Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution


Charles Morris - 2014
    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

Patriarchen. Zehn Portraits


Alex Capus - 2006
    Ten men of the 19th century, all inventors, pioneers and creative problem solvers, who significantly affected the world economy into the 20th century. Using material discovered in his in-depth research, the Swiss writer Alex Capus elegantly traces the life stories of these men. In 1886, mill owner Julius Maggi, who for years experimented with quickly prepared health foods, came up with a recipe for bouillon extract. To this day the recipe, unchanged and confidential, is known throughout the world as Maggi Wrze. Alex Capus follows the career of Julius Maggi from his beginning as a tirelessly working businessman up to his final years. Capus describes how the German Heinrich Nestle became the Swiss Henri Nestl, and how a pair of chic Parisian womens boots that Carl Franz Bally brought his wife in 1850 were the impetus for building the worlds largest shoe factory. The drug manufacturer Fritz Hoffmann-La Roche and the confectioner Rudolph Lindt all of them were impetuous, persistent and cosmopolitan. With a keen instinct for impending changes and innovation, they devoted their lives to a single idea and did not become discouraged by years of failure. They accepted no limits governmental, social or moral and never allowed themselves to be unduly influenced by politics, religion, or family. He writes subtly, wittily, and clearly, moving dextrously between personal circumstances, social conditions, business ventures and human adventures. What results is the panorama of an epoch in which freedom, curiosity andcourage triumphed over subjection, restriction, and timidity. Press Alex Capus possesses a wonderful dual talent: he not only researches accurately and in-depth, but he can also write incredibly well. Under his pen, dry biographical facts become people of flesh and blood. With quick yet precise strokes, he encapsulates in but a few paragraphs whole life stories and fates. Hessischer Rundfunk Alex Capus is a superior storyteller. Frankfurter Allgemeine Sonntagszeitung Alex Capus is a wonderful writer for whom the world is something to read and everything has a story. Wherever Capus follows a clue, he finds something of significance, and then in a light and elegant manner, he relates his discovery to us. Sddeutsche Zeitung Capus is a very shrewd writer. One can read his book on Stevenson with pleasure and profit, even without needing to follow his thematic speculations. Neue Zrcher Zeitung What is typical Swiss? Alpenhorns, chocolate, Max Frisch, Friedrich Drrenmatt, and of course Alex Capus Buchkultur Wien Author Alex Capus, born in 1961 in France, studied history and philosophy in Basel. Today he is a journalist and author. Thus far he has had seven books published, all of them receiving high critical praise. Most recently published by Knaus is Travelling by the Light of the Stars Reisen im Licht der Sterne].

Hustle Harder, Hustle Smarter


Curtis Jackson - 2020
    A decade ago the multi-platinum selling rap artist decided to pivot. His ability to adapt to change was demonstrated when he became the executive producer and star of Power, a high-octane, gripping crime drama centered around a drug kingpin's family. The series quickly became "appointment" television, leading to Jackson inking a four-year, $150 million contract with the Starz network--the most lucrative deal in premium cable history.Now, in his most personal book, Jackson shakes up the self-help category with his unique, cutting-edge lessons and hard-earned advice on embracing change. Where The 50th Law tells readers "fear nothing and you shall succeed," Hustle Harder, Hustle Smarter builds on this message, combining it with Jackson's street smarts and hard-learned corporate savvy to help readers successfully achieve their own comeback--and to learn to flow with the changes that disrupt their own lives.

Li Ka Shing: Hong Kong's Elusive Billionaire


Anthony B. Chan - 1997
    The book follows his life from his poor family's flight from the Japanese to Hong Kong in 1940, to his famous takeover of the British hong Hutchison Whampoa in 1979, and expansion of his business empire to become one of the ten richest people in the world. Mr Li entered business as a teenager, selling plastic goods, until at twenty-two, he started his own plastics company, Cheung Kong, specializing in plastic flowers. He entered the real estate market in the 1960s, and, by 1979, only the colonial government owned more real estate in Hong Kong than Mr Li. He eventually built a conglomerate encompassing Canada, Britain, parts of the US, and South America, extending into media, hotels, shipping, oil, and grocery stores.

A Shot At History: My Obsessive Journey to Olympic Gold


Abhinav Bindra - 2011
    Abhinav Bindras journey to becoming the first Indian to win an individual Olympic gold, and the first Indian to win a world championship gold. It is a triumph born of a tragedy. Having driven himself to become a great shooter, he was poised to win gold at the Athens Olympics in 2004. But defeated by a freak occurrence, he changed as a shooter: from a boy who loved shooting, he became an athlete bent on redemption, becoming a scientist who would try anything, including mapping his own brain, to win in Beijing. His victory was a triumph of hard work, of ingenuity, of stubborness and a quest for perfection. His story is about one mans search for excellence and his refusal to demand anything less than the best of himself. It is also the story of managing great success, about learning to lose and about trying to win again. About the Author: Abhinav Bindra, Rohit Brijnath Abhinav Bindra is Indias first and only individual Olympic gold medalist and also the first Indian to win a world championship gold. He has won seventy-eight international medals in the last fifteen years. Rohit Brijnath has written on sport for twentyfive years for publications like Sportsworld, India Today, The Hindu, The Mint, BBC-South Asia website and The Age. He is currently a senior correspondent with The Straits Times in Singapore. This is his first book. Reviews: One of the finest books on sport published in India ? Read it if you love sport. Read it even if you dont.- Suresh Menon, Tehelka

The Rabbi of 84th Street: The Extraordinary Life of Haskel Besser


Warren Kozak - 2004
    Always wearing an easy smile, Hasidic rabbi Haskel Besser spreads joy wherever he goes, enriching the lives of his many friends and congregants with his profound understanding of both Orthodox Judaism and humannature.With warmth and admiration, journalist Warren Kozak writes about the rabbi's extraordinary life—from his family's escape to Palestine in the late 1930s to his witnessing of Israel's rebirth in 1948, to his move to New York City, where he lives today.A rare window into the normally closed world of Hasidic Jews, The Rabbi of 84th Street is also the story of Judaism in the twentieth century; of the importance of centuries-old traditions; and of the triumph of faith, kindness, and spirit.

The Upside of Down: How Chaos and Uncertainty Breed Opportunity in South Africa


Bruce Whitfield - 2020
    You are wasting your time.In a world of fake news, deep-fakes, manipulated feeds of information and divisive social-media agendas, it's easy to believe that our time is the most challenging in human history. It's just not true.It is a time of extraordinary opportunity. But only if you have the right mindset. Fear of the future breeds inaction and leads to strategic paralysis. We put off decisions until we can have certainty. We look for signals. We wait. And while we do that, the world moves on around us.Problem-solvers thrive in chaotic and uncertain times because they act to change their future. Winners recognise that in a world of growing uncertainty, you need to resort to actions on things you can control.And the only things over which you have absolute control are your attitude and your mindset. These, in turn, determine the actions you will take and that will define your future.A robust mindset is the one common characteristic Bruce Whitfield has identified in two decades of interrogating how South Africa's billionaires and start-up mavericks think differently. They are not naive Pollyannas. They don't ignore risk or hope that problems will go away. They constantly measure, manage, consider and weigh up opportunities in a tumultuous sea of uncertainty and find ways around obstacles.If, as Nobel Prize-winning economist Robert Shiller suggests, the stories we tell affect economic outcomes, then we need to tell different stories amidst the noise and haste of a rapidly evolving world.

Leadership Strategies of Geronimo: Lessons from an American Warrior


Mike Leach - 2014
    Simon & Schuster has a great book for every reader.

Nehru: The Making of India


M.J. Akbar - 1989
    He also wrote "India: The Siege Within".

Unlikely Hero: Om Puri


Nandita C. Puri - 2009
    Discover the Om Puri no one knows about - the tongue-tied actor from Punjab with stars in his eyes; the incorrigible flirt in drama school; the connoisseur of food and expert cook; and the complete family man. Featuring amusing anecdotes with his family, shocking episodes with the stalwarts of Indian and British cinema, and the nail-biting suspense of his love life, the tale is complemented by rare and unusual photographs. Told with wit, honesty, and élan, this book is a fitting tribute to the inspirational tale of Om Puri - one of the most talented actors of India.

The Man Who Fed the World: Nobel Peace Prize Laureate Norman Borlang and His Battle to End World Hunger


Leon Hesser - 2006
    Nobel Peace Prize recipient for averting hunger and famine, Dr. Norman Borlang is credited with saving hundreds of millions of lives from starvation-more than any other person in history? Loved by millions around the world, Dr. Borlang is recognized as one of the most influential men of the twentieth century.

Superpower?: The Amazing Race Between China's Hare and India's Tortoise


Raghav Bahl - 2010
    China is spectacularly effective in building infrastructure and is now reinvesting almost half its GDP. Meanwhile, India is still a "promising" economy: more than half its GDP is consumed by its billion-plus people, yet India has some unique advantages: Half its population is under twenty-five, giving it a strong demographic edge; 350 million Indians understand English, making it the largest English-speaking country in the world; and it's the world's largest democracy. In the race to superpower status, who is more likely to win: China's hare or India's tortoise? Bahl argues that the winner might not be determined by who is investing more and growing faster today but by something more intangible: who has superior innovative skills and more entrepreneurial savvy. He notes that China and India were both quick to recover from the financial crisis, but China's rebound was accompanied by huge debt and deflation, with weak demand. India's turnaround was sturdier, with lower debt and modest inflation. So India's GDP grew twice as fast as China's for a few quarters-the first time that had happened in nearly three decades. And in contrast to China's Yuan, which is pummeled for being artificially undervalued, India's rupee largely floats against world currencies. In the end, it might come down to one deciding factor: can India fix its governance before China repairs its politics? With insights into the two countries' histories, politics, economies and cultures, this is a well-written, fully documented, comprehensive account of the race to become the next global superpower. For anyone looking to understand China, India and the future of the world economy, this is the book to read.

Alibaba: The House That Jack Ma Built


Duncan Clark - 2016
    Alibaba’s $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and Presidents around the world, Jack is an icon for China’s booming private sector and the gatekeeper to hundreds of millions of middle class consumers.Duncan Clark first met Jack in 1999 in the small apartment where Jack founded Alibaba. Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own experience as an early advisor to Alibaba and two decades in China chronicling the Internet’s impact on the country to create an authoritative, compelling narrative account of Alibaba’s rise.How did Jack overcome his humble origins and early failures to achieve massive success with Alibaba? How did he outsmart rival entrepreneurs from China and Silicon Valley? Can Alibaba maintain its 80% market share? As it forges ahead into finance and entertainment, are there limits to Alibaba’s ambitions?  How does the Chinese government view its rise?  Will Alibaba expand further overseas, including in the U.S.?Clark tells Alibaba’s tale in the context of China’s momentous economic and social changes, illuminating an unlikely corporate titan as never before.

Titan: The Life of John D. Rockefeller, Sr.


Ron Chernow - 1998
    Rockefeller, Sr.--history's first billionaire and the patriarch of America's most famous dynasty--is an icon whose true nature has eluded three generations of historians. Now Ron Chernow, the National Book Award-winning biographer of the Morgan and Warburg banking families, gives us a history of the mogul "etched with uncommon objectivity and literary grace . . . as detailed, balanced, and psychologically insightful a portrait of the tycoon as we may ever have" (Kirkus Reviews). Titan is the first full-length biography based on unrestricted access to Rockefeller's exceptionally rich trove of papers. A landmark publication full of startling revelations, the book will indelibly alter our image of this most enigmatic capitalist.        Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world's richest man by creating America's most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.        Rockefeller was likely the most controversial businessman in our nation's history. Critics charged that his empire was built on unscrupulous tactics: grand-scale collusion with the railroads, predatory pricing, industrial espionage, and wholesale bribery of political officials. The titan spent more than thirty years dodging investigations until Teddy Roosevelt and his trustbusters embarked on a marathon crusade to bring Standard Oil to bay.        While providing abundant new evidence of Rockefeller's misdeeds, Chernow discards the stereotype of the cold-blooded monster to sketch an unforgettably human portrait of a quirky, eccentric original. A devout Baptist and temperance advocate, Rockefeller gave money more generously--his chosen philanthropies included the Rockefeller Foundation, the University of Chicago, and what is today Rockefeller University--than anyone before him. Titan presents a finely nuanced portrait of a fascinating, complex man, synthesizing his public and private lives and disclosing numerous family scandals, tragedies, and misfortunes that have never before come to light.        John D. Rockefeller's story captures a pivotal moment in American history, documenting the dramatic post-Civil War shift from small business to the rise of giant corporations that irrevocably transformed the nation. With cameos by Joseph Pulitzer, William Randolph Hearst, Jay Gould, William Vanderbilt, Ida Tarbell, Andrew Carnegie, Carl Jung, J. Pierpont Morgan, William James, Henry Clay Frick, Mark Twain, and Will Rogers, Titan turns Rockefeller's life into a vivid tapestry of American society in the late nineteenth and early twentieth centuries. It is Ron Chernow's signal triumph that he narrates this monumental saga with all the sweep, drama, and insight that this giant subject deserves.From the Hardcover edition.

Rediscovering Dharavi: Stories From Asia's Largest Slum


Kalpana Sharma - 2000
    But Dharavi is much more than cold a statistic. What makes it special are the extraordinary people who live there, many of whom have defied fate and an unhelpful State to prosper through a mix of backbreaking work, some luck and a great deal of ingenuity. It is these men and women whom journalist Kalpana Sharma brings to life through a series of spellbinding stories. While recounting their tales, she also traces the history of Dharavi from the days when it was one of the six great koliwadas or fishing villages to the present times when it, along with other slums, is home to almost half of Mumbai.