They follow “best practices” in marketing that never seem to pan out, don’t produce results, and make them feel lost and oftentimes, frustrated. Be the Gateway offers a powerful way to have an impact. If you want to share your voice and inspire people with your writing, art, craft, or creative idea, you have to be the gateway for them. Instead of throwing “products” out into the marketplace, you open them up to a new way of looking at the world, of knowing themselves, and connecting with others. You unlock new experiences for them -- not just through what you create, but through the unique way you share it with the world. Too often we think about the creative process as separate from the marketing process. Instead, view them as the same. Replace the inclination to “promote” with the desire to share and engage. How and why you create is a story — and your best asset to truly engage people. Be the Gateway shows you how to use that gift with joy and with confidence.

    Attorney and published author Helen Sedwick uses 30 years of legal experience to cut through the legalese and show writers how to stay out of court and at their desks. Topics include--Business set-up. From DBAs to sales taxes to crowd-funding, Self-Publisher’s Legal Handbook walks writers through the process of setting up their self-publishing ventures.Moving from Manuscript to Book. Self-Publisher’s Legal Handbook compares the options of engaging a self-publishing service company to doing it yourself using a print-on-demand provider. It lists which contract provisions are acceptable and which are not. It explains the mechanics of hiring designers, editors, and other freelancers.Intellectual Property Issues. Copyrights, trademark, fair use, and public domain are explained in practical, useful terms, including how to find copyright holders and ask permission. Self-Publisher’s Legal Handbook provide tips on licensing images and music for little or no money.Internet Regulations. Any writer with a blog needs to know about privacy policies, SPAM, COPPA, and DMCA. Self-Publisher’s Legal Handbook explains these regulations in easy-to-understand language.Spotting Scams. Writers are e-blasted by businesses promoting overpriced services, if not outright frauds. Self-Publisher’s Legal Handbook shows writers how to spot aggressive sales techniques and scams.The Scary Stuff. Self-Publisher’s Legal Handbook provides needed guidance on avoiding the dangers of defamation, invasion of privacy, and infringement.Writing and publishing a book is a significant investment. Writers should not be losing money (and sleep) by hiring the wrong self-publishing company or getting sued for copyright infringement. Sedwick’s Self-Publisher’s Legal Handbook will help writers safely navigate the legal minefield.

    This book helps students, academics and nonfiction writers to get more done, write intelligent texts and learn for the long run. It teaches you how to take smart notes and ensure they bring you and your projects forward. The Take Smart Notes principle is based on established psychological insight and draws from a tried and tested note-taking-technique. This is the first comprehensive guide and description of this system in English, and not only does it explain how it works, but also why. It suits students and academics in the social sciences and humanities, nonfiction writers and others who are in the business of reading, thinking and writing. Instead of wasting your time searching for notes, quotes or references, you can focus on what really counts: thinking, understanding and developing new ideas in writing. It does not matter if you prefer taking notes with pen and paper or on a computer, be it Windows, Mac or Linux. And you can start right away.

    Also included is a bonus section of 100 free (and almost free) ways to promote your ebook.+ How to write a novella in 24 hours+ How to start building your empire+ How long should a story be?+ How to write a bestselling novel on your iPhone+ The secret to making a book cover (that mostly doesn’t suck) in 10 minutes or less+ Why you're staring at a blank screen+ One Weird Trick to Boost Your Creativity+ Your worst idea may be your greatest+ Managing criticism+ The Curse of a Creative Mind+ 100 free (and almost free) ways to promote you ebook

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish. Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.

    She invites us behind the scenes of novel-writing, sharing her own habits and spilling the secrets of her craft. And she offers priceless advice to aspiring authors. As she works her way through one hundred novels–from classics such as the thousand-year-old Tale of Genji to recent fiction by Zadie Smith and Alice Munro–she infects us anew with the passion for reading that is the governing spirit of this gift to book lovers everywhere.

    Facing the blank page, staying inspired, sustaining momentum, managing competing priorities and coping with rejection are just a few of the challenges writers face regularly."The Productive Writer" is your guide to learning the systems, strategies and psychology that can help you transform possibilities into probabilities in your writing life. You'll sharpen your productivity pencil by learning how to:Set clear goals--and achieve themCreate a writing schedule that really worksDiscover what keeps you writing, revising, and submittingCarve out writing time amidst the demands of work and familyWeed out habits and attitudes that are not serving youOrganize your thinking, workspace, papers and filesIncrease your odds of publication and prosperityUse social media to build an author platformGet comfortable going public and promoting your writingCreate a sustainable writing rhythm and lifestyleAccomplish what matters most to youCreate the writing life you most desire. "The Productive Writer" will help take you there.

    Through encouraging coaching, shared memories, and open-ended questions, the process of producing a personal history becomes intriguing and engaging.With Legacy the possibilities expand: a personal record is preserved—with its myths, traditions, joys, pains, gains, and losses; a family opens a potential dialogue that will last for generations; the writer has an opportunity for insight and resolution; the culture of a time and place is noted; the tradition of personal story is revitalized, and our present and future find nourishment and knowledge in the past.Either as a gift that can act as a shared experience as the memories are recounted or as a personal way to take account of one’s experiences, often long since forgotten, Legacy is indeed a way to get one’s story down.

    Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including international bestselling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob. Agents, film scouts, film producers, translators, disability and minority activists, and power agents and editors also weigh in, offering advice and sharing intimate anecdotes about even the most taboo topics in the industry. Their wisdom will help aspiring authors find a foothold in the publishing world and navigate the challenges of life before and after publication with sanity and grace.Are MFA programs worth the time and money? How do people actually sit down and finish a novel? Did you get a good advance? What do you do when you feel envious of other writers? And why the heck aren’t your friends saying anything about your book? Covering questions ranging from the logistical to the existential (and everything in between), Before and After the Book Deal is the definitive guide for anyone who has ever wanted to know what it’s really like to be an author.

    This little book is brief and easy to understand. It won’t bore you with mundane grammar rules or the crap you learn in English class, but offers concrete suggestions on how to improve your writing.From lighthearted pointers for beginners to hard-core truths about the craft, Put the Cat In the Oven is a must-have desk reference for anyone who refuses to put down the pen.

    Spanning topics from the importance of daydreaming to the necessity of writing an outline, from the fine art of showing instead of merely telling to creating believable characters who make readers care what happens to them, Brooks draws upon his own experiences, hard lessons learned, and delightful discoveries made in creating the beloved Shannara and Magic Kingdom of Landover series, The Word and The Void trilogy, and the bestselling Star Wars novel The Phantom Menace.In addition to being a writing guide, Sometimes the Magic Works is Terry Brooks’s self-portrait of the artist. “If you don’t think there is magic in writing, you probably won’t write anything magical,” says Brooks. This book offers a rare opportunity to peer into the mind of (and learn a trick or two from) one of fantasy fiction’s preeminent magicians.

    Are you unsure which series structure is best for you? Or are you several books into a series, but you’re stuck? Do you want to expand your literary universe but aren’t sure how to do it? Perhaps you have a series languishing in your backlist, and you need ideas on how to market it.  Get the knowledge you need to make smart decisions about your series with How to Write a Series.  You’ll learn:  The three basic types of series The benefits and drawbacks of writing each type of series Tips for extending your series beyond your original plan Ideas for creating spinoffs and expanding your literary universe How to know when it’s time to end a series How to save time writing your series and how to keep track of details How to deal with the problems that result from being locked into a story world  How to refresh your interest in a series if you’ve grown bored Creative ways to market your series I’ve been writing for fifteen years as both a hybrid and independent author. I’ve published over twenty-five fiction books in four different series. Everything I’ve learned about writing a series has been through trial and error. I hope my lessons-learned will give you a shortcut when it comes to writing your series plus tips for troubleshooting problems and ideas for promoting your series. Unlock the power of a series in your author career with How To Write a Series.

    The truth is this: Great writers don't have more time than you do. They make time to write. Not only do they make time, they also follow specific routines that help them avoid writer's block altogether. By developing the "writing habit" you'll have the confidence to sit down in front of a computer every day, knowing the words will come. YOUR GOAL: Write 2,000 Words a Day -- Every Day! One of the key factors to effectively developing ANY habit is choosing a specific, measurable goal. So if you want to become a prolific writer, then you'll need to choose a specific word count for each day. While I suggest 2,000 words as a goal, you can pick any number that fits in with your busy schedule. You might choose 500 or 1,000 words a day. Or, you might have more time than I do (or write faster than I do) and choose to write 3,000 or 10,000 words each day. The important thing is to establish a daily word count goal and then stick to it. In "Writing Habit Mastery" you'll learn how to incorporate writing into your daily routine. What you'll get is a strategy and list of tools that will help you develop a sustainable writing habit and demolish writer's block."Writing Habit Mastery" contains a step-by-step blueprint of habits and routines you can use to develop this routine.Inside this guide you'll learn how to: Establish the PERFECT writing routine and environment Find the time to write--even if you have a full-time job Minimize distractions and interruptions Crank out PUBLISHED works on a consistent basis Create an energized state where you're ready to write Make money from your completed books or screenplays < Follow a simple seven-step process that prevents writer's block You can write thousands of words every day. All you need is a strategy to develop this habit.

    Discover techniques and strategies for generating ideas, connecting with readers emotionally, and finding inspiration you need to finish your work. This fully revised edition includes an updated marketing section for navigating the unique challenges and possibilities of the evolving literary marketplace. Inside you'll find new essays from dozens of best-selling authors and publishing professionals detailing how to:—Master the elements of fiction, from plot and character to dialogue and point of view—Develop a unique voice and sensibility in your writing—Manage the practical aspects of writing, from overcoming writer's block to revising your work—Determine the key elements for success in every genre—Find an agent, market your work, and get published—or self-publish—successfullyYou'll also find interviews with some of the world's finest and most popular writers, including David Baldacci, Lee Child, Robert Crais, Khaled Hosseini, Hugh Howey, Stephen King, Dennis Lehane, George R.R. Martin, Jojo Moyes, Anne Rice, Jane Smiley, and Garth Stein. Their insights on the craft and business of fiction will provide you with invaluable mentorship as you embark on your writing journey.The Complete Handbook of Novel Writing is your go-to guide for every aspect of creating a bestseller.