Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” He debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” A good strategy is a specific and coherent response to—and approach for overcoming—the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new product, responding to changing market dynamics, starting a charter school, or setting up a government program. Rumelt’snine sources of power—ranging from using leverage to effectively focusing on growth—are eye-opening yet pragmatic tools that can be put to work on Monday morning.Surprisingly, a good strategy is often unexpected because most organizations don’t have one. Instead, they have “visions,” mistake financial goals for strategy,and pursue a “dog’s dinner” of conflicting policies and actions.Rumelt argues that the heart of a good strategy is insight—into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding yourown thinking.Good Strategy/Bad Strategy uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis.Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.From the Hardcover edition.

    Bikram Choudhury, the world's foremost authority on Hot Yoga, is here to show you the true way to self-improvement and a new love of life. Based on a centuries-old and scientifically proven pathway to health, Bikram Yoga will whip your body, mind, and spirit into shape.Based on Bikram's signature program of 26 postures and two breathing exercises, this book will help you combat a variety of afflictions—from stress and insomnia to arthritis and back pain—and maintain exceptional health for years to come. The various postures work your muscles, increase flexibility, and flush toxins out of your system—a completely natural, full-body workout without the unhealthy stresses and dangers of a gym. It isn't easy: It's a rigorous, body-bending program, and Bikram gives it to you straight in his outspoken, charismatic, and tough-love fashion. But just like the hundreds of thousands of students who go to his studios across the country, you'll end up sweaty and exhausted but keep coming back for more.Additionally, Bikram Yoga can help you do much more than drop inches from your belly. Bikram explains how practicing yoga is also a mental and spiritual mission that can help you create a path to true happiness. When it comes to love and marriage, realizing your full potential, or living a life in perfect balance, Bikram's yogic philosophy shows you how physical strength and flexibility can be a gateway to mental clarity and spiritual calm.If you've never tried Bikram's yoga, get ready for the deepest, most beneficial class of your life. And if you're an old hand at it, your understanding of the postures and the sequence will increase exponentially, as will your results.So are you ready to achieve lasting health and happiness? The time has come for Bikram Yoga. Grab your mat and get ready to change your life.