Shoemaker: Reebok and the Untold Story of a Lancashire Family Who Changed the World


Joe Foster - 2020
    Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens , where Sigourney Weaver wore a pair of Reebok Alien Stompers.  Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.

Economics In Wonderland: Robert Reich's Cartoon Guide To A Political World Gone Mad And Mean


Robert B. Reich - 2017
    Secretary of Labor and The Daily Show and CNBC commentator's podcast, viewed on his Inequality Media website, has seen Reich's informal lectures on student debt, social security, and gerrymandering, which he accompanies by quickly drawing cartoons to illustrate his major points. Collected here, for the first time, are short essays, edited from his presentations, and Reich's clean-line, confident illustrations, created with a large sketchpad and magic marker. Economics in Wonderland clearly explains the consequences of the disastrous policies of global austerity with humor, insight, passion, and warmth, all of which are on vivid display in words and pictures.

A History of Modern Psychology


C. James Goodwin - 1998
    They will also develop a deeper understanding of the many interconnections that exist among the different areas of psychology. Goodwin's book not only provides accounts of the lives and contributions of psychology's pioneers set into historical context; it also contains original writings by these psychologists, interwoven with informative comments from the author. The text is written in a conversational and engaging style with discrete attention to recent scholarship in the history of psychology, especially that of the past 150 years.

Red Ink: Inside the High-Stakes Politics of the Federal Budget


David Wessel - 2012
    Through the eyes of key people--Jacob Lew, White House director of the Office of Management and Budget; Douglas Elmendorf, director of the Congressional Budget Office; Blackstone founder and former Commerce Secretary Pete Peterson; and more--Wessel gives readers an inside look at the making of our unsustainable budget.

How to Make $1,000 Per Day Clear Profit on Amazon with One Single $35 Product You Choose: - and - How to Become an After-Tax Cash Millionaire in 3 Simple ... Make Money on the Internet, Small Business)


Bradford Sullivan - 2014
     * Compelling evidence that selling products on Amazon may be the best home-based business opportunity ever created * The Simple Profit Blueprint – How to Make $1,000 Per Day Clear Profit on Amazon with One Single $35 Product You Choose * The biggest obstacle in your way of achieving that goal and how I will help you overcome it (Hint: It's all in your head) * What selling products on Amazon is all about * The common misconceptions about selling products on Amazon * The powerful advantages to selling on Amazon as opposed to trying to sell products online on your own * The PRICELESS benefits to “Partnering” with Amazon * The basics of selling products on Amazon * The basics of finding profitable products to sell on Amazon * The two distinctly different methods to find the products you’ll be selling on Amazon * The “Retail Arbitrage” method of sourcing products to sell on Amazon * The “Private Label” method of sourcing products to sell on Amazon * Two distinctly different methods of Private Labeling products to sell on Amazon * Two distinctly different ways to sell your products on Amazon * Our (my partner and I) experience in our first year as Amazon sellers, exactly how much money we made and what it taught us * Retail Arbitrage vs. Private Label * The two major obstacles to making really big money with Retail Arbitrage * How to sign-up as an Amazon seller today for free and why you'll soon want to pay $39.99 per month to go "Pro" * You're creating "AZ Money Machines" (AMMs instead of ATMs) * How Amazon pays you and the breakdown of the check Amazon would be sending you every two weeks (or depositing directly into your bank account) * How the blueprint creates a self-perpetuating NET annual income of $360,720 * Why you should NOT make your goal $1,000 per day * How to become a cash millionaire in 3 simple steps * How building an enormously successful Amazon business is a simple step-by-step process * How to earn insanely high annualized returns on your product investments * How you can “fail” your way to success * The “Beyond Amazon” Bonus * How to scale your business up with three simple steps to where you are a bona fide cash millionaire * Can you really make more money in one week than you've ever made on your old job in one year? (Simple answer – YES!) * Where to get 100% of the money you need to grow your Amazon business as large as you want – at 0% interest * Where to find MORE money to build your business * Your Free* Training * Your Shortcut to the BIG Money * Your action steps to get started today * Chart your success to $1,000 per day – and more * The "Secret Sauce" that will supercharge your motivation and determination to succeed in this business Tags: Amazon Private Label FBA, FBA, Private Label FBA, Amazon FBA, Amazon FBA Secrets, Sell on Amazon, Retail Arbitrage, Physical Products, Private Label, FBA, Private Label, Home-Based Business, Amazing Selling Machine, Fulfillment by Amazon, Private La

Marketplace 3.0: Rewriting the Rules of Borderless Business


Hiroshi Mikitani - 2013
    And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

The Trigger Men: Assassins and Terror Bosses in the Ireland Conflict


Martin Dillon - 2003
    Over three decades he has interviewed and investigated some of the most professional, dangerous and ruthless killers in Ireland. Now Dillon explores their personalities, motivations and bizarre crimes.Many of Ireland's assassins learned their trade in fields and on hillsides in remote parts of Ireland, while others were trained in the Middle East or with Basque separatist terrorists in Spain. Some were one-target-one-shot killers, like the sniper who terrorised the inhabitants of Washington State in the autumn of 2002, while others were bombers skilled in designing the most sophisticated explosive devices and booby traps. Another more powerful group of 'trigger men' were the influential figures in the shadows, who were experts in motivating the killers under their control. All of these men, whether they squeezed the trigger on a high-powered rifle, set the timer on a bomb or used their authority to send others out to commit horrific and unspeakable acts of cruelty, are featured in this book. The Trigger Men takes the reader inside the labyrinthine world of terrorist cells and highly classified counter-terrorism units of British Military Intelligence. The individual stories are described in gripping, unflinching detail and show how the terrorists carried out their ghastly work. Dillon also explores the ideology of the cult of the gunmen and the greed and hatred that motivated assassins in their killing sprees. There are penetrating insights into the mindset of the most infamous assassins: their social and historical conditioning, their callousness......

Theory and Methods in Political Science (Political Analysis)


David Marsh - 1995
    The book has been systematically revised throughout with most chapters entirely new to this edition. The second edition features substantial extra coverage of methodological issues, an additional chapter on the philosophical underpinnings of the study of politics and a simplified structure for the presentation of theories and approaches.

U.S. History


P. Scott Corbett - 2014
    History is designed to meet the scope and sequence requirements of most introductory courses. The text provides a balanced approach to U.S. history, considering the people, events, and ideas that have shaped the United States from both the top down (politics, economics, diplomacy) and bottom up (eyewitness accounts, lived experience). U.S. History covers key forces that form the American experience, with particular attention to issues of race, class, and gender.

The New Human Revolution, Volume 3 (The New Human Revolution, #3)


Daisaku Ikeda - 1996
    

Introducing philosophy


Open University - 2016
    This 8-hour free course introduced the study of philosophy and the methods employed by The Open University in teaching philosophy.

The Cost Disease: Why Computers Get Cheaper and Health Care Doesn't


William J. Baumol - 2012
    Similarly, the upward spiral of college tuition fees is cause for serious concern. In this concise and illuminating book, the well-known economist William J. Baumol explores the causes of these seemingly intractable problems and offers a surprisingly simple explanation. Baumol identifies the "cost disease" as a major source of rapidly rising costs in service sectors of the economy. Once we understand that disease, he explains, effective responses become apparent.Baumol presents his analysis with characteristic clarity, tracing the fast-rising prices of health care and education in the United States and other major industrial nations, then examining the underlying causes, which have to do with the nature of providing labor-intensive services. The news is good, Baumol reassures us, because the nature of the disease is such that society will be able to afford the rising costs.

The Bush Crime Family: The Inside Story of an American Dynasty


Roger Stone - 2017
    New York Times bestselling author Roger Stone lashes out with a blistering indictment, exposing the true history and monumental hypocrisy of the Bushes. In Stone’s usual “go for the jugular” style, this is a no-holds-barred history of the Bush family, comprised of smug, entitled autocrats who both use and hide behind their famous name. They got a long-overdue taste of defeat and public humiliation when Jeb’s 2016 presidential bid went down in flames.Besides detailing the vast litany of Jeb’s misdeeds — including receiving a $4 million taxpayer bailout when his father was vice president as well as his startlingly-close alignment with supposed “enemy” Hillary Clinton — Stone travels back to Bush patriarchs Samuel and Prescott, right on through to presidents George H. W. and George W. Bush to weave an epic story of privilege, greed, corruption, drug profiteering, assassination, and lies. A new preface to this paperback edition features explosive information, including the family’s Machiavellian plan to propel Jeb’s son George Prescott Bush forward as the family’s next political contender.The Bush Crime Family will have readers asking, “Why aren’t these people in prison?”

The Washington Connection & Third World Fascism (Political Economy of Human Rights, #1)


Noam Chomsky - 1979
    policy in Latin America, Asia, and Africa, as well as the role of the media in misreporting these policies and their motives.

101 Things Everyone Should Know About Economics: A Down and Dirty Guide to Everything from Securities and Derivatives to Interest Rates and Hedge Funds - And What They Mean For You


Peter Sander - 2009
    This easy-to-understand guide answers all the questions you need to know to secure your financial future, such as: What does it mean to my paycheck when the Fed lowers or raises interest rates?What's the difference between bonds, securities, and derivatives - and which should I invest in now?What does Keynesian economics have to do with my savings? For those people whose heads spin when reading the business pages of the newspaper, here's a roadmap through the economic jungle. In simple, plain language, Peter Sander explains how economies work, why they grow, how they contract, and what the government can and can't do to help them. Most important, he tells you how all this affects "you" - and what kind of changes you're going to see in your finances as a result.Economics has been called the dismal" science. But it doesn't need to be gloomy or impenetrable. This book is an essential guide for anyone who wants to understand where the economy is today, where it's going, and what it means for the rest of us."