Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing


Weber Systems Inc. - 2013
    Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still in its infancy and there's plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.

Building a DevOps Culture


Mandi Walls - 2013
    But, as Mandi Walls explains in this Velocity report, DevOps is really about changing company culture—replacing traditional development and operations silos with collaborative teams of people from both camps. The DevOps movement has produced some efficient teams turning out better products faster. The tough part is initiating the change. This report outlines strategies for managers looking to go beyond tools to build a DevOps culture among their technical staff. Topics include: Documenting reasons for changing to DevOps before you commit Defining meaningful and achievable goals Finding a technical leader to be an evangelist, tools and process expert, and shepherd Starting with a non-critical but substantial pilot project Facilitating open communication among developers, QA engineers, marketers, and other professionals Realigning your team’s responsibilities and incentives Learning when to mediate disagreements and conflicts Download this free report and learn how to the DevOps approach can help you create a supportive team environment built on communication, respect, and trust. Mandi Walls is a Senior Consultant with Opscode.

Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success)


Sean Platt - 2013
    Publish. Repeat. The No-Luck-Required Guide to Publishing In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical, sustainable business, and how any independent author can do the same to build a sustainable, profitable career with their writing. Write. Publish. Repeat. explains the current self-publishing landscape and covers the truths and myths about what it means to be an indie author now and in the foreseeable future. It explains how to create books your readers will love and will want to return to again and again. Write. Publish. Repeat. details expert methods for building story worlds, characters, and plots, understanding your market (right down to your ideal reader), using the best tools possible to capture your draft, and explains proven best practices for editing. The book also discusses covers, titles, formatting, pricing, and publishing to multiple platforms, plus a bit on getting your books into print (and why that might not be a good idea!). But most importantly, Write. Publish. Repeat. details the psychology-driven marketing plan that Sean and Johnny built to shape their stories into "products" that readers couldn't help but be drawn into -- thus almost automatically generating sales -- and explores ways that smart, business-minded writers can do the same to future-proof their careers. This book is not a formula with an easy path to follow. It is a guidebook that will help you build a successful indie publishing career, no matter what type of writer you are ... so long as you're the type who's willing to do the work.

Reality is Broken: Why Games Make Us Better and How They Can Change the World


Jane McGonigal - 2010
    The average young person in the UK will spend 10,000 hours gaming by the age of twenty-one. What's causing this mass exodus? According to world-renowned game designer Jane McGonigal the answer is simple: videogames are fulfilling genuine human needs. Drawing on positive psychology, cognitive science and sociology, Reality is Broken shows how game designers have hit on core truths about what makes us happy, and utilized these discoveries to astonishing effect in virtual environments. But why, McGonigal asks, should we use the power of games for escapist entertainment alone? In this groundbreaking exploration of the power and future of gaming, she reveals how gamers have become expert problem solvers and collaborators, and shows how we can use the lessons of game design to socially positive ends, be it in our own lives, our communities or our businesses. Written for gamers and non-gamers alike, Reality is Broken sends a clear and provocative message: the future will belong to those who can understand, design and play games.

My Kindle Fire (My...)


Jim Cheshire - 2011
    With this book you will learn how to tap into every Kindle Fire feature, including many of the hidden ones not discussed in other books. From setting up your Kindle Page, managing your music, watching movies, and downloading content - this book covers everything. The task based full-color format allows you to quickly and easily find the exact task you want to accomplish and walks you through it in a delightfully concise and visual manner. My Kindle Fire makes it easy for you to:• Master all the basics, fast: reading, playing, watching, browsing, and more• Tweak your Kindle Fire for quicker access and longer battery life• Sample best-seller book chapters for free• Mark up any eBook with highlights, notes, and bookmarks• Convert your personal documents for use on Kindle Fire• Discover Calibre, a powerful eBook management tool• Control even the largest music libraries• Get instant answers from Wikipedia, and from Kindle Fire’s built-in dictionary• Listen to personalized Internet radio stations created just for you• Use your Kindle Fire as a digital photo frame• Prevent unwanted subscription charges• Set up any email account to work on your Kindle Fire• Explore any web content with Amazon’s innovative Silk browser• Use Amazon Cloud to get your stuff anywhere—even if you left your Kindle at home• And much much more…Unlike many other guides which might only briefly mention or skip over some very import Kindle Fire features My Kindle Fire covers everything. Here are just a few of the things you'll find in My Kindle Fire that aren't covered in other guides: • Full coverage of Calibre, a free application for Mac or PC that helps manage your eBook library• A large number of walkthroughs for managing music playlists, including how to use cloud playlists. • How to reinstall multiple apps at once in case you reset your Kindle Fire. • Step-by-step walkthroughs on configuring all types of email accounts. • Coverage on handling attachments in your email application. • Importing contacts from your existing email application or cloud service and how you can export your contacts in order to back them up. • How to use Copy and Paste on the Kindle Fire. • How to use social networking integration with Facebook and others. • Walkthroughs on using the Gallery app, Pandora, Audible, and other popular apps. • Shows you how to access files on other computers in your house right from your Kindle Fire.

The Crowdfunding Bible: How to Raise Money for Any Startup, Video Game or Project


Scott Steinberg - 2008
    The world's leading guide to raising money online, The Crowdfunding Bible shows you how to launch, market and successfully run a high-tech fundraising campaign, regardless of industry or budget. It reveals the secrets to catching the media and public's eye, and attracting donors, in a language that everyone can understand. From books to films, albums, events and consumer products and video games, dive in to discover the new world of venture capital waiting at your fingertips. FEATURES: Best Crowdfunding Sites and Services / Full Guides: How to Start & Promote Any Project / Expert Tips and Advice / PR and Social Media Strategies / Advice from Top Creators.

Master Evernote: The Unofficial Guide to Organizing Your Life with Evernote (Plus 75 Ideas for Getting Started)


S.J. Scott - 2014
    Scott's actionable guide that has over 100 five-star Amazon reviews! Between work, TV, social media, and advertising, life feels too crazy to keep track of what's truly important. Organizing ideas and taking action seems impossible in a noisy, busy world. Finally, there's a way to fix this problem without breaking the bank: The Evernote App. Evernote is the Solution to "Life Clutter" You used to need a complex filing cabinet system and top-notch organizational skills to keep up with all your "life clutter." You hoped to organize your important facts, thoughts, and ideas through a series of notebooks and scraps of paper. When you learn how to use Evernote, however, you can leave those disorganized days in the past. Evernote is both the perfect idea capturing mechanism and a place to store all of your important thoughts, documents, and future plans. In S.J. Scott's latest habit book, Master Evernote, you'll learn how to replace your old outdated system and move into the future of organization. Introducing Master Evernote - The Unofficial Guide to Organizing Your Life With Evernote S.J. Scott's Master Evernote will teach you how to make Evernote an essential part of your everyday life. Inside the book, you'll learn the basics of the tool, a framework to develop the "Evernote Habit" for organizing your daily activities, and a wide range of advanced tools and tactics. Here's What You'll Learn: Evernote for Beginners: 4 Reasons to Use Evernote, Basic Features, Tagging, and Notebooks Evernote Mastery: Advanced Tools like OCR, Automated Email Delivery, IFTTT Recipes, and Web Clipper 15 "Must-Have" Add-Ons to Use with Evernote How to Apply the "Getting Things Done" Method with Evernote 75 Simple Ideas for Getting Started with Evernote And Much, Much More First-time and advanced Evernote users alike love the inspirational and comprehensive Master Evernote for its new tips and tricks, its technical expertise, and its actionable advice. If you like actionable, easy-to-digest non-fiction without the fluff, then you'll love this life-changing book that delivers. Scroll to the top of this page and click the buy button to get your life organized today!

The Ladies' Work-Table Book Containing Clear and Practical Instructions in Plain and Fancy Needlework, Embroidery, Knitting, Netting and Crochet


Anonymous
    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

How To Crochet - A Guide For Newbies (Crafty Creations Book 1)


Sarah Taylor - 2012
    I read all of the customer reviews on my books and appreciate everyone who takes the time to give their feedback; your comments have helped me to see where improvements and clarifications needed to be made, and I am very thankful for your input.This book shows you how to do all of the basic crochet stitches with detailed instructions and step-by-step illustrations. You will easily progress from complete beginner to being able to crochet any of the projects in this book, and beyond!This latest edition includes the instructions for four of my best-selling crochet patterns:- Boot Cuffs Slouchy Hat House Slippers Cloche Hat in addition to the quick and easy original patterns for a spa-style wash cloth, mesh scarf, Kindle cover, flower head band, and a basic granny square motif which can be used as a basis for many other projects such as afghans, cot covers, cushion covers........the possibilities are endless! This is the ONLY beginner's book you will need. Scroll up to the top and click on the link to "Buy Now" to deliver almost instantly to your Kindle or other reading device, and make a start on this wonderful craft TODAY.

Five Minute Meditation: Mindfulness, Stress Relief, and Focus for Absolute Beginners


Lisa Shea - 2015
    Meditation helps with focus. With relieving stress. With warding off Alzheimer's, reducing colds, and improving nearly every aspect of life.But who has time for it?This quick, simple book lays out exactly what you need to get started with meditation. It offers a variety of ways for you to meditate, so you can find one that fits into your hectic routine. And it only requires five minutes. Five quick, easy minutes to improve your life.Take that first step, and see what wonderful results will follow!This book Five Minute Meditation is intended to be free on all systems, to help those who are in need of support find a step toward a more contented life. If the system you are currently on requires a charge to download, all author's proceeds will benefit battered women's shelters.Feel free to contact Lisa if you have any questions about her routine - she's happy to help!

Women in Tech: Practical Advice and Inspiring Stories from Successful Women in Tech to Take Your Career to the Next Level


Tarah Wheeler - 2016
    Craig Pritchett leads you through an unforgettable learning experience that builds on the extraordinary life and games of the first World Chess Champion Wilhelm Steinitz.

The Internet Is Not the Answer


Andrew Keen - 2015
    There are many positive ways in which the Internet has contributed to the world, but as a society we are less aware of the Internet’s deeply negative effects on our psychology, economy, and culture. In The Internet Is Not the Answer, Andrew Keen, a twenty-year veteran of the tech industry, traces the technological and economic history of the internet from its founding in the 1960s through the rise of the big data companies to the increasing attempts to monetize almost every human activity, and investigates how the internet is reconfiguring our world—often at great cost. In this sharp, witty narrative, informed by the work of other writers, academics, and reporters, as well as his own wide-ranging research and interviews, Keen shows us the tech world, warts and all, and investigates what we can do to make sure the choices we make about the reconfiguring of our society do not lead to unpleasant unforeseen aftershocks.

How Google Works


Eric Schmidt - 2014
    As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

Selfie: How We Became So Self-Obsessed and What It's Doing to Us


Will Storr - 2017
    This is our culture’s image of the perfect self. We see this person everywhere: in advertising, in the press, all over social media. We’re told that to be this person you just have to follow your dreams, that our potential is limitless, that we are the source of our own success. But this model of the perfect self can be extremely dangerous. People are suffering under the torture of this impossible fantasy. Unprecedented social pressure is leading to increases in depression and suicide. Where does this ideal come from? Why is it so powerful? Is there any way to break its spell? To answer these questions, Selfie by Will Storr takes us from the shores of Ancient Greece, through the Christian Middle Ages, to the self-esteem evangelists of 1980s California, the rise of narcissism and the selfie generation, and right up to the era of hyper-individualistic neoliberalism in which we live now. It tells the extraordinary story of the person we all know so intimately – our self.

Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley


Antonio García Martínez - 2016
    Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?