Harness the students interest in film to help them engage critically with a range of media including visual and printed texts.

    What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.In Quantum Marketing, readers will:Understand the evolution of marketing and how to be at the forefront of future change.Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries.Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

    That is the fundamental message in The Moral Imperative of School Leadership, which extends the discussion begun in Fullan′s earlier publication, What's Worth Fighting for in the Principalship? The author examines the moral purpose of school leadership and its critical role in changing the context in which the role is embedded. In this bold step forward, Fullan calls for principals to become agents as well as beneficiaries of the processes of school change. Concepts explored in-depth include:Why changing the context should be the main agenda for the principalship Why barriers to the principalship exist Why the principal should be seen as the COO (chief operating officer) of a school Why the role of the principal should figure more prominently within the system

    Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are:- Overhaul the governance model and committee operations (and get the right people focused on the right things). - Empower the CEO and leverage staff expertise. - Zero in on your member market. - Rationalize programs and services--and focus where you can have an effect. - Get the supporting technology framework right.The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.

    National best-selling author John Mason shows you how to take the lid off and capture momentum in your life. Each nugget is a source of sound wisdom, proven insight, and practical principles. Readers will learn how to:Overcome fears and find success Go farther than they can see Use what they already have to go to the next level Make problems their promotions Plus much more!

    But what does quality mean? What does it look like in real classrooms? It looks like the teaching in this book. -Steven Zemelman, Harvey Smokey Daniels, and Arthur Hyde Best Practice is back, and with it Steve Zemelman, Smokey Daniels, and Arthur Hyde invite you to greet today's most important educational challenges with proven, state-of-the-art teaching. Linguistic diversity, technology, Common Core, high-stakes testing-no matter the hurdle, Best Practice teaching supports powerful learning across our profession. Best Practice , Fourth Edition, is the ultimate guide to teaching excellence. Its framework of seven Best Practice Structures and cutting-edge implementation strategies are proven across the grades and subject areas. BP4 creates common ground for teachers, leaders, and principals by recommending practices drawn from the latest scientific research, professional consensus, and the innovative classrooms of exemplary teachers.BP4 puts top-quality teaching at the fingertips of individual practitioners by sharing real-life instructional scenes that define classroom excellence, increase learning, and improve students' life opportunities. It's also more valuable than ever to PLCs and school reform initiatives thanks to:plans and strategies for exceeding state and Common Core Standards cohesive principles and common language that strengthen professional collaboration classroom vignettes that show teachers and kids at work chapters on reading, writing, math, science, and social studies that support unified instructional goals special attention to technology in the classroom, special education, ELLs, struggling readers, and the arts. This new educational era demands highly-effective, high-quality instruction that makes a difference for students. Fortunately with Zemelman, Daniels, and Hyde's help every educator can be a world-class, life-changing teacher-a Best Practice teacher.

    today. An essential reference for all teachers, educational leaders, and policymakers at all levels, the book is organized and written in a style that is accessible to all, even those with little or no knowledge of the legal issues in education.

    Here's the cool thing: poetry can get you there. It is inherently turbo-charged. Poets distill a novel's worth of content and emotion in twenty lines. The literary elements and devices you need to teach are all there, powerful and miniature as a Bonsai tree. Paul B. JaneczkoYou'd like to teach poetry with confidence and passion, but let's face it: poetry can be intimidating to both you and your students. Here is the book that takes the fear factor out of poetry and shows you how to use this powerful genre to spark student engagement and meet language arts requirements. Award-winning poet Paul B. Janeczko is the master for creating anthologies for pre-teen and adolescent readers, and here he's chosen 20 contemporary and classic selections with step-by-step, detailed lessons for investigating each poem from the inside out. Kids learn to become active readers of poetry, using graphic organizer worksheets to help them jump over their fear and dive into personal, smart, analytical responses. There's no better genre than poetry for helping students gain perspective on their own identities and their own worlds, and Paul provides a space on each reproducible poem for private thoughts, questions, feelings, and ideas. Your students will discover what each poem means to them.The 20 poems in this collection were chosen for their thought-provoking topics; compelling real-world themes that lead to conversation and collaboration in middle school classrooms. And by showing you how the poems and activities address the common core standards for English Language Arts (complete with a sample chart linking the poems to the standards), Paul provides a clear understanding of how you can get there using poetry.You can cultivate a passion for poetry in your classroom. Take the journey with Paul B. Janeczko and grow in confidence with your students, meeting some standards along the way.

    As one of the first agents to represent athletes, he's been negotiating mega-deals for almost forty years with a hugely successful record on behalf of stars like Arthur Ashe, Michael Jordan, Jimmy Connors, Patrick Ewing, Stan Smith, and Boomer Esiason. Now Dell shares behind-the-scenes stories of his dealings with some of the most powerful sports owners and executives. He brings the inner workings of the negotiating room to life and offers lessons that readers can apply to their own tough situations. A sample: ? "Never make the first offer" You're not seeking an offer at all; you are seeking information. ? "Business is emotional" If you are less than genuine people will pick up on it, which is much worse than losing your temper every now and then. ? "Know your audience" I finally figured out the key to Jimmy Connors-play to his stubbornness. Don't force Jimmy to do something and he just might do it. ? "Decide what's important" Something extremely important to the other side may be trivial to you, in which case you can gain leverage by giving it to them.

    A first-hand look at the world of a celebrity assistant, and its application to the larger realm of all professional assistants. Enlightening and entertaining, this book is filled with true stories and lessons from author Bonnie Low-Kramen's 25+ years working with Academy Award-winning actress Olympia Dukakis. Low-Kramen is also a co-founder of New York Celebrity Assistants (NYCA). THE AUTHOR COMMENTS... I love being an assistant. In fact, I strive to be an ultimate assistant, someone who seeks excellence and improvement - not just on some days, but every day. I don't always succeed, but this is what I try to do. Are you so inclined? Ultimate assistants are like that, and I am privileged to know quite a few, including some whose experiences are in the book. I wrote the book for three reasons. The first is that this work is frequently misunderstood and has been subject to warped misconceptions by the media. The second is that there are too few resources for assistants, and certainly not only those who work for celebrities. Third, there is a tremendous curiosity about the work. I decided that I was in a unique position to set the record straight and tell it the way it really is to those who actually want to know the truth of it! 18 chapters include: How do you find a job? Glamour, Glitz and other perks. Salary & Benefits. Stories & quotes from assts. Skills & Qualities Needed. Public Speaking. Event Planning. Resources-To-Go.

    Industry expert Randy Gage explains exactly how to build a large network marketing organization. Readers learn the specific, step-by-step strategies they need to create their own residual income, multi-level money machine. A complete nuts-and-bolts manual.

    A plan for school reform that respects the best traditions of secondary schooling and urges us to do far more in preparing adolescents for the future.

    Clergy and church leaders will find the evidence and answers in this book provocative, eye-opening and actionable.What if members of your congregation were 13 times more likely to have invited someone to participate in your church in the past month? Three times as satisfied with their lives? Spent more than two hours per week serving and helping others in their community? And tripled their giving to your church? What would your church — your parish — look like? And how would you go about creating this kind of change? One thing is certain: Church leaders are never going to inspire more people to be actively and passionately involved in their congregations by doing the same things over and over again. Pastors and lay leaders need something fresh. Something new. The last thing they need is “just another program” or to set up a laundry list of new activities for members. In this compelling and insightful book, Al Winseman — who has led thriving churches, including one he built from the ground up — explores how churches and parishes can dramatically increase members’ participation, service to the community, giving and even life satisfaction. But the solutions Winseman offers are not the “magic pill” many leaders have come to expect. Rather, he shows leaders how to reach and inspire the hearts, minds and imaginations of their people. Based on solid research by Gallup, Growing an Engaged Church will appeal to Protestant and Catholic clergy and lay leaders who are looking for a way to be the Church instead of just “doing church.”

    But ten years later fate intervenes, bringing them together again to face a common goal - Madison’s company needs rescuing after a recent scandal- and Darcie is the one who can fix it. As the women spend more time together, they soon realise there is more to their breakup than either thought. With a past nemesis back in the mix, can they finally find the happiness they both deserve?

    As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you’re no longer selling just a product. You’re selling an outcome. Customer Success Managers (CSM) are committed to capturing and delivering those outcomes by listening to their customers, understanding their needs, and adapting products and services to drive success. Although several existing resources address the customer success imperative, there is no authoritative instruction manual for the CSM profession—until now. The Customer Success Professional’s Handbook is the definitive reference book for CSMs and similar roles in the field. This practical, first-of-its-kind manual fills a significant gap in professional customer success literature, providing the knowledge every CSM needs to succeed—from the practitioner level all the way to senior leadership. The authors—acknowledged experts in building, training, and managing Customer Success teams—offer real-world guidance and practical advice for aspiring and experienced CSMs alike. The handbook is written by practioners for practioners. An indispensable resource for front-line Customer Success Managers, this much-needed book: Demonstrates how to build, implement, and manage a Customer Success team Helps new CSMs develop their skills and proficiency to be more employable and grow in their careers Provides clear guidance for managers on how to hire a stellar CSM Presents practical tactics needed to drive revenue growth during renewal, expansion, and customer advocacy opportunities Explains proven methods and strategies for mentoring CSMs throughout their careers Offers valuable insights from Gainsight, the Customer Success Company, and the broader customer success community with more than a dozen of the industry’s most respected leaders contributing their perspectives  Currently, with over 70,000 open positions, Customer Success Manager in one of the fastest-growing jobs in the world. The Customer Success Professional’s Handbook: How to Thrive in One of the World's Fastest Growing Careers—While Driving Growth For Your Company will prove to be your go-to manual throughout every stage of your CSM career.