What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

    Imagine a pattern. A pattern for a simple skirt. Let’s call it “The Skirt.” Now, imagine that this pattern is magic—it not only yields one stylish skirt, but in fact can be used to make six stylish skirts. By following different markers on the pattern, “The Skirt” can be: 1) an A-line skirt; 2) a maxi skirt; 3) a flirty pleated hem skirt; 4) a smart-looking pencil-wrap skirt; 5) a flared bias skirt; 6) a ruffled mini. But wait, there’s more! Following each look are six fabric recommendations, some of them easily repurposed. So now, not only does each pattern turn into six patterns, but each of the six patterns can turn into six different garments. With six magic patterns in the book, the end result is 216 original designs! The skill level is basic, and there’s a complete sewing primer included, with recommendations for basic tools, step-by-step instruction, a guide to fabrics, and a sizing reference chart.Includes 36 downloadable patterns on a CD.Express your fashion sense, look great, be creative—and save money. Now that’s magic.

    This beautifully compact and illustrated book brings alive a great adventure, a period of dazzling rebirth led by Christian Dior, the modest, unassuming genius who made the phoenix fly again.

    This is for the mothers out there that want to run the home and raise the children in a stress-free and affordable way. This is for the wife that would like to be the hostess with the mostess, but not toil and fret all day and has no talents in making radishes into roses. This is for the real housewive's that are a little funky, want to be frugal, want the adorable home, maybe a little farm in their Urban backyard, purposely don't match their sheets, like fun accent walls in each room, want to homeschool their children, need to do a major household budget, and downsize, but won't compromise on a good life. This is for the families that want to cut the grocery bill big time and still have their organics and non-GMO popcorn. This is also for the families happy to ditch the car and walk to save money and the environment but won't give up their entertaining and gatherings. This book is loaded with great advice and tips on everything from a household budget, making your own cleaners, going a little country in the city, throwing parties with a few dollars, and having a good life on very little.

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Designed to meet the needs of the basic sewer, Sewing for Plus Sizes guides the reader through such important steps as selecting designs, colors and fabrics that will enhance plus-size figures.

    Mercurial, versatile, inexpensive, and wildly colorful, alcohol inks are one of the newest mediums to hit the art community. Pigments of Your Imagination is your essential guide for working with alcohol inks, from choosing which inks to use for each project to learning how to maximize your artistic potential with a wide variety of fascinating techniques. Using an assortment of materials and tools, learn how to work on a variety of surfaces, including paper, glass, metal, fabric, and plastic. Find inspiration for your own masterpieces in the step-by-step demos and guest artist gallery. From the beginning craftsperson to the professional artist, Pigments of Your Imagination offers a broad insight into the expansive world of alcohol inks. Explore the limits of your artistic ingenuity with alcohol inks. Jump start your creativity!

    With styles ranging from cute to elegant and sweet to sophisticated, these mixed-media projects will transport your art from the studio to the runway!Collage Couture features:- 22 super-pretty projects, from collages on canvas to framed shadowbox art to gifts for your fashionista. Play with your materials--paper, paints, ink and markets--to create pieces you'll be happy to display and share. - Illustrations and easy instruction for creating fashion sketches and silhouettes. And don't forget the details: learn how to add eyes, lips, hair and, of course, clothing! - Tips and advice on setting the mood in your studio, from enhancing your art space with flowers and china to wearing a tiara as your work! Why not feel as pretty as your art?Indulge your inner girly-girl with Collage Couture!

    This title features the patterns, techniques and history of over 20 historically correct corsets, ranging from the 1750s to 1950, from boned corsets, ribbon corsets and basques to the more recent 1949 satin corsets.

    No matter what size or shape you are, wearing garments that fit perfectly makes you look and feel better. Rather than making commonly accepted changes to a commercial pattern, the method presented in this guide focuses on the way a test garment fits the body. The fabric is manipulated to improve the fit, and then those specific changes are made to the pattern. The result: patterns that fit perfectly!With The Complete Photo Guide to Perfect Fitting, you'll learn:The importance of a fitting axis and how to use it during a fittingHow to recognize fitting issues, such as drag lines and foldsHow to manipulate fabric to solve common and unusual fitting problemsHow to transfer the fitting changes to your pattern easilyBasic pattern-making skills to ensure accurate alterationsSee the fitting process from start to finish on basic garments, fitted on real people. Then follow fitting solutions on different body types. Hundreds of large color photos illustrate the techniques and concepts in simple step-by-step instructions. With these lessons, you will get the perfect fit for any body.

    As a response, a vibrant Do It Yourself movement has risen to reclaim age old traditions that reconnect us to slower and simpler times. A sewing renaissance has been set in motion at a time in history when economic instability and an awareness of the importance of using sustainable resources is peaking.With this in mind, award-winning blogger Maya Donenfeld offers a guide to working with her favorite recycled materials. You’ll find linen, burlap, wool and more with details on their history, deconstruction techniques, sewing tips, and information about their environmental impact.Reinventing everyday materials into extraordinary items of beauty and utility for the modern home and family will excite new and experienced sewers alike. To add an element of personalization, Maya draws on her experience leading print workshops to share easy methods for transforming gently-used fabric with paint and ink. Stenciling templates and thorough instructions are provided, as well as encouragement to invent your own designs. Stories, a favorite recipe, and nature activity are tucked between and around the projects to offer the reader an invitation to slow down, and create with intention.

    Successful colored pencil artists and teachers, Janie Gildow and Barbara Benedetti Newton answer the most commonly asked questions about colored pencil techniques.Over twenty easy-to-follow, step-by-step demonstrations show you how to:- Select the right tools, as well as set up your workspace to optimize efficiency and comfort - Effectively express yourself through color and value to create light, shadow and mood - Use and master basic essential colored pencil techniques - Create the look of realistic metal, including brass, copper and silver - Create glass that sparkles, mirrors that reflect and water that distorts - Create realistic texture, from slippery satin, fuzzy peaches and velvety roses to coarse linen and the bumpy surface of corn - Fix common mistakes and problems with easy-to-use solutions Whether you already enjoy working with colored pencils or are looking to try this exciting medium for the first time, this book will provide you with all the information you need to create your own colored pencil compositions.

    Transform tacky bridesmaid gowns and pleated pants into picture-perfect tops, skirts and accessories. The two Melissas and a Hope deliver 30 great projects that are achievable for even the new sewer. "Subversive Seamster" is your secret roadmap to the jewels of thrifting and the ins and outs of refashioning. This book has shortcuts, tips, and secrets to the wide world of inexpensive, individualized fashion. Our clothes make a statement about who we are. What better way to say, "I am an individual!" than to wear one-of-a-kind items made out of other one-of-a-kind items? We derive the most fashionable satisfaction knowing that we are reusing and recycling what already exists in this material world--and looking darn good doing it!

     This book asks you to do the opposite of what you have been taught. Think of it as your own personal rumpus room. A place to let loose, to trash, to spew, to do the things you are not allowed to do in the "real world." It's time to make a mess. The only three rules you'll find in this book: 1. Do not try to make something beautiful. 2. Do not think too much. (There is no "wrong.") 3. Continue under all circumstances.

    Focusing on fashion essentials, personal style, shopping on the high street and online and investing in designer pieces, Alex reveals all the failsafe formulas involved in always looking your best. Alex encourages readers to get to know their style icons alongside streamlining their own style and outlines the central capsule wardrobe which can be edited to suit each individual personal preference.