We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

    When you're going through these things, it can feel like you're alone. But actually, they are part of the creative process, and every author goes through them too.This book collects the mindset issues that writers experience, that I have been through myself over the last nine years, and that perhaps you will experience at different times on the creative journey.Each small chapter tackles a possible issue and then offers an antidote, so that you can dip in and out over time. It includes excerpts from my own personal journals as well as quotes from well-known writers. I hope it helps you on the road to becoming a successful author.The book includes:Part 1: Mindset Aspects of Creativity and WritingSelf-doubt and imposter syndrome Need for validation Fear of failure Fear of rejection and criticism Your inner critic Fear of judgment Perfectionism Writer's block and procrastination "I'm not creative. I don't have any ideas" "My writing isn't original" "Why write? There are too many books in the world already" "I don't have the time or self-discipline to write" "I'm not finding writing much fun. It's hard work." "I keep starting things and not finishing them" Dealing with friends, family and writer's groups "How do I find my voice?" Comparisonitis or "Everyone is better than me" Part 2: Mindset Aspects after PublishingAnti-climax and creative dissatisfaction What is your definition of success? What happens when you tell people that you're an author? "I'm overwhelmed" Dealing with fans, authenticity and drawing the line Haters gonna hate Ambition, fame and fortune Giving up Part 3: Tips for Success on the Author JourneyKnow thyself Understand and hone your creative process Develop professional habits Manage professional relationships Take control of your writing career Find your community Keep learning Schedule rest and take time off Think long term. Create a body of work

    Grammar Girl, is determined to wipe out bad grammar—but she's also determined to make the process as painless as possible. A couple of years ago, she created a weekly podcast to tackle some of the most common mistakes people make while communicating. The podcasts have now been downloaded more than twenty million times, and Mignon has dispensed grammar tips on Oprah and appeared on the pages of The New York Times, The Wall Street Journal, and USA Today.Written with the wit, warmth, and accessibility that the podcasts are known for, Grammar Girl's Quick and Dirty Tips for Better Writing covers the grammar rules and word-choice guidelines that can confound even the best writers. From "between vs. among" and "although vs. while" to comma splices and misplaced modifiers, Mignon offers memory tricks and clear explanations that will help readers recall and apply those troublesome grammar rules. Chock-full of tips on style, business writing, and effective e-mailing, Grammar Girl's print debut deserves a spot on every communicator's desk.

    With copious examples from such masters of language as Cicero, Augustine, Shakespeare, Erasmus, Lincoln, Dickens, Newman, Chesterton, and Lewis, you will discover the 26 rules of persuasion and learn to apply them. Among the Elements you’ll find: --The three modes of persuasion --How to structure an academic essay --How to spot and avoid logical fallacies --How to compose with literary figures --Practical tips for improving speed in composition --A Study Guide with exercises This is the essential guide to persuasive writing and speaking, in the tradition of Strunk and White’s The Elements of Style. “Ryan Topping has produced a guide accessible and useful to those of all ages and experience levels, in the classroom, the political setting, and the pulpit.”—Joseph R. Wood, Institute of World Politics “This is a splendid introduction to what you need to know to communicate wisely and well.”—Quentin Schultze, Calvin College, author of An Essential Guide to Public Speaking “The Elements of Rhetoric is that rarest of rhetorical treats: a playfully serious and seriously playful summa of the art of communication—classical education at its very best!”—Raymond F. Hain, Providence College “Leading by example, Topping delivers a handy guide for all of us who rely on the art of persuasion. The Elements of Rhetoric is a gem.”—Daniel B. Coupland, Hillsdale College, co-author of Well-Ordered Language: The Curious Child’s Guide to Grammar “This is the book I have sought for 35 years. For those like me, for whom public speaking and writing is their stock-in-trade, this book is a must-have daily companion.”—Michael C. Gilleran, Business & IP Trial Lawyer & Partner, Burns & Levinson, LLP, Boston, MA “This versatile guide can supplement course material from any discipline in order to help students polish presentations and essays.”—ANN MARIE KLEIN, Department of Catholic Studies, University of St. Thomas, MN

    And, like any business, there are proven strategies for success. In this unique hands-on guide, television writer and producer Ellen Sandler shares the trade secrets she learned while writing for hit shows like Everybody Loves Raymond and Coach. She offers concrete advice on everything from finding a story to getting hired on a current series.Filled with easy-to-implement exercises and practical wisdom, this ingenious how-to handbook outlines the steps for becoming a professional TV writer, starting with a winning script. Sandler explains the difference between “selling” and “telling,” form and formula, theme and plot. Discover:• A technique for breaking down a show style so you’re as close to being in the writing room as you can get without actually having a job there• The 3 elements for that essential Concept Line that you must havein order to create a story with passion and consequence• Mining the 7 Deadly Sins for fresh and original story lines• Sample scripts from hit shows• In-depth graphs, script breakdown charts, vital checkpointsalong the way, and much, much more!

    Packed with behind-the-scenes stories, from a typical day in the writers’ room at the Onion to why a sketch does or doesn’t make it onto Saturday Night Live, Poking a Dead Frog is a must-read for comedy buffs, writers, and pop culture junkies.

    Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out.In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power.Maxwell and Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results.Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you.

    Read this book and steal her secrets!"--Kelly Harms, Washington Post-bestselling author of The Overdue Life of Amy Byler"Tiffany Yates Martin is an exceptional editor, so of course her advice and counsel in Intuitive Editing is exceptional as well. Whether you're a seasoned author looking to fine-tune your craft, pacing, or tension or just starting out and looking for guidance on building overall structure and engaging characters, this book is a must-read that will take you from idea to finished manuscript."--New York Times-bestselling author Allison Winn Scotch"This book is a must have tool every author needs in their toolkit. When you are ready to go deeper, to dig into the revision process, using Tiffany's Intuitive Editing strategies will help you take your writing to the next level."--New York Times- and USA Today-bestselling author Steena Holmes"Authors, if you can't be lucky enough to have Tiffany as your editor, then Intuitive Editing is the next-best thing. Her advice is sound, thoughtful, no-nonsense and given with the compassion that every author and their book deserves."--Elisabeth Weed, literary agent, the Book Group"Editing your own writing can feel like doing your own brain surgery...."After you've completed your manuscript and you're standing at the foot of Revision Mountain, climbing to the summit can feel impossible. It's hard to look at your own writing with the objective eye needed to shape it into a tight, polished, publishable story--but just like writing, self-editing is a skill you can learn. Developmental editor Tiffany Yates Martin has spent her career in the publishing industry honing practical, actionable techniques to help authors evaluate how well their story is working, where it might not be, and how to fix it.With a clear, accessible, user-friendly approach, she leads writers through every step of deepening and elevating their own work, as well as how to approach the edit and develop their "editor brain," and how to solicit and process feedback. Intuitive Editing doesn't offer one-size-fits-all advice or rigid writing "rules"; instead it helps authors discover what works for their story and their style--to find the best version of their vision.Whether you're writing fiction, narrative nonfiction, or memoir; whether this your first story or your fiftieth, Intuitive Editing will give you the tools you need to edit and revise your own writing with inspiration, motivation, and confidence.Tiffany Yates Martin has spent nearly thirty years as an editor in the publishing industry, working with major publishers and bestselling authors as well as newer writers. She's led workshops and seminars for conferences and writers' groups across the country and is a frequent contributor to writers' sites and publications. Visit her at www.foxprinteditorial.com.

    "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in "The Art of Writing Advertising." Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.

    However, this not-so-easy-to-use reference of journalistic style is often not up-to-date and leaves reporters and copyeditors unsatisfied. Bill Walsh, copy chief for the Washington Post's business desk, addresses these shortcomings in Lapsing into a Comma. In an opinionated, humorous, and yes, curmudgeonly way, he shows how to apply the basic rules to unique, modern grammar issues. Walsh explains how to deal with perplexing situations such as trendy words, foreign terms, and web speak.