Book picks similar to
The Other Guy Blinked: How Pepsi Won the Cola Wars by Roger Enrico
business
non-fiction
nonfiction
20th-century-history
The GM: The Inside Story of a Dream Job and the Nightmares that Go with It
Tom Callahan - 2007
Tom made no promises, except that he’d bring to the project the same fairness and thoroughness that characterized his acclaimed Unitas biography, Johnny U. The result is a remarkable book that is at once a chronicle of a tumultuous season and the story of the NFL over the last three and a half decades, told through the eyes of a man who has dedicated his life to football. The Giants started the season with high expectations, hoping to ride the talent of players like Eli Manning, Jeremy Shockey, and Tiki Barber to the Super Bowl, but the team quickly fell apart due to injuries. The GM goes far beyond the specifics of a single season, though. In a marriage of two great raconteurs, one lobbing stories and the other neatly catching them, Callahan and Accorsi—writer and subject—show how the pro game (and the league that showcases it) really works, and the peculiar role of today’s general manager, who must be part seer, part accountant, balancing psyches and salary caps.At its essence, The GM is the story of the job—of what it means to be the guy who makes the decisions . . . who’s second-guessed by fans and the media . . . who must deal with endless—and sometimes impossible—expectations.Filled with the vivid anecdotes and storytelling that made Johnny U a surprise bestseller, The GM doesn’t just illuminate. It inspires with its portrait of a consummate football-personnel strategist who, over the course of decades, gave everything to the game he loved.From the Hardcover edition.
A Microsoft Life
Stephen Toulouse - 2010
Enjoy a journey through the eyes of a geek working at one of the most important companies in the world as he walks you through events both large and small. Just don't get caught in the Redmond reality distortion field! What others are saying about "A Microsoft Life": "Any self-respecting geek needs to read this book. Stepto provides an enjoyable and entertaining insight of life inside Microsoft." - Larry "Major Nelson" Hryb, Director of Programming for Xbox LIVE "Anyone who lived through the adolescent years of the computer revolution will alternate between laughing and crying (from laughing) at these great stories from inside the monolith. - Ken Denmead, NYT Bestselling Author, and editor of Geekdad.com
Alibaba: The House That Jack Ma Built
Duncan Clark - 2016
Alibaba’s $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and Presidents around the world, Jack is an icon for China’s booming private sector and the gatekeeper to hundreds of millions of middle class consumers.Duncan Clark first met Jack in 1999 in the small apartment where Jack founded Alibaba. Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own experience as an early advisor to Alibaba and two decades in China chronicling the Internet’s impact on the country to create an authoritative, compelling narrative account of Alibaba’s rise.How did Jack overcome his humble origins and early failures to achieve massive success with Alibaba? How did he outsmart rival entrepreneurs from China and Silicon Valley? Can Alibaba maintain its 80% market share? As it forges ahead into finance and entertainment, are there limits to Alibaba’s ambitions? How does the Chinese government view its rise? Will Alibaba expand further overseas, including in the U.S.?Clark tells Alibaba’s tale in the context of China’s momentous economic and social changes, illuminating an unlikely corporate titan as never before.
Heads in Beds: Hospitality and Tourism Marketing
Ivo Raza - 2004
Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.
Lights Out: Pride, Delusion, and the Fall of General Electric
Thomas Gryta - 2020
For generations, it was job security, a solidly safe investment, and an elite business education for top managers.GE electrified America, powering everything from lightbulbs to turbines, and became fully integrated into the American societal mindset as few companies ever had. And after two decades of leadership under legendary CEO Jack Welch, GE entered the twenty-first century as America’s most valuable corporation. Yet, fewer than two decades later, the GE of old was gone.Lights Out examines how Welch’s handpicked successor, Jeff Immelt, tried to fix flaws in Welch’s profit machine, while stumbling headlong into mistakes of his own. In the end, GE’s traditional win-at-all-costs driven culture seemed to lose its direction, which ultimately caused the company’s decline on both a personal and organizational scale. Lights Out details how one of America’s all-time great companies has been reduced to a cautionary tale for our times.
Without Their Permission: How the 21st Century Will Be Made, Not Managed
Alexis Ohanian - 2013
And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning. In this book, Alexis will share his ideas, tips and even his own doodles about harnessing the power of the web for good, and along the way, he will share his philosophy with young entrepreneurs all over the globe. At 29, Ohanian has come to personify the dorm-room tech entrepreneur, changing the world without asking permission. Within a couple of years of graduating from the University of Virginia, Ohanian did just that, selling reddit for millions of dollars. He's gone on to start many other companies, like hipmunk and breadpig, all while representing Y Combinator and investing in over sixty other tech startups. Without Their Permission is his personal guidebook as to how other aspiring entrepreneurs can follow in his footsteps.
Inside Apple
Adam Lashinsky - 2011
Based on numerous interviews, this book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the post Jobs era.
Behind the Curtain: An Insider's View of Jay Leno's Tonight Show
Dave Berg - 2014
Jay and his long-time producer Dave Berg would welcome me to the Green Room, and these moments before the show gave us a chance to laugh. Jay and Dave brought a great spirit and a lot of dignity to late-night television."-Mrs. Laura Bush, former First Lady of the United StatesExperience the wacky antics and ground-breaking appearances of The Tonight Show with Jay Leno from a backstage perspective. Gain an insider's view of how Leno changed the face of late-night, inviting not just actors but also journalists and politicos to the show. What happens behind the scenes is sometimes even more revealing than what happens in front of the camera. Serious and shocking, author Dave Berg proves that these memorable moments can still surprise and entertain.Called "the best booker in the business" by Bill O'Reilly, Berg delivered a vast array of high-profile guests, including Barack Obama as the first sitting president to ever appear on a late-night program. Berg tells what really happened during the show's most legendary moments-Hugh Grant's mea culpa, the live Boston show with an inebriated Cheers cast, Jerry Seinfeld's appearance with John F. Kennedy Jr., and Arnold Schwarzenegger's surprise political announcement.
Demand: Creating What People Love Before They Know They Want It
Adrian J. Slywotzky - 2011
They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good ≠ magnetic; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).From the Hardcover edition.
A Secret Gift: How One Man's Kindness & a Trove of Letters Revealed the Hidden History of the Great Depression
Ted Gup - 2010
Shortly before Christmas 1933 in Depression-scarred Canton, Ohio, a small newspaper ad offered $10, no strings attached, to 75 families in distress. Interested readers were asked to submit letters describing their hardships to a benefactor calling himself Mr. B. Virdot. The author's grandfather Sam Stone was inspired to place this ad and assist his fellow Cantonians as they prepared for the cruelest Christmas most of them would ever witness. Moved by the tales of suffering and expressions of hope contained in the letters, which he discovered in a suitcase 75 years later, Ted Gup initially set out to unveil the lives behind them, searching for records and relatives all over the country who could help him flesh out the family sagas hinted at in those letters. From these sources, Gup has re-created the impact that Mr B. Virdot's gift had on each family. Many people yearned for bread, coal, or other necessities, but many others received money from B. Virdot for more fanciful items-a toy horse, say, or a set of encyclopedias. As Gup's investigations revealed, all these things had the power to turn people's lives around- even to save them. But as he uncovered the suffering and triumphs of dozens of strangers, Gup also learned that Sam Stone was far more complex than the lovable- retiree persona he'd always shown his grandson. Gup unearths deeply buried details about Sam's life-from his impoverished, abusive upbringing to felonious efforts to hide his immigrant origins from U.S. officials-that help explain why he felt such a strong affinity to strangers in need. Drawing on his unique find and his award-winning reportorial gifts, Ted Gup solves a singular family mystery even while he pulls away the veil of eight decades that separate us from the hardships that united America during the Depression. In A Secret Gift, he weaves these revelations seamlessly into a tapestry of Depression-era America, which will fascinate and inspire in equal measure.Watch a Video
The Patriarch: The Remarkable Life and Turbulent Times of Joseph P. Kennedy
David Nasaw - 2012
Kennedy, the founder of the twentieth century's most famous political dynasty. Nasaw—the only biographer granted unrestricted access to the Joseph P. Kennedy papers in the John F. Kennedy Presidential Library—tracks Kennedy's astonishing passage from East Boston outsider to supreme Washington insider. Kennedy's seemingly limitless ambition drove his career to the pinnacles of success as a banker, World War I shipyard manager, Hollywood studio head, broker, Wall Street operator, New Deal presidential adviser, and founding chairman of the Securities and Exchange Commission. His astounding fall from grace into ignominy did not come until the years leading up to and following America's entry into the Second World War, when the antiwar position he took as the first Irish American ambassador to London made him the subject of White House ire and popular distaste.The Patriarch is a story not only of one of the twentieth century's wealthiest and most powerful Americans, but also of the family he raised and the children who completed the journey he had begun. Of the many roles Kennedy held, that of father was most dear to him. The tragedies that befell his family marked his final years with unspeakable suffering.The Patriarch looks beyond the popularly held portrait of Kennedy to answer the many questions about his life, times, and legacy that have continued to haunt the historical record. Was Joseph P. Kennedy an appeaser and isolationist, an anti-Semite and a Nazi sympathizer, a stock swindler, a bootlegger, and a colleague of mobsters? What was the nature of his relationship with his wife, Rose? Why did he have his daughter Rosemary lobotomized? Why did he oppose the Truman Doctrine, the Marshall Plan, the Korean War, and American assistance to the French in Vietnam? What was his relationship to J. Edgar Hoover and the FBI? Did he push his second son into politics and then buy his elections for him? In this pioneering biography, Nasaw draws on never-before-published materials from archives on three continents and interviews with Kennedy family members and friends to tell the life story of a man who participated in the major events of his times: the booms and busts, the Depression and the New Deal, two world wars and a cold war, and the birth of the New Frontier. In studying Kennedy's life, we relive with him the history of the American Century. 2013 Pulitzer Prize FinalistNew York Times Ten Best Books of 2012
We're Talking Millions!: 12 Simple Ways To Supercharge Your Retirement
Paul Merriman - 2020
The Cost Disease: Why Computers Get Cheaper and Health Care Doesn't
William J. Baumol - 2012
Similarly, the upward spiral of college tuition fees is cause for serious concern. In this concise and illuminating book, the well-known economist William J. Baumol explores the causes of these seemingly intractable problems and offers a surprisingly simple explanation. Baumol identifies the "cost disease" as a major source of rapidly rising costs in service sectors of the economy. Once we understand that disease, he explains, effective responses become apparent.Baumol presents his analysis with characteristic clarity, tracing the fast-rising prices of health care and education in the United States and other major industrial nations, then examining the underlying causes, which have to do with the nature of providing labor-intensive services. The news is good, Baumol reassures us, because the nature of the disease is such that society will be able to afford the rising costs.
An Unseemly Man: My Life as a Pornographer, Pundit, and Social Outcast
Larry Flynt - 1996
He is this century's most ardent advocate of First Amendment rights, a man whose landmark Supreme Court cases are studied by every law student in America. He is the founder and publisher of Hustler magazine, a journal often described as tasteless, crude, scatological, and gynecologically explicit - to which he would reply, "Good!" For Flynt, tastelessness is "a necessary tool in challenging preconceived notions in a world where people are afraid to discuss their attitudes, prejudices, and misconceptions." Born in the hills of Kentucky, in the poorest county in America, Flynt became a teenage runaway, an underage recruit in both the army and the navy, a bootlegger, a scam artist, a bar owner, the proprietor of a string of go-go clubs, an evangelical Christian, an atheist, and eventually a millionaire pornographer and publisher. A prodigious sexual athlete, Flynt was shot down in his prime by an assailant's bullet and paralyzed from the waist down. Wheelchair bound and racked by years of searing pain, he became a pain-medicine junkie and habitue of America's courtrooms. Persecuted by the self-righteous Charles Keating, prosecuted by ambitious district attorneys, sued by moral crusaders like Jerry Falwell, and hounded by the government, Flynt forged a blazing trail through the American legal system. Remarkably, Larry Flynt has never told his story before. This highly personal and reflective account will surprise everyone, offend a few, and entertain many.
Super Pumped: The Battle for Uber
Mike Isaac - 2019
Uber had catapulted to the top of the tech world, yet for many came to symbolize everything wrong with Silicon Valley.Award-winning New York Times technology correspondent Mike Isaac’s Super Pumped presents the dramatic rise and fall of Uber, set against an era of rapid upheaval in Silicon Valley. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. A near instant “unicorn,” Uber seemed poised to take its place next to Amazon, Apple, and Google as a technology giant.What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong. Isaac recounts Uber’s pitched battles with taxi unions and drivers, the company’s toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. With billions of dollars at stake, Isaac shows how venture capitalists asserted their power and seized control of the startup as it fought its way toward its fateful IPO.Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a page-turning story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history.