketweave Stitch9. Wavy Stitch in 2 Colors10. Loop de Loops11. Fan & V Stitch12. Checkerboard13. Staggered Crosses14. Granny Inspired Rows15. Spiked Drop Down Stitch16. Fur Stitch17. Seed Stitch in 3 Colors18. Polka Dots19. Crumpled Stitch20. Chevron Variation

    Ceram visualized archeology as a wonderful combination of high adventure, romance, history and scholarship, and this book, a chronicle of man's search for his past, reads like a dramatic narrative. We travel with Heinrich Schliemann as, defying the ridicule of the learned world, he actually unearths the remains of the ancient city of Troy. We share the excitement of Lord Carnarvon and Howard Carter as they first glimpse the riches of Tutankhamen's tomb, of George Smith when he found the ancient clay tablets that contained the records of the Biblical Flood. We rediscover the ruined splendors of the Hanging Gardens of Babylon, one of the wonders of the ancient wold; of Chichen Itza, the abandoned pyramids of the Maya: and the legendary Labyrinth of tile Minotaur in Crete. Here is much of the history of civilization and the stories of the men who rediscovered it.From the Paperback edition.

    Harbors and High Seas includes maps created exclusively for each of the novels in this world-renowned series.

    After the Ice is the story of this momentous period--one in which a seemingly minor alteration in temperature could presage anything from the spread of lush woodland to the coming of apocalyptic floods--and one in which we find the origins of civilization itself.Drawing on the latest research in archaeology, human genetics, and environmental science, After the Ice takes the reader on a sweeping tour of 15,000 years of human history. Steven Mithen brings this world to life through the eyes of an imaginary modern traveler--John Lubbock, namesake of the great Victorian polymath and author of Prehistoric Times. With Lubbock, readers visit and observe communities and landscapes, experiencing prehistoric life--from aboriginal hunting parties in Tasmania, to the corralling of wild sheep in the central Sahara, to the efforts of the Guila Naquitz people in Oaxaca to combat drought with agricultural innovations.Part history, part science, part time travel, After the Ice offers an evocative and uniquely compelling portrayal of diverse cultures, lives, and landscapes that laid the foundations of the modern world.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    Described as a "masterly study" and an "outstanding volume" on its first publication, The Incas and Their Ancestors quickly established itself as the best general introduction to the cultures and civilizations of ancient Peru.Now this classic text has been fully updated for the revised edition. New discoveries over the last decade are integrated throughout. The occupation of Peru's desert coast can now be traced back to 12,000 BC and ensuing maritime adaptations are examined in early littoral societies that mummified their dead and others that were mound builders. The spread of Andean agriculture is related to fresh data on climate, and protracted drought is identified as a recurrent contributor to the rise and fall of civilizations in the Cordillera. The results of recent excavations enliven understanding of coastal Moche and Nazca societies and the ancient highland states of Huari and Tiwanaku. Architectural models accompanying burials provide fresh interpretations of the palaces of imperial Chan Chan, while the origins of the Incas are given new clarity by a spate of modern research on America's largest native empire.

    This new edition simplifies many of the steps involved in analysis by using the computer application Excel. Over 100 detailed example problems illustrate important fluid mechanics concepts: Approximately 1300 end-of-chapter problems are arranged by difficulty level and include many problems that are designed to be solved using Excel. The CD for the book includes: A Brief Review of Microsoft Excel and numerous Excel files for the example problems and for use in solving problems. The new edition includes an expanded discussion of pipe networks, and a new section on oblique shocks and expansion waves.

    The pharaoh's army and navy defeated them, but the victory so weakened Egypt that it soon slid into decline, as did most of the surrounding civilizations. Eric Cline tells the gripping story of how the end was brought about by multiple interconnected failures, ranging from invasion and revolt to earthquakes, drought, famine, and the cutting of international trade routes. Bringing to life a vibrant multicultural world, he draws a sweeping panorama of the empires of the age and shows that it may have been their very interdependence that hastened their dramatic collapse. Now revised and updated, 1177 B.C. sheds light on the complex ties that gave rise to, and eventually destroyed, the flourishing civilizations of the Late Bronze Age--and set the stage for the emergence of classical Greece and, ultimately, our world today.

    The book follows individual operations where special forces, aircraft, and the latest surveillance technology are fused together - in order to capture key figures or simply take out an enemy stronghold.The books account is both gritty and graphical as it follows the SAS, battling at times against overwhelming odds in a hostile country. Fighting a war hardened enemy with years of experience fighting occupying forces. Even these elite soldiers with advanced weaponry and immense fire support at their disposal are put to the ultimate test of skill and courage fighting in the 'Stan.'

    Find out what works and what doesnt, which turbo is right for your needs, and what type of set-up will give you that extra boost. Bell shows you how to select and install the right turbo, how to prep your engine, test the systems, and integrate a turbo with EFI or carbureted engine.

    Ian Hodder and Scott Hutson argue that archaeologists must consider a variety of perspectives in the complex and uncertain task of "translating the meaning of past texts into their own contemporary language". While remaining centered on the importance of meaning, agency and history, the authors explore the latest developments in post-structuralism, neo-evolutionary theory and phenomenology. Previous Edition Hb (1991): 0-521-40142-9 Previous Edition Pb (1991): 0-521-40957-8