Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action. Still, do you really understand what makes these ideas great? On an intuitive level, maybe, but can you articulate it clearly, reproduce it to create your own business breakthroughs, and make it an integral part of how your company operates? Probably not-unless, of course, you're already familiar with the principles and practices spelled out in Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru. To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It's about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand, or service. It's about spearheading change rather than reacting to it. In Disruption, Dru shows you how to harness the enormous potential of this concept. He introduces innovative strategies for breaking down creative barriers and shows you how to analyze traditional approaches from new perspectives. Next, he provides valuable tools for identifying and cataloging conventions, including what if, multicultural analysis, and the disruption bank. He then demonstrates-with the help of dozens of galvanizing examples from around the world-how to apply this knowledge systematically to create innovative competitive strategies, marketing campaigns, and operations plans that can revitalize your company or department. Disruption is must reading for all advertising and marketing professionals, as well as business people who understand the value of creativity. Praise for Disruption Dru offers not just a convincing context but a successful methodology for breaking out of creative ruts. There's nothing like stirring up a little turbulence to get new thoughts flying. In this book, Dru tells how to pump new energy into brands, with fresh, even revolutionary thinking. -Aldo Papone Senior Advisor, American Express Company Dru's advertising theories in Disruption are nontraditional, which is exactly what you need to regain the interest and trust of today's consumers. -Scott Bedbury Senior Vice President, Marketing, Starbucks Coffee Company Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there. -Richard Branson Founder and Chairman of Virgin Group of Companies. I read Disruption with admiration and recognition. The neat marketing premise of disruption, as articulated, is brilliant. The case studies are compelling . . . making this an unusually easy read. -Owen J. Lipstein Editor-in-Chief, Psychology Today, Spy, Mother Earth News. I enjoyed reading Jean-Marie Dru's book and found myself nodding my head rather than nodding off. It's a timely and well-argued reminder of the need to be different. -David Abbott Chairman, Abbott Mead Vickers BBDO Ltd. Dru offers a truly absorbing compendium of the what, how, and why of creating advertising that takes consumers by surprise-advertising that is different but effective. He offers a distinctive approach to discovering unconventional but sensible ideas for brands and for the advertising that supports them -in print, TV, or the Internet. -Stephen A. Greyser Professor of Marketing/Communications, Harvard Business School. Disruption is a catalyst of the imagination, an invaluable guide for rejecting conventionality, ideas which have always been at the heart of MTV. -Bill Roedy CEO, MTV International

    Up till now, people recovering from other problems were able to get real help—like AA and rehab—while those struggling in the aftermath of traumatic breaks dealt with platitudes and friends insisting they should "get over it already." But now Exaholics Anonymous treats getting over an ex like kicking a chemical habit.   Written by counselor and therapist Dr. Lisa Bobby, Exaholics offers meaningful support and advice to anyone trapped in the obsessive pain of a broken, or dying, attachment. She helps the brokenhearted heal, showing them, on a deep level, how to develop a conceptual framework for their experience, understand the emotional processes at work inside themselves, find the path to recovery, and free themselves of shame, injured ego, and remorse. In-depth case studies of others' journeys will illuminate the way to future happiness.

    And that can make relationships hard, whether with intimate partners, with friends, or in our professional lives. Understanding the motivations and dynamics of these different personality types can be the key that unlocks sometimes mystifying behavior in others—and in ourselves.This book from Suzanne Stabile on the nine Enneagram types and how they behave and experience relationships will guide readers into deeper insights about themselves, their types, and others' personalities so that they can have healthier, more life-giving relationships. No one is better equipped than Suzanne Stabile, coauthor, with Ian Morgan Cron, of The Road Back to You, to share the Enneagram's wisdom on how relationships work—or don’t.• Why do Sixes seem so intimidated and put off by Eights, who only wish the Sixes would stop mulling things over and take action?• Why do Fives seem so unavailable, even to their closest family and friends, while Twos seem to feel everybody else’s feelings but their own and end up irritating people who don’t want their help?• How in the world can Fours be so open and loving to you one day and restrained and distant other times?The Enneagram not only answers these questions but gives us a way out of our usual finger pointing and judging of other people—and finding them wanting, perplexing, or impossible. Suzanne's generous, sometimes humorous, and always insightful approach reveals why all the types behave as they do. This book offers help in fostering more loving, mature, and compassionate relationships with everyone in our lives.

    The dogs, the people and their inspiring stories draw her south again and again in search of answers and maybe a dog of her own.One Hundred Dogs and Counting will introduce the reader to many wonderful dogs—from sweet Oreo to quirky Flannery—but also to inspirational people sacrificing personal lives and fortunes to save deserving animals.Join Cara on the rescue road as she follows her heart into the places where too many dogs are forgotten and discovers glimmers of hope that the day is coming when every dog will have a home.

    Both are about creation, creating ourselves, reimagining the future and, in a very real sense, building the world around us.’ – Jack Delosa, entrepreneur, investor and BRW Young Rich List Member Unwritten presents a startling, revisionist approach to our understanding of entrepreneurship and living a life that aligns with your purpose. Through personal reflection and stories of unconventional wisdom, adversity and success, Jack examines what it means to be great, how we can achieve our life’s best work, shape the world around us for good and leave a legacy far more valuable than wealth alone. Unwritten is a book that will inspire you to grow into your best self and make your life an example for those who want to do the same. Your future is unwritten. Reinvent tomorrow ‘Jack Delosa is a real entrepreneur. In Unwritten, he elegantly uncovers how to build something truly great.’ - Matt RockMan, co-founder of Seek, entrepreneur and investor ‘Jack Delosa is a heady mix of intelligence, passion, humour and humility. In Unwritten, he propels us to be better humans and in doing so de nes the new measure of success.’ - Megan Quinn, co-founder of NET-A-PORTER, non-executive director at UNICEF Australia

    But it happens every game. Baseball’s rules, it seems, were made to be broken. And they are, by the players, the front office, and even sometimes the fans. Like it or not, cheating has been an integral part of America’s favorite pastime since its inception. The Cheater’s Guide to Baseball will show you how cheating is really done. In this lively tour through baseball’s underhanded history, readers will learn how to cork a bat, steal signs, hurl a spitball, throw a World Series, and win at any cost!They’ll also see the dirty little secrets of the game’s greatest manipulators: John McGraw and Ty Cobb; Billy Martin and Gaylord Perry; Graig Nettles and Sammy Sosa; and, yes, even Barry Bonds. They’ll find out how the Cleveland Indians doctored their basepaths to give new meaning to the term home field advantage. They’ll delight in a hilarious examination of the Black Sox scandal, baseball’s original sin. And, in the end, they’ll come to understand that cheating is as much a part of baseball as pine tar and pinch hitters. And it’s here to stay.

    The latest scientific research reveals that the balance of bacteria in an individual’s microbiome can have a profound impact on inflammation throughout the body. In those with psoriasis or autoimmune arthritis, there is often a characteristic lack of certain beneficial bacteria that normally regulate the immune system – known as “keystone” species. This is typically coupled with an overabundance of potentially harmful bacteria that further trigger the inflammatory response. The Keystone Approach calms inflammation at the source by restoring the balance of good and bad bacteria in the microbiome. Based on an in-depth analysis of the latest scientific evidence, The Keystone Approach also explains how to optimize the Mediterranean diet for the greatest reduction in inflammation, along with providing detailed guidance for choosing supplements supported by good-quality clinical trials. ---- Rebecca Fett is a science writer with a degree in molecular biotechnology and biochemistry from the University of Sydney. She previously spent ten years as a biotechnology patent litigation attorney in New York, where she specialized in analyzing the scientific and clinical evidence for immune-targeting biologic medicines

    He was also producing for the ear. In the audiobook version of Talking to Strangers, you'll hear the voices of people he interviewed--scientists, criminologists, military psychologists. Court transcripts are brought to life with re-enactments. You actually hear the contentious arrest of Sandra Bland by the side of the road in Texas. As Gladwell revisits the deceptions of Bernie Madoff, the trial of Amanda Knox, and the suicide of Sylvia Plath, you hear directly from many of the players in these real-life tragedies. There's even a theme song - Janelle Monae's "Hell You Talmbout."Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don't know. And because we don't know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world.

    They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts—Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak—that we owe many of the great contributions to society. In Quiet, Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture. She also introduces us to successful introverts—from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Passionately argued, superbly researched, and filled with indelible stories of real people, Quiet has the power to permanently change how we see introverts and, equally important, how they see themselves.Now with Extra Libris material, including a reader’s guide and bonus content.

    Bestselling relationship gurus Carter and Sokol ("Men Who Can't Love" and "What Smart Women Know") enlighten readers about trying to love someone who can only love himself.

    Why does music evoke such powerful moods? The answers are at last be- coming clear, thanks to revolutionary neuroscience and the emerging field of evolutionary psychology. Both a cutting-edge study and a tribute to the beauty of music itself, This Is Your Brain on Music unravels a host of mysteries that affect everything from pop culture to our understanding of human nature, including: • Are our musical preferences shaped in utero? • Is there a cutoff point for acquiring new tastes in music? • What do PET scans and MRIs reveal about the brain’s response to music? • Is musical pleasure different from other kinds of pleasure?This Is Your Brain on Music explores cultures in which singing is considered an essential human function, patients who have a rare disorder that prevents them from making sense of music, and scientists studying why two people may not have the same definition of pitch. At every turn, this provocative work unlocks deep secrets about how nature and nurture forge a uniquely human obsession.

    What will she do? And what are the implications for her behavior later in life?The world's leading expert on self-control, Walter Mischel has proven that the ability to delay gratification is critical for a successful life, predicting higher SAT scores, better social and cognitive functioning, a healthier lifestyle and a greater sense of self-worth. But is willpower prewired, or can it be taught?In The Marshmallow Test, Mischel explains how self-control can be mastered and applied to challenges in everyday life—from weight control to quitting smoking, overcoming heartbreak, making major decisions, and planning for retirement. With profound implications for the choices we make in parenting, education, public policy and self-care, The Marshmallow Test will change the way you think about who we are and what we can be.

    Nearly two decades on, though, Aaron "Gene Ween" Freeman and Mickey "Dean Ween" Melchiondo preside over one of the most devoted cult fan bases in American music. So how exactly did Ween manage to transcend joke-band oblivion?One answer is that, in the years following their MTV breakthrough, Ween gradually polished their output, turning their staunchly primitive musical sketches into hi-fi paintings. Chocolate and Cheese, released in 1994, marked Freeman and Melchiondo's first crucial steps in this direction. Based on new, in-depth interviews with both members of Ween, as well as producer Andrew Weiss and associates ranging from Josh Homme (Queens of the Stone Age) to Spike Jonze, this book explores the song-by-song creation of Chocolate and Cheese and how the album served as a bridge between Ween's original two-guys-and-a-4-track incarnation and the rich, virtuosic rock & roll force they would later become.

    But it was through the death of a close friend that he learned a profound lesson and discovered a secret that changed his life forever. This is a story about finding what you want most, in the most unlikely places, and usually right under your nose. Share the joy of seeing your own life–and everything around you–in bold new ways.

    It combines a highly visual approach with primary sources to help all students understand world history and make global connections. It emphasizes the big picture by connecting key concepts, themes, and patterns of interaction found throughout history.