The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA `This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′ - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels

    We finished reading it feeling really inspired and full of new ideas.” —Alex in the U.K.“Looks at bilingual upbringing from a different angle. Full of passion, enthusiasm, positivity, and interesting insights.” —Jana in the U.K.“The most useful, practical, and motivating book on the market.” —Arancha in Spain“If you are a parent looking to raise your child with two or more languages, look no further. This is the book you need.” —Alisa in France“A treasure trove of wonderful practical ideas and creative tips.” —Julia in the U.S.“The perfect guidebook for our family’s ongoing multilingual journey.” —Jonathan in Japan“An ideal read when you’re expecting, and a good present for future parents to a bilingual baby!” —Julie in the U.K.“A very inspirational book. A must-read for bilingual families.” —Gabi in ArgentinaPraised by experts in the field...“A pure gem! Adam Beck has created a truly wonderful and easily readable book that parents everywhere will enjoy and that bilingual families and children will benefit from.” —Dr. Annick De Houwer, leading researcher of child bilingualism and author of Bilingual First Language Acquisition“Who but Adam Beck can tie together the complexities of raising a bilingual child with such wisdom, warmth, and wit? He shows how fun speaking another language at home can be." —Christine Jernigan, PhD in foreign language education and author of Family Language Learning“I have recommended it often to parents raising bilingual children. Without fail, their reaction is ‘Thank you. This is exactly what I need.’” —Jennifer Brunk, longtime educator and founder of the popular site Spanish Playground“If books are food for thought and if continuing to learn about bilingualism is an essential part of a bilingual parent’s mental diet, Maximize Your Child’s Bilingual Ability is nutritional superfood…the ideal guidebook for parents who are sure of their commitment to bilingual parenting but in need of ideas and ongoing inspiration.” —Michele Cherie, writer and founder of the blog Intentional MamaMaximize Your Child’s Bilingual Ability is available at Amazon, the global Amazon sites, and other booksellers including The Book Depository.

    What it does require is some knowledge of the tricks and techniques that make words stick.   In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh – even a little mischievous.  Fear not: on offer here are not dry, abstract ideas couched in academic jargon.  Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work.  You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head.   With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.

    

    You’ll also find out what the Philippines have given to your office in-tray; what an island with more bears than people has given to your liquor cabinet; and how a tiny hamlet in Nottinghamshire became Gotham City.

    In addition to explaining the basic moves, this book provides writing templates that show students explicitly how to make these moves in their own writing.

    Rather, a combination of causes can create a perfect storm of failure.” —Wiley BlevinsPicture a class of kindergarteners singing the alphabet song, and teaching phonics  seems as easy as one-two, three, A, B, C, right? In a Fresh Look at Phonics, Wiley Blevins explains why it can get tricky, and then delivers a plan so geared for success, that teachers, coaches, and administrators will come to see owning this book as a before and after moment in their professional lives. In this amazing follow up to his renowned resource Phonics From A-Z, Wiley uses the data he has collected over two decades to share which approaches truly work, which have failed, and how teachers can fine-tune their daily instruction for success. You will learn to focus on the seven critical ingredients of phonics teaching that produce the greatest student learning gains— readiness skills, scope and sequence, blending, dictation, word awareness, high frequency words, and reading connected texts. Then, for each ingredient, Wiley shares:   Activities, routines, word lists, and lessons that develop solid foundations for reading Ideas for differentiation, ELL, and advanced learners to ensure adequate progress for all learners Help on decodable texts, what not to over-do, and what you can’t do enough of for your students’ achievement Interactive “Day Clinic” activities that facilitate teacher self-reflection and school wide professional learning In a final section, Wiley details the ten common reasons instruction fails and shows teachers how to correct these missteps regarding lesson pacing, transitions, decodable texts, writing activities, assessment and more. A Fresh Look at Phonics is the evidence-based solution you have been seeking. Wiley Blevins, Ph.D., is a world-renowned expert on early reading, and author of the seminal book Phonics From A-Z among many other works. He has taught in both the United States and South America, and regularly trains teachers throughout Asia. He holds a Doctorate in Education from Harvard University, and has worked with numerous educational scholars, including Jeanne Chall, Isabel Beck, Marilyn Adams, Louisa Moats, and Dianne August, and others.

    Writing is hard work and can be difficult to wedge into a frenetic academic schedule.This revised and updated edition of Paul Silvia's popular guide provides practical, light-hearted advice to help academics overcome common barriers and become productive writers. Silvia's expert tips have been updated to apply to a wide variety of disciplines, and this edition has a new chapter devoted to grant and fellowship writing.

    Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love.In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game.Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself.For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.

    Whether you are a native speaker who wants to sharpen their verbal toolkit, or a non-native speaker who wants to learn how to navigate the English language maze, this book will provide you with information and techniques for instant improvement and lifelong learning. Maybe you want to improve your presentation skills. Perhaps you want to tel more interesting and engaging stories. Or maybe you simply want to become more articulate in your day-to-day use of English. Whatever your needs, your goal is to improve your English, and Launch Your English can guide you to do just that. In this book you'll learn how to: • become more creative and descriptive in your English usage • capture people's attention with your vivid and enhanced expressions • break English down into building blocks for easy improvement • select the right word and expression to articulate your thoughts exactly Free resources for students of English -> SirEnglish.com

    I needed to get her back. I gave Julia a stupid ultimatum. I know it’s my fault she left. Our daughter had to live a life mostly with her mother. My own mother wanted to go on a Caribbean vacation with us. But she didn’t know that Julia and I split. It must have been kismet when Julia contacted me out of the blue. I asked her for one favor, not knowing what she would say. I needed her to pretend to still be my wife in front of my mom on this vacation. I’ve never stopped loving her. I have no idea what she thinks of me. But maybe this trip might give us just what we need to be a family again. One More Kiss is book 1 of the One More Series. It is a second chance romance novel with NO cheating, NO cliffhangers, and a guaranteed happy ending!

    No matter how Archie came into her life, or the fact he's a little different from other children, he is precious and loved. He is hers, after all. Especially because she’s never told anyone who the father of her son is.So when Dawn’s twin brother David and his wife Rebekah are struggling to have their own child, Dawn agrees to become their surrogate, as it is the one thing she can do to help.However, creating the perfect family doesn’t always go to plan and when Dawn realises just how much her nephew needs his mother, she begins to wonder if the time has finally come to confront the past she has kept secret for so long.From the author of Waiting for You comes a story of friendship, motherhood and hope.What reviewers are saying about ‘All That is Left of Us’‘a truly mesmerising read’ - Vikbat‘A beautiful book jam packed with emotions.’ - Jessica (Goodreads)‘I can't use enough words to say how much I loved this book.’ - Sylvia (Goodreads)

    

    Some of the most prominent professionals in TV broadcasting and at major newspapers and magazines-people who really should know better-are guilty of making all-too-common grammatical errors. In this delightfully amusing, clever guide, Thomas Parrish points out real-life grammar gaffes from top-notch publications such as the New York Times and the New Yorker to illustrate just how widespread these errors are. With red pen in hand, Parrish's fictional friend the Grouchy Grammarian leads the charge, examining the forty-seven most common mistakes in English and imparting the basics of good grammar with a charming mixture of fussiness and common sense. All of which makes The Grouchy Grammarian the most entertaining, accessible how-not-to guide you'll ever read.

    It should provide you with the basic teaching skills, background knowledge and awareness that will enable you to enter the classroom with confidence and develop your skills. The book contains: advice on effective teaching techniques; tips on classroom management, lesson planning and using coursebooks; appraoches to teaching different kinds of lessons; tasks and review sections in each unit to help you remember what you have learnt; and lots of information about job hunting and career development.