This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    It avoids overburdening the reader with topographical detail that is unnecessary for the medical student. Minimum assumptions are made of existing knowledge of the subject.'Key point' boxes for reinforcement and quick revision Glossary of important terms 'Clinical detail' boxes closely integrated with relevant neuroanatomyComplete revision and updating of text. Revision nad expansion of summary chapter, providing overview of entire subject. Clinical material updated to reflect current prevalence of neurological disease. Artwork entirely redrawn for improved clarity and closer integration with text.

    Over 100 problems at ends of chapters. Answers in back of book. 1962 edition.

    In response, Constantine Balanis has updated his classic text, Antenna Theory, offering the most recent look at all the necessary topics. New material includes smart antennas and fractal antennas, along with the latest applications in wireless communications. Multimedia material on an accompanying CD presents PowerPoint viewgraphs of lecture notes, interactive review questions, Java animations and applets, and MATLAB features. Like the previous editions, Antenna Theory, Third Edition meets the needs of electrical engineering and physics students at the senior undergraduate and beginning graduate levels, and those of practicing engineers as well. It is a benchmark text for mastering the latest theory in the subject, and for better understanding the technological applications. An Instructor's Manual presenting detailed solutions to all the problems in the book is available from the Wiley editorial department.

    Newly revised, this edition of the handbook includes more than 50 new monographs with a list of synonyms at the end of each monograph, a revised insulin monograph, an expanded ophthalmology section and new headings for reproductive/nursing safety.

    With this hands-on guide, you'll learn how to write effective, idiomatic Python code by leveraging its best and possibly most neglected features. Author Luciano Ramalho takes you through Python's core language features and libraries, and shows you how to make your code shorter, faster, and more readable at the same time.Many experienced programmers try to bend Python to fit patterns they learned from other languages, and never discover Python features outside of their experience. With this book, those Python programmers will thoroughly learn how to become proficient in Python 3.This book covers:Python data model: understand how special methods are the key to the consistent behavior of objectsData structures: take full advantage of built-in types, and understand the text vs bytes duality in the Unicode ageFunctions as objects: view Python functions as first-class objects, and understand how this affects popular design patternsObject-oriented idioms: build classes by learning about references, mutability, interfaces, operator overloading, and multiple inheritanceControl flow: leverage context managers, generators, coroutines, and concurrency with the concurrent.futures and asyncio packagesMetaprogramming: understand how properties, attribute descriptors, class decorators, and metaclasses work"

    In the new edition of Biochemistry, instructors will see the all the hallmark features that made this a consistent bestseller for the undergraduate biochemistry course: exceptional clarity and concision, a more biological focus, cutting-edge content, and an elegant, uncluttered design.  Accomplished in both the classroom and the laboratory, coauthors Jeremy Berg and John Tymoczko draw on the field's dynamic research to illustrate its fundamental ideas.

    Instead, it tells you-and shows you-what basic and advanced electronics parts and components do, and how they work. Chock-full of illustrations, Practical Electronics for Inventors offers over 750 hand-drawn images that provide clear, detailed instructions that can help turn theoretical ideas into real-life inventions and gadgets.

    This book surveys the most important computer algorithms currently in use and provides a full treatment of data structures and algorithms for sorting, searching, graph processing, and string processing -- including fifty algorithms every programmer should know. In this edition, new Java implementations are written in an accessible modular programming style, where all of the code is exposed to the reader and ready to use.The algorithms in this book represent a body of knowledge developed over the last 50 years that has become indispensable, not just for professional programmers and computer science students but for any student with interests in science, mathematics, and engineering, not to mention students who use computation in the liberal arts.The companion web site, algs4.cs.princeton.edu contains An online synopsis Full Java implementations Test data Exercises and answers Dynamic visualizations Lecture slides Programming assignments with checklists Links to related material The MOOC related to this book is accessible via the "Online Course" link at algs4.cs.princeton.edu. The course offers more than 100 video lecture segments that are integrated with the text, extensive online assessments, and the large-scale discussion forums that have proven so valuable. Offered each fall and spring, this course regularly attracts tens of thousands of registrants.Robert Sedgewick and Kevin Wayne are developing a modern approach to disseminating knowledge that fully embraces technology, enabling people all around the world to discover new ways of learning and teaching. By integrating their textbook, online content, and MOOC, all at the state of the art, they have built a unique resource that greatly expands the breadth and depth of the educational experience.

    E. Gordon's classic introduction to the properties of materials used in engineering answers some fascinating and fundamental questions about how the structural world around us works. Gordon focuses on so-called strong materials--such as metals, wood, ceramics, glass, and bone--explaining in engaging and accessible terms the unique physical and chemical basis for their inherent structural qualities. He also shows how an in-depth understanding of these materials' intrinsic strengths--and weaknesses--guides our engineering choices, allowing us to build the structures that support our society. This work is an enduring example of first-rate scientific communication. Philip Ball's introduction describes Gordon's career and the impact of his innovations in materials research, while also discussing how the field has evolved since Gordon wrote this enduring example of first-rate scientific communication.

    This work presents all the major categories of environmental pollution, with coverage of current topics such as climate change and ozone depletion, risk assessment, indoor air quality, source-reduction and recycling, and groundwater contamination.

    This book includes discussions which aid in student understanding of theoretical material through the use of specific cases. It is suitable for undergraduate Mechanics course.

    Each chapter focuses on individual groups of medication considered for treatment and gives a concise overview of them in easy to see bulleted points. The qualities that I find especially useful are that charts and algorithms are easily identifiable and tables are shaded light gray for quick reference . . . Although this handbook contains an enormous amount of information, it conveniently fits into a lab coat pocket. It is an extremely useful reference." -- "Doody's""Pharmacotherapy Handbook" delivers the essential information you need to quickly and confidently make drug therapy decisions for eighty-four diseases and disorders. Featuring a convenient alphabetized presentation, the book utilizes text, tables, figures, and treatment algorithms to make important drug data readily accessible and easily understandable.Features: Consistent chapter organization that includes: Disease state definition, Concise review of relevant pathophysiology, Clinical presentation, Diagnosis, Desired outcome, Treatment, Monitoring Six valuable appendices, including a new one on the management of pharmacotherapy in the elderlyNEW chapters on adrenal gland disorders and influenza The ideal companion to "Pharmacology: A Pathophysiologic Approach, 7e" by Joseph DiPiro et al.

    Terminology and complex medical processes are described in an easy-to-understand manner that is readily accessible to learners of all levels. The Language of Medicine brings medical terms to life with a text/workbook format organized by body systems, offering additional chapters on specific key areas of health care, such as cancer and psychiatry. Anatomy and physiology sections are generously illustrated in full color and reinforced with exercises on combining forms and word parts.