As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

    It offers a battery of methods that can be used to help us understand human behavior. Nevertheless, the legitimacy of this exercise is at the center of a heated controversy that has raged for over a century. Many evolutionary biologists, anthropologists and psychologists have taken these evolutionary principles and tried using them to explain a wide range of human characteristics, such as homicide, religion and sex differences in behavior. Others, however, are sceptical of these interpretations. Moreover, researchers disagree as to the best ways to use evolution to explore humanity, and a number of schools have emerged. Sense and Nonsense provides an introduction to the ideas, methods, and findings of five such schools, namely, sociobiology, human behavioural ecology, evolutionary psychology, memetics, and gene-culture co-evolution. Carefully guiding the reader through the mire of confusing terminology, claim and counter-claim, and polemical statements, Laland and Brown provide a balanced, rigorous analysis that scrutinizes both the evolutionary arguments and the allegations of the critics. This is a book that will be make fascinating reading for popular science readers, undergraduate and postgraduate students (for example, in psychology, anthropology and zoology), and to experts on one approach who would like to know more about the other perspectives. Having completed this book the reader will feel better placed to assess the legitimacy of claims made about human behavior under the name of evolution, and to make judgements as to what is sense and what is nonsense.

    A distinguished businesswoman and writer, she examines the phenomenon and traces its imprint in our private and working lives, and within governments and organizations, and asks: What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change?We turn a blind eye in order to feel safe, to avoid conflict, to reduce anxiety, and to protect prestige. Greater understanding leads to solutions, and Heffernan shows how--by challenging our biases, encouraging debate, discouraging conformity, and not backing away from difficult or complicated problems--we can be more mindful of what's going on around us and be proactive instead of reactive.Covering everything from our choice of mates to the SEC, Bernard Madoff's investors, the embers of BP's refinery, the military in Afghanistan, and the dog-eat-dog world of subprime mortgage lenders, this provocative book demonstrates how failing to see--or admit to ourselves or our colleagues--the issues and problems in plain sight can ruin private lives and bring down corporations. Heffernan explains how willful blindness develops before exploring ways that institutions and individuals can combat it. In the tradition of Malcolm Gladwell and Nassim Nicholas Taleb, Margaret Heffernan's Willful Blindness, is a tour de force on human behavior that will open your eyes.

    Why do we recognize patterns? Is there such a thing as positive stress? Are we genetically programmed to be in conflict with each other? Those are just some of the 150 questions that the world's best scientific minds answer with elegant simplicity.With contributions from Jared Diamond, Richard Dawkins, Nassim Taleb, Brian Eno, Steven Pinker, and more, everything is explained in fun, uncomplicated terms that make the most complex concepts easy to comprehend.

    The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion -- and indeed our future.

    From the bestselling author of The Man Who Mistook His Wife for a Hat and An Anthropologist on Mars comes "a delightful inner and outer journey, destined to surprise and please the devoted Sacks reader" (Washington Post) - a work rich in curiosity and compassion and intellectual adventure.

    Hailed as the father of modern anatomy and neurobiology, he was largely responsible for the modern conception of the brain. His groundbreaking works were New Ideas on the Structure of the Nervous System and Histology of the Nervous System in Man and Vertebrates. In addition to leaving a legacy of unparalleled scientific research, Cajal sought to educate the novice scientist about how science was done and how he thought it should be done. This recently rediscovered classic, first published in 1897, is an anecdotal guide for the perplexed new investigator as well as a refreshing resource for the old pro.Cajal was a pragmatist, aware of the pitfalls of being too idealistic--and he had a sense of humor, particularly evident in his diagnoses of various stereotypes of eccentric scientists. The book covers everything from valuable personality traits for an investigator to social factors conducive to scientific work.

    In the past, discoveries often had to wait for the rise of the next generation to see questions in a new light and let go of old truisms. Today, in a world that is defined by a rapid rate of change, staying on the cutting edge has as much to do with shedding outdated notions as adopting new ones. In this spirit, John Brockman, publisher of the online salon Edge.org ("the world's smartest website"—The Guardian), asked 175 of the world's most influential scientists, economists, artists, and philosophers: What scientific idea is ready for retirement?Jared Diamond explores the diverse ways that new ideas emerge * Nassim Nicholas Taleb takes down the standard deviation * Richard Thaler and novelist Ian McEwan reveal the usefulness of "bad" ideas * Steven Pinker dismantles the working theory of human behavior * Richard Dawkins renounces essentialism * Sherry Turkle reevaluates our expectations of artificial intelligence * Physicist Andrei Linde suggests that our universe and its laws may not be as unique as we think * Martin Rees explains why scientific understanding is a limitless goal * Alan Guth rethinks the origins of the universe * Sam Harris argues that our definition of science is too narrow * Nobel Prize winner Frank Wilczek disputes the division between mind and matter * Lawrence Krauss challenges the notion that the laws of physics were preordained * plus contributions from Daniel Goleman, Mihaly Csikszentmihalyi, Nicholas Carr, Rebecca Newberger Goldstein, Matt Ridley, Stewart Brand, Sean Carroll, Daniel C. Dennett, Helen Fisher, Douglas Rushkoff, Lee Smolin, Kevin Kelly, Freeman Dyson, and others.

    And yet, we are the safest and healthiest humans in history. Irrational fear seems to be taking over, often with tragic results. For example, in the months after 9/11, when people decided to drive instead of fly—believing they were avoiding risk—road deaths rose by more than 1,500. In this fascinating, lucid, and thoroughly entertaining examination of how humans process risk, journalist Dan Gardner had the exclusive cooperation of Paul Slovic, the world renowned risk-science pioneer, as he reveals how our hunter gatherer brains struggle to make sense of a world utterly unlike the one that made them. Filled with illuminating real world examples, interviews with experts, and fast-paced, lean storytelling, The Science of Fear shows why it is truer than ever that the worst thing we have to fear is fear itself.

    Moral behavior does not begin and end with religion but is in fact a product of evolution.For many years, de Waal has observed chimpanzees soothe distressed neighbors and bonobos share their food. Now he delivers fascinating fresh evidence for the seeds of ethical behavior in primate societies that further cements the case for the biological origins of human fairness. Interweaving vivid tales from the animal kingdom with thoughtful philosophical analysis, de Waal seeks a bottom-up explanation of morality that emphasizes our connection with animals. In doing so, de Waal explores for the first time the implications of his work for our understanding of modern religion. Whatever the role of religious moral imperatives, he sees it as a “Johnny-come-lately” role that emerged only as an addition to our natural instincts for cooperation and empathy.But unlike the dogmatic neo-atheist of his book’s title, de Waal does not scorn religion per se. Instead, he draws on the long tradition of humanism exemplified by the painter Hieronymus Bosch and asks reflective readers to consider these issues from a positive perspective: What role, if any, does religion play for a well-functioning society today? And where can believers and nonbelievers alike find the inspiration to lead a good life?Rich with cultural references and anecdotes of primate behavior, The Bonobo and the Atheist engagingly builds a unique argument grounded in evolutionary biology and moral philosophy. Ever a pioneering thinker, de Waal delivers a heartening and inclusive new perspective on human nature and our struggle to find purpose in our lives.

    First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing."This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." —Naomi Klein, from her Introduction

    "Shapin's account is informed, nuanced, and articulated with clarity. . . . This is not to attack or devalue science but to reveal its richness as the human endeavor that it most surely is. . . .Shapin's book is an impressive achievement."—David C. Lindberg, Science"Shapin has used the crucial 17th century as a platform for presenting the power of science-studies approaches. At the same time, he has presented the period in fresh perspective."—Chronicle of Higher Education"Timely and highly readable . . . A book which every scientist curious about our predecessors should read."—Trevor Pinch, New Scientist"It's hard to believe that there could be a more accessible, informed or concise account of how it [the scientific revolution], and we have come to this. The Scientific Revolution should be a set text in all the disciplines. And in all the indisciplines, too."—Adam Phillips, London Review of Books"Shapin's treatise on the currents that engendered modern science is a combination of history and philosophy of science for the interested and educated layperson."—Publishers Weekly"Superlative, accessible, and engaging. . . . Absolute must-reading."—Robert S. Frey, Bridges"This vibrant historical exploration of the origins of modern science argues that in the 1600s science emerged from a variety of beliefs, practices, and influences. . . . This history reminds us that diversity is part of any intellectual endeavor."—Choice"Most readers will conclude that there was indeed something dramatic enough to be called the Scientific Revolution going on, and that this is an excellent book about it."—Anthony Gottlieb, The New York Times Book Review

    On the way to showing how the world of our ancient ancestors shaped our modern modular mind, Steven Mithen shares one provocative insight after another as he answers a series of fascinating questions:Were our brains hard-wired in the Pleistocene Era by the needs of hunter-gatherers?When did religious beliefs first emerge?Why were the first paintings made by humankind so technically accomplished and expressive?What can the sexual habits of chimpanzees tell us about the prehistory of the modern mind?This is the first archaeological account to support the new modular concept of the mind. The concept, promulgated by cognitive and evolutionary psychologists, views the mind as a collection of specialized intelligences or "cognitive domains," somewhat like a Swiss army knife with its specialized blades and tools. Arguing that only archaeology can answer many of the key questions raised by the new concept, Mithen delineates a three-phase sequence for the mind's evolution over six million years—from early Homo in Africa to the ice-age Neanderthals to our modern modular minds. The Prehistory of the Mind is an intriguing and challenging explanation of what it means to be human, a bold new theory about the origins and nature of the mind.

    She doesn’t talk about high finance or managing money; instead, she goes far deeper to explore debt as an ancient and central motif in religion, literature, and the structure of human societies. By looking at how debt has informed our thinking from preliterate times to the present day, from the stories we tell of revenge and sin to the way we order social relationships, Atwood argues that the idea of what we owe may well be built into the human imagination as one of its most dynamic metaphors. Her final lecture addresses the notion of a debt to nature and the need to find new ways of interacting with the natural world before it is too late.

    r/K Theory examines how all populations tend to adopt one of two psychologies as a means of adapting their behavior to the presence or absence of environmental resources. The two strategies, termed r and K, each correlate perfectly with the psychologies underlying Liberalism and Conservatism.One strategy, named the r-strategy, imbues those who are programmed with it to be averse to all peer on peer competition, embrace promiscuity, embrace single parenting, and support early onset sexual activity in youth. Obviously, this mirrors the Liberal philosophy's aversion to individual Darwinian competitions such as capitalism and self defense with firearms, as well as group competitions such as war. Likewise, Liberalism is tolerant of promiscuity, tolerant of single parenting, and more prone to support early sex education for children and the sexualization of cultural influences. Designed to exploit a plethora of resources, one will often find this r-type strategy embodied within prey species, where predation has lowered the population's numbers, and thereby increased the resources available to it's individuals.The other strategy, termed the K-strategy, imbues those who pursue it with a fierce competitiveness, as well as tendencies towards abstinence until monogamy, two-parent parenting, and delaying sexual activity until later in life. Obviously, this mirrors Conservatism's acceptance of all sorts of competitive social schemes, from free market capitalism, to war, to individuals owning and carrying private weapons for self defense. Conservatives also tend to favor abstinence until monogamy, two parent parenting with an emphasis upon "family values," and children being shielded from any sexualized stimuli until later in life. This strategy is found most commonly in species which lack predation, and whose population's have grown to the point individuals must compete with each other for the limited environmental resources that they are rapidly running out of.Meticulously substantiated with the latest research in fields from neurobiology to human behavioral ecology, this work offers an unprecedented view into not just what governs our political battles, but why these battles have arisen within our species in the first place. From showing how these two strategies adapt in other more complex species in nature, to examining what genetic and neurostructural mechanisms may produce these divergences between individuals, to showing what this theory indicates our future may hold, this work is the most thorough analysis to date of just why we have two political ideologies, why they will never agree, and why we will tend to become even more partisan in the future.