Book picks similar to
Copywriting Is…: 30-or-so thoughts on thinking like a copywriter by Andrew Boulton
writing
non-fiction
copy-writing
on-writing
Bulletproof Putting in Five Easy Lessons: The Streamlined System for Weekend Golfers (Golf Instruction for Beginner and Intermediate Golfers Book 2)
Michael McTeigue - 2014
The secret to lower scoring is to sink more putts of eight feet or less while consistently lagging long putts close to the hole to avoid three putting. The Bulletproof Putting System teaches you to do exactly that, in five easy lessons. Written for the recreational golfer who has limited practice time and no desire to become a slave to the game, Bulletproof Putting in Five Easy Lessons will help you •Read greens more accurately and visualize the correct roll paths for your putts•Make a dependable putting stroke that hits the ball where you aim•Ingrain your bulletproof pre-shot and in-shot routines to increase confidence•Master the four types of putts: slam dunk, drillable, drainable, and lag•Utilize precious practice and warm up time to your best advantage. Bulletproof Putting in Five Easy Lessons is written in an approachable style by Michael McTeigue, former Northern California PGA Teacher of the Year and author of the popular full-swing instruction classic, The Keys to the Effortless Golf Swing. Michael conducted thousands of golf lessons as a PGA professional at Bel Air Country Club, Riveria Country Club, and Palos Verdes Golf Club in California. His beautifully illustrated new book will improve your putting and enrich your enjoyment of the game. Bulletproof Putting in Five Easy Lessons is certain to become a treasured favorite in your golfing library.
Advertising for People Who Don't Like Advertising
KesselsKramer - 2012
Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Robert W. Bly - 1985
. . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy
The Easy Way to Quit Caffeine: Live a healthier, happier life
Allen Carr - 2016
Over 80 per cent of adults in the UK use caffeine every day, but when does this habit become a reliance? Caffeine is a bitter addictive drug which attacks the central nervous system and makes you jittery. Fooling you into thinking you are more alert, caffeine will often disrupt your sleep and actually increase overall fatigue. Quite simply, it's bad for you with no real benefits.In The Easy Way to Quit Caffeine, Allen Carr addresses the difficulties that coffee-drinkers and soda consumers face in trying to quit caffeine. By explaining what caffeine does to your body, and providing simple step-by-step instructions to free you from your addiction, Carr shows you how to lead a happier, healthier and more chilled life.
Academic Legal Writing: Law Review Articles, Student Notes, Seminar Papers, and Getting on Law Review (University Casebook Series)
Eugene Volokh - 2003
Topics covered include law review articles and student notes, seminar term papers, how to shift from research to writing, cite-checking others' work, publishing, and publicizing written works. With supporting documents available on http://volokh.com/writing, the book helps law students and everyone else involved in academic legal writing: professors save time and effort communicating basic points to students; law schools satisfy the American Bar Association's second- and third-year writing requirements; and law reviews receive better notes from their staff.
May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts
Mish Slade - 2016
It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.
Geordie: SAS Fighting Hero
Geordie Doran - 2011
Growing up in Jarrow during the Depression years of the 1930s, Geordie worked briefly in a local factory. The lure of adventure prompted him, in 1946, to sign up as a private soldier. It was the first step in a career spanning 40 years in which he saw active service in Germany, Cyprus, the Korean War, and Suez; he became an expert in jungle warfare in Malaya and in Borneo, as well as on special operations in the deserts of Oman and Yemen. Returning to England in the early 1970s, Geordie was interrogated by Special Branch about his secret activities in Yemen. Not long after, a serious road accident put paid to his frontline soldiering career but he found an new and vital role in the SAS, as a permanent staff instructor with 23 SAS (TA) training recruits. He left the SAS in 1972, but could not settle to civilian life. He found himself a job as a storeman in the SAS Quartermaster's storesa job which lasted another 12 years until ill health kept him from marching to the nearest barracks to join up once more.
Free Kindle Books Secrets
Robert Wilson - 2012
These are the Topics we cover in this Secret Book.- Limited Time Free to Paid Kindle Books of the Day- Public Domain Books on Amazon- How to get Unlimited Free Kindle Books- Free Kindle eBook Converter- Built-in PDF reader for Kindle 2nd Generation devices- Transfer Kindle ebooks to another Kindle Easily- Free Kindle Books Resources- Bonus Free Ebook Resources
Up Sticks: Portugal: Book three catches up with the dynamic duo as they explore the sunny Algarve
Tim Thomas - 2016
Follow them now as they get taken on an impromptu road trip, discover secluded beaches, rocky coves, caves, lakes and flies in cakes.
Read in Order: C. J. Box: Joe Pickett in Order
Titan Read - 2016
You will spoil the story and your own enjoyment if you read a series in the wrong order and you will miss the development of an author’s writing if you read their books in a helter-skelter fashion. With our original reading list you get the perfect tool to enjoy C. J. Box’s books the way they where meant to be enjoyed. You can also use the reading list as checklist. Simply use the inbuilt highlight feature to highlight all the books that you have already read. Inside this book you will find a link that will allow you to download three classics for FREE along with three free audiobooks. Enjoy! Note To Readers This is a bibliography. The author and publisher of this book do not guarantee the accuracy and/or completeness of the content within this book and are not liable for damages arising from the use of this book. The bibliography portion of this book can be found in publicly available sources and only includes elements, such as titles and dates of publication, which are not subject to copyright protection. The bibliography is unofficial and not approved, authorized, licensed, or endorsed by any author, publisher, or organization mentioned within it.
It's Not A Diet: the no cravings, no willpower way to get lean and happy for good
Davinia Taylor - 2021
How to Be a Writer: Who Smashes Deadlines, Crushes Editors and Lives in a Solid Gold Hovercraft
John Birmingham - 2016
You can't eat artistic integrity. It tastes like sawdust.’ This gonzo guide is a lesson in the practicalities of writing: how to be productive, professional and maybe one day even pay the rent. Topics covered include ‘How to slay writer’s block’, ‘What the hell is workflow?’, ‘How to write 10,000 words in a day’ and ‘The best apps for writers’. How to Be a Writer is a kick-ass writing guide with a tough-love approach, written for the internet generation. John Birmingham is lauded as a prolific writer working across multiple genres. Here he shares his secrets. And some hard-core, real-world practical advice. And a few excellent descriptions of explosions.
Build Your Best Writing Life: Essential Strategies for Personal Writing Success
Kristen Kieffer - 2019
Maybe you’re frustrated with your writing progress or overwhelmed by creative doubt, burnout, or writer’s block. Maybe you just can’t seem to sit down and write.No matter the roadblock standing between you and writing success, here’s the good news: You’re capable of becoming the writer you want to be—and that work can begin today. In this actionable and empowering guide to personal writing success, Kristen Kieffer shares 25 insightful chapters designed to help you:• Cultivate confidence in your skills and stories• Develop a personal writing habit you can actually sustain• Improve your writing ability with tools for intentional growth• Discover what you (really) want from your writing life—and how to get it! By the end of Build Your Best Writing Life, you’ll know how to harness the simple techniques that can help you win your inner creative battles, finish projects you can be proud to share with the world, and work with focus to turn your writing dreams into reality.
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman - 2006
In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.