We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    Well known for their crowd-funded, rapid expansion and iconoclastic approach, the company now has a wide range of award-winning craft beers (67 to date) that are stocked by every major retailer, 55 BrewDog-branded bars around the world and has just opened a major brewery in Ohio. Their first beer book focuses on explaining craft beer to the widest possible audience. It includes: a survey of what makes craft beer greathow to understand different beer styleshow to cook with beer and match beers with food and even how to brew your own. Designed in the highly individual style of the brand, the book includes quirky features such as spaces to place a drop of beer once you've ticked a particular beer off your 'to-drink' list and a DIY beer mat.

    This great beginner's guide also provides an easy introduction to reading and playing music - so whether you have no previous musical experience OR are simply new to the keyboard, this clear and concise guide will have you playing tunes on your new keyboard in no time ! For kids under the age of 10, you may prefer Ben's My First Keyboard book instead - created especially for the youngest beginner. Search under Ben Parker. * Easy to follow instructions and illustrations * Simple exercises to follow and practice * Learn at your own pace * Fun and easy songs, exercises and tunes to play * Simply follow the lessons in the book and you will be playing Keyboard in no time ! Ben Parker's best-selling range of beginner's music tuition books for adults and children include the 'How To Play'...and also the 'My First' series of books covering: Keyboard, Piano, Guitar, Ukulele, Banjo, Harmonica and Recorder.

    They moved to America as young boys and helped tame the Wild West with not only their fists, but impeccable manners! In all that time, they kept hearing bits and pieces of a tale their mother told them. Over the years however, not to mention the loss of their mother, they lost most of the story and could only remember one major detail. A crocodile. Oh, and their third cousin the earl of course, who later became a duke, and whose duchy eventually fell to Duncan – but that’s another tale. This tale is something else entirely …Anthony Sayer had toiled for the East India Company for many years and after the death of his father was more than happy to return to England once and for all. Unfortunately, the Company had other ideas for Anthony, ones he wasn’t too thrilled to take on. Little did he know he’d be taking on so much more.Isabelle Bainbridge – better known as Isabelle Painbridge (or Hurricane Isabelle, depending on which circles one ran in) had given up any hopes of marriage. At twenty-six she was considered “on the shelf” by most of the ton and began to despair of ever finding a husband. Enter one Anthony Sayer. He was handsome, an earl and, better yet, available! But when a diary is delivered to her, its secrets turn Isabelle’s life upside down. Wishing to escape the horrible truths of the diary, she heads for India hoping to escape the scandal that will surely follow should anyone learn the book’s secrets. Unfortunately she runs into something else while abroad. Namely, one Anthony Sayer. And he isn’t exactly glad to see her. After all, Anthony has secrets of his own ...Enjoy this clean and wholesome romance full of fun, adventure, and a few critters to boot!

    For two years, he deputised for the then Foreign Secretary, now Prime Minister. Few are more attuned to Boris’s strengths and weaknesses as a minister and his suitability for high office than the man who helped clear up his mistakes.Riotously candid, these diaries cover the most turbulent period in recent British political history – from the eve of the referendum in 2016 to the UK’s eventual exit from the EU. As two prime ministers fall, two general elections unfold and a no-confidence vote is survived, Duncan records a treasure-trove of insider gossip, giving biting and often hilarious accounts of petty rivalries, poor decision-making, big egos, and big crises.Nothing escapes Alan’s acerbic gaze. Across these unfiltered daily entries, he builds a revealing and often profound picture of UK politics and personalities. A rich seam of high politics and low intrigue, this is an account from deep inside the engine room of power.

    During the Cold War, a more monumental effort was made by America and her allies to intercept and exploit Russian and communist countries communications. In the mid-1950s a tunnel was built by British MI-6 and the CIA which tapped into a buried communications cable in East Berlin. They successfully intercepted and exploited East European and Russian communist communications for over a year. Suddenly, in 1956 the tunnel was “discovered” by the Russians, denying the allies this exceptionally valuable intelligence source. This novel, The Berlin Tunnel is a fictional account of how a second tunnel might have been built between East and West Berlin. It is a thriller which takes the reader into the super-secret world that the author occupied fifty years ago. Every scene in The Berlin Tunnel could have happened. The time—1960-1961, and the place—the Divided City of Berlin have been faithfully recreated using extensive research and the author’s personal experience. Young American Air Force Captain Robert Kerr arrives in a divided Berlin awash with spies who move freely between the East and West. His task—build a TOP SECRET tunnel under the River Spree into East Berlin—tap into highly classified communications links between civilian and military leaders in Russia and the Warsaw Pact countries. The knowledge gained from this source will help America’s leaders to manage an imminent confrontation between the East and West over Berlin, perhaps even prevent World War III. At all costs, knowledge that the tunnel is being built must be hidden from the Russian KGB and the East German Stasi as well as our closest allies—the British and French. Only those involved in its construction can be allowed to know of the existence of the tunnel. Love couldn’t have found him as a worse time. Soon after he arrives, Robert falls for a German girl, Anna Fischer. It is spy verses spy as the dreaded East German Secret Police—the Stasi use every means possible to determine what Robert and his construction crew are doing in Berlin. But it is Anna, who is often caught in the crossfire between the Americans and the Stasi. The conclusion of the novel centers around events that focuses the attention of the world on Berlin. First, the Wall is closed, trapping 19 million East Germans including Anna’s entire family behind the Iron Curtain. A few months later, the world held its collective breath when the Berlin Crisis occurs—High Noon at Checkpoint Charlie—the only time in the Cold War when Russian and American tanks faced each other. Robert and Anna are caught up in these momentous events as they try to free her family and survive in a very dangerous city.

    Dinosaurs had feathers.The appendix isn’t useless but there are nine body-parts that are.Coliseum gladiators were obese and staged their fights.The first robot was built 2,400 years ago.The Bible never says what The Devil looks like.Leprosy doesn’t exist.This book corrects many misconceptions people have about the human body, books, dinosaurs, words, disorders, quotes, religion, and unsolved mysteries (that have actually been solved.)Read on to find out the real reason why movies were made, how angels are actually described in the Bible, discover what happened to the ancient Mayans, and the answer to the ultimate question: which came first - The chicken or the egg?

    Pendel's attention. It is very interesting and throws many sidelights on the life of the White House. Pendel writes: "In 1861, or 1862, the Metropolitan Police was established by Congress at the Capital, and I made application for and received an appointment on the force. I made the first arrest, with the assistance of "Buck" Essex. The case was that of a fellow named Grady, one of the English Hill toughs. A roundsman said to us, "Boys, you take a walk down Seventh Street, and if you see anything going on, take a hand in it." Just as we got opposite the Patent Office, this Grady had assaulted, or rather was assaulting, a young fellow with a whip. I went up and grabbed him and put him under arrest, then took him to Squire Dunn's court and preferred charges against him. The Squire was busy writing for some time. When he got through he handed me the paper he was writing, and I was so green at the business I did not know what it was, so said: "What is this, Squire?" He replied, "Why, that is the paper of commitment for this fellow. Take him to jail." "On November 3, 1864, Sergeant John Cronin, Alfonso Dunn, Andrew Smith, and myself were ordered to report at the First Precinct, in the old City Hall, at one o'clock in the afternoon. We supposed we were to be detailed for detective work in New York City on account of the great riot then on there, especially as we were ordered to report in citizens' clothes, to conceal our revolvers, and to be sure to have them all clean and in good order. We arrived at the City Hall, and then were told where we were to go, which was to the President's Mansion, there to report to Marshal Lanham, at that time United States Marshal of the District of Columbia, and a bosom friend of Abraham Lincoln. "These were days that tried men's hearts, and women's, too. Men were falling at the front by hundreds, both in the Union and in the Confederate armies. There was weeping and mourning all over the land. Our nation was trembling with anxiety; we were all hoping that the great strife was over or soon to be. "Marshal Lanham took us upstairs and into the President's office, where we were introduced to him and to his two secretaries, Mr. Nicolay and Mr. Hay, the latter now being Secretary of State. We were then instructed to keep a sharp lookout in the different parts of the house, more particularly in the East Room and at the door of the President's office. " CONTENTS I — Under President Lincoln II — Under President Johnson III — Under President Grant IV — Under President Hayes V — Under President Garfield VI — Under President Arthur VII — Under President Cleveland VIII — Under President Harrison IX — Cleveland's Second Administration X— Under President McKinley XI — Furniture in Executive Mansion Originally published in 1902; reformatted for the Kindle; may contain an occasional imperfections; original spellings have been kept in place.

    A ground-breaking book that sets out to demonstrate that Japanese is “simple, logical and beautiful” and that most of the apparently “arbitrary rules” that you “just have to learn” can be reduced to simple, easily intuitive patterns if you just understand how the language really works.

    But he soon learns that rats in suits are even worse. What do you do when rats invade your barn? Kill them or negotiate? Mason finds out the hard way that force does not always work! An allegory of war and violence? A statement on the arms race? Neal Asher’s work takes Orwell’s Animal Farm into a grimly humorous future where evolution is outrunning humanity. You may never trust a rat again! “I’ve never read anything like MASON’S RATS before … it’s sharp, funny and highly inventive. There’s more fun in this one slim volume than in many a full-length novel!” – Stephen Gallagher

    With over 57 recipes, this book is chock-full of tasty meals that are easy to prepare. This is sure to become your go-to resource time and time again.Recipes include:-Korean Short Ribs-Mexican Fiesta Chicken-Homestyle Chili-BBQ Pulled Pork-Beef Bourguignon-Pork Tenderloin-Roast Pork-Beef Burgundy-Pork Primavera Sandwiches-Barbecued Chicken-Lemon-Roasted Cornish Hens-Tangy Roast Ham-Cheese Soup-Slow Cooker Macaroni & Cheese-Chicken Chow Mein-Chicken & 40 ClovesAnd many, many more!

    She voraciously read books, articles, and websites and talked to everyone she knew. But nothing prepared her for what the surgery, chemotherapy, and radiation would feel like. Were there tricks that could ease her pain and discomfort? What was “fatigue” and how would it affect her? At what exact moment would her hair fall out and how? Hutton wanted what she could not find: a clear how-to guide for the cancer girl she had become.Bald Is Better with Earrings is Hutton’s answer for women diagnosed with breast cancer: a straightforward handbook, leavened with humor and inspiration, to shepherd them though the experience. Warm and down-to-earth, Hutton explains what to expect and walks you through this intense and emotional process: tests, surgery, chemo, losing your hair and shaving your head, being bald, radiation treatments.Hutton offers a wealth of invaluable advice—from tricks for surviving chemo, to treating your skin during radiation, to keeping track of meds—and includes a practical list of tips for each stage of the process at the end of every chapter. Compassionate, friendly, and shaped by Hutton’s first-hand knowledge, Bald Is Better with Earrings is the comprehensive, essential companion for anyone dealing with breast cancer.

    They would establish a British colony, find gold, and discover a water route to Asia. But what awaited them was far different - fire, hunger, sickness, death, even cannibalism. Here, from the noted historian Marshall W. Fishwick, is the dramatic story of Jamestown and the struggle of its leader, Captain John Smith, who, with the help of Pocahontas, daughter of the Algonquian chief Powhatan, succeeded against all odds.

    For one, it's the perfect place for beginner Do-it-yourself enthusiasts to nurture their creative genius. It's also an art for more experienced crocheters to allow their skills to flourish by mastering some new stitches. This past time gives us creative freedom in decorating our homes, expressing our selves, and adorning loved ones with beautiful accessories. Also, if you're pressed for time and intend on something fast, these patterns will become your best friends.With “Crochet Books: 30 Crochet Patterns In 30 Days With The Ultimate Crochet For Beginners Guide”, you'll be able to whip up fun new gifts, surprises, accessories, and everything in between in practically no time at all. Whether you're looking for something classic, yet simple, or for stand out pieces, I've got a little something for you! This book is filled with some of the most captivating patterns around! Take your pick from any one of these when you're looking for your next project.With “Crochet Books: 30 Crochet Patterns In 30 Days With The Ultimate Crochet For Beginners Guide”, you'll be able to whip up fun new gifts, surprises, accessories, and everything in between in practically no time at all. Whether you're looking for something classic, yet simple, or for stand out pieces, I've got a little something for you! This book is filled with some of the most captivating patterns around! Take your pick from any one of these when you're looking for your next project. This Exciting Crochet Book Includes... Booties for Babies Streak Shawl Fireplace Blanket Phone Case Holiday Card Cover Patchwork Bag And Much, Much More! This step by step guide will satisfy all your crochet cravings!

    While it will greatly enhance your enjoyment and understanding of the book, it is not intended to stand in its place.* Killer: An Alex Delaware Novel by Jonathan Kellerman, psychologist Dr. Alex Delaware, a consultant on custody cases, finds himself facing a threat from a disappointed client. You can use this review of Killer to follow the multiple plot twists, as Alex worries about the threat to his life; deals with the deaths and disappearances of clients, potential witnesses, and suspects; all while searching for a missing child. Antagonists become victims, friends become enemies, and you are never sure what will happen next as Alex searches for clues with his detective friend, Milo Sturgis. Killer: An Alex Delaware Novel is suspenseful and intense, and this review will help you not only follow the action, but glean information about Alex Delaware if this is your first Kellerman mystery. The setting is Los Angeles, and Kellerman’s familiarity with the southern California landscape and lifestyle lends authenticity to his story. The individuality of each character makes them memorable; we hate the villains, love the heroes, and rejoice when everyone seems to end up with just what they deserve. With a perfect blend of believability and surprise, this novel keeps readers guessing until the very end. Killer is a fast-paced novel with a conclusion that will satisfy Kellerman fans, or any lover of a really good mystery.