Recommended!--Jay Baer, founder of Convince & Convert and author of Hug Your Haters Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable.--Brian Solis, experience architect, digital anthropologist, best-selling authorShane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!--Rebecca Lieb, Analyst, Author & AdvisorThe Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries.--Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen)I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once.--Shawna Dennis, Senior Marketing LeaderNeuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, speeding the reader through and leaving us wanting more.--Ann Hynek, VP of global content marketing at Morgan StanleyTransform your business through the power of storytelling.Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business--and all the relationships that matter to it--through the art and science of telling great stories.Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers.Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care--in work and in life.

    Based on extensive research and analytics, plus years of proven success in the field, the Business Chemistry framework provides a simple yet powerful way to identify meaningful differences between people’s working styles. Who seeks possibilities and who seeks stability? Who values challenge and who values connection? Business Chemistry will help you grasp where others are coming from, appreciate the value they bring, and determine what they need in order to excel. It offers practical ways to be more effective as an individual and as a leader. Imagine you had a more in-depth understanding of yourself and why you thrive in some work environments and flounder in others. Suppose you had a clearer view on what to do about it so that you could always perform at your best. Imagine you had more insight into what makes people tick and what ticks them off, how some interactions unlock potential while others shut people down. Suppose you could gain people’s trust, influence them, motivate them, and get the very most out of your work relationships. Imagine you knew how to create a work environment where all types of people excel, even if they have conflicting perspectives, preferences and needs. Suppose you could activate the potential benefits of diversity on your teams and in your organizations, improving collaboration to achieve the group’s collective potential. Business Chemistry offers all of this--you don’t have to leave it up to chance, and you shouldn’t. Let this book guide you in creating great chemistry!

    It can increase your reach and future proof your business. But how do you scale ? And how does it differ from flipping for a quick profit or slower organic growth? Les McKeown advises industry leaders on how to achieve scalable, sustainable growth. In Do Scale, he draws from his decades of experience to provide a clear understanding of what's involved, and the strategies needed to take your business (or not-for-profit) to the next level. You'll find out: What it means to scale and if now is the right time; Why founders need to get out of their own way ; How to develop winning teams; Your secret weapon for decision making. With practical advice and clear guidance, Do Scale is an essential manual for anyone looking to grow a successful and sustainable organisation and turn it into something truly remarkable.

    You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies. Would you like to know more about: The Advance Strategies That The Pros Use. Doubling Your Instagram Followers Understanding Facebook Ad marketing Top Strategies For Growth Monetizing Your Social Media This book breaks training down into easy-to-understand modules. It starts from the very beginning of dog training, so you can get great results - even as a beginner! Download Social Media:Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat Scroll to the top and select the "BUY" button for instant download. You’ll be happy you did!

     This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader - How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales - How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports "Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on." Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

     The world of careers is vastly different than it was just five years ago more choices, more competition, and relentless change in how we define work-life. It can be difficult to understand our options and plan for a prosperous future. Where can you go for answers? Colleges may teach us academic and technical skills, and there are places to look for tips on how to write a resume or prep for a job interview. But is it enough? Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, understands this dilemma and how to navigate it. He believes we need more than tactics we need robust, road-tested strategies that combine old-school wisdom with new-school context so that we can flourish in the new professional reality. In The Long View, Fetherstonhaugh shows us the three distinct but interconnected stages of a career, and how we build fuel at every step along the way to create long-term success. The Long View teaches us new ways of finding jobs, new methods to build careers that last, and a new definition of work that embraces life-satisfaction and happiness. The Long View offers highly practical exercises that challenge you to rethink how to assess your skills, invest your time and expand your personal network, and provides a framework for facing tough job decisions. With insights drawn from interviews with a variety of professionals who share both success stories and cautionary tales The Long View will help you establish your own path for overcoming obstacles and making the best choices for a long, accomplished, and rewarding career. THE LONG VIEW is one of the most practical and comprehensive guides to a meaningful career that I have read. Whether you are just starting your search for a job or trying to get a career back on track, start by reading The Long View. Tom Rath, best-selling author of ARE YOU FULLY CHARGED?, EAT, MOVE, SLEEP, and STRENGTHSFINDER 2.0 THE LONG VIEW is the career guide you ve been looking for forward-thinking advice from a seasoned business leader. Brian Fetherstonhaugh offers practical exercises, useful advice and deep insights into what a meaningful career looks and feels like. Susan Cain, co-founder of Quiet Revolution and New York Times bestselling author of QUIET: The Power of Introverts in a World That Can t Stop Talking"

    Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box?The Creative Thinking Handbook argues that we need to identify and remove the 'box' around our thinking, so we canunlock unlimited streams of creativity for professional and business success. This book offers an integrated system of personalized insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model.The authors show you how to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.

    The Great Devaluation is about the imminent and future failure of the global monetary system. It covers the history of The Federal Reserve, how it was formed, why it was formed, and the secretive nature of the independent institution. The book also highlights how going off of the gold standard has facilitated the long-term devaluation of the US Dollar and has made the institution the most powerful in the world. The Great Devaluation makes the case that years of manipulation by central banks have led to distorted and negative interest rates around the globe that central banks are powerless to normalize. This reality, coupled with ongoing massive government debt and deficits, indicates that central bankers have lost control of the monetary system. The book will make the argument that the next recession will be the nail in the coffin for the Federal Reserve and the global monetary system as we know it. As this occurs and becomes more obvious, gold will explode higher in value in the coming years.The Great Devaluation highlights the major similarities between where we are today and where we were 90 years ago. It will examine the looming generational battle between Baby Boomers and Millennials and highlight how the next financial crisis will be a catalyst for a mindset shift away from monetary policies and more towards socialistic fiscal policies in the coming decades. The Great Devaluation warns readers and investors of the risks they are facing with the potential collapse of the US Dollar and the global monetary system. The book suggests that readers prepare in order to avoid the pain associated with the collapse of the US Dollar.

    It is a 5-step voyage that soothes the mind and energizes the body as you approach the rest of the day. We may have un-COMFY feelings with our bodies, our jobs, or our schoolwork. This has happened to me too. But the way we respond to these situations is what we can control, what ultimately leads us to the people we strive to be, and what leads us to Getting COMFY! Getting COMFY will:•Provide a variety of stories to grab your attention•Delve deep into my life and the lives of a few others to share how we have been impacted by the Getting COMFY mindset•Be short and to the point so you’re not intimidated by a 300-page novel•Offer lists and examples of ideas and recommendations to implement into your routines, starting now•Create challenges for you to attempt and share with friendsGetting COMFY is all about you. So get up, get ready, and Get COMFY!

    An unfair advantage is simply the element that gives you an edge over your competition.This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, includingas the first Marketing Director of Just Eat, the authors offer a unique framework forassessing your external circumstances in addition to your internal strengths.Hard work and grit aren't enough, so this book explores the importance of money,intelligence, location, education, expertise, status and luck in the journey to success.From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.

    Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its primary player, Amazon, is at the heart of these changes and opportunities.Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, investigates whether Amazon's stores can be as compelling as its online offering.Exploring the ecommerce giant's strategies, Amazon offers unique insight into how innovations such voice technology, checkout-free stores and its Prime ecosystem, will fundamentally change the way consumers shop.Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion on retail strategy and enterprise technology use in retail, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance - as stores of the future become less about transactions and more about experiences.

    Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

    You’ve done your research, but nothing makes sense. There’s so much confusion! Do you count total or net carbs? Should you eat a lot of protein or not? Is keto safe long term? What happens when you fall off the wagon?Combined, we've spent well over a decade using keto to battle our own health issues and to help thousands of patients and clients lose fat and regain their health. We’ve done the work so you don’t have to. We have the answers to what works and what doesn’t.Don’t worry, you can be successful with the ketogenic diet. You can finally lose that fat. You can take control of your brain. You can reclaim your life and restore your health. And it’s simpler than you think…

    Like her clients and readers, she grew weary of the endless shoulds of modern parenting--along with the simplistic rules and advice that often hurt more than help.Filled with insights based on child development and hard-won lessons in the trenches, this honest guide presents a new approach, offering permission to practice imperfect parenting with a strong dose of common sense, empathy, and laughter. You'll gain perspective on trusting your gut, picking your battles, and when to question what's normal (as opposed to what works best for your child).Forget impossible standards and dogma, and serving organic salmon to four-year-olds. Forget helicopters, tiger moms, and being mindful in the middle of a meltdown (your child's or your own). Instead, discover relatable insights for staying connected to your child and true to the parent you want to be (and already are).

    The Employee Experience Advantage is the first book of its kind to tackle this emerging topic that is becoming the #1 priority for business leaders around the world. Although everyone talks about employee experience nobody has really been able to explain concretely what it is and how to go about designing for it...until now.How can organizations truly create a place where employees want to show up to work versus need to show up to work? For decades the business world has focused on measuring employee engagement meanwhile global engagement scores remain at an all time low despite all the surveys and institutes that been springing up tackle this problem. Clearly something is not working. Employee engagement has become the short-term adrenaline shot that organizations turn to when they need to increase their engagement scores. Instead, we have to focus on designing employee experiences which is the long term organizational design that leads to engaged employees. This is the only long-term solution. Organizations have been stuck focusing on the cause instead of the effect. The cause is employee experience; the effect is an engaged workforce.Backed by an extensive research project that looked at over 150 studies and articles, featured extensive interviews with over 150 executives, and analyzed over 250 global organizations, this book clearly breaks down the three environments that make up every single employee experience at every organization around the world and how to design for them. These are the cultural, technological, and physical environments. This book explores the attributes that organizations need to focus on in each one of these environments to create COOL spaces, ACE technology, and a CELEBRATED culture. Featuring exclusive case studies, unique frameworks, and never before seen research, The Employee Experience Advantage guides readers on a journey of creating a place where people actually want to show up to work.Readers will learn:The trends shaping employee experienceHow to evaluate their own employee experience using the Employee Experience ScoreWhat the world's leading organizations are doing around employee experienceHow to design for technology, culture, and physical spacesThe role people analytics place in employee experienceFrameworks for how to actually create employee experiencesThe role of the gig economyThe future of employee experienceNine types of organizations that focus on employee experienceAnd much more! There is no question that engaged employees perform better, aspire higher, and achieve more, but you can't create employee engagement without designing employee experiences first. It's time to rethink your strategy and implement a real-world framework that focuses on how to create an organization where people want to show up to work. The Employee Experience Advantage shows you how to do just that.