A real life case study with sample project documents and diagrams is used to more practically explain these international tools, techniques, and lean principles to a broad range of practitioners, including: - Business analysts, systems analysts, developers and project managers - Entrepreneurs, product owners and product managers - Consultants, UX designers and marketing specialists - C-suite executives, investors and managers of companies of all sizes.

    and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.

    Gemma died from acute myeloid leukaemia, just three days after being diagnosed.In Love, Interrupted, Simon is brutally honest about his journey through grief, and opens up about how close he came to ending his own life. Simon didn’t know how to carry on without Gemma; he just knew that, for the sake of his eight-year old son, he had to find a way …Love, Interrupted is a moving story of love, loss, faith, and family.

    For some, blogging is a pastime, a hobby, something to fulfil a creative need. But some take blogging one step further. Many individuals, with no special training, are using their blog/s as a part-time or even a full-time job. You may already have a blog that could do with a few more visitors. Or maybe you’re thinking of setting up a blog but are not sure where to start. The question most people ask me is ‘How do I get visitors to my blog?’ It’s like setting up a shop on the High Street and facing the challenge of getting people in the door. The good news is – I have answers that will see your visitor count lift substantially. All you need is a computer, an internet connection and a brain (your own preferably). Here’s what you don’t need: money. This book answers your blogging questions in a practical and straightforward way. How My Blog Got 1 Million Visits In 7 Months has been designed to show you how to drive people to your blog – and how to keep them coming back, time after time. It’s designed for bloggers and for those who have websites that could do with more traffic. I’m a multi-award winning blogger and publisher and have been for over eight years. When I first started blogging, I got very excited to see that one person kept visiting my site. That was until I realised that the analytics was, in fact, counting me as a visitor. I’ve learned a lot since. My latest blog broke through the 1,000,000 visit mark after just 7 months. As a result, my blog is now a profitable business. I haven’t spent a penny on advertising and I spend about 30 minutes a day blogging at most. I’ve picked up a large-scale book deal as a direct result of my blog. In this book, I’ll show you the basics of setting up your blog; how to write content that people will just want to click on and share with their friends; how to create viral posts that will see your visitor statistics balloon; how to write content for your website that will sell your services or products; how to optimise your posts for search engines and how to make money from your blog. My promise to you is this - if you use the tips and tricks that I am about to show you, your site will get more traffic and you can start making money from it. These are proven techniques that you can start implementing on your blog straight away. Run the kind of blog that other bloggers envy. Be the kind of blogger that people marvel at. It’ll make you feel pretty good, I guarantee it. Find out how right now. *** “Patric Morgan's How My Blog Got 1 Million Visitors in 7 Months makes me sick! I've got 15,000+ people on my combined social media and I've never gotten even close to a million visits on my site. Screw you, Patric! However – I have read through his book and have found some cool tricks to steal and apply. Shh...don't tell him.” Vicki Abelson, Author of ‘Don't Jump’, published October '15 from Carl Reiner's Random Content. “What an absolutely incredible 'How to Guide'. This book will give you the tools you need to increase your web traffic and create a viral sensation from your blog or website. Follow the common sense approach within these pages and maybe you'll be writing your own success story very soon. A must read for any avid blogger trying to step up into the big leagues. Buy it now!” Nigel Shinner, Author of the critically acclaimed novel ‘From Within’ “It’s good to read something that actually delivers on the title of the book.

    At heart I’m an engineer. I want to encourage people to fix things, not to raise false hopes.' Mteto Nyati knew years ago as a schoolboy in Mthatha, working behind the counter at his mother’s trading store, that he wanted to fix and build things. After completing his studies in Mechanical Engineering at Natal University, he turned down a Rhodes scholarship and headed for Johannesburg to take up a position at Afrox. He was the only black engineer and the sole advice he received from his superiors was ‘don’t mess up’. He didn’t. Today Nyati is one of South Africa’s top CEOs, having steered Microsoft South Africa and MTN South Africa out of troubled times. He is currently guiding the transition of Altron from a family business, started at the height of apartheid, into a high-performing international IT company with a social conscience.

    His influential work spans many practices over a 23-year period, from music packaging to installation work to printmaking. Here, he reveals his personal notebooks, photographs, sketches, and abandoned routes to iconic Radiohead artworks. Arranged chronologically, each chapter is dedicated to a major work—whether an album cover, promotional piece, or a personal project—and is presented as a step-by-step working case study. Featuring commentary by Thom Yorke and never-before-seen archival material, this is the first deep dive into Donwood’s creative practice and the artistic freedom afforded to him by working for a major music act. It is a must-have for fans of the band and anyone interested in graphic design and popular culture.

    Tired of the usual boring bake sales and dances, this group of high school seniors tried a novel approach to fundraising. They coaxed an initially reluctant administration to enter the rock concert business in the fall of 1967 by booking an on-the-rise, little-known British rock band named curiously enough The Who. In the inevitable clash between a Catholic high school's button-down culture and the destructive live act of The Who, something had to give. WSWIR deconstructs a rock n' roll perfect storm by reliving the events and revisiting with many of the colorful cast of characters (not just the students) involved in transforming the school's image from that of a staid, conservative high school in Scotch Plains, New Jersey to one that was soon at the cutting edge of the rock music scene in the years 1967 and 1968, rock n' roll's hey day. WSWIR is also a snapshot of The Who at a period in their career when for all intents and purposes they were little more than a cult band in the United States, known more for scintillating live performances than record sales. When surveying the various U.S. venues in which The Who performed on the way to reaching iconic status, one would be hard-pressed to find a more unusual setting than Union Catholic High School where The Who left an audience of mostly first-time concert-going teens with mouths agape. It was an event that is still talked about today by those who attended the show and scoffed at in disbelief by everyone else...that is, until now. This is a Black and White Edition, meaning with the exception of the front and back cover, all graphics are in black and white. The book includes rare photographs of The Who on the Union Catholic stage and backstage (in the teachers' lounge no less!) as well as other choice accoutrements.

    Then one day, like many people, Michelle awoke to find herself on the losing end of a most unwelcome and unexpected financial downturn. In response, she quickly went from “spoiled” to “fabulously frugal,” and with courage and a sense of humor, she made the necessary adjustments in her life. Now, Hammond, a self-proclaimed DIVA (Divine Inspiration for Victorious Attitude), shares what she learned about her own spending, desires, and needs and how she adjusted to life during an unpredictable economy. Divanomics is filled with money-saving tips on fashion, beauty, home decor, entertaining, diet, housing, and more.

    These friendships mean he doesn't just attend their product launches and press conferences and speak at their events, but also gets invited to their ultra-exclusive networking events, and gets drunk at their parties. Paul has enjoyed this bizarre world of excess without having to live in it. To help the moguls celebrate raising millions of pounds of funding without having to face the wrath of the venture capitalists himself. But in 2006, Paul decided he didn't want to be a spectator any more. He had been harbouring a great dot com project of his own and decided it was time to do something about it.

    The story of how it came to be is a remarkable one: two young citizens with no prior experience in planning and development collaborated with their neighbors, elected officials, artists, local business owners, and leaders of burgeoning movements in horticulture and landscape architecture to create a park celebrated worldwide as a model for creatively designed, socially vibrant, ecologically sound public space.Joshua David and Robert Hammond met in 1999 at a community board meeting to consider the fate of the High Line. Built in the 1930s, it carried freight trains to the West Side when the area was defined by factories and warehouses. But when trains were replaced by truck transport, the High Line became obsolete. By century's end it was a rusty, forbidding ruin. Plants grew between the tracks, giving it a wild and striking beauty.David and Hammond loved the ruin and saw in it an opportunity to create a new way to experience their city. Over ten years, they did so. In this candid and inspiring book— lavishly illustrated—they tell how they relied on skill, luck, and good timing: a crucial court ruling, an inspiring design contest, the enthusiasm of Mayor Bloomberg, the concern for urban planning issues following 9/11. Now the High Line—a half-mile expanse of plants, paths, staircases, and framed vistas—runs through a transformed West Side and reminds us that extraordinary things are possible when creative people work together for the common good.

    He would return in September. For the next ten weeks my survival would depend on foraging, hunting and fishing on an island I would share with 1,600 brown bears. This is my story of hunger and solitude, salmon fishing and stormy seas, torrential rains and mountain sunsets, giant halibut and deer hunting, campfires and killer whales. Illustrated with nearly fifty photos and a map.

    YouTube : I Invented You Tube is the true story of how Eric Skaggs gave Chad Hurley the idea for YouTube from domain name to exit strategy and everything else in between in exchange for a promise of one percent of $1.65 billion.

    Help, Thanks, Wow ...in 30 minutes is the concise guide to quickly understanding the three simple prayers outlined in Anne Lamott's best-selling book, Help, Thanks, Wow: The Three Essential Prayers. Understand the thought-provoking ideas behind Help, Thanks, Wow:* Learn what it means to pray, and the life-opening power of prayer, independent of your faith or lack thereof.* Inspirational stories convey Lamott's personal insight and exploration of faith.* Discover how the three essential prayers help us endure difficult times and continue to move ahead. In Help, Thanks, Wow, best-selling author Anne Lamott demystifies prayer, declaring that there are no rules--a higher power can be called anything, and people can believe in any religion they'd like (or none at all) and still pray.Prayer can take countless forms, but Lamott believes that it all boils down to three essential prayers: Help, Thanks, and Wow. Help is an admission of powerlessness and a plea for assistance; Thanks is a cry of gratitude; and Wow is the experience of awe.A thought-provoking spirituality guide for people of all faiths and creeds, Help, Thanks, Wow examines the importance of the three prayers vital to enduring hardship and experiencing a transformative sense of gratitude and wonder in the world.Help, Thanks, Wow ...in 30 minutesDesigned for those whose desire to enrich their faith exceeds the time they have available, Help, Thanks, Wow ...in 30 minutes enable readers to rapidly understand the essential ideas behind critically acclaimed books. With a condensed format and chapter-by-chapter synopsis that highlights key insights, this summary helps readers easily devote time to growing their faith.

    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    It simply shows you how to create powerful results from the simple daily activities of your life, by using tools that are already within you.What do you need to make that happen? Discover that one thing that will help you achieve that goal, realize a life-long dream or propel you up the ladder to success.Once you've got it, then you will discover how your philosophy... creates your attitude... creates your actions... creates your results... creates YOUR LIFE!The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success you desire. The Slight Edge is the key that