But for all the heat of claim and counter-claim, the argument is essentially beside the point: it’s here; it’s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? “Choose the former,” writes Rushkoff, “and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.” In ten chapters, composed of ten “commands” accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe.In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping readers come to recognize programming as the new literacy of the digital age––and as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message. World-renowned media theorist and counterculture figure Douglas Rushkoff is the originator of ideas such as “viral media,” “social currency” and “screenagers.” He has been at the forefront of digital society from its beginning, correctly predicting the rise of the net, the dotcom boom and bust, as well as the current financial crisis. He is a familiar voice on NPR, face on PBS, and writer in publications from Discover Magazine to the New York Times.“Douglas Rushkoff is one of the great thinkers––and writers––of our time.” —Timothy Leary“Rushkoff is damn smart. As someone who understood the digital revolution faster and better than almost anyone, he shows how the internet is a social transformer that should change the way your business culture operates." —Walter Isaacson

     Carl Sagan is considered one of the greatest scientific minds of our time. His remarkable ability to explain science in terms easily understandable to the layman in bestselling books such as Cosmos, The Dragons of Eden, and The Demon-Haunted World won him a Pulitzer Prize and placed him firmly next to Isaac Asimov, Stephen Jay Gould, and Oliver Sachs as one of the most important and enduring communicators of science. In December 2006 it will be the tenth anniversary of Sagan's death, and Ann Druyan, his widow and longtime collaborator, will mark the occasion by releasing Sagan's famous "Gifford Lectures in Natural Theology," The Varieties of Scientific Experience: A Personal View of the Search for God. The chance to give the Gifford Lectures is an honor reserved for the most distinguished scientists and philosophers of our civilization. In 1985, on the grand occasion of the centennial of the lectureship, Carl Sagan was invited to give them. He took the opportunity to set down in detail his thoughts on the relationship between religion and science as well as to describe his own personal search to understand the nature of the sacred in the vastness of the cosmos. The Varieties of Scientific Experience, edited, updated and with an introduction by Ann Druyan, is a bit like eavesdropping on a delightfully intimate conversation with the late great astronomer and astrophysicist. In his charmingly down-to-earth voice, Sagan easily discusses his views on topics ranging from manic depression and the possibly chemical nature of transcendance to creationism and so-called intelligent design to the likelihood of intelligent life on other planets to the likelihood of nuclear annihilation of our own to a new concept of science as "informed worship." Exhibiting a breadth of intellect nothing short of astounding, he illuminates his explanations with examples from cosmology, physics, philosophy, literature, psychology, cultural anthropology, mythology, theology, and more. Sagan's humorous, wise, and at times stunningly prophetic observations on some of the greatest mysteries of the cosmos have the invigorating effect of stimulating the intellect, exciting the imagination, and reawakening us to the grandeur of life in the cosmos.

    "Tell me how a person judges his or her self-esteem," says pioneering psychologist Nathaniel Branden, "and I will tell you how that person operates at work, in love, in sex, in parenting, in every important aspect of existence--and how high he or she is likely to rise.  The reputation you have with yourself--your self-esteem--is the single most important factor for a fulfilling life."How to grow in self-confidence and self-respect.How to nurture self-esteem in children.How to break free of guilt and fear of others' disapproval.How to honor the self--the ethics of rational self-interest.From the Paperback edition.