Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

    Now it’s available to everyone, in a technical and inspirational guide that showcases 10 contemporary book artists who have taught at the institution. Four hundred illuminating photographs highlight the crafters as each one demonstrates all the details of his or her particular expertise. Marvel at the beauty of Dolph Smith’s sculptural books, the exquisite structure of Jim Croft’s carved wood covers and metal closures, the intricacies of Barbara Mauriello’s handmade boxes and slipcases, and the secrets of Carol Barton’s playful pop-ups. Reflective essays by all the artists add to the creative excitement visible on every page and in every spectacular project.

    Candice’s fresh, honest approach to design shows readers how to create rooms that are beautiful and functional, perfectly geared to what they love and how they live.With her trademark humor and sense of fun, Candice shares design secrets, smart tips, and practical advice to help readers plan and execute successful room makeovers.24 dramatic before-and-after room transformations reinvent living rooms, dining rooms, kitchens, bedrooms, basements, and more!Quick-read sidebars highlight favorite features and ideas that readers can use in their homes.

    The poster has now become a postcard and e-mail blast, leaving many to long for the lost age when posters were not only major promotional vehicles, but also artwork worthy of framing.Some of the world's best designers just could not stand idle while the poster fell by the wayside. They turned to the poster for personal expression and as an outlet from more restrictive mediums.This book showcases their breathtaking artwork, which has proven that the poster can still serve as a worthy communications tool. In doing so, they've brought the poster back to prominence. In this book, the author has compiled the world's finest new work at the height of this rebirth. There is currently no book on the market that can claim it features a "definitive" poster collection.

    

    Using a downloadable programming environment developed by the author, Visualizing Data demonstrates methods for representing data accurately on the Web and elsewhere, complete with user interaction, animation, and more. How do the 3.1 billion A, C, G and T letters of the human genome compare to those of a chimp or a mouse? What do the paths that millions of visitors take through a web site look like? With Visualizing Data, you learn how to answer complex questions like these with thoroughly interactive displays. We're not talking about cookie-cutter charts and graphs. This book teaches you how to design entire interfaces around large, complex data sets with the help of a powerful new design and prototyping tool called "Processing". Used by many researchers and companies to convey specific data in a clear and understandable manner, the Processing beta is available free. With this tool and Visualizing Data as a guide, you'll learn basic visualization principles, how to choose the right kind of display for your purposes, and how to provide interactive features that will bring users to your site over and over. This book teaches you:The seven stages of visualizing data -- acquire, parse, filter, mine, represent, refine, and interact How all data problems begin with a question and end with a narrative construct that provides a clear answer without extraneous details Several example projects with the code to make them work Positive and negative points of each representation discussed. The focus is on customization so that each one best suits what you want to convey about your data set The book does not provide ready-made "visualizations" that can be plugged into any data set. Instead, with chapters divided by types of data rather than types of display, you'll learn how each visualization conveys the unique properties of the data it represents -- why the data was collected, what's interesting about it, and what stories it can tell. Visualizing Data teaches you how to answer questions, not simply display information.

    Web design expert Patrick McNeil, author of the popular Web Designer's Idea Book series, is back with the latest examples of the best design on the web today.Arranged thematically, this guide puts important topics like technology, design styles, elements, site types and site structure at your fingertips. This new volume also includes a detailed discussion of the various content management systems available to help you find the best platform for your project.An indispensable reference, this book provides you with the latest in themes, styles and trends you need to keep your projects relevant in the fast-paced and every-changing world of web design.

    More than 100 4-color plates; 25 black-and-white illustrations. Shrink-wrapped.

    Although original editions of this book are extremely rare, it is now available for the first time in a paperback edition, beautifully reproducing his drawings and watercolours. While the variety and detail of Haeckel's drawings display an impressive understanding of biological structure, the skill with which Haeckel drew these tiny, aquatic protozoa renders them genuine works of art. This volume features commentary and descriptions of each of the radiolarians from Haeckel's work.