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The Asylum: The Renegades Who Hijacked the World's Oil Market


Leah Mcgrath Goodman - 2011
    The Asylum is a stunning exposé by a seasoned Wall Street journalist that once and for all reveals the truth behind America’s oil addiction in all its unscripted and dysfunctional glory.In the tradition of Too Big to Fail and Liar’s Poker, author Leah McGrath Goodman tells the amazing-but-true story of a band of struggling, hardscrabble traders who, after enduring decades of scorn from New York’s stuffy financial establishment, overcame more than a century of failure, infighting, and brinksmanship to build the world’s reigning oil empire—entirely by accident.

The Transcontinental Railroad


John Hoyt Williams - 2019
    The dream of a railroad across America had at last come true. This book tells the story of swaggering men with big plans, of an America emerging from the Civil War and reaching its manifest destiny. The men who imagined the transcontinental railroad were impassioned profiteers, an unlikely, often ruthless band, guilty of both financial double-dealing and ferocious ingenuity. When ice delayed operations in the Sierra Nevadas, the men of the Central Pacific formed the Summit Ice Company and sold their problem to California saloons. When herds of buffalo ripped up the tracks, the men of the Union Pacific brutally slaughtered tens of thousands of them. (Thus the legend of Buffalo Bill was born.) While his partners finagled in Washington and on Wall Street, Jack Casement, a former Union general, dressed in a fur coat, a Cossack hat, and shining cavalry boots and carrying a pistol and a bullwhip, drove the workers of the Union Pacific to new track-laying records. Meanwhile, from the West, thousands of Chinese immigrants blasted, climbed, and inched their way through the perilous California mountains. The railroad transformed the country forever. It decimated the Plains Indian culture by destroying the herds of buffalo that sustained it. It augmented the timber and steel industries; it opened up the West for commerce. Farms grew up along the length of the rails. Thousands of immigrants from Asia and Europe came here to build the iron road. Most important, it united a nation. The story of the railroad is capitalist theater, starring powerful politicians and generals and con artists. Set in opulent parlor cars, well-heeled boardrooms, and rowdy frontier towns, on desolate plains and deadly gorges, it is a story of vision and corruption, of empire building at its most vulgar and glorious. John Williams combines scholarship with personalities, historical analysis with plain old tall tales, to tell a story that will appeal to readers of American history and adventure and to lovers of the American West. The Transcontinental Railroad is an epic of every sense.

Something in the Air: Radio, Rock, and the Revolution That Shaped a Generation


Marc Fisher - 2007
    But radio came roaring back with a whole new concept. The war was over, the baby boom was on, the country was in clover, and a bold new beat was giving the syrupy songs of yesteryear a run for their money. Add transistors, 45 rpm records, and a young man named Elvis to the mix, and the result was the perfect storm that rocked, rolled, and reinvented radio.Visionary entrepreneurs like Todd Storz pioneered the Top 40 concept, which united a generation. But it took trendsetting “disc jockeys” like Alan Freed, Murray the K, Wolfman Jack, Cousin Brucie, and their fast-talking, too-cool-for-school counterparts across the land to turn time, temperature, and the same irresistible hit tunes played again and again into the ubiquitous sound track of the fifties and sixties. The Top 40 sound broke through racial barriers, galvanized coming-of-age kids (and scandalized their perplexed parents), and provided the insistent, inescapable backbeat for times that were a-changin’.Along with rock-and-roll music came the attitude that would literally change the “voice” of radio forever, via the likes of raconteur Jean Shepherd, who captivated his loyal following of “Night People”; the inimitable Bob Fass, whose groundbreaking Radio Unnameable inaugurated the anything-goes free-form style that would come to define the alternative frontier of FM; and a small-time Top 40 deejay who would ultimately find national fame as a political talk-show host named Rush Limbaugh.From Hunter Hancock, who pushed beyond the limits of 1950s racial segregation with rhythm and blues and hepcat patter, to Howard Stern, who blew through all the limits with a blue streak of outrageous on-air antics; from the heyday of summer songs that united carefree listeners to the latter days of political talk that divides contentious callers; from the haze of classic rock to the latest craze in hip-hop, Something in the Air chronicles the extraordinary evolution of the unique and timeless medium that captured our hearts and minds, shook up our souls, tuned in–and turned on–our consciousness, and went from being written off to rewriting the rules of pop culture.

Olive Oatman: Explore The Mysterious Story of Captivity and Tragedy from Beginning to End


Brent Schulte - 2019
    She is the girl with the blue tattoo.The story behind the distinctive tattoo is the stuff of legends. Some believed it was placed on her face during her captivity, following the brutal murders of her family members and the kidnapping of her and her sister. Others believe it was placed on her after her return.Rumors swelled. Her tattoo became a symbol of Native barbarianism and the triumph of American goodness, but like many stories of that era, the truth is far more complicated.This short book details the murders, her captivity, the aftermath, and her baffling return to her captors. Unravel the mystery of the woman who would become famous for all the wrong reasons and discover what her life story says about cultural identity, the power of resiliency, and what happens when fact and fiction bend and twist to muddy the waters.Read on to find out the truth!

100 Ways America Is Screwing Up the World


John Tirman - 2006
    Bush, Wal-Mart, Halliburton, gangsta rap, and SUVs have in common? They're all among the hundred ways in which America is screwing up the world. The country that was responsible for many, if not most, of the twentieth century's most important scientific and technological advancements now demonizes its scientists and thinkers in the twenty-first, while dumbing down its youth with anti-Darwin/pro-"Intelligent Design" propaganda. The longtime paragon of personal freedoms now supports torture and illegal wiretapping—spreading its principles and policies at gunpoint while ruthlessly bombing the world with Big Macs and Mickey Mouse ears.At once serious-minded and satirical, John Tirman's 100 Ways America Is Screwing Up the World is an insightful, unabashed, entertaining, and distressing look at where we've gone terribly wrong—from the destruction of the environment to the promotion of abhorrent personal health and eating habits to the "wussification" of the free press—an alternately admonishing and amusing call to arms for patriotic Blue America.

Always Fresh


Ron Joyce - 2006
    Many know that it was hockey legend Tim Horton who opened the first restaurant, but few know the inside story of Ron Joyce, who, after the death of Horton, grew the company into a colossal North American enterprise. Always Fresh is Joyce’s own story about the much-loved business that has become a cultural tradition, from 1964 and the first almost-failed Tim Hortons to Joyce’s decision to sell the company to Dave Thomas of Wendy’s.Along the way, Joyce provides an account of the strategy behind the chain’s phenomenal expansion, the Tim Hortons philosophy of freshness and quality, and the company’s successful launch of such products as Timbits. This is a candid look at the successes and failures of a business empire and the determined passion of a man who changed our morning routines forever.

French Chic - The "Secret" to French Style


Ali Martine - 2015
    French women know the intrinsic value of classic basics and integrate their favorite clothes and accessories based upon years of experience perfecting their unique sense of style. French women know how to create a sense of intrigue. And it’s not achieved by wearing a barrage of latest trends or designers. It’s about having the confidence to dress up a simple white button-down, incorporating their signature flair, for a far more interesting and sophisticated look. Most women tend to buy everything that catches their eye. There’s not much discernment, just buying power. And these women have the overstuffed closets to show for it. I must warn you – This book is not just another simplistic buying guide to achieve a French chic look. Nor will I insult you with cliché advice on incorporating scarves into your daily wardrobe. I would like to offer you a different perspective. This book includes advice and insights about making empowering choices when it comes to what is hanging in your closet. The choice to simplify, buy less, and keep only fabulous items. The choice to honor your body first and foremost. And the choice to invest in your wardrobe.

Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution


Charles Morris - 2014
    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

The Handmade Entrepreneur-How to Sell on Etsy, or Anywhere Else: Easy Steps for Building a Real Business Around Your Crafts


Dani Marie - 2015
     What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

Iceland 101: Over 50 Tips & Things to Know Before Arriving in Iceland


Rúnar Þór Sigurbjörnsson - 2017
    The dos and don'ts of travelling and staying in Iceland. Five chapters with multiple tips in each one explain what is expected of you as a traveller - as well as some bonus tips on what you can do.

Hemingway: The Writer as Artist


Carlos Baker - 1952
    Professor Baker has also written two new chapters in which he discusses Hemingway's two posthumously published books, A Movable Feast and Islands in the Stream.CONTENTS: Introduction. I. The Slopes of Montparnasse. II. The Making of Americans. III. The Way It Was. IV. The Wastelanders. V. The Mountain and the Plain. VI. The First Forty-Five Stories. VII. The Spanish Earth. VIII. The Green Hills of Africa. IX. Depression at Key West. X. The Spanish Tragedy. XI. The River and the Trees. XII. The Ancient Mariner. XIII. The Death of the Lion. XIV. Looking Backward. XV. Islands in the Stream.

The Browns Blues: Two Decades of Utter Frustration: Why Everything Kept Going Wrong for the Cleveland Browns


Terry Pluto - 2018
    And their fans had ulcers. Now, veteran sports columnist Terry Pluto explains why everything kept going wrong. This detailed report on two decades of disappointment takes a behind-the-scenes look at upheaval in the front office, frustration on the field, and headaches and heartache in the stands. His earlier book False Start: How the New Browns Were Set Up to Fail told how the NFL hamstrung the new franchise. Who could have predicted the limping would last 19 years? This book picks up the story. Season after season began with hope in spring for the NFL draft (“the Browns’ version of the Super Bowl,” a fan called it) . . . often a new coach or GM or quarterback (or all three) . . . then the losses . . . and back to rebuilding. Pluto reviews all the major moves—draft choices and deals, hiring and firing and reshuffling—and the results. If you’re a Browns fan who wants to understand what went wrong with your team, this is the place to start. Includes heartfelt and humorous opinions contributed by fans.

Zelda Fitzgerald: The Biography


University Press Biographies - 2017
    The chafing restrictions of a typical upbringing in upper-class, small town Alabama simply did not apply to Zelda, who was described as an unusual child and permitted to roam the streets with little supervision. Zelda refused to blossom into a typical 'Southern belle' on anyone's terms but her own and while still in high school enjoyed the status of a local celebrity for her shocking behavior. Everybody in town knew the name Zelda Sayre. Queen of the Montgomery social scene, Zelda had a different beau ready and willing to show her a good time for every day of the week. Before meeting F. Scott Fitzgerald, Zelda's life was a constant pursuit of pleasure. With little thought for the future and no responsibilities to speak of, Zelda committed herself fully to the mantra that accompanied her photo in her high school graduation book: "Why should all life be work, when we all can borrow. Let's think only of today, and not worry about tomorrow." But for now Zelda was still in rehearsal for her real life to begin, a life she was sure would be absolutely extraordinary. Zelda Sayre married F. Scott Fitzgerald on the 3rd of April 1920 and left sleepy Montgomery behind in order to dive headfirst into the shimmering, glamourous life of a New York socialite. With the publication of Scott's first novel, This Side of Paradise, Zelda found herself thrust into the limelight as the very epitome of the Flapper lifestyle. Concerned chiefly with fashion, wild parties and flouting social expectations, Zelda and Scott became icons of the Jazz Age, the personification of beauty and success. What Zelda and Scott shared was a romantic sense of self-importance that assured them that their life of carefree leisure and excess was the only life really worth living. Deeply in love, the Fitzgeralds were like to sides of the same coin, each reflecting the very best and worst of each other. While the world fell in love with the image of the Fitzgeralds they saw on the cover of magazines, behind the scenes the Fitzgerald's marriage could not withstand the tension of their creative arrangement. Zelda was Scott's muse and he mercilessly mined the events of their life for material for his books. Scott claimed Zelda's memories, things she said, experiences she had and even passages from her diary as his possessions and used them to form the basis of his fictional works. Zelda had a child but the domestic sphere offered no comfort or purpose for her. The Flapper lifestyle was not simply a phase she lived through, it formed the very basis of her character and once the parties grew dull, the Fitzgeralds' drinking became destructive and Zelda's beauty began to fade, the world held little allure for her. Zelda sought reprieve in work and tried to build a career as a ballet dancer. When that didn't work out she turned to writing but was forbidden by Scott from using her own life as material. Convinced that she would never leave her mark on the world as deeply or expressively as Scott had, Zelda retreated into herself and withdrew from the people she knew in happier times. The later years of Zelda's life were marred by her detachment from reality as, diagnosed with schizophrenia, Zelda spent the last eighteen years of her life living in and out of psychiatric hospitals. As Scott's life unraveled due to alcohol abuse, Zelda looked back on the years they had spent together, young and wild and beautiful, as the best of her life. She may have been right but she was wrong about one thing, Zelda did leave her mark on the world and it was a deep and expressive mark that no one could have left but her. Zelda Fitzgerald: The Biography

One Man's America: The Pleasures and Provocations of Our Singular Nation


George F. Will - 2008
    Moving far beyond the strict confines of politics, George F. Will offers a fascinating look at the people, stories, and events–often unheralded–that make the American drama so endlessly entertaining and instructive. With Will’s signature erudition and wry wit always on display, One Man’s America chronicles a spectacular, eclectic procession of figures who have shaped our cultural landscape–from Playboy founder Hugh Hefner to National Review founder William F. Buckley Jr., from Victorian poet Henry Wadsworth Longfellow to Beat poet Lawrence Ferlinghetti, from cotton picker— turned—country singer Buck Owens to actor-turned-president Ronald Reagan. Will crisscrosses the country to illuminate what it is that makes America distinctive. He visits the USS Arizona memorial in Pearl Harbor and ponders its enduring links to the present. He travels to Milwaukee to celebrate the hundredth anniversary of an iconic brand, Harley-Davidson. In Los Angeles he finds the inspiring future of education, while in New York he confronts the dispiriting didacticism of the avant-garde. He ventures to the Civil War battlefields of Virginia to explore what we risk when we efface our own history. And on the outskirts of Chicago he investigates one of the darkest chapters in American history, only to discover a shining example of resilience and grace–the best the country has to offer. Will’s wide lens takes in much more as well–everything from the “most emblematic novel of the 1930s” (and no, it is not about the Joads) to the cult of ESPN to Brooks Brothers and Ben & Jerry’s. And of course, One Man’s America would not be complete without the author’s insights on the national pastime, baseball–the icons and the cheats, the hapless and the greats. Finally, in a personal and reflective turn, Will writes movingly of his thirty-five-year-old son Jon, born with Down syndrome, and pays loving and poignant tribute to his mother, who died at the age of ninety-eight after a long struggle with dementia. The essays in One Man’s America, even when critiquing American culture, reflect Will’s deep affection and regard for our nation. After all, he notes, when America falls short, it does so only as compared to “the uniquely high standards it has set for itself.” In the end, this brilliantly informative and entertaining book reminds us of the enduring value of “the simple virtues and decencies that can make communities flourish and that have made America great and exemplary.”

Mafia Boss Sam Giancana: The Rise and Fall of a Chicago Mobster


Susan McNicoll - 2015
    Born in 1908, in The Patch, Chicago, Giancana joined the Forty-Two gang of lawless juvenile punks in 1921 and quickly proved himself as a skilled 'wheel man' (or getaway driver), extortionist and vicious killer. Called up to the ranks of the Outfit, he reputedly held talks with the CIA about assassinating Fidel Castro, shared a girlfriend with John F. Kennedy and had friends in high places, including Sammy Davis Jr., Frank Sinatra, Shirley MacLaine, Marilyn Monroe and, some say, the Kennedys, although he fell out with them.The story of Sam Giancana will overturn many of your beliefs about America during the Kennedy era. If you want to know Giancana's role in the brother's deaths, and more of the intrigue surrounding that of Marilyn Monroe, this book will fill you in on the murky lives of many shady characters who really ruled the day, both in Chicago and elsewhere.