Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind


Bernd H. Schmitt - 2007
    Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively.

Go Fund Yourself


Alice Tapper - 2019
    Maybe you’ve always dreamt of doing your own thing and earning money under your own terms but are too scared to take the leap. Or perhaps you feel trapped in a job that pays the bills but just doesn’t do it for you. You’re not alone. Our relationship with money is linear; we’re taught more is better, but that’s about it! We rarely question what financial success and freedom mean for us personally or educate ourselves on how to be smart with our money and earn it in the way that we want. Starting with the most important question ‘what does a plentiful and financially successful life mean to YOU?’, this book will educate and empower the reader with practical activities and digestible advice on the topics of Understanding, Earning, Making, Investing and Spending your money. From getting on the property ladder, negotiating your way through a career pivot, to getting a pay rise, making an investment or starting the business you’ve always dreamed about, this book is a blueprint for financial freedom. "

Change Your Brain


Timothy Leary - 2000
    Known throughout the world as the guru who encouraged an entire generation to "turn on, tune in, and drop out," he draws on wit, humor, and skepticism to debunk the power of psychotherapy and to advocate reprogramming the brain with psychedelics. Discussing how various drugs affect the brain, how to change behavior, and how to develop creativity, he also delves into psychopharmacological catalyzing, fear of potential, symbol and language imprinting, and brain reimprinting with Hinduism, Buddhism, and LSD.

And Then There's This: How Stories Live and Die in Viral Culture


Bill Wasik - 2009
    Stories spread wildly and die out in mere days, to be replaced by still more stories with ever shorter life spans. Through the Internet the news cycle has been set spinning even faster now that all of us can join the fray: anyone on a computer can spread a story almost as easily as "The New York Times," CNN, or "People." As media amateurs grow their audience, they learn to think like the pros, using the abundant data that the Internet offers-hit counters, most e-mailed lists, YouTube views, download tallies-to hone their own experiments in viral blowup. "And Then There's This" is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. He doesn't always get the results he expected, but he tries to make sense of his data by surveying what real social science experiments have taught us about the effects of distraction, stimulation, and crowd behavior on the human mind. Part report, part memoir, part manifesto, part deconstruction of a decade, "And Then There's This" captures better than any other book the way technology is changing our culture.

Confessions of an Eco-Sinner: Tracking Down the Sources of My Stuff


Fred Pearce - 2008
    Pearce deftly shows us the hidden worlds that sustain a Western lifestyle, and he does it by examining the sources of everything in his own life; as an ordinary citizen of the Western world, he, like all of us, is an "eco-sinner." In Confessions of an Eco-Sinner, Pearce surveys his home and then launches on a global tour to track down, among other things, the Tanzanians who grow and harvest his fair-trade coffee (which isn't as fair as one might hope), the Central American plantations that grow his daily banana (a treat that may disappear forever), the women in the Bangladeshi sweatshops who sew his jeans, the Chinese factory cities where the world's computers are made, and the African afterlife for old cell phones. It's a fascinating portrait, by turns sobering and hopeful, of the effects the world's more than 6 billion inhabitants-all eating, consuming, making-have on our planet, and of the working and living conditions of the people who produce most of these goods.

The Hundred-Year Lie: How Food and Medicine Are Destroying Your Health


Randall Fitzgerald - 2006
    if Fast Food Nation made you consider some serious lifestyle changes, The Hundred-Year Lie will inspire you to go ten steps farther." -- Boston HeraldCombining the impact of the classic bestseller Silent Spring with Fast Food Nation, The Hundred-Year Lie: How Food and Medicine Are Destroying Your Health presents a devastating exposé of how chemicals in everyday products are ruining our health. Over the past one hundred years, we have been guinea pigs in a vast chemistry experiment that uses our bodies, our health, and our good will to test the proposition that modern science can improve upon nature. In The Hundred-Year Lie, investigative journalist RandallFitzgerald shatters dozens of myths being perpetuated by the chemical, pharmaceutical and processed food industries. Find out why you would never be FDA-approved—and why humans are becoming one of the most polluted species on the planet: • The average American now carries a “body burden” of 700 or more synthetic chemicals, including Teflon, plastics, and dozens of pesticides. • Musk fragrances used in detergents and air fresheners are not filtered out by our current water treatment facilities, ending up in our drinking water. • The artificial sweetener aspartame, an ingredient in 1,200 food products from diet drinks to chewing gum, has been linked to eighty-eight toxic symptoms. Fitzgerald not only sheds light on the problems we face from the unprecedented chemical onslaught, he presents suggestions for what we can to do to turn the tide.

Psycholinguistics


Thomas Scovel - 1998
    This brief introduction shows how psycholinguistic research can act as a window to the workings of the human mind and the study of consciousness.