Their work has uncovered a number of the universe’s more surprising secrets, and many believe further wonders remain hidden within the theory’s tangle of equations, waiting to be exposed. In this sweeping narrative of science and culture, astrophysicist Pedro Ferreira brings general relativity to life through the story of the brilliant physicists, mathematicians, and astronomers who have taken up its challenge. For these scientists, the theory has been both a treasure trove and an enigma, fueling a century of intellectual struggle and triumph.. Einstein’s theory, which explains the relationships among gravity, space, and time, is possibly the most perfect intellectual achievement of modern physics, yet studying it has always been a controversial endeavor. Relativists were the target of persecution in Hitler’s Germany, hounded in Stalin’s Russia, and disdained in 1950s America. Even today, PhD students are warned that specializing in general relativity will make them unemployable. Despite these pitfalls, general relativity has flourished, delivering key insights into our understanding of the origin of time and the evolution of all the stars and galaxies in the cosmos. Its adherents have revealed what lies at the farthest reaches of the universe, shed light on the smallest scales of existence, and explained how the fabric of reality emerges. Dark matter, dark energy, black holes, and string theory are all progeny of Einstein’s theory. We are in the midst of a momentous transformation in modern physics. As scientists look farther and more clearly into space than ever before, The Perfect Theory reveals the greater relevance of general relativity, showing us where it started, where it has led, and where it can still take us.

    We're all looking for new ways of thinking that can bring about real solutions to modern problems, from the pursuit of inner serenity to solving world conflicts. In Do You QuantumThink? author Dianne Collins shares her ingenious discovery that reveals a critical missing link to make sense of our changing times. Her discovery provides us with the understanding and methodology to rise above problems of today by laying the foundation for an entirely new way to think.Part science, part philosophy, part spirituality, Do You QuantumThink? draws on a wide spectrum of sources, from cutting edge innovations in the sciences to the insights of the world's greatest spiritual leaders. This book will make you laugh, free you from limiting ideas, and introduce you to the most advanced principles and practical methods for living. Do You QuantumThink? will rock your world in the best of ways as you experience one revelation after another.

    Recently, however, serious scientists from a range of fields have been uncovering evidence that our thoughts, emotions and beliefs can ease pain, heal wounds, fend off infection and heart disease and even slow the progression of AIDS and some cancers.In Cure, award-winning science writer Jo Marchant travels the world to meet the physicians, patients and researchers on the cutting edge of this new world of medicine. We learn how meditation protects against depression and dementia, how social connections increase life expectancy and how patients who feel cared for recover from surgery faster. We meet Iraq war veterans who are using a virtual arctic world to treat their burns and children whose ADHD is kept under control with half the normal dose of medication. We watch as a transplant patient uses the smell of lavender to calm his hostile immune system and an Olympic runner shaves vital seconds off his time through mind-power alone.Drawing on the very latest research, Marchant explores the vast potential of the mind's ability to heal, lays out its limitations and explains how we can make use of the findings in our own lives. With clarity and compassion, Cure points the way towards a system of medicine that treats us not simply as bodies but as human beings.

    Supernatural magic is what our ancestors used in order to explain the world before they developed the scientific method. The ancient Egyptians explained the night by suggesting the goddess Nut swallowed the sun. The Vikings believed a rainbow was the gods’ bridge to earth. The Japanese used to explain earthquakes by conjuring a gigantic catfish that carried the world on its back—earthquakes occurred each time it flipped its tail. These are magical, extraordinary tales. But there is another kind of magic, and it lies in the exhilaration of discovering the real answers to these questions. It is the magic of reality—science.Packed with clever thought experiments, dazzling illustrations and jaw-dropping facts, The Magic of Reality explains a stunningly wide range of natural phenomena. What is stuff made of? How old is the universe? Why do the continents look like disconnected pieces of a puzzle? What causes tsunamis? Why are there so many kinds of plants and animals? Who was the first man, or woman? This is a page-turning, graphic detective story that not only mines all the sciences for its clues but primes the reader to think like a scientist as well.Richard Dawkins, the world’s most famous evolutionary biologist and one of science education’s most passionate advocates, has spent his career elucidating the wonders of science for adult readers. But now, in a dramatic departure, he has teamed up with acclaimed artist Dave McKean and used his unrivaled explanatory powers to share the magic of science with readers of all ages. This is a treasure trove for anyone who has ever wondered how the world works. Dawkins and McKean have created an illustrated guide to the secrets of our world—and the universe beyond—that will entertain and inform for years to come.

    It defines our experience of the world; it echoes through our every waking hour. Time is the very foundation of conscious experience. Yet as familiar as it is, time is also deeply mysterious. We cannot see, hear, smell, taste, or touch it. Yet we do "feel" it--or at least we "think" we feel it. No wonder poets, writers, philosophers, and scientists have grappled with time for centuries.In his latest book, award-winning science writer Dan Falk chronicles the story of how humans have come to understand time over the millennia, and by drawing from the latest research in physics, psychology, and other fields, Falk shows how that understanding continues to evolve. "In Search of Time" begins with our earliest ancestors' perception of time and the discoveries that led--with much effort--to the Gregorian calendar, atomic clocks, and "leap seconds." Falk examines the workings of memory, the brain's remarkable "bridge across time," and asks whether humans are unique in their ability to recall the past and imagine the future. He explores the possibility of time travel, and the paradoxes it seems to entail. Falk looks at the quest to comprehend the beginning of time and how time--and the universe--may end. Finally, he examines the puzzle of time's "flow," and the remarkable possibility that the passage of time may be an illusion.Entertaining, illuminating, and ultimately thought provoking, "In Search of Time "reveals what some of our most insightful thinkers have had to say about time, from Aristotle to Kant, from Newton to Einstein, and continuing with the brightest minds of today.

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Thus began one of the boldest scientific projects in history, the Search for Extraterrestrial Intelligence (SETI). But after a half century of scanning the skies, astronomers have little to report but an eerie silence—eerie because many scientists are convinced that the universe is teeming with life. The problem, argues the leading physicist-astrobiologist Paul Davies, is that we’ve been looking in the wrong place, at the wrong time & in the wrong way. Davies should know. For more than three decades, he's been closely involved with SETI & now chairs its Post-Detection Taskgroup, charged with deciding what to do if we’re confronted with evidence of alien intelligence. In this extraordinary book, he shows how SETI has lost its edge & offers a new exciting road map for the future. Davies believes our search so far has been overly anthropocentric: we tend to assume an alien species will look, think & behave like us. He argues that we need to be far more expansive in our efforts, & in this book he completely redefines the search, challenging existing ideas of what form an alien intelligence might take, how it might try to communicate with us & how we should respond if it does. A provocative & mind-expanding journey, The Eerie Silence will thrill fans of science & science fiction alike.

    And yet for many years it was equally baffling for scientists themselves. Manjit Kumar gives a dramatic and superbly-written history of this fundamental scientific revolution, and the divisive debate at its heart.For 60 years most physicists believed that quantum theory denied the very existence of reality itself. Yet Kumar shows how the golden age of physics ignited the greatest intellectual debate of the twentieth century.Quantum sets the science in the context of the great upheavals of the modern age. In 1925 the quantum pioneers nearly all hailed from upper-middle-class academic families; most were German; and their average age was 24. But it was their irrational, romantic spirit, formed in reaction to the mechanised slaughter of the First World War that inspired their will to test science to its limits.The essential read for anyone fascinated by this complex and thrilling story and by the band of young men at its heart.

    Debra Soh uses a research-based approach to address this hot-button topic, unmasking popular misconceptions about the nature vs. nurture debate and exploring what it means to be a woman or a man in today’s society. Both scientific and objective, and drawing on original research and carefully conducted interviews, Soh tackles a wide range of issues, such as gender-neutral parenting, gender dysphoric children, and the neuroscience of being transgender. She debates today’s accepted notion that gender is a social construct and a spectrum, and challenges the idea that there is no difference between how male and female brains operate. The End of Gender is a conversation-starting work that will challenge what you thought you knew about gender, identity, and everything in between. Timely, informative, and provocative, it will arm you with the facts you need to come to your own conclusions about gender identity and its place in the world today.

    While they're at it, they helpfully demystify many complicated things we do know about, from quarks and neutrinos to gravitational waves and exploding black holes. With equal doses of humor and delight, they invite us to see the universe as a vast expanse of mostly uncharted territory that's still ours to explore.This entertaining illustrated science primer is the perfect book for anyone who's curious about all the big questions physicists are still trying to answer.

    With a new preface about the significance of the discovery of the Higgs particle, A Universe from Nothing uses Krauss’s characteristic wry humor and wonderfully clear explanations to take us back to the beginning of the beginning, presenting the most recent evidence for how our universe evolved—and the implications for how it’s going to end. Provocative, challenging, and delightfully readable, this is a game-changing look at the most basic underpinning of existence and a powerful antidote to outmoded philosophical, religious, and scientific thinking.

    Through the astonishing combined achievements of natural scientists worldwide, we now have a detailed account of how galaxies and stars, planets and living organisms, human beings and human consciousness came to be. And yet . . . we thirst for answers to questions that have haunted humanity from the very beginning. What is our place in the 14-billion-year history of the universe? What roles do we play in Earth's history? How do we connect with the intricate web of life on Earth?In Journey of the Universe Brian Thomas Swimme and Mary Evelyn Tucker tell the epic story of the universe from an inspired new perspective, weaving the findings of modern science together with enduring wisdom found in the humanistic traditions of the West, China, India, and indigenous peoples. The authors explore cosmic evolution as a profoundly wondrous process based on creativity, connection, and interdependence, and they envision an unprecedented opportunity for the world's people to address the daunting ecological and social challenges of our times.Journey of the Universe transforms how we understand our origins and envision our future. Though a little book, it tells a big story—one that inspires hope for a way in which Earth and its human civilizations could flourish together.This book is part of a larger project that includes a documentary film, an educational DVD series, and a website. For more information, please consult the website, journeyoftheuniverse.org.

    Quantum) is, as Deepak Chopra states, "one of the most important pioneers in the field of consciousness." Featured in the wordofmouth indie hit, What the Bleep Do We Know?!, Dr. Wolf is a physicist who knows how to put complex sciencebased ideas into terms that even sciencephobes can understand. With clarity and a sense of humor, Dr. Quantum presents Big Ideas in the form of both short quotes and longer excerpts and covers topics ranging from the construction of our everyday reality to our relationship to one another. Dr. Quantum's Little Book of Big Ideas is a perfect gift for anyone interested in the realm where science meets spirit.

    Rather, they recruited an elite group of young women who, with only pencil, paper, and mathematical prowess, transformed rocket design, helped bring about the first American satellites, and made the exploration of the solar system possible. For the first time, Rise of the Rocket Girls tells the stories of these women--known as "human computers"--who broke the boundaries of both gender and science. Based on extensive research and interviews with all the living members of the team, Rise of the Rocket Girls offers a unique perspective on the role of women in science: both where we've been, and the far reaches of space to which we're heading.

    When the boy's eyes were healed they removed the bandages and, waving a hand in front of the child's physically perfect eyes, asked him what he saw. "I don't know," was his only reply. What he saw was only a varying brightness in front of him. However, when allowed to touch the hand as it began to move, he cried out in a voice of triumph, "It's moving!" He could feel it move, but he still needed laboriously to learn to see it move. Light and eyes were not enough to grant him sight. How, then, do we see? What's the difference between seeing and perception? What is light?From ancient times to the present, from philosophers to quantum physicists, nothing has so perplexed, so fascinated, so captivated the mind as the elusive definition of light. In Catching the Light, Arthur Zajonc takes us on an epic journey into history, tracing how humans have endeavored to understand the phenomenon of light. Blending mythology, religion, science, literature, and painting, Zajonc reveals in poetic detail the human struggle to identify the vital connection between the outer light of nature and the inner light of the human spirit. He explains the curiousness of the Greeks' blue and green "color blindness": Odysseus gazing longingly at the "wine-dark sea"; the use of chloros (green) as the color of honey in Homer's Odessey; and Euripides' use of the color green to describe the hue of tears and blood. He demonstrates the complexity of perception through the work of Paul Cézanne--the artist standing on the bank of a river, painting the same scene over and over again, the motifs multiplying before his eyes. And Zajonc goes on to show how our quest for an understanding of light, as well as the conclusions we draw, reveals as much about the nature of our own psyche as it does about the nature of light itself. For the ancient Egyptians the nature of light was clear--it simply was the gaze of God. In the hands of the ancient Greeks, light had become the luminous inner fire whose ethereal effluence brought sight. In our contemporary world of modern quantum physics, science plays the greatest part in our theories of light's origin--from scientific perspectives such as Sir Isaac Newton's "corpuscular theory of light" and Michael Faraday's "lines of force" to such revolutionary ideas as Max Planck's "discrete motion of a pendulum" (the basis of quantum mechanics), Albert Einstein's "particles of light" and "theory of relativity," and Niels Bohr's "quantum jumps." Yet the metaphysical aspects of the scientific search, Zajonc shows, still loom large. For the physicist Richard Feynman, a quantum particle travels all paths, eventually distilling to one path whose action is least--the most beautiful path of all. Whatever light is, here is where we will find it.With rare clarity and unmatched lyricism, Zajonc illuminates the profound implications of the relationships between the multifaceted strands of human experience and scientific endeavor. A fascinating search into our deepest scientific mystery, Catching the Light is a brilliant synthesis