The book covers: an explanation of what propoganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propoganda analysis are presented, there are new and revised case studies and a process model that depicts how propoganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propoganda.

    Weatherman was a fringe group most of whose ideas were rejected by the dominant culture. But unfortunately their views on race were not. In succeeding decades the idea of "white skin privilege" became the new default position for racial crusaders and race hustlers alike who believed that white skin privilege was alive and well in our society -- not because white Americans were actively racist, but because they enjoyed the invisible privileges and prerogatives that go along with their skin color. In this searing pamphlet on the racial realities of contemporary America, David Horowitz and John Perazzo show that in fact the most insidious bias in our culture today is black skin privilege. Black skin privilege means the press will fail to report an epidemic of race riots targeting whites for beatings, shooting and other violence in major American cities over the last several years. Black skin privilege means that whites -- as in the case of the Duke lacrosse players -- will be presumed guilty of racial crimes when they are clearly innocent and then never accorded an apology by those who have stigmatized them. Black skin privilege has created an optical illusion in the liberal culture that white on black attacks are commonplace events when in fact there are five times as many black attacks on whites as the reverse. (As Horowitz and Perazzo note, in 2010, blacks committed more than 25 times the number of acts of interracial violence than whites did.) Black skin privilege exists in the affirmative action programs of our system of higher education and in our culture, where a black racist like Al Sharpton could be regarded by the national media as a civil rights leader and then hired as a TV anchor by NBC. This pamphlet gives the statistics and hard numbers the mainstream media conceal. It also probes the double standards and double talk that has come to dominate the way America talks when it talks about race.

    We have managed to overcome and even come up with solutions to major world problems like famine, plague, and war.   This book Homo Deus discusses the evolution of man over the years; from simple-minded beings who believed in God to intelligent man who questions God’s existence and would rather rely on Science and data computation to get their answers. (Note: This summary is wholly written and published by readtrepreneur.com It is not affiliated with the original author in any way) “History began when humans invented gods, and will end when humans become gods.” – Yuval Noah Harari Homo Deus tells us of the journey throughout man’s quest for power as they attempt to become more godlike, and the reasons behind why they could accomplish so much. Humankind has always thought of themselves as more superior than the other species and believed that their existence has great meaning and meant for a higher purpose. P.S. Open your eyes and mind as you learn more about our own species – mankind. As we read along, Homo Deus will make us ponder – Are we really that great as we think? Are we bettering ourselves, or self-destructing?   P.P.S. This is a ZERO-RISK investment. Should you find this book unworthy of the original coffee price of $3.99, get a REFUND within 7 days! The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the “Buy now with 1-Click” Button to Download your Copy Right Away! Why Choose Us, Readtrepreneur? Highest Quality Summaries Delivers Amazing Knowledge Awesome Refresher Clear And Concise Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book. If you’re looking for the original book, search for this link: http://amzn.to/2t3cUk3

    An orphaned niece of President Theodore Roosevelt, she converted her Gilded Age childhood of denial and secrecy into an irreconcilable marriage with her ambitious fifth cousin Franklin. Despite their inability to make each other happy, Franklin Roosevelt transformed Eleanor from a settlement house volunteer on New York’s Lower East Side into a matching partner in New York’s most important power couple in a generation. When Eleanor discovered Franklin’s betrayal with her younger, prettier social secretary, Lucy Mercer, she offered a divorce and vowed to face herself honestly. Here is an Eleanor both more vulnerable and more aggressive, more psychologically aware and sexually adaptable than we knew. She came to accept FDR’s bond with his executive assistant, Missy LeHand; she allowed her children to live their own lives, as she never could; and she explored her sexual attraction to women, among them a star female reporter on FDR’s first presidential campaign, and younger men. Eleanor needed emotional connection. She pursued deeper relationships wherever she could find them. Throughout her life and travels, there was always another person or place she wanted to heal. As FDR struggled to recover from polio, Eleanor became a voice for the voiceless, her husband’s proxy in presidential ambition, and then the people’s proxy in the White House. Later, she would be the architect of international human rights and world citizen of the Atomic Age, urging Americans to cope with the anxiety of global annihilation by cultivating a “world mind.” She insisted that we cannot live for ourselves alone but must learn to live together or we will die together. Drawing on new research, Michaelis’s riveting portrait is not just a comprehensive biography of a major American figure, but the story of an American ideal: how our freedom is always a choice. Eleanor rediscovers a model of what is noble and evergreen in the American character, a model we need today more than ever.

    In this feisty, accessible primer, bestselling author Eric Alterman sets out to restore liberalism to its rightful honored place in our political life as the politics of America’s everyday citizens. In Why We’re Liberals Alterman examines liberalism’s development and demonstrates how its partisans have come to represent not just the mainstream, but also the majority of Americans today. In a crisply argued though extensively documented counterattack on right-wing spin and misinformation, Alterman briskly disposes of such canards as “Liberals Hate God” and “Liberals Are Soft on Terrorism,” reclaiming liberalism from the false definitions foisted upon it by the right and repeated everywhere else. Why We’re Liberals brings clarity and perspective to what has often been a one-sided debate for nothing less than the heart and soul of America. Why We’re Liberals is the perfect election-year book for all of those ready to fight back against the conservative mud-slinging machine and claim their voice in the political debate.

    Professor Schudson analyzes the shifts in reportorial style over the years and explains why the belief among journalists and readers alike that newspapers must be objective still lives on.

    Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including:Finding you own authentic voiceDeveloping a text that interest youAcing the all-important first paragraphUsing logic to move your audienceCreating, developing, and reinventing the "core speech" for diverse audiencesStrengthening your speech with a vital element: humorWinnowing your thought down to the essentialsHandling professional jargon, clichés, and the sound bite syndromePresenting your speech in the best wayCollecting intellectual income--conversing your speech treasuresBreaking all the rules and still succeedingReading for inspiration--how to use the excellence of othersComplete with lessons, tips and memorable examples, On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech

    Harris, the national politics editor of The Washington Post, tell the story of how two families–the Bushes and the Clintons–have held the White House for nearly a generation and examine Hillary Clinton’s prospects for extending this record in 2008. Based on years of research, including private campaign memos and White House communications, The Way to Win reveals the surprising details of how the Bushes and Clintons have closely studied each the other’s successes and failures and used these lessons to shape their own strategies for winning elections and wielding power.In the case of George W. Bush, the strategic genius is Karl C. Rove, arguably the most influential White House aide in history. For the first time, Halperin and Harris cut through the myths and controversies surrounding Rove to illuminate in brilliant, behind-the-scenes detail what he actually does–his Trade Secrets for winning elections.In the case of the Clintons, the chief strategist is Bill Clinton himself. Drawing on their fifteen years reporting on and interviewing him, Halperin and Harris deconstruct and decipher the Clinton style, identifying the methods that all candidates can use in their pursuit of the White House.The Way to Win takes a lively and irreverent approach, but Halperin and Harris also show the disturbing ways that American politics has become a Freak Show–their name for a political culture that provides incentives for candidates, activists, interest groups, and the news media to emphasize ideological extremism and personal attack. For the first time, Halperin and Harris describe how Freak Show campaigns orchestrated by the likes of Internet pioneer Matt Drudge forced Al Gore and John Kerry to lose control of their public images (with considerable help from the candidates’ own ineptitude) and lose the White House.On the brink of what will be one of the most intense, most exciting presidential elections in American history, The Way to Win is the book that armchair political junkies have been waiting for. Filled with peerless analysis and eye-opening revelations from the trenches, it is a must read for everyone who follows American politics.From the Hardcover edition.

    But as Daniel J. Solove argues in this important book, these arguments and many others are flawed. They are based on mistaken views about what it means to protect privacy and the costs and benefits of doing so. The debate between privacy and security has been framed incorrectly as a zero-sum game in which we are forced to choose between one value and the other. Why can't we have both? In this concise and accessible book, Solove exposes the fallacies of many pro-security arguments that have skewed law and policy to favor security at the expense of privacy. Protecting privacy isn't fatal to security measures; it merely involves adequate oversight and regulation. Solove traces the history of the privacy-security debate from the Revolution to the present day. He explains how the law protects privacy and examines concerns with new technologies. He then points out the failings of our current system and offers specific remedies. Nothing to Hide makes a powerful and compelling case for reaching a better balance between privacy and security and reveals why doing so is essential to protect our freedom and democracy.

    What with broken promises, complicated jargon and a lack of simple and clear information, is it any wonder that voter turnout is plummeting? It's not that you don't care about the way the country is run - it's that you don't think you can change it. Well, you can. And this book aims to show you how, by setting out basic politics and answering questions we've all asked, like: Why do politicians lie? What do UKIP stand for? And what's going to happen to the NHS? You have a decision to make in the countdown to the May 2015 General Election. You have something politicians want. Your vote. An ambassador for #SwingtheVote and the presenter of Free Speech, Rick Edwards has written a pithy and succinct book explaining the power of your vote. A refreshing counterpoint to Russell Brand's sentiments on voting in his latest book, Revolution, it will make you think about politics in a completely new way.

    Western capitalism's elites are bemused: Brexit, Trump, and maybe more eruptions to follow. But their rulers were so good to them! Hillary Clinton called the ingrates 'a basket of deplorables', Bob Geldof flicked them a V sign, Tony Blair thought voters too thick to understand the question. Wigged judges stared down their legalistic noses at a surging, pongy populous.These people who know best, these snooterati with their faux-liberal ways, are the 'Patronising Bastards'. Their downfall is largely of their own making - their Sybaritic excesses, an obsession with political correctness, the prolonged rape of reason and rite. You'll find these self-indulgent show-ponys not just in politics and the cloistered old institutions but also in high fashion, football, among the clean-eating foodies and at the Baftas and Oscars, where celebritydom hires PR smoothies to massage reputations and mislead, distort, twist. Political columnist and bestselling author Quentin Letts identifies these condescending creeps and their networks, their methods and their dubious morals. Letts kebabs them like mutton. It's baaaahd. It's juicy.Richard Branson, Emma Thompson, Shami Chakrabarti, Jean-Claude Juncker and any head waiter who calls you 'young man' - this one's for you!

    Most of all, they hate being told what to think. The more you push them, the more they resist.What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.That's why Oren is throwing out the old playbook on persuasion. Instead, he'll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they'll believe it, trust it, and get excited about it. Then they'll buy in and feel good about the chance to work with you.That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation.And as you'll see in this book, Oren has been in a lot of different situations.He'll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking. He'll even show you how to become so compelling that buyers are even more attracted to you than to your product.These days, it's not enough to make a great pitch.To get attention, create trust, and close the deal, you need to flip the script.

    In the bustling, cluttered arcades, street and interior merge and historical time is broken up into kaleidoscopic distractions and displays of ephemera. Here, at a distance from what is normally meant by "progress," Benjamin finds the lost time(s) embedded in the spaces of things.

    Bush’s. David Sawyer was a New England aristocrat with dreams of a career as a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple. Long after the firm had broken up and sold out, its alumni had moved into the White House, to dozens of foreign countries, and into the offices of America’s blue-chip chief executives. The men of Sawyer Miller were the Manhattan Project of spin politics: a small but extraordinary group who invented an American-style political campaigning and exported it around the world. In this lively and engaging narrative, James Harding tells the story of a few men whose political savvy, entrepreneurial drive, and sheer greed would alter the landscape of global politics. It is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American, and how American business became political.

    Having peeked behind the curtain at over 10,000 companies, this book aims to demystify the buyers, the process, and the inevitably emotional journey that is selling a company.Read it. Reference it. Share it.Think about what outcomes are important to you and why. Here's a cheat sheet:I want between $__________ and $___________ of cash as a financial result. (You'll have to pay off debt, taxes, and transaction costs. Also, something is only worth what someone is willing to pay for it.) I want to work for ___ years in my current position, and am willing to consult with the company for ___ years thereafter. (It's okay to say you want to stick with the company long-term, or leave the day of closing.) I'm looking for a buyer/partner that will take the ________ role in the company. (Example roles include advisory board, passive partner, CEO, and CFO.) The characteristics/values of an ideal buyer would be: My ideal timeline for a transaction would be ______, but I'd be happy to sell in _____ years. My top non-financial goals are: