Citing statistics that show companies initiating and raising dividends at the fastest rate in 30 years, this analysis declares once-stodgy dividends to be "the next new thing" and provides simple rules for choosing the best stocks, using traditional evaluation tools, reinvesting dividends, comparing stocks and bonds, and building a portfolio. Technical aspects of the stock market are explained in the final pages that include two new chapters and revised statistics as well as academic studies, historic back-tests, examples of real-time performance, and a list of resources for further research.

    Why?Plenty of free trading tips are available across Television and Internet; still maximum small investors are unable to earn significant return consistently from trading. Why?Why maximum individuals still consider the stock market as a place for gambling?Investing in high-quality business (stock) at the right price and holding them for a reasonable period is the only way for wealth creation.Written in an easy-to-understand and simple language, this book will guide you on how to select fundamentally strong business, when to buy and sell stocks and above all how to minimize or avoid loss in the stock market. Chapters- 1. How to avoid loss in the stock market?2. Stock Market is NOT risky at all3. First step of picking winning stocks4. How to evaluate management?5. Valuation - It matters much6. When to buy and when to sell7. Do's and don'ts to avoid loss in the stock market8. How to construct your portfolio?9. Is it required to follow an equity advisor?10. Quick formula for picking winning stocks11. Little bit of myself - Important Lessons to be learntThe book ends with a small note on "Life is not all about the stock market and money"

    Learn how to cut down on spending without decreasing your quality of life, build a million-dollar portfolio, fortify your investments to survive bear markets and black-swan events, and use the 4 percent rule and the Yield Shield--so you can quit the rat race forever. Not everyone can become an entrepreneur or a real estate baron; the rest of us need Shen's mathematically proven approach to retire decades before sixty-five.