B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

    Written for her blog over the years as Victoria's editing business blossomed, this advice is now hard to find and hidden - and now collected just for you, for free.

    Anderson, M.J. Rose, Heather Graham, J.A. Konrath, Gayle Lynds, Alexandra Sokoloff, Jonathan Maberry, and more. How to develop your craft, improve your writing, get an agent, promote your work, embrace the digital age, and prepare yourself for the coming changes in the publishing industry. Edited by Scott Nicholson.

    The definitive guide to becoming a successful freelance writer, now in an updated and expanded third editionSecrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer.  In this new edition, you-ll find out how to make $100,000 a year-or much more-writing ads, annual reports, brochures, catalogs, newsletters, direct mail, Web pages, CD-ROMs, press releases, and other projects for corporations, small businesses, associations, nonprofit organizations, the government, and other commercial clients.You'll also learn how to start out as a freelancer, market yourself to clients, create a successful personal Web site to cull more sales leads, follow up on potential customers to build your practice, and run your business on a day-to-day basis.  Secrets of a Freelance Writer is the definitive guide to building a successful and lucrative freelance writing practice.

    His advice is good, couched in brassy prose that is easy to read. He anticipates every conceivable question and issue, including typical charges, marketing oneself, types of available work, and dealing with deadbeats. There are great common-sense tips, too, in the psychology of handling clients who think they're writers, those with limited budgets, and others demanding creativity. Personal anecdotes make the life of the freelancer real; the author includes samples of cold-calling scripts, thank-you notes, and a story or three about starting a writers' group and partnering with other professionals. Book Description Dream of being a well-paid freelance writer? Long to carve out an enviable lifestyle with plenty of freedom, flexibility AND healthy income? But wait a minute…aren't the words "starving" and "writer" forever joined at the hip? Not anymore. How about a writing direction with plenty of work, strong and growing demand for good writers, hourly rates of $50-100+ ($60-75 average) and where all time is billed? No flat fees with vast, open-ended commitments of time. Translation? Less time working to pay bills and more time pursuing your writing passions. We're talking about freelance commercial writing - writing for business entities, large and small - the subject of The Well-Fed Writer, and quite possibly the answer for all aspiring writers who want to turn their love of writing into their living. The book was a triple-book-club-selection (Book-of-the-Month, Quality Paperback Book and Writer's Digest) and earned several prestigious awards in 2001: 1) Second place in the ForeWord magazine Book of the Year Awards (Career Category) 2) Honorable Mention in the Writer's Digest magazine National Self-Published Book Awards 3) Finalist in the Publisher's Marketing Association Ben Franklin Awards (Best First Book). Why commercial writing? In the past decade, two huge trends have sculpted the corporate American landscape: downsizing and outsourcing. Corporations are doing more with less: fewer people, less resources and smaller budgets. The workload is growing - especially with the exploding Internet - and many organizations rely heavily on freelancers to help them handle it. Why do corporations hire freelancers? For good solid economic and creative reasons. With a freelancer, corporations don't have to pay salary, benefits, and vacation time. But they will pay a freelancer $60-80 (average) for their time. In addition, they pay only what they need when they need it. And with a network of freelancers, they get a broad spectrum of fresh talent (hard to get with in-house staff writers used to writing about the same topics day after day) which they can form-fit to their specific writing needs. What's "commercial writing"? Marketing brochures, ad copy, newsletters, direct mail campaigns, video/CD-ROM scripting, speeches, sales sheets, proposals, web content, and so much more. Veteran commercial freelancer Bob Bly, known as the freelance writing "guru" for his 35+ writing titles, says of commercial freelancing: "I know of no other arena of writing so lucrative yet so easy to get started in." The Well-Fed Writer will take you step-by-detailed-step through, indeed, everything you need to know to quickly get your share of this exciting and highly lucrative arena of freelancing.

    Now, in his first book of nonfiction, Percy challenges the notion that literary and genre fiction are somehow mutually exclusive. The title essay is an ode to the kinds of books that make many readers fall in love with fiction: science fiction, fantasy, mysteries, horror, from J.R.R. Tolkien to Anne Rice, Ursula K. Le Guin to Stephen King. Percy's own academic experience banished many of these writers in the name of what is "literary" and what is "genre." Then he discovered Michael Chabon, Aimee Bender, Cormac McCarthy, Margaret Atwood, and others who employ techniques of genre fiction while remaining literary writers. In fifteen essays on the craft of fiction, Percy looks to disparate sources such as Jaws, Blood Meridian, and The Girl with the Dragon Tattoo to discover how contemporary writers engage issues of plot, suspense, momentum, and the speculative, as well as character, setting, and dialogue. An urgent and entertaining missive on craft, Thrill Me brims with Percy's distinctive blend of anecdotes, advice, and close reading, all in the service of one dictum: Thrill the reader.

    Becoming pregnant is a beautiful moment in any person's life, but we understand that it can be challenging to keep your body nurtured and supported throughout this journey. Don't worry, DK has got you covered!Introducing 'Mindful Pregnancy' - a practical and inspiring step-by-step photographic guide to keep you and your baby happy and healthy during your pregnancy journey. If you're a yoga-loving, mindful mum-to-be looking for sound advice on how to enjoy a natural, stress-free pregnancy, then this is the book for you!Inside the pages of this in-depth natural birth book you'll discover:-In-depth guide to pregnancy wellness organized trimester by trimester, including top tips and advice on various themes to match your stage of pregnancy and the development of your baby.-Clear, concise and easy to follow techniques which are presented step-by-step, grounded in their scientific benefits Discover all that this prenatal health book has to offer. Packed with up-to-date research alongside safe, strengthening and supportive sequences to guide you through your pregnancy journey, this is a must-have volume for expectant mothers keen to stay fit and supported throughout pregnancy, women who want to explore the benefits of doing yoga with their babies, or even mums-to-be experiencing any one of the common ailments of pregnancy, such as backache and are looking to remedy them naturally. In fact, recent studies suggest there are great health benefits to practicing yoga during pregnancy, including reducing anxiety and stress in mothers, as well as a reduction in the pain of labour. This mindful maternity book offers safe yoga, meditation, natural remedies and nutritional and hypnobirthing advice that are specifically tailored to each stage of pregnancy. This inspiring guide offers encouraging and practical advice that will help you understand your body, embrace change and fully prepare you for becoming a mum. The ideal gift for yoga-loving mindful mums to be, this guide is jam-packed with top tips and techniques for a mindful and stress-free pregnancy and natural birth. At DK, we believe in the power of discovery. So with Mindful Pregnancy by your side, we assure you will feel safe and supported during this special time in your life, as you count down the days to your new arrival!

    All the time. But why? For what?In the first book in the Let’s Talk series, bon vivant Art Rios talks about how to make life exciting, easier, exceptional, and filled with pleasures— right now. It’s straight talk about modern times. Simple ways to unwind and enjoy life. Let’s Talk is about anything and everything. From happy hour to self-realization. From pursuing pleasures to pandemics to decluttering your life. From gratitude and kindness to lazy Sundays.Whether you’re 18 or 80, it’s never too late to make the most of your life. Join Art and start talking about how to make your life an all-out blast, today.

    Those who knew him well would never have imagined that, as a young man, he’d be adrift with few prospects and plotting to rob a bank. But he did, committing five armed bank robberies before being apprehended. Serving ten years in federal prison, Shon feared his life was over. He wasn’t sure if he could survive a cell block, but he was determined to try. Hopwood pumped-up in the prison gym to defend himself and earned respect on the basketball court. He reconnected with the girl of his dreams from high school through letters and prison visits; and, crucially, he talked his way into a job in the prison law library. Hopwood slowly taught himself criminal law and began to help fellow inmates rather than himself. He wrote one petition to the Supreme Court, which was chosen to be heard from over 7,000 other petitions submitted by the greater legal community that year. The Justices voted 9-0 in favor of Hopwood’s petition when the case was finally heard. What might have been considered luck by some, was dispelled when a second petition from him was selected to be heard by the Supreme Court. He didn’t grasp it yet, but Shon’s legal work was the start of a new life. Shon works on policy reform, and he is a cofounder of PrisonProfessors.com. He strives to improve outcomes of America’s prison system, and he tells his amazing story in Law Man.

    That's what it means to be steadfast. But in a world where so much can undermine our faith or pull us off track, steadfastness is often a rare and elusive trait. James longs for his readers to be steadfast. His letter meets us in our suffering and sickness, our trials and temptations, our wealth and poverty, our ups and downs. He confronts our sin, our speech, and our pride. He encourages believers to have a more resilient and concrete faith: not just to hear the word, but to do it. He calls us to persevere in truth in a world of lies, to see that God's steadfast love is ultimately the source of our steadfast faith.This 8-week study of James provides:5 days of study each week-observing, interpreting, and applying the textDevotional commentary with space to journal your thoughtsMemory verse each weekSmall group discussion questionsKeynote Teaching Videos from the TGC's 2020 Women's Conference In a fickle and wayward age, we need biblical wisdom if we are to stay the course and be steadfast saints. The book of James provides this wisdom, and Steadfast will help you apply it.

    Make your descriptions fresh and they'll move your story forward, imbue your work with atmosphere, create that tang of feeling that editors cry for and readers crave.Monica Wood helps you squeeze the greatest flavor from the language. She segments description like an orange, separating its slices to let you sample each one.You'll learn about:Detail, and how you can use description to awaken the reader's senses of touch, taste, hearing, smell and sightPlot, from advancing story using only relevant description--and how to edit out sluggish, reader-stopping writingStyle, and the use of description to create a mood that matches your story's contentPoint of view, how selecting omniscient, first person or third person limited narrative influences the descriptive freedom you haveCreating original word depictions of people, animals, places, weather and movementWood teaches by example, developing stories with characters in various situations, to show you how you can apply description techniques.You'll also see samples of work by such noted writers as Mark Helprin, Anne Tyler and Raymond Carver. And you'll find the dos and don'ts, lists and descriptive alternatives to common verbs and nouns, and tips for editing your work.

    She believes you can too.

    Written by an award-winning journalist who has lived through her own parents’ midlife divorce, this practical, comforting guide includes advice on: • How to help your parents without getting caught in the middle• How to have tough conversations with your parents about money, property, and inheritance—theirs and yours• How to understand the complexities of infidelity and stepfamilies• How to rebuild relationships with each parent after the divorceFrom the Trade Paperback edition.