Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.

    It's not about memorizing lists of dates or names, or remembering which general won what battle. Instead, BIZARRE HISTORY merrily digs up the scandals, the strangeness, and the scintillating details that illuminate personalities, events, and real life. Think of it not as a textbook, but as history’s juicy unauthorized biography--a historical document in which relevance never gets in the way of a good read. There are humorous quotes from famous figures such as Mark Twain and Napoleon ("History is a myth that men agree to believe"), as well as witty commentary about leaders of the past. After all, while you're probably familiar with William the Conquerer, have you heard of Charles the Simple, ruler of France and son of Louis the Stammerer? What about the emperor who entered Rome in a chariot drawn by 50 naked slaves—and invented the first whoopee cushion, too? But you can find lots of wildness closer to home: George Washington wrote love letters to a married woman; "Old Hickory" Andrew Jackson had been in at least seven duels before becoming president; and Benjamin Franklin fathered an illegitimate child. Paranoia also plagued a few of our presidents: the only thing Franklin Roosevelt had to fear was the number 13: he wouldn't invite 13 guests to a dinner party or travel on the 13th. And both Jimmy Carter and Ronald Reagan had encounters with UFOs! The fun facts span the globe, covering the crazy acts of Caligula in the Roman Empire; the "Dog Shogun" in 17th century Japan; the "Pork and Beans" war between the US and Canada; and even details about fashion, medicine, sports, and the real Dracula. It's a wild journey that no one could resist!

    Wearied by eight years in the bond market and disillusioned by the financial services profession, he decides to get an “honest job” for a change. Before he knows what hit him, Jimmy finds himself waiting on tables of barflies at his local Waffle House.Amidst the glorious chaos of the night shift, the 24-hour diner affords a bevy of comedic experiences as the author struggles to ingratiate himself with a motley crew of waiters and cooks.Unexpectedly, the restaurant also becomes a font of insight into financial markets and the human condition.In a uniquely hilarious and thought-provoking narrative, Waffle Street unravels the enigmas of money, banking, economics, and grits once and for all. As they laugh heartily at the author’sexpense, readers will develop a profound appreciation for the first principle of economics: there really is no such thing as a free lunch.

    With clarity and objectivity, Coogan examines the IRA's origins, its foreign links, bombing campaigns, hunger strikes and sectarian violence and its role in the latest attempts to bring peace to Northern Ireland. Meticulously researched and featuring interviews with past and present members of the organization, this is a compelling account of modern Irish history.

     Beginning in what is now Kansas City he joined a caravan headed for Bent’s Fort in southeastern Colorado near the Spanish Peaks, which was known to the Native Americans as Wah-to-Yah. Just before Garrard had arrived in the southwest Charles Bent, who was the recently appointed Governor of the newly acquired New Mexico Territory, was scalped and killed by Pueblo warriors during the Taos Revolt. Garrard’s account is therefore a vivid first-hand account of the Taos Revolt and its aftermath. Through the course of Wah-to-yah and the Taos Trail Garrard explains how he came into contact with some of the most famous figures of western history, including Kit Carson, Jim Beckwourth, Ceran St. Vrain, George F. Ruxton, William Bent, and others. Scholars like Robert Gale have highlighted how the book provides “anthropologically accurate” descriptions of the Cheyenne Indians and other Native American tribes in the southwest of America. This book is essential reading for anyone interested in the history of the old west, for as the Pulitzer Prize winning author A. B. Guthrie Jr. stated, it is “the genuine article” and brilliantly depicts “the Indian, the trader, the mountain man, their dress, and behavior and speech and the country and climate they lived in.” Lewis Hector Garrard was the son of a prominent family from Cincinnati, Ohio. In 1846 he set out for a ten-month trip to the southwestern United States. While in Taos, Garrard attended the trial of some of the Mexicans and Pueblos who had revolted against U.S. rule of New Mexico, newly captured in the Mexican-American War. Garrard wrote the only eye witness account of the trial and hanging of six convicted men. His book Wah-to-Yah was first published in 1850 and he passed away in 1887.

    Why are experts so bad at making predictions? Why do rich people take outsized risks to reach for money they don't need? Is America's manufacturing base really dwindling? What did we learn about risk after 9/11? Those questions and many more are tackled in these 21 irreverent and contrarian essays, which will have readers thinking differently about the conventional wisdom.

    New York Times bestselling author Roger Stone lashes out with a blistering indictment, exposing the true history and monumental hypocrisy of the Bushes. In Stone’s usual “go for the jugular” style, this is a no-holds-barred history of the Bush family, comprised of smug, entitled autocrats who both use and hide behind their famous name. They got a long-overdue taste of defeat and public humiliation when Jeb’s 2016 presidential bid went down in flames.Besides detailing the vast litany of Jeb’s misdeeds — including receiving a $4 million taxpayer bailout when his father was vice president as well as his startlingly-close alignment with supposed “enemy” Hillary Clinton — Stone travels back to Bush patriarchs Samuel and Prescott, right on through to presidents George H. W. and George W. Bush to weave an epic story of privilege, greed, corruption, drug profiteering, assassination, and lies. A new preface to this paperback edition features explosive information, including the family’s Machiavellian plan to propel Jeb’s son George Prescott Bush forward as the family’s next political contender.The Bush Crime Family will have readers asking, “Why aren’t these people in prison?”

    The establishment and running of businesses tap into caste networks, both in terms of arranging finance and providing access to a ready workforce.By and large, caste has only been studied from a religious, social and political angle. Though it is widely accepted that caste has economic ramifications, any study of this aspect has been limited to looking at caste groups in terms of their per capita income, their representation in various professions, and other statistical details.Caste as Social Capital examines the workings of caste through the lens of business, economics and entrepreneurship. It interrogates the role caste plays in the economic sphere in terms of facilitating the nuts and bolts of business and entrepreneurship: finance, markets and workforce. Through this qualitative view of caste, an entirely new picture emerges of caste which forces one to view this age-old institution in new light.

    

    This simple way to manage your household income and expenses includes a stylish cover, coin purse, places for your checkbook and check register, memo pad, debit card holders, and extra cash-management envelopes.

    Over the next 3 centuries, it would grow to become one of the mightiest empires in the world, the Vijayanagara Empire. An empire dazzling in it's achievements, in it's riches, in it's arts. From it's founding, to it's fall after the Battle of Tallikota to the heights it achieved under Sri Krishna Deva Raya, City of Victory aims to recreate the splendor and glory of one of the most magnificent empires ev

    Kennedy, Jefferson Morley is asked, “So who killed JFK? What’s your theory?” Morley, a former reporter for the Washington Post and author of Our Man in Mexico: Winston Scott and the Hidden History of the CIA, invariably disappoints. “I don’t know. It’s too early to tell.” Fifty-plus years after JFK’s death, this answer is laughable but serious. The JFK story remains unsettled well into the 21st century, no matter what the various conspiracy and anti-conspiracy theorists may proclaim. Indeed, the complex reality of how a president of the United States came to be gunned down on a sunny day, and no one lost his liberty — or his job — continues to live and grow in popular memory. This is a book that reveals deceit and deception on the part of the CIA relating to the Kennedy assassination and why the CIA should reveal to the American people what it is still keeping secret. Employing his investigative reporting skills through interviews and examination of long-secret records, Morley reveals that the CIA was closely monitoring the movements of accused assassin Lee Harvey Oswald in the months preceding the assassination of President Kennedy. Questions naturally arise: Did the CIA suspect that Oswald was up to no good? Or was its surveillance part of a CIA scheme to frame Oswald for the assassination of President Kennedy? Why did the CIA keep its surveillance secret from the Warren Commission?Morley also reveals a close relationship between the CIA and an American anti-Castro group that began advertising Oswald’s connections to communism and the Soviet Union immediately after the assassination? That raises questions: Why didn’t the CIA reveal that relationship to official agencies investigating the assassination of President Kennedy? Why did a federal judge and the chief counsel of the House Select Committee on Assassinations accuse the CIA of deceit and deception?The U.S. government retains almost 3,600 assassination-related records, consisting of tens of thousands of pages that have never been seen by the public. More than 1,100 of these records are held by the CIA.What is in those secret files? What do they reveal about JFK’s death? Why has the CIA been so reluctant to release them? And when will they finally be revealed to the public? Will they answer the disturbing questions that the revelations in this book raise?

    

    America is the land of the free, after all. Does it really matter whether our politicians bend the truth here and there?When the truth is traded for lies, our freedoms are diminished and don't return.In Lies the Government Told You, Judge Andrew P. Napolitano reveals how America's freedom, as guaranteed by the U.S. Constitution, has been forfeited by a government more protective of its own power than its obligations to preserve our individual liberties."Judge Napolitano's tremendous knowledge of American law, history, and politics, as well as his passion for freedom, shines through in Lies the Government Told You , as he details how throughout American history, politicians and government officials have betrayed the ideals of personal liberty and limited government."--Congressman Ron Paul, M.D. (R-TX), from the Foreword

    Whether it is Hannibal of Carthage marching elephants across the Alps and attacking the heart of Rome, Khalid ibn al-Walid boasting an undefeated military career and destroying the Persian Empire while subduing the Byzantines, or Russian General Alexander Suvurov and his elevation of the bayonet to a work of art that could cut down any European army, great military leaders have exerted tremendous influence on society. This book will look at the lives of the ten greatest military commanders in history. Some conquered the fullest expanse of the known world, as did Alexander the Great. Still others were master statesmen and capable of translating military victory into long-term political gains, such as Julius Caesar, whose vanquishing of the Gauls and his political opponents laid the groundwork for several centuries of unmatchable Roman imperial might. It will also look at the tactics they used to bring down stronger armies and befuddle them at every turn; whether it is Napoleon, who nearly conquered Europe through his deadly manoeuvre sur les derrieres and marching unexpectedly away from the enemy's main strength and concentrating on a weak but vital enemy point; or Hannibal's double entrapment maneuver, which has been the envy of military strategists for the last 2,000 years. Whatever their background, these rulers show that the right military commander at the right time in history can destroy an empire, change civilization, and alter the course of world history forever.