Book picks similar to
Mad Men & Bad Men: What Happened When British Politics Met Advertising by Sam Delaney
politics
non-fiction
business
marketing
People, Power, and Profits: Progressive Capitalism for an Age of Discontent
Joseph E. Stiglitz - 2019
Stiglitz explains in his new book, People, Power, and Profits, the situation is dire. A few corporations have come to dominate entire sectors of the economy, contributing to skyrocketing inequality and slow growth. This is how the financial industry has managed to write its own regulations, tech companies have accumulated reams of personal data with little oversight, and our government has negotiated trade deals that fail to represent the best interests of workers. Too many have made their wealth through exploitation of others rather than through wealth creation. If something isn’t done, new technologies may make matters worse, increasing inequality and unemployment.Stiglitz identifies the true sources of wealth and of increases in standards of living, based on learning, advances in science and technology, and the rule of law. He shows that the assault on the judiciary, universities, and the media undermines the very institutions that have long been the foundation of America’s economic might and its democracy.Helpless though we may feel today, we are far from powerless. In fact, the economic solutions are often quite clear. We need to exploit the benefits of markets while taming their excesses, making sure that markets work for us—the U.S. citizens—and not the other way around. If enough citizens rally behind the agenda for change outlined in this book, it may not be too late to create a progressive capitalism that will recreate a shared prosperity. Stiglitz shows how a middle-class life can once again be attainable by all.An authoritative account of the predictable dangers of free market fundamentalism and the foundations of progressive capitalism, People, Power, and Profits shows us an America in crisis, but also lights a path through this challenging time.
It Was All a Lie: How the Republican Party Became Donald Trump
Stuart Stevens - 2020
This one is a must read." --John Avlon "I devoured an early copy in one sitting the day it arrived - highly recommend It Was All a Lie if you want to try to understand how the GOP got to this very dark place." --Elise Jordan"It's great! Highly recommend." --Max BootFrom the most successful Republican political operative of his generation, a searing, unflinching, and deeply personal expos� of how his party became what it is todayStuart Stevens spent decades electing Republicans at every level, from presidents to senators to local officials. He knows the GOP as intimately as anyone in America, and in this new book he offers a devastating portrait of a party that has lost its moral and political compass.This is not a book about how Donald J. Trump hijacked the Republican Party and changed it into something else. Stevens shows how Trump is in fact the natural outcome of five decades of hypocrisy and self-delusion, dating all the way back to the civil rights legislation of the early 1960s. Stevens shows how racism has always lurked in the modern GOP's DNA, from Goldwater's opposition to desegregation to Ronald Reagan's welfare queens and states' rights rhetoric. He gives an insider's account of the rank hypocrisy of the party's claims to embody "family values," and shows how the party's vaunted commitment to fiscal responsibility has been a charade since the 1980s. When a party stands for nothing, he argues, it is only natural that it will be taken over by the loudest and angriest voices in the room.It Was All a Lie is not just an indictment of the Republican Party, but a candid and often lacerating mea culpa. Stevens is not asking for pity or forgiveness; he is simply telling us what he has seen firsthand. He helped to create the modern party that kneels before a morally bankrupt con man and now he wants nothing more than to see what it has become burned to the ground.
The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies
Dan Zarrella - 2012
It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.
Gangster Government: Barack Obama and the New Washington Thugocracy
David Freddoso - 2011
coercion ... intimidation. Sounds like a movie review of The Godfather, but unfortunately we're talking about your federal government. So says bestselling author David Freddoso. In Gangster Government: Barack Obama and the New Washington Thugocracy, Freddoso exposes how the Obama administration bears a closer resemblance to the mob than to a government of the people, by the people, and for the people. Laying bare the backdoor deals, threats, and pay-to-play schemes Obama uses to push his policies on unsuspecting voters, Gangster Government proves that Obama is more concerned with protecting his friends and punishing his enemies than doing right by the American public. In this shocking book, Freddoso reveals: who really benefited from the auto industry bailout and the stimulus package (it wasn't the car companies or the American people); how Obama and his EPA cronies are setting up a protection racket to control fossil fuels; why trial lawyers will benefit from Obamacare more than anyone else; and much more. Controversial and compelling, Gangster Government reveals an administration that is so corrupt, it would make Al Capone blush.
The Muqaddimah: An Introduction to History
Ibn Khaldun
Some modern thinkers view it as the first work dealing with the social sciences of sociology, demography, and cultural history. The Muqaddimah also deals with Islamic theology, historiography, the philosophy of history, economics, political theory, and ecology. It has also been described as an early representative of social Darwinism.
The Death of Trotsky (Kindle Single)
Cecelia Holland - 2015
In The Death of Trotsky, Cecelia Holland brings this fated and fatal day to life, from its quotidian beginnings to its dramatic close. Between Trotsky’s waking and his final rest, she probes the outer-workings and inner thoughts of those who were with him till the end, illuminating a man who exited life as he lived it: defiantly. Cecelia Holland, author of more than 30 books and articles, lives in northern California with her family.Cover Design by Adil Dara.
SEO 2016: Learn Search Engine Optimization (SEO Books Series)
R.L. Adams - 2015
It's certainly no walk in the park. And, depending on where you've been for your information when it comes to SEO, it might be outdated, or just flat-out wrong. Why is that? Search has been evolving at an uncanny rate in recent years. And, if you're not in the know, then you could end up spinning your wheels and wasting valuable and precious time and resources on techniques that no longer work. The main reason for the recent changes: to increase relevancy. Google's sole mission is to provide the most relevant search results at the top of its searches, in the quickest manner possible. But, in recent years, due to some mischievous behavior at the hand of a small group of people, relevancy began to wane. SEO 2016 :: Understanding Google's Algorithm Adjustments The field of SEO has been changing, all led by Google's onslaught of algorithm adjustments that have decimated and razed some sites while uplifting and building others. Since 2011, Google has made it its mission to hunt out and demote spammy sites that sacrifice user-experience, focus on thin content, or simply spend their time trying to trick and deceive their way to the top of its search results. At the same time, Google has increased its reliance on four major components of trust, that work at the heart of its search algorithm: Trust in Age Trust in Authority Trust in Content Relevancy In this book, you'll learn just how each of these affects Google's search results, and just how you can best optimize your site and content to ensure that you're playing by Google's many rules. And, although there have been many algorithm adjustments over the years, four major ones have shaped and forever changed the search engine landscape: Google Panda Google Penguin Google Hummingbird Google Mobilegeddon We'll discuss the nature of these changes and just how each of these algorithm adjustments have shaped the current landscape in search engine optimization. So what does it take to rank your site today? In order to compete at any level in SEO, you have to earn trust - Google's trust that is. But, what does that take? How can we build trust quickly without jumping through all the hoops? SEO is by no means a small feat. It takes hard work applied consistently overtime. There are no overnight success stories when it comes to SEO. But there are certainly ways to navigate the stormy online waters of Google's highly competitive search. Download SEO 2016 :: Learn Search Engine Optimization Lift the veil on Google's complex search algorithm, and understand just what it takes to rank on Google searches today, not yesterday.
Destined for War: Can America and China Escape Thucydides’s Trap?
Graham Allison - 2017
The reason is Thucydides’s Trap, a deadly pattern of structural stress that results when a rising power challenges a ruling one. This phenomenon is as old as history itself. About the Peloponnesian War that devastated ancient Greece, the historian Thucydides explained: “It was the rise of Athens and the fear that this instilled in Sparta that made war inevitable.” Over the past 500 years, these conditions have occurred sixteen times. War broke out in twelve of them. Today, as an unstoppable China approaches an immovable America and both Xi Jinping and Donald Trump promise to make their countries “great again,” the seventeenth case looks grim. Unless China is willing to scale back its ambitions or Washington can accept becoming number two in the Pacific, a trade conflict, cyberattack, or accident at sea could soon escalate into all-out war. In Destined for War, the eminent Harvard scholar Graham Allison explains why Thucydides’s Trap is the best lens for understanding U.S.-China relations in the twenty-first century. Through uncanny historical parallels and war scenarios, he shows how close we are to the unthinkable. Yet, stressing that war is not inevitable, Allison also reveals how clashing powers have kept the peace in the past — and what painful steps the United States and China must take to avoid disaster today.
The $10 Trillion Prize: Captivating the Newly Affluent in China and India
David Michael - 2012
But do you know enough about these new consumers to convert them into customers?Do you know that:• There will be nearly one billion middle-class consumers in China and India within the next ten years?• More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?• By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?• The number of billionaires in China has grown from 1 to 115 in the past decade alone?In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them.This book explains who these consumers are—what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they’re looking for.Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers—both urban and rural, and across all income levels—positioning your company to win as the next wave of global affluence reaches the marketplace.
Noam Chomsky: A Life of Dissent
Robert F. Barsky - 1996
It also presents an engaging political history of the last several decades, including such events as the Spanish Civil War, the dropping of atomic bombs on Hiroshima and Nagasaki, and the march on the Pentagon to protest the Vietnam War. The book highlights Chomsky's views on the uses and misuses of the university as an institution, his assessment of useful political engagement, and his doubts about postmodernism. Because Chomsky is given ample space to articulate his views on many of the major issues relating to his work, both linguistic and political, this book reads like the autobiography that Chomsky says he will never write.Barsky's account reveals the remarkable consistency in Chomsky's interests and principles over the course of his life. The book contains well-placed excerpts from Chomsky's published writings and unpublished correspondence, including the author's own years-long correspondence with Chomsky.*Not for sale in Canada
The Green and the Black: America's Energy Revolution and What It Might Mean for You and the World
Gary Sernovitz - 2016
The prototypical New York liberal, he is also an oil man - a fact his left-leaning friends let slide until the word "fracking" entered popular parlance. "How can you frack?" they suddenly demanded, aghast. But for Sernovitz, the real question is, "How can we not?"Fracking has become a four letter word; an effigy to be burned by anyone who claims to care about the environment. But most people don't know what it means. For the first time in one book, Sernovitz explains the reality of fracking: how it can be made safer; how the oil business works; how a small change in extraction techniques shocked our assumptions about fueling the future. When we criticize fracking, what we're really criticizing is the shale revolution. And while we're right to question the safety of drilling for natural gas, we're wrong to ignore all the good that gas enables. If we lived in a perfect world, our lives would run cleanly on wind and solar power. But we live in this world, and this world needs fossil fuels.The Green and the Black bridges the gap in America's energy education and clears up the most critical controversies. It introduces readers to shale as the "Internet of oil," using lively wit and firsthand knowledge to persuasively demonstrate that fracking, when done correctly - safely, with respect for the surrounding environment - is the sustainable way to harness the benefits of the resources we have.
The Myth Gap: What Happens When Evidence and Arguments Aren’t Enough
Alex Evans - 2017
They told a story voters longed to hear. And in the absence of greater, more unifying narratives, then true or not, voters plumped for the best story available.Once upon a time our society was rich in stories. They brought us together and helped us to understand the world and ourselves. We called them myths. Today, we have a myth gap – a vacuum that Alex Evans argues powerfully and persuasively is both dangerous and an opportunity. In this time of global crisis and transition– mass migration, inequality, resource scarcity, and climate change - It is stories, rather than facts and pie-charts,that will animate us and bring us together. It is by finding new myths, those that speak to us of renewal and restoration, that we will navigate our way to a better future. Drawing on his first-hand experience as a political adviser within British government and at the United Nations, and examining the history of climate change campaigning and recent contests such as Brexit and the US presidential election, Alex Evans explores: *how tomorrow’s activists are using narratives for change, * how modern stories have been used and abused, * where we might find the right myths that will take us forward
Unfair Trade: How Big Business Exploits The World's Poor And Why It Doesn't Have To
Conor Woodman - 2011
He goes diving with lobster fishermen in Nicaragua who are dying in their hundreds to keep the restaurant tables of the US well stocked. He ventures into war-torn Congo to find out what the developed world's insatiable demand for tin means for local miners. And he risks falling foul of the authorities in Laos as he covertly visits the country's burgeoning rubber plantations, established to supply Chinese factories that in turn supply the West with consumer goods. In the process, he tests accepted economic wisdom on the best way to create a fairer world -- and suggests a simpler but potentially far more radical solution.
An Inquiry into the Nature and Causes of the Wealth of Nations
Adam Smith - 1776
Written in clear and incisive prose, The Wealth of Nations articulates the concepts indispensable to an understanding of contemporary society; and Robert Reich's Introduction both clarifies Smith's analyses and illuminates his overall relevance to the world in which we live. As Reich writes, "Smith's mind ranged over issues as fresh and topical today as they were in the late eighteenth century--jobs, wages, politics, government, trade, education, business, and ethics."Introduction by Robert Reich - Commentary by R. H. Campbell and A. S. Skinner - Includes a Modern Library Reading Group Guide
Bottom of the Ninth: Branch Rickey, Casey Stengel, and the Daring Scheme to Save Baseball from Itself
Michael Shapiro - 2009
Up-and-coming cities that wanted teams of their own were being rebuffed by the owners, and in response Congress was threatening to revoke the sport's antitrust exemption. These problems were magnified by what was happening on the field, as the New York Yankees were winning so often that true competition was vanishing in the American League.In "Bottom of the Ninth," Michael Shapiro brings to life this watershed moment in baseball history. He shows how the legendary executive Branch Rickey saw the game's salvation in two radical ideas: the creation of a third major league--the Continental League--and the pooling of television revenues for the benefit of all. And Shapiro captures the audacity of Casey Stengel, the manager of the Yankees, who believed that he could bend the game to his wishes and remake how baseball was played. Their stories are interwoven with the on-field drama of pennant races and clutch performances, culminating in three classic World Series confrontations.As the tension built on and off the field, Rickey and Stengel would find themselves outsmarted and defeated by the team owners who held true backroom power--defeats that would diminish the game for decades to come. Shapiro's compelling narrative reaches its stunning climax in the seventh game of the 1960 World Series, when one swing of the bat heralds baseball's eclipse as America's number-one sport.